Insights and Trends in Business and Society

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Author Archive: admin

Brand Positioning – Brand Image

That mix-trainer you are putting on -Body consider the distinctive swoosh quietly informs everybody who has got you branded. That coffee travel mug you are transporting — ah, you are a...

Brand Image – Brand Identity – Brand Strategy – Brand Identity Guru

Consumers see and accept many brands inside a certain trade group diversely. By personifying a brandname (How does one describe brand X whether it were an individual?) we will discover, that for...