Whether as “swag” for promotional events or gifts for special occasions, personalized items always make everyday things extra special. Common items like personalised pens, tumblers, caps and notebooks are turned into something that people will cherish more. Even in business events, common items that carry a brand become more valuable. The philosophy is simple: people value something more if it’s personal.
That’s why personalized gifts are now a growing industry. Global News Wire reports
That the Personalized Gifts Market is bound to Surpass USD 38.66 Billion by 2027 at a Compounded Annual Growth Rate or CAGR of 5.83 percent. Businesses in this industry are both picking up in online and offline distribution channels. And with face-to-face events being allowed once again, the demand for promotional products is now increasing.
But in the age of digital living, who would appreciate personalized pens and notebooks? Tablets and smartphones seem to have displaced paper as an essential canvas for writing and drawing. But there are market segments that still make use of them as a part of their daily lives. Here are some of them:
Office workers
While gadgets and computers dominate today’s workspace, some employees still stick with the basics. Job roles that involve a lot of record-keeping will also find these items very useful.
These people will greatly appreciate a personalised notebook or pen. They use this to jot down notes during meetings or to list down items and numbers while on a phone call. They appreciate having a hard copy of their reminders so they can retrieve them physically any time even without a battery.
Students
It may not seem like it, but penmanship or the art of writing by hand is still seen as a valuable skill. Traditional handwriting is still much practiced in the academe. Personalised pens and notebooks come in handy for students as they scribble down school notes, write diary entries, and make a daily schedule for their lessons. It also helps improve memory. According to an article from the University of Calgary, “handwritten notes are a powerful tool for encrypting embodied cognition and in turn supporting the brain’s capacity for retrieval of information.”
Elderly people
Among a bevy of promotional products being given away during events, elderly people also appreciate the value of notebooks and pens. They are the generation that grew up without computers. These things are not only familiar to them but essential in recording information. Many of them encounter memory loss and notebooks serve as a practical tool for them to store and remember certain things like dates, reminders, and other tasks that younger generations would usually put on their smartphones.
