Insights and Trends in Business and Society

.

Archives by Month:

Archives by Year:

Social Networking for Small Companies

Social networking is becoming a fundamental element of our day-to-day lives. Companies of shapes and forms have began taking advantage of available mediums. Today we’ll attempt to anatomize...

How Brand being an Ip has Brought to Corporate Globalisation?

Globalisation is called some profound material changes that have an affect on relations between societies previously couple of decades. The identifiable options that come with these material changes...

7 Branding Secrets: Ready or otherwise?

Every company includes a brand (how people consider them) whether or not they produced it through design or accident. By creating your brand through design, you shape the way in which you want your...

Brand Positioning – Brand Image

That mix-trainer you are putting on -Body consider the distinctive swoosh quietly informs everybody who has got you branded. That coffee travel mug you are transporting — ah, you are a...

Brand Image – Brand Identity – Brand Strategy – Brand Identity Guru

Consumers see and accept many brands inside a certain trade group diversely. By personifying a brandname (How does one describe brand X whether it were an individual?) we will discover, that for...