Saverin and Zuckerberg meet fellow student Christy Lee, who asks them to "Facebook me", a phrase which impresses both of them. As Thefacebook grows in popularity, Zuckerberg extends the network to Yale University, Columbia University and Stanford University. Lee arranges for Saverin and Zuckerberg to meet Napster co-founder Sean Parker, who presents a "billion-dollar" vision for the company that impresses Zuckerberg. He also suggests dropping "The" from Thefacebook, just calling it Facebook. At Parker's suggestion, the company moves to Palo Alto, with Saverin remaining in New York to work on business development. After Parker promises to expand Facebook to two continents, Zuckerberg invites him to live at the house he is using as company headquarters.

"Social media" is a way for people to communicate and interact online. While it has been around since the dawn of the World Wide Web, in the last 10 years or so we've seen a surge in both the number and popularity of social media sites. It's called social media because users engage with (and around) it in a social context, which can include conversations, commentary, and other user-generated annotations and engagement interactions.

In this course, learners build upon their foundational skills in media production through projects demanding the combining of media elements and the mixing of production effects. Project teams incorporate creative solutions that address marketing challenges, and the solutions include a variety of media forms delivered through a variety of platforms.


Companies are increasingly using social media monitoring tools to monitor, track, and analyze online conversations on the Web about their brand or products or about related topics of interest. This can be useful in public relations management and advertising campaign tracking, allowing the companies to measure return on investment for their social media ad spending, competitor-auditing, and for public engagement. Tools range from free, basic applications to subscription-based, more in-depth tools.
Those engaging with your company online via mobile devices need to have the same positive experience as they would on desktop. This means implementing a mobile-friendly or responsive website design to make browsing user-friendly for those on mobile devices. It might also mean reducing the length of your lead generation forms to create a hassle-free experience for people downloading your content on-the-go. As for your social media images, it's important to always have a mobile user in mind when creating them as image dimensions are smaller on mobile devices, meaning text can be cut-off.
Get up to speed with the exciting world of digital marketing and learn to make sense of social networking, mobile applications, search engine optimization and more. Through this fast-paced series of one- and two-day workshops, discover how you can take a leading role in moving your business ahead in this rapidly-expanding field. This program can be completed in less than one year.
On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. For example, you might try creating a “super-fan” circle, and share special discounts and exclusive offers only with that group.

As social networking becomes more popular among older and younger generations, sites such as Facebook and YouTube, gradually undermine the traditionally authoritative voices of news media. For example, American citizens contest media coverage of various social and political events as they see fit, inserting their voices into the narratives about America's past and present and shaping their own collective memories.[91][92] An example of this is the public explosion of the Trayvon Martin shooting in Sanford, Florida. News media coverage of the incident was minimal until social media users made the story recognizable through their constant discussion of the case. Approximately one month after the fatal shooting of Trayvon Martin, its online coverage by everyday Americans garnered national attention from mainstream media journalists, in turn exemplifying media activism. In some ways, the spread of this tragic event through alternative news sources parallels that of Emmitt Till – whose murder by lynching in 1955 became a national story after it circulated African American and Communist newspapers.


Eisenberg plays Zuckerberg as a socially awkward computer genius who isn't an adorable geek (like many of Eisenberg's previous roles). He's a huge jerk -- or, as his date tells him in the first scene, a first-class "a--hole" -- obsessed with status and, later, getting back at said date for rejecting him. How many multibillion dollar ideas started out as a way to show up someone who rejected the innovator? And how many business are built on the backs of broken friendships? As Saverin, British import Garfield is pitch perfect. He exudes the confidence that comes with wealthy, but unlike Zuckerberg or the Winklevoss twins, he's not condescending. In many ways, he's the heart of the movie, because his character is so much more likable than Zuckerberg -- so much so that you want him to win his lawsuit against Facebook. The movie's biggest scene-stealers are Timberlake -- who's all slimy and paranoid charm as Parker -- and the Winklevoss brothers, who are played by Hammer so well that you'd swear it was twin actors. Each twin is patrician perfection personified, and the fact that their social networking idea is the seed that Zuckerberg turns into Facebook serves as a slap in the face to their entitlement. What's true and what isn't doesn't quite matter for the purposes of this film; in the end Facebook's "status" is bigger than all its players. 
There are several negative effects to social media which receive criticism, for example regarding privacy issues,[133] information overload[134] and Internet fraud. Social media can also have negative social effects on users. Angry or emotional conversations can lead to real-world interactions outside of the Internet, which can get users into dangerous situations. Some users have experienced threats of violence online and have feared these threats manifesting themselves offline. Studies also show that social media have negative effects on peoples' self-esteem and self-worth. The authors of "Who Compares and Despairs? The Effect of Social Comparison Orientation on Social Media Use and its Outcomes"[135] found that people with a higher social comparison orientation appear to use social media more heavily than people with low social comparison orientation. This finding was consistent with other studies that found people with high social comparison orientation make more social comparisons once on social media. People compare their own lives to the lives of their friends through their friends' posts. People are motivated to portray themselves in a way that is appropriate to the situation and serves their best interest. Often the things posted online are the positive aspects of people's lives, making other people question why their own lives are not as exciting or fulfilling. This can lead to depression and other self-esteem issues as well as decrease their satisfaction of life as they feel if their life is not exciting enough to put online it is not as good as their friends or family.[136]
Enterprise social networking allows a company to connect individuals who share similar business interests or activities. Internally, social tools can help employees access information and resources they need to work together effectively and solve business problems. Externally, public social media platforms help an organization stay close to their customers and make it easier to conduct research that they can use to improve business processes and operations.
Offered by Baidu of China, a search engine company, Baidu Tieba (known as Postbar internationally) is a social forum network based on the keyword searches in the Baidu search engine. This discussion forum works on the unique concept of allowing you to create a social network group for a specific topic, using the search, or even to join an existing online social group. 

Social media might can also function as a supportive system for adolescents' health, because by using social media, adolescents are able to mobilize around health issues that they themselves deem relevant.[108] For example, in a clinical study among adolescent patients undergoing treatment for obesity, the participants' expressed that through social media, they could find personalized weight-loss content as well as social support among other adolescents with obesity[109] The same authors also found that as with other types of online information, the adolescents need to possess necessary skills to evaluate and identify reliable health information, competencies commonly known as health literacy.
In J.A. Barnes' day, a "community" referred to a specific geographic location and studies of community ties had to do with who talked, associated, traded, and attended church with whom. Today, however, there are extended "online" communities developed through telecommunications devices and social network services. Such devices and services require extensive and ongoing maintenance and analysis, often using network science methods. Community development studies, today, also make extensive use of such methods.
Social media plays a vital role in networking and communication platform. With the help of these platforms, creating a voice for your company is important in improving the overall brand image. Customers appreciate the fact that when they post comments on your page, they receive a modified reply rather than a computerized message. A brand that values its customers, takes the time to compose a personal message, which is perceived naturally in a positive light. 

In order to engage customers, retailers must shift from a linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer.[21] Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one.[5] The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.[22]
Great list and please don’t get me wrong here, I am sick to death of Facebook. Is there another alternative TO Facebook? Put simply, NO!!! The other social media sites are devoid of the basic common denominator, Collaboration!! While they MIGHT get you a closed network or a specific audience, it doesn’t cater for interaction with all of the platform. What we really need is somewhere that has a home page with your posts that is broadcast to ALL other users or chosen crowds. We need a news feed to cast all of the posts for people to interact with. Twitter, Snapchat, Google+ and Instagram etc etc, just don’t cut the mustard as far as this goes. Some of the others mentioned are specific to specific audiences and are nothing like Facebook. That is why all other alternatives fail dismally!! I wish I had the money and development time to produce it, but alas I don’t.
***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents.
Let’s say one of your fellow business owners tells you they’re seeing a 500 percent ROI. That’s impressive, but where is it coming from? Are they measuring that based on the number of visitors they’re getting from social media? Based on an increase in sales that may or may not have come from the channel directly? To make things even more complicated, are they calculating costs accurately, including the time of the full-time employees working on the campaign? In most cases, ROI is self-reported, so it’s hard to ensure you’re getting an accurate account.
Planned content begins with the creative/marketing team generating their ideas, once they have completed their ideas they send them off for approval. There is two general ways of doing so. The first is where each sector approves the plan one after another, editor, brand, followed by the legal team (Brito, 2013). Sectors may differ depending on the size and philosophy of the business. The second is where each sector is given 24 hours (or such designated time) to sign off or disapprove. If no action is given within the 24-hour period the original plan is implemented. Planned content is often noticeable to customers and is un-original or lacks excitement but is also a safer option to avoid unnecessary backlash from the public.[92] Both routes for planned content are time consuming as in the above; the first way to approval takes 72 hours to be approved. Although the second route can be significantly shorter it also holds more risk particularly in the legal department.
Flickr, pronounced “Flicker,” is an online image and video hosting platform that was created by the then Vancouver-based Ludicorp on February 10, 2004, and later acquired by Yahoo in 2005. The platform is popular with users who share and embed photographs.  As of October last year, Flickr had more than 112 million users and had its footprint in more than 63 countries. An average of a million photos are shared daily on Flickr.

Customers are often researching online and then buying in stores and also browsing in stores and then searching for other options online. Online customer research into products is particularly popular for higher-priced items as well as consumable goods like groceries and makeup. Consumers are increasingly using the Internet to look up product information, compare prices, and search for deals and promotions.[21]
UK researchers used a dataset of more than 800 million Twitter messages to evaluate how collective mood changes over the course of 24 hours and across the seasons. The research team collected 800 million anonymous Tweets from 33,576 time points over four years, to examine anger and sadness and compare them with fatigue. The "research revealed strong circadian patterns for both positive and negative moods. The profiles of anger and fatigue were found remarkably stable across the seasons or between the weekdays/weekend." The "positive emotions and sadness showed more variability in response to these changing conditions and higher levels of interaction with the onset of sunlight exposure." [151]
People engaged in social networking may be doing so as a personal or a business endeavor. Those who engage on social network sites as a personal endeavor interact by using various forms of media to discuss their lives and interests. The most popular social networks for this type of familiar interaction include Facebook, Google+ and Twitter. Although these and other social networks may be used for business purposes -- especially marketing -- social networks exist specifically for enterprise social networking. Popular enterprise social network platforms include Socialcast and Yammer. Ideally, employees who are tasked with participating on social networks are provided with a social media policy so there is no ambiguity about what management considers to be acceptable use.
This is a local search- and discovery-based social media platform that enables you to find the ideal places (based on your location) to go to with friends and loved ones. It also gives appropriate search results for the best food outlets, night entertainment places and more in your area. The social networking feature is now available in a separate app named Swarm.
In many cases, the strength of your social media campaign will be dependent on the strength of your efforts in other channels. For example, let’s say you have two companies essentially doing the same thing, Company A and Company B. Company A launches a social media campaign and starts paying $100 a week toward marketing. Company B spends $100 a week on traditional advertising, and starts building an initial client base. After a few months, Company A has made some progress and is breaking even on its social media spend. Company B has a thriving customer base, so they decide to start a social media presence. By the end of the month, both companies have 1,000 followers. By this point, Company A has invested more than $1,000, but Company B has only invested $100—yet their posts are getting a similar amount of reach. This example shows how the numbers can become skewed in favor of brands with big advertising budgets being spent on other marketing efforts, or those with an already-existing audience.
It is increasingly advantageous for companies to use social media platforms to connect with their customers and create these dialogues and discussions. The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.[27]
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Thanks Mike for your comment. I don’t trust Facebook either. There’s been many times where I have seen ads come up on FB of subjects that I’ve been talking about offline. Its happened on more than one occasion which is a bit scary if you ask me. Although I do think FB has had its best days and will gradually fall in user numbers as new and innovative platforms come to market over the next 5 years.
Thanks Paula for commenting. I sometimes feel the same about Facebook, although I still think that it’s a great tool to have, especially in my area of work ( affiliate marketing ). I get your point that there is no real alternative to Facebook, but what the other networks don’t want to do is become a Facebook. They want to offer something different which is how they can make in-roads on the Facebook monster.
Snapchat is a social media app that focuses on sharing photos and short videos (as known as snaps) between friends. It made the Stories format popular, which eventually proliferated on other social media platforms like Instagram. But the rise of Instagram Stories seemed to have hindered Snapchat’s growth and marketers’ interest in using Snapchat for their brands in general.
^ Patton, George C.; Sawyer, Susan M.; Santelli, John S.; Ross, David A.; Afifi, Rima; Allen, Nicholas B.; Arora, Monika; Azzopardi, Peter; Baldwin, Wendy (June 2016). "Our future: a Lancet commission on adolescent health and wellbeing". The Lancet. 387 (10036): 2423–2478. doi:10.1016/s0140-6736(16)00579-1. ISSN 0140-6736. PMC 5832967. PMID 27174304.

Affiliate marketing - Affiliate marketing is perceived to not be considered a safe, reliable and easy means of marketing through online platform. This is due to a lack of reliability in terms of affiliates that can produce the demanded number of new customers. As a result of this risk and bad affiliates it leaves the brand prone to exploitation in terms of claiming commission that isn't honestly acquired. Legal means may offer some protection against this, yet there are limitations in recovering any losses or investment. Despite this, affiliate marketing allows the brand to market towards smaller publishers, and websites with smaller traffic. Brands that choose to use this marketing often should beware of such risks involved and look to associate with affiliates in which rules are laid down between the parties involved to assure and minimize the risk involved.[47]
"The Social Network" explores the moment at which Facebook, the most revolutionary social phenomena of the new century, was invented -- through the warring perspectives of the super-smart young men who each claimed to be there at its inception. The result is a drama rife with both creation and destruction; one that audaciously avoids a singular POV, but instead, by tracking dueling narratives, mirrors the clashing truths and constantly morphing social relationships that define our time. Drawn from multiple sources, the film captures the visceral thrill of the heady early days of a culture-changing phenomenon in the making -- and the way it both pulled a group of young revolutionaries together and then split them apart.
A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities as well as a variety of theories explaining the patterns observed in these structures.[1] The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine network dynamics.

Summary: On a fall night in 2003, Harvard undergrad and computer programming genius Mark Zuckerberg (Jesse Eisenberg) sits down at his computer and heatedly begins working on a new idea. In a fury of blogging and programming, what begins in his dorm room soon becomes a global social network and a revolution in communication. A mere six years and 500On a fall night in 2003, Harvard undergrad and computer programming genius Mark Zuckerberg (Jesse Eisenberg) sits down at his computer and heatedly begins working on a new idea. In a fury of blogging and programming, what begins in his dorm room soon becomes a global social network and a revolution in communication. A mere six years and 500 million friends later, Mark Zuckerberg is the youngest billionaire in history... but for this entrepreneur, success leads to both personal and legal complications. [Columbia Pictures]… Expand


Networking still happens offline, at social, professional, and work-related social events. Offline social networks differ in ways beyond a dependence on Internet connectivity. People behave and work together differently, communicate differently, and spend different amounts of time together when they meet offline than when they connect online. An individual’s online social network does not generally represent their “real life” social network. While a large network of friends and acquaintances is possible on social media platforms, many of these connections are weak ties; the amount of social support one has offline is likely to be more important to one’s ultimate feelings of life satisfaction and psychological well-being.
The development of social media started off with simple platforms such as sixdegrees.com.[20] Unlike instant messaging clients, such as ICQ and AOL's AIM, or chat clients like IRC, iChat or Chat Television, sixdegrees.com was the first online business that was created for real people, using their real names. The first social networks were short-lived, however, because their users lost interest. The Social Network Revolution has led to the rise of the networking sites. Research[21] shows that the audience spends 22% of their time on social networks, thus proving how popular social media platforms have become. This increase is because of the widespread daily use of smartphones.[22] Social media are used to document memories, learn about and explore things, advertise oneself and form friendships as well as the growth of ideas from the creation of blogs, podcasts, videos and gaming sites.[23] Networked individuals create, edit, and manage content in collaboration with other networked individuals. This way they contribute in expanding knowledge. Wikis are examples of collaborative content creation.
“ The total and absolute absurdity of the world where the engines of a federal lawsuit get cranked up to adjudicate the hurt feelings (because "our idea was stolen!") of entitled Harvard undergraduates is completely missed by Sorkin. We can't know enough from the film to know whether there was actually any substantial legal claim here. Sorkin has been upfront about the fact that there are fabrications aplenty lacing the story. But from the story as told, we certainly know enough to know that any legal system that would allow these kids to extort $65 million from the most successful business this century should be ashamed of itself. Did Zuckerberg breach his contract? Maybe, for which the damages are more like $650, not $65 million. Did he steal a trade secret? Absolutely not. Did he steal any other "property"? Absolutely not—the code for Facebook was his, and the "idea" of a social network is not a patent. It wasn't justice that gave the twins $65 million; it was the fear of a random and inefficient system of law. That system is a tax on innovation and creativity. That tax is the real villain here, not the innovator it burdened.[78] ”
First of all, thanks for sharing this list. It’s really useful, but it would be great to supplement it with some kind of statistics regarding the audience who is using each of these social networks. This statistics could be valuable for different kind of marketers, bloggers or business owners because with such statistics it would be possible to plan a strategy for business in different niches, like e-commerce, paper help online, any kind of services, or use it for the purpose of self-promotions for bloggers/website owners.
Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability and communications.[36] Additionally, organizations are inviting their customers to help them better understand how to service them. This source of data is called User Generated Content. Much of this is acquired via company websites where the organization invites people to share ideas that are then evaluated by other users of the site. The most popular ideas are evaluated and implemented in some form. Using this method of acquiring data and developing new products can foster the organizations relationship with their customer as well as spawn ideas that would otherwise be overlooked. UGC is low-cost advertising as it is directly from the consumers and can save advertising costs for the organisation.
You might be thinking that limiting your posts to 140 characters is no way to advertise your business, but you will be shocked to know that this social media platform has more than 320 million active monthly users who make use of the 140 character limit to pass on information. Businesses can use Twitter to interact with prospective clients, answer questions, release latest news and at the same time use the targeted ads with specific audiences. Twitter was founded on March 21, 2006, and has its headquarters in San Francisco, California. 

With social media, I think there’s a literal definition concerning the media that people create and share online. But there’s also the notion that social media is about the technology that facilitates individuals and groups of people to connect and interact, create and share. Unlike other software that works fine with a single user, social media applications and websites work better the more people there are using them.  Technology that facilitates collective wisdom, engagement, creation and sharing – that’s what I consider “social media”. Lee Odden – Online Marketing Blog
In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.
Social media platforms like Yelp and FourSquare are great for brick and mortar businesses looking to implement marketing on social media. Register on these sites to claim your location spot, and then consider extra incentives such as check-in rewards or special discounts. Remember, these visitors will have their phones in hand, so they will be able to write and post reviews. A lot of good reviews can significantly help sway prospective visitors to come in and build your business!
Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.[2] As digital platforms are increasingly incorporated into marketing plans and everyday life,[3] and as people use digital devices instead of visiting physical shops,[4][5] digital marketing campaigns are becoming more prevalent and efficient.
Tweetbot is one of the best third-party apps for Twitter. It features a slick, chronological timeline of tweets from people you follow (with no sponsored tweets), and you can also create lists and use them as curated timelines if the main timeline is too cluttered. Tweetbot's support for mute filters through keywords or regular expressions is also unparalleled, so you don't see things you don't care about in your feed.
Social media presence is a necessity for many customer-driven enterprises as it gives the impression of a more immediate connection between the customer and the seller. Moreover, campaigns spread through social media are believed to have more resonance because they are usually discovered through links shared by trusted sources. The rich data available through social media can allow advertisers to target their message to very specific audiences, providing the potential for better results.
Greg Butler, Vice President, Miller Brands, MillerCoors Matt DelRe, Director of Performance Solutions, Google Marie Gulin-Merle, Chief Marketing Officer, Calvin Klein Ben Harrell, Senior Vice President, Brand and Digital Marketing, Priceline Gail Horwood, Senior Vice President, Integrated Marketing, Kellogg Company Joy Howard, former Chief Marketing Officer, Sonos Micky Onvural, Co-President, Bonobos Seth Rogin, President & CEO, Nucleus Marketing Solutions Gretchen Saegh-Fleming, Chief Marketing Officer, L'Oréal USA Geoffrey Sanders, Vice President, Growth & Customer Marketing, Betterment Andrew Stephen, Associate Dean of Research and L’Oréal Professor of Marketing, Saïd Business School, University of Oxford Joseph Thompson, Principal, Hardy Capital Partners
4. Higher conversion rates. Social media marketing results in higher conversion rates in a few distinct ways. Perhaps the most significant is its humanization element; the fact that brands become more humanized by interacting in social media channels. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies.
Secondly, when working on such a large-scale project, our social media app developers offer to start with the MVP or minimum viable product. In fact, MVP is a product with a minimum core set of functionality that quickly lets to send the product to the market to test the idea. This approach helps to announce the product rapidly, while dramatically saving time and money. Once validation is finished, we start to finalize product: add features, and design, improve UI/UX. After this, the application is available in the market for another cycle of validation and testing.
Bo Han, a social media researcher at Texas A&M University-Commerce, finds that users are likely to experience the "social media burnout" issue.[142] Ambivalence, emotional exhaustion, and depersonalization are usually the main symptoms if a user experiences social media burnout. Ambivalence refers to a user's confusion about the benefits she can get from using a social media site. Emotional exhaustion refers to the stress a user has when using a social media site. Depersonalization refers to the emotional detachment from a social media site a user experiences. The three burnout factors can all negatively influence the user's social media continuance. This study provides an instrument to measure the burnout a user can experience, when her social media "friends" are generating an overwhelming amount of useless information (e.g., "what I had for dinner", "where I am now").
Great works of art define more than just what is on display. They define a culture, a generation. What makes The Great Gatsby such a monumental piece of literature is not just the story or the interesting struggle between characters. It is the fact that The Great Gatsby defines an era in more than one way that makes it such a great novel. The Social Network is the Gatsby of our time. The themes that persist in this movie are so culturally significant and spot-on that it would be cheating yourself to not watch this movie. The Social Network is superbly directed and acted. The story is brilliant. The soundtrack is perfect. In addition to being incredibly well-made and culturally significant, this movie is also wildly engaging and entertaining. The Social Network is the best movie of 2011, if not also one of the greatest triumphs in cinema ever.

I reach out to people a lot, so this app is my go-to app to reach people. It is one of the simplest ways where I know 90% of people will see their message. When I message people on LinkedIn, they may or may not check. Twitter, I mostly ignore the messages I receive because it is typically a bunch of spam. Google+, you just don’t know if they will check. The list goes on. With the Facebook Messenger app, I know more than likely my message will be seen.
In the late 1890s, both Émile Durkheim and Ferdinand Tönnies foreshadowed the idea of social networks in their theories and research of social groups. Tönnies argued that social groups can exist as personal and direct social ties that either link individuals who share values and belief (Gemeinschaft, German, commonly translated as "community") or impersonal, formal, and instrumental social links (Gesellschaft, German, commonly translated as "society").[7] Durkheim gave a non-individualistic explanation of social facts, arguing that social phenomena arise when interacting individuals constitute a reality that can no longer be accounted for in terms of the properties of individual actors.[8] Georg Simmel, writing at the turn of the twentieth century, pointed to the nature of networks and the effect of network size on interaction and examined the likelihood of interaction in loosely knit networks rather than groups.[9]
Social media often features in political struggles to control public perception and online activity. In some countries, Internet police or secret police monitor or control citizens' use of social media. For example, in 2013 some social media was banned in Turkey after the Taksim Gezi Park protests. Both Twitter and YouTube were temporarily suspended in the country by a court's decision. A new law, passed by Turkish Parliament, has granted immunity to Telecommunications Directorate (TİB) personnel. The TİB was also given the authority to block access to specific websites without the need for a court order.[193] Yet TİB's 2014 blocking of Twitter was ruled by the constitutional court to violate free speech.[194] More recently, in the 2014 Thai coup d'état, the public was explicitly instructed not to 'share' or 'like' dissenting views on social media or face prison. In July of that same year, in response to WikiLeaks' release of a secret suppression order made by the Victorian Supreme Court, media lawyers were quoted in the Australian media to the effect that "anyone who tweets a link to the Wikileaks report, posts it on Facebook, or shares it in any way online could also face charges".[195]
Testimonials. If case studies aren't a good fit for your business, having short testimonials around your website is a good alternative. For B2C brands, think of testimonials a little more loosely. If you're a clothing brand, these might take the form of photos of how other people styled a shirt or dress, pulled from a branded hashtag where people can contribute.

This course introduces the principles of designing the user experience. These principles as well as design thinking are applied in the construction of effective solutions to business scenarios. Learners take a multi-disciplinary approach to integrating skills, concepts, and performance criteria within production teams. The course covers marketing content, layouts, usability testing, and visual theory, as well as introduces designing for emerging technologies.
Pinterest has become a major player both in social networking and in the search world, proving just how important visual content has become on the web. As the fastest standalone site ever to reach 10 million monthly unique visits, Pinterest's beautiful and intuitive pinboard-style platform is one of the most enticing and useful resources for collecting the best images that can be categorized into separate boards.
As has been the case since the Center began surveying about the use of different social media in 2012, Facebook remains the primary platform for most Americans. Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users, and roughly three-quarters of those users access Facebook on a daily basis. With the exception of those 65 and older, a majority of Americans across a wide range of demographic groups now use Facebook.
The field of sociology focuses almost entirely on networks of outcomes of social interactions. More narrowly, economic sociology considers behavioral interactions of individuals and groups through social capital and social "markets". Sociologists, such as Mark Granovetter, have developed core principles about the interactions of social structure, information, ability to punish or reward, and trust that frequently recur in their analyses of political, economic and other institutions. Granovetter examines how social structures and social networks can affect economic outcomes like hiring, price, productivity and innovation and describes sociologists' contributions to analyzing the impact of social structure and networks on the economy.[51]
These posts can be one or more of the following: images, photo sets, animated GIFs, video, audio, and text posts. For the users to differentiate the promoted posts to the regular users' posts, the promoted posts have a dollar symbol on the corner. On May 6, 2014, Tumblr announced customization and theming on mobile apps for brands to advertise.[78]
Although social networking itself is free, building and maintaining a company profile takes hours each week. Costs for those hours add up quickly. In addition, businesses need many followers before a social media marketing campaign starts generating a positive return on investment (ROI). For example, submitting a post to 15 followers does not have the same effect as submitting the post to 15,000 followers.
Many pundits and commentators have designated this to be the "film that defines our generation", and truly a "product of its time" in the most literal sense of the word. However, I'm not sure I like this designation, especially since once you watch the film, you very quickly realize that this isn't a story about the founding of Facebook; it's really a story of friendship, ambition and betrayal, a character study of this fascinating individual whose actions in the film happen to depict the invention of an online social networking site that gets out of hand and puts all of his relationships, especially that with his best friend and business partner, in jeopardy. All of the themes mentioned above are universal and can be applied to a number of fantastic films and works of fiction over the centuries, and that, I think, is the greatest achievement of the film. 

Welcome to The Beginner's Guide to Social Media! Whether you're new to social media or just looking to close a few knowledge gaps, we're glad you stopped by. By now, we've all heard how valuable—even essential—social media can be. Whether your current sentiment leans more toward enthusiasm or trepidation, there's no way around the fact that social media is a far more complex field than it first seems. Diving in without a sense for what it's like can be overwhelming, and building a network that provides real value takes both savvy and hard work, but fear not—we're here to help! We hope you'll find this to be one of the most comprehensive social media resources available, and that no matter what your skill level is, there's plenty in here to help you improve your social presence. What are we waiting for? Let's dive in!

A positive social media marketing ROI is harder to earn today than it was a few years ago, in part because of an overall decline in the organic reach a brand can achieve on social media platforms. Social media apps have intentionally decreased the amount of visibility an organization or company page can get without paying, in part to ensure that mainstream users have a less commercial experience when browsing their newsfeed, and in part to drive more necessity for paid advertising. At some point in the not-so-distant future, ads may be necessary to be seen on social media. Social media ads can yield a positive ROI in their own right, but they’re inherently costlier than purely organic strategies.
CutStory is a video editing app for Instagram stories. It makes it easy to chop a longer video up into the required length for Instagram Stories (15 seconds maximum per clip). This way, you can repurpose longer videos—from your brand’s YouTube library, for example—and create more robust content without having to continually stop and start the camera.
David Fincher's The Social Network is the stunning tale of a new breed of cultural insurgent: a punk genius who sparked a revolution and changed the face of human interaction for a generation, and perhaps forever. Shot through with emotional brutality and unexpected humor, this superbly crafted film chronicles the formation of Facebook and the battles over ownership that followed upon the website's unfathomable success. With a complex, incisive screenplay by Aaron Sorkin and a brilliant cast including Jesse Eisenberg, Andrew Garfield and Justin Timberlake, The Social Network bears witness to the birth of an idea that rewove the fabric of society even as it unraveled the friendship of its creators.
Snapchat is a popular messaging and picture exchanging application that was created in 2011 by three students at Stanford University named Evan Spiegel, Bobby Murphy, and Reggie Brown. The application was first developed to allow users to message back and forth and to also send photographs that are only available from 1–10 seconds until they are no longer available. The app was an instant hit with social media members and today there are up to 158 million people using snapchat every single day.[66] It is also estimated that Snapchat users are opening the application approximately 18 times per day, which means users are on the app for about 25–30 minutes per day.[66]
This instant messaging network is similar to WhatsApp and is available across platforms in more than eight languages. However, Telegram has always focused more on the privacy and security of the messages you send over the internet by using its platform. So, it empowers you to send messages that are encrypted and self-destructive. This encryption feature has only just been made available for WhatsApp, whereas Telegram has always provided it.
In general, social networks are self-organizing, emergent, and complex, such that a globally coherent pattern appears from the local interaction of the elements that make up the system.[32][33] These patterns become more apparent as network size increases. However, a global network analysis[34] of, for example, all interpersonal relationships in the world is not feasible and is likely to contain so much information as to be uninformative. Practical limitations of computing power, ethics and participant recruitment and payment also limit the scope of a social network analysis.[35][36] The nuances of a local system may be lost in a large network analysis, hence the quality of information may be more important than its scale for understanding network properties. Thus, social networks are analyzed at the scale relevant to the researcher's theoretical question. Although levels of analysis are not necessarily mutually exclusive, there are three general levels into which networks may fall: micro-level, meso-level, and macro-level.
Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.[1] The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features:[2]
Tinder is a popular location-based dating app that matches you up with people in your area. Users can set up a brief profile that mainly highlights their photo, and then anyone who's matched up to them can anonymously swipe right to like their profile or left to pass on it as a match. If some who liked a profile likes theirs back, then it's a match, and the two users can start chatting privately with each other through the app. Tinder is completely free, but there are premium features that allow users to connect with people in other locations, undo certain swipes and get more "Super Likes" to let another user know they're extra special. 
Snapchat is a social networking app that thrives on instant messaging and is totally mobile-based. It's one of the fastest growing apps out there, building its popularity on the idea of self-destructing "snaps." You can send a photo or short video as a message (a snap) to a friend, which automatically disappears a few seconds after they've viewed it.
Along with being the most popular social media site, Facebook users also visit the site with high levels of frequency. Fully 74% of Facebook users say they visit the site daily, with around half (51%) saying they do several times a day. The share of Facebook users who visit the site on a daily basis is statistically unchanged compared with 2016, when 76% of Facebook users reported they visited the site daily.
App.net Avatars United Bolt Capazoo eConozco Emojli FitFinder Formspring FriendFeed Friends Reunited Friendster Grono.net Google Buzz Heello Hyves iTunes Ping iWiW Jaiku LunarStorm Me2day Meerkat Mobli Mugshot Musical.ly Natter Social Network Netlog Orkut Pheed Piczo PlanetAll Posterous Pownce Qaiku SixDegrees.com So.cl Surfbook tbh Tribe.net Tsū tvtag Vine Windows Live Spaces Wretch Yahoo! 360° Yahoo! Kickstart Yahoo! Mash Yahoo! Meme Yik Yak
Studies of language and linguistics, particularly evolutionary linguistics, focus on the development of linguistic forms and transfer of changes, sounds or words, from one language system to another through networks of social interaction. Social networks are also important in language shift, as groups of people add and/or abandon languages to their repertoire.
Get up to speed with the exciting world of digital marketing and learn to make sense of social networking, mobile applications, search engine optimization and more. Through this fast-paced series of one- and two-day workshops, discover how you can take a leading role in moving your business ahead in this rapidly-expanding field. This program can be completed in less than one year.
The development of social media started off with simple platforms such as sixdegrees.com.[20] Unlike instant messaging clients, such as ICQ and AOL's AIM, or chat clients like IRC, iChat or Chat Television, sixdegrees.com was the first online business that was created for real people, using their real names. The first social networks were short-lived, however, because their users lost interest. The Social Network Revolution has led to the rise of the networking sites. Research[21] shows that the audience spends 22% of their time on social networks, thus proving how popular social media platforms have become. This increase is because of the widespread daily use of smartphones.[22] Social media are used to document memories, learn about and explore things, advertise oneself and form friendships as well as the growth of ideas from the creation of blogs, podcasts, videos and gaming sites.[23] Networked individuals create, edit, and manage content in collaboration with other networked individuals. This way they contribute in expanding knowledge. Wikis are examples of collaborative content creation.
Just one piece of viral content can quickly scale your social media presence from “amateur” to “professional,” but the science on viral content is fairly limited. Even if you have all the “right” ingredients in place, there’s still an element of luck to your success. A competing piece of content might see 10 times as many shares as yours just because it was timed differently, or because the right person happened to see it first.
Who is going to create your content? Who is going to maintain your social media accounts? Who is going to respond to questions and be the face of your business online? Do you have the technical ability in-house to join the online conversation? If not, are you willing to learn? Can you or someone who works with you write well? You need to be sure you have the necessary people in place to execute a social media marketing plan before you start.
The editorial criteria for acceptance will be based on the degree to which a paper makes a broad theoretical or methodological, and empirically relevant, contribution to the study of social networks. Acceptable papers may range from abstract, formal mathematical derivations to concrete, descriptive case studies of particular social networks. The editors are therefore particularly interested in papers that attempt to uncover the processes by which social networks emerge, evolve and have consequences for other aspects of behaviour. However, for reports of empirical research results, manuscripts must contain the following: a discussion of sampling, representation, and generalizability; a substantive foundation based on the social network literature; a consideration of social network processes; and feature meaningful data.
On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for.
Mezrich’s book, “based on dozens of interviews, hundreds of sources, and thousands of pages of documents,” focuses on Eduardo Saverin, Zuckerberg’s one-time friend and partner, who was eventually forced out of Facebook. Tyler and Cameron Winklevoss, who enlisted Zuckerberg’s help in programming a site and then claimed he stole their idea, also get heavy attention. The book is mostly told from their alternating perspectives; they were evidently Mezrich’s primary sources, and it’s just as apparent that Zuckerberg declined to participate. Despite being the key figure, he remains a cypher throughout; the rare forays into his thoughts or motives are explicitly described as guesses. “I really tried not to write in Mark’s voice as much because it wouldn’t be fair to him,” Mezrich said of this limitation.
Marketing automation is an integral platform that ties all of your digital marketing together. Without it, your campaigns will look like an unfinished puzzle with a crucial missing piece. Marketing automation software streamlines and automates marketing tasks and workflows. Most importantly, it measures the results and ROI of your digital campaigns, helping you to grow revenue faster.
Courts do not always admit social media evidence, in part because screenshots can be faked or tampered with.[78] Judges are taking emojis into account to assess statements made on social media; in one Michigan case where a person alleged that another person had defamed them in an online comment, the judge disagreed, noting that there was an emoji after the comment which indicated that it was a joke.[78] In a 2014 case in Ontario against a police officer regarding alleged assault of a protester during the G20 summit, the court rejected the Crown's application to use a digital photo of the protest that was anonymously posted online, because there was no metadata proving when the photo was taken and it could have been digitally altered.[78]
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 150,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
For that reason, you're probably less likely to focus on ‘leads' in their traditional sense, and more likely to focus on building an accelerated buyer's journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs). 

Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Jan 11-13 and 18-20 with the following class times: Fridays - 1730 - 2030 Saturdays and Sundays - 0900-1630 This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.
Also, about marketing. When you come up with an idea for a mobile app or a web project, remember that the development costs are only a part of the project cost. You should also take into account basic marketing needs and costs. What way to choose in promoting your app is up to you, but don't just start thinking about it AFTER your app is in the app store.  

There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services, but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them. As such, digital marketing has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand.[25] It has become increasingly popular for businesses to use and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.
WhatsApp Messenger is a cross-platform instant messaging client for smartphones, PCs and tablets. The app relies on the Internet to send images, texts, documents, audio and video messages to other users that have the app installed on their devices. Launched in January 2010, WhatsApp Inc. was acquired by Facebook on February 19, 2004, for about $19.3 billion. Today, more than 1 billion people use the service to communicate with their friends, loved ones and even customers.
For example, to implement PPC using Google AdWords, you'll bid against other companies in your industry to appear at the top of Google's search results for keywords associated with your business. Depending on the competitiveness of the keyword, this can be reasonably affordable, or extremely expensive, which is why it's a good idea to focus building your organic reach, too.
In his sophomore year at Harvard, computer-science genius Mark Zuckerberg (Jesse Eisenberg) and his best friend, Eduardo Saverin (Andrew Garfield), create a site ranking their female classmates' hotness. It gets the attention of rich, entrepreneurial seniors Tyler and Cameron Winklevoss (both played by Armie Hammer) and their business partner, who hire Zuckerberg to create a social networking site for Harvard students. But instead of working on the Harvard-only site, Zuckerberg asks Saverin to front him the start-up costs to launch what they call "thefacebook," which starts at Harvard but eventually spreads to other elite universities across the country. After the site hits Stanford, Zuckerberg and Saverin meet Napster co-founder Sean Parker (Justin Timberlake), who ingratiates himself into the founders' circle, usurps Saverin, and helps Zuckerberg get the funds to transform "thefacebook" into Facebook. In the process, Zuckerberg faces lawsuits from his Harvard rivals and his former best friend.
Categories: 2010 filmsEnglish-language films2010s drama films2010s legal filmsAmerican biographical filmsAmerican business filmsAmerican filmsAmerican legal drama filmsBest Drama Picture Golden Globe winnersBest Foreign Film César Award winnersBiographical films about computer and internet entrepreneursColumbia Pictures filmsCourtroom filmsFilms scored by Atticus RossFilms scored by Trent ReznorFilms about fraternities and sororitiesFilms about technological impactFilms about the InternetFilms based on non-fiction booksFilms about social mediaFilms about companiesFilms directed by David FincherFilms set in 2003Films set in 2004Films set in 2005Films set in BostonFilms set in the San Francisco Bay AreaFilms set in universities and collegesFilms shot in BaltimoreFilms shot in CaliforniaFilms shot in MarylandFilms shot in MassachusettsFilms that won the Best Original Score Academy AwardFilms whose director won the Best Direction BAFTA AwardFilms whose editor won the Best Film Editing Academy AwardFilms whose writer won the Best Adapted Screenplay Academy AwardFilms whose writer won the Best Adapted Screenplay BAFTA AwardNonlinear narrative filmsRelativity Media filmsScreenplays by Aaron SorkinWorks about Facebook
LinkedIn is now more than just a resume and job search site. It has evolved into a professional social media site where industry experts share content, network with one another, and build their personal brand. It has also become a place for businesses to establish their thought leadership and authority in their industry and attract talent to their company.
Facebook is the biggest social media site around, with more than two billion people using it every month. That’s almost a third of the world’s population! There are more than 65 million businesses using Facebook Pages and more than six million advertisers actively promoting their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media. 

It's difficult to mention Yik Yak without bringing in Kik, the hugely popular app that, unlike other messaging apps, doesn't require a phone number. Because you only need a username and an internet connection to use Kik, the app has become the main way for people to chat over internet without exchanging personal information. (It rarely takes more than a few minutes on Yik Yak before you see a question like, "What's your kik?").
In an onstage discussion with The Huffington Post co-founder Arianna Huffington, during Advertising Week 2010 in New York, Facebook's Chief Operating Officer Sheryl Sandberg said she had seen the film and it was "very Hollywood" and mainly "fiction". "In real life, he [Zuckerberg] was just sitting around with his friends in front of his computer, ordering pizza," she declared. "Who wants to go see that for two hours?"[79]
A really comprehensive list and interesting read. It will be interesting to see how this digital landscape evolves, particularly for businesses operating online. I think the rise of messenging apps, such as FB messenger, and the use of bots to automate conversations with prospects and customers is adding a new dimension to digital marketing and will be an area to keenly watch, study and explore, over the next 12 months.
Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around. This will allow you to maximize your brand reach on social media, engage with the right people, and achieve your social media goals.
Courts do not always admit social media evidence, in part because screenshots can be faked or tampered with.[78] Judges are taking emojis into account to assess statements made on social media; in one Michigan case where a person alleged that another person had defamed them in an online comment, the judge disagreed, noting that there was an emoji after the comment which indicated that it was a joke.[78] In a 2014 case in Ontario against a police officer regarding alleged assault of a protester during the G20 summit, the court rejected the Crown's application to use a digital photo of the protest that was anonymously posted online, because there was no metadata proving when the photo was taken and it could have been digitally altered.[78]
Whether you use it or not, there's no denying that Twitter has changed the way news is spread and reported. When the riots in Ferguson, Missouri began, people on the ground shared firsthand accounts of what was happening there on Twitter. And when events like the recent presidential primary debates take place, Twitter lights up with commentary, jokes, GIFs, and quick analysis.
Of course, the real Zuckerberg must have some of the attributes the film depicts—he did create the most influential company of modern times and squeeze allies out of it, both of which require a certain amount of cold-bloodedness—which makes comparing the film’s depiction to the real person tricky. However, there’s no denying that other parts of The Social Network, just as central to its thesis about who Zuckerberg is, were more or less invented. Sorkin said the film is “absolutely nonfiction,” albeit “nonfiction about facts that are in dispute.” He also said, “I don’t want my fidelity to be to the truth; I want it to be to storytelling.”
In addition to adopting Snapchat and Instagram at high rates, the youngest adults also stand out in the frequency with which they use these two platforms. Some 82% of Snapchat users ages 18 to 24 say they use the platform daily, with 71% indicating that they use it multiple times per day. Similarly, 81% of Instagram users in this age group visit the platform on daily basis, with 55% reporting that they do so several times per day.
Great list and please don’t get me wrong here, I am sick to death of Facebook. Is there another alternative TO Facebook? Put simply, NO!!! The other social media sites are devoid of the basic common denominator, Collaboration!! While they MIGHT get you a closed network or a specific audience, it doesn’t cater for interaction with all of the platform. What we really need is somewhere that has a home page with your posts that is broadcast to ALL other users or chosen crowds. We need a news feed to cast all of the posts for people to interact with. Twitter, Snapchat, Google+ and Instagram etc etc, just don’t cut the mustard as far as this goes. Some of the others mentioned are specific to specific audiences and are nothing like Facebook. That is why all other alternatives fail dismally!! I wish I had the money and development time to produce it, but alas I don’t. 

The best part is that Google is a $30B company and there is no ways to contact them other then a single phone number. Here is when I get little upset, people know about google, but everyone still uses it like there isnt any other choices. Well, actually there isnt. Social sites are just for gather info about you and use it to make money. For us its just a way to communicate with others.

Mobile social media tools can be used for marketing research, communication, sales promotions/discounts, informal employee learning/organizational development, relationship development/loyalty programs,[24] and e-Commerce. Other applications include marketing research, communication, sales promotions and discounts, relationship development and loyalty programs, and informal employee learning/organizational development is facilitated by the social media.


Tumblr is an extremely popular social blogging platform that's heavily used by teens and young adults. Like Pinterest, it's best known for sharing visual content. Users can customize their blog theme, create blog posts in all sorts of different types of content formats, follow other users to see content in their dashboard feed and be followed back.
Thanks Paula for commenting. I sometimes feel the same about Facebook, although I still think that it’s a great tool to have, especially in my area of work ( affiliate marketing ). I get your point that there is no real alternative to Facebook, but what the other networks don’t want to do is become a Facebook. They want to offer something different which is how they can make in-roads on the Facebook monster.
23snaps Amikumu aNobii AsianAve Ask.fm Badoo Bebo Cloob Cyworld Diaspora Draugiem.lv Ello Facebook Foursquare Gab Google+ Hello Hi5 Highlight Houseparty Idka Instagram IGTV IRC-Galleria Keek LiveJournal Lifeknot LockerDome Marco Polo Mastodon MeetMe Meetup Miaopai micro.blog Minds MixBit Mixi Myspace My World Nasza-klasa.pl Nextdoor OK.ru Path Peach Periscope Pinterest Pixnet Plurk Qzone Readgeek Renren Sina Weibo Slidely Snapchat SNOW Spaces Spring.me Streetlife StudiVZ Swarm Tagged Taringa! Tea Party Community TikTok Tinder Tout Tuenti TV Time Tumblr Twitter Untappd Vero VK Whisper Xanga Yo

George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.
There are lots of social apps now, and sweetalk is a new discovery. For a long time, I have searched and tried different apps and most of the time, left disappointed and frustrated, until one day by accident, the sweetalk comes into my world. And here I would like to share with you all my feelings and experiences about this mobile app. It is probably the best free transnational social tool with the function of instant translation, supporting online translation in 30 different languages and can make me learn the foreign language easily during the chat. My English is ok, so I would like to choose to send messages to the people whom I am interested in instead of my mother tongue for the purpose of improving my English better while talking. And there are a lot of lads and gals there from all walks of life around the globe(later the screenshot will be pasted). You don’t need to pay money for the VPN service, which is really fantastic for those who are eager to make friends from abroad and learn foreign language as well without the extra trouble. Of course, you can talk with the friends from your own country and if you cannot speak English well or those you want to send messages to fail to speak English, then here comes another feature of sweetalk, that is the instant translation of sweetalk. And it is foolproof to use. All right, all of these are written during the work, a little busy now and I would end this introduction of sweetalk with some screenshots, if you like it, maybe you can give it try.
For businesses, the shift in web consumerism and accompanying rise in social media brings both opportunity and responsibility. The sheer amount of data that customers make available through social media alone has web marketers jumping for joy. The real magic, however, lies in the opportunity to grow lasting and scalable relationships with your organization's customer base through social media. This is also where your online responsibility to your customers begins to take shape. Just as your customers' behavior has shifted, so have their expectations for yours. Whether your business is listening and engaging or not, customers are having conversations relevant to your operations. It's better to be part of the conversation, right? We sure think so!
Since social media marketing first came to be, strategists and markets have been getting smarter and more careful with the way they go about collecting information and distributing advertisements. With the presence of data collecting companies, there is no longer a need to target specific audiences. This can be seen as a large ethical gray area. For many users, this is a breach of privacy, but there are no laws that prevent these companies from using the information provided on their websites. Companies like Equifax, Inc., TransUnion Corp, and LexisNexis Group thrive on collecting and sharing personal information of social media users.[112] In 2012, Facebook purchased information from 70 million households from a third party company called Datalogix. Facebook later revealed that they purchased the information in order to create a more efficient advertising service.[113]
Some employers examine job applicants' social media profiles as part of the hiring assessment. This issue raises many ethical questions that some consider an employer's right and others consider discrimination. Many Western European countries have already implemented laws that restrict the regulation of social media in the workplace. States including Arkansas, California, Colorado, Illinois, Maryland, Michigan, Nevada, New Jersey, New Mexico, Utah, Washington, and Wisconsin have passed legislation that protects potential employees and current employees from employers that demand that they provide their usernames and/or passwords for any social media accounts.[60] Use of social media by young people has caused significant problems for some applicants who are active on social media when they try to enter the job market. A survey of 17,000 young people in six countries in 2013 found that 1 in 10 people aged 16 to 34 have been rejected for a job because of online comments they made on social media websites.[61]
There are some elements of fact here. After the break-up, Zuckerberg immediately goes to create FaceMash, a site where co-eds are ranked by attractiveness. He did this in real life, also after having been stung romantically, though the book reports he was turned down, not broken up with. Mezrich suggests this was hardly a unique occurrence for him: “Maybe somewhere inside of Mark’s thoughts, he knew that blaming it all on a girl who had rejected him wasn’t exactly fair. How were this one girl’s actions different from the way most girls had treated Mark throughout high school and college?”
After agreeing to work on the Winklevoss twins' concept, Zuckerberg approaches his friend Eduardo Saverin with an idea for what he calls Thefacebook, an online social networking website that would be exclusive to Ivy League students. Saverin provides $1,000 in seed funding, allowing Mark to build the website, which quickly becomes popular. When they learn of Thefacebook, the Winklevoss twins and Narendra are incensed, believing that Zuckerberg stole their idea while keeping them deliberately in the dark by stalling on developing the Harvard Connection website. They raise their complaint with Harvard President Larry Summers, who is dismissive and sees no value in either disciplinary action or Thefacebook website itself.
Social media is also often used for crowdsourcing. Customers can use social networking sites to offer ideas for future products or tweaks to current ones. In IT projects, crowdsourcing usually involves engaging and blending business and IT services from a mix of internal and external providers, sometimes with input from customers and/or the general public.
Facebook had an estimated 144.27 million views in 2016, approximately 12.9 million per month.[114] Despite this high volume of traffic, very little has been done to protect the millions of users who log on to Facebook and other social media platforms each month. President Barack Obama tried to work with the Federal Trade Commission (FTC) to attempt to regulate data mining. He proposed the Privacy Bill of Rights, which would protect the average user from having their private information downloaded and shared with third party companies. The proposed laws would give the consumer more control over what information companies can collect.[112] President Obama was unable to pass most of these laws through congress, and it is unsure what President Trump will do with regards to social media marketing ethics.
A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities as well as a variety of theories explaining the patterns observed in these structures.[1] The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine network dynamics. 

Copyblogger published an interesting article several years ago, making the argument that blogs are indeed social media, despite the fact that people tend to put them in a category all on their own these days. In fact, blogs are one of the oldest forms of social media that dominated the web long before we were friending and following everyone on social networks. 

^ Jump up to: a b c Volfovsky, Alexander; Merhout, Friedolin; Mann, Marcus; Lee, Jaemin; Hunzaker, M. B. Fallin; Chen, Haohan; Bumpus, John P.; Brown, Taylor W.; Argyle, Lisa P. (2018-09-11). "Exposure to opposing views on social media can increase political polarization". Proceedings of the National Academy of Sciences. 115 (37): 9216–9221. doi:10.1073/pnas.1804840115. ISSN 1091-6490. PMC 6140520. PMID 30154168.
Because it appeared quickly, social media has developed a reputation by some for being a passing marketing interest, and therefore, an unprofitable one. The statistics, however, illustrate a different picture. According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.
Your Competition Is Already Involved. Your competitors are already involved on social media, which means your potential social media traffic and conversions are being poached. Don’t let your competitors reap all the benefits while you stand idly by. If, somehow, your competition is not involved on social media, there’s even more of a reason to get started—the field is open.
An unlikely protagonist offers unlikely and interesting plot twists, but the story remains completely believable. It starts off slowly and slightly unappealing by all its nerdiness and talk of technology, but quickly advances into a intriguing game of chess with some players highly skilled, some absolutely worthless, some pointless, some believing themselves to be the best. Sharp cutouts to the lawsuits being discussed were what kept the film refreshing and puzzling - right from the start, the viewer ponders over what may have caused the betrayal that triggered one of the lawsuits, and even at the end of the film, viewers are left puzzled over the protagonists' true feelings about it, as he had been hiding them under the sheets of a Big Bang Theory-esque mentalness for most of the film. Summing it all up, The Social Network is the brightest and best fitting movie if it comes to the subject of the 21st century, ever since the world entered the year 2000.… Expand
Social media marketing has increased due to the growing active user rates on social media sites. For example, Facebook currently has 2.2 billion users, Twitter has 330 million active users and Instagram has 800 million users.[79] One of the main uses is to interact with audiences to create awareness of their brand or service, with the main idea of creating a two-way communication system where the audience and/or customers can interact back; providing feedback as just one example.[80] Social media can be used to advertise; placing an advert on Facebook's Newsfeed, for example, can allow a vast number of people to see it or targeting specific audiences from their usage to encourage awareness of the product or brand. Users of social media are then able to like, share and comment on the advert, becoming message senders as they can keep passing the advert's message on to their friends and onwards.[81]
Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile, Scannable Surface.[57][58] Nevertheless, both are aligned with the vision, the mission of the company and the overarching business strategy.[59]
The film is also a rare showcase of pure acting prowess, and features a very interesting and eclectic cast of young actors stepping out of their comfort zones and delivering some truly phenomenal work. The casting of the film is quite a departure for Fincher, who has enough clout to gather the biggest names working in the business. Instead, he opted to go for a cast of relative unknowns or up-and-comers, and really make stars out of them. First and foremost to be mentioned is Jesse Eisenberg, an actor I have personally been a fan of since The Squid and the Whale in 2005 and one whose work I have continued to enjoy since then. However, no matter how good he was in those previous films, none of his previous performances compare to his amazing achievement on this film. Stripping away his signature goofiness and neurosis, Eisenberg plays Zuckerberg as a cold, calculated and determined genius who knows what he wants, is very confident and forward-looking and will stop at nothing to get it. His counter in the film is Saverin, played brilliantly by Andrew Garfield, a name we will be hearing a lot more of of in the next few years: Saverin is a far more sympathetic character, more warm and inviting – these traits only increase the impact of the tragedy of Zuckerberg's betrayal of their friendship.
Data-driven advertising: Users generate a lot of data in every step they take on the path of customer journey and Brands can now use that data to activate their known audience with data-driven programmatic media buying. Without exposing customers' privacy, users' Data can be collected from digital channels (e.g.: when customer visits a website, reads an e-mail, or launches and interact with brand's mobile app), brands can also collect data from real world customer interactions, such as brick and mortar stores visits and from CRM and Sales engines datasets. Also known as People-based marketing or addressable media, Data-driven advertising is empowering brands to find their loyal customers in their audience and deliver in real time a much more personal communication, highly relevant to each customers' moment and actions.[37]
Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website Fixwillpower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
With so many social networks out there I wonder if adding profiles to all of them would increase site traffic. We have a website that helps network marketers to increase downline growth at mlmrc.com and we’re constantly trying to figure out new ways to build traffic. My guess though is that these large social networks already get most of the social noise. So would the smaller one’s even be worth taking the time to create profiles on or not? If anyones knows let me know. Thanks.
Facebook pages are far more detailed than Twitter accounts. They allow a product to provide videos, photos, and longer descriptions, and testimonials as other followers can comment on the product pages for others to see. Facebook can link back to the product's Twitter page as well as send out event reminders. As of May 2015, 93% of businesses marketers use Facebook to promote their brand.[43] A study from 2011 attributed 84% of "engagement" or clicks to Likes that link back to Facebook advertising.[44] By 2014, Facebook had restricted the content published from businesses' and brands' pages. Adjustments in Facebook algorithms have reduced the audience for non-paying business pages (that have at least 500,000 "Likes") from 16% in 2012 down to 2% in February 2014.[45] [46][47]
A survey conducted (in 2011), by Pew Internet Research, discussed in Lee Rainie and Barry Wellman's Networked – The New Social Operating System, illustrates that 'networked individuals' are engaged to a further extent regarding numbers of content creation activities and that the 'networked individuals' are increasing over a larger age span. These are some of the content creation activities that networked individuals take part in:
In May 2014, Instagram had over 200 million users. The user engagement rate of Instagram was 15 times higher than of Facebook and 25 times higher than that of Twitter.[57] According to Scott Galloway, the founder of L2 and a professor of marketing at New York University's Stern School of Business, latest studies estimate that 93% of prestige brands have an active presence on Instagram and include it in their marketing mix.[58] When it comes to brands and businesses, Instagram's goal is to help companies to reach their respective audiences through captivating imagery in a rich, visual environment.[59] Moreover, Instagram provides a platform where user and company can communicate publicly and directly, making itself an ideal platform for companies to connect with their current and potential customers.[60]
Pinterest is a social curation website for sharing and categorizing images found online. Pinterest requires brief descriptions but the main focus of the site is visual. Clicking on an image will take you to the original source, so, for example, if you click on a picture of a pair of shoes, you might be taken to a site where you can purchase them. An image of blueberry pancakes might take you to the recipe; a picture of a whimsical birdhouse might take you to the instructions.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing,[6] e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.[7] In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.
I love using the Hootsuite app at conferences and events because I keep the conference hashtag in my saved searches. Then I can easily see what's going on by navigating to the searches. Hootsuite also saves the hashtag so that when you tweet, you can easily add the hashtag to your tweet again if you choose to. Super easy to use and it's nice that it syncs with your desktop account too! 

Sharing Curated Links — While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return.
The complexity of the film version of Zuckerberg adds immeasurably to the The Social Network’s impact and power, but a change of this magnitude can’t help but strike a dangerous note with the hindsight of the past eight years. When The A.V. Club reviewed Zero Dark Thirty, another film whose accuracy was fretted over, the critic wrote that it “stands to become the dominant narrative about this important historical event, no matter its distortions, composite, or other slippery feints of storytelling. In that, it wields a dangerous power.” There’s a similar issue at play with The Social Network. The film defines Zuckerberg for many people, and given his centrality to today’s world, who knows what impact that’s had? Like the company that is its subject, The Social Network is a huge platform for its message, and it’s a problem when that message is less about the truth and more about emotional manipulation.
In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.
On social media, consumers are exposed to purchasing practices though peer sent, written messages. Learning through social media includes strategies such as "modeling, reinforcement, and social interaction mechanisms" all at the same time. A study, that focused on peer communication through social media, has revealed that communication between peers through social media is positively related to purchase intentions in a couple ways. First, is a direct impact through conformity. Second, is an indirect impact by stressing product engagement. Lastly, from this study, we learned that consumer-related communication between peers on social media has a positive relationship with product engagement.[85]
Interesting article. You have shared a big collection of social networking sites. All these sites are really important for us. We mostly know facebook, twitter, google plus, Linkedin, Pinterest, Instagram. But there are some other awesome social networking sites are available for us. We should use these sites to increase our social connections. Thanks for sharing with us.
Digital marketing became more sophisticated in the 2000s and the 2010s, when[13][14] the proliferation of devices' capable of accessing digital media led to sudden growth.[15] Statistics produced in 2012 and 2013 showed that digital marketing was still growing.[16][17] With the development of social media in the 2000s, such as LinkedIn, Facebook, YouTube and Twitter, consumers became highly dependent on digital electronics in daily lives. Therefore, they expected a seamless user experience across different channels for searching product's information. The change of customer behavior improved the diversification of marketing technology.[18]

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies. Additional MOOC 3 faculty include: * Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt) * Stanford Smith (CEO, Pushing Social) * Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios) * Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)


Pinterest is a place where people go to discover new things and be inspired, quite unlike most social media sites where engagement is the primary focus. According to Pinterest, 78 percent of users say that content on Pinterest from brands are useful (much higher than that on other sites). This gives your brand an unique opportunity to shape their purchasing decisions.
Efforts to combat selective exposure in social media may also cause an increase in political polarization.[121] A study examining Twitter activity conducted by Bail et al. paid Democrat and Republican participants to follow Twitter handles whose content was different from their political beliefs (Republicans received liberal content and Democrats received conservative content) over a six-week period.[121] At the end of the study, both Democrat and Republican participants were found to have increased political polarization in favor of their own parties, though only Republican participants had an increase that was statistically significant.[121]
Another disadvantage is that even an individual or small group of people can harm image of an established brand. For instance Dopplegnager is a term that is used to disapprove an image about a certain brand that is spread by anti-brand activists, bloggers, and opinion leaders. The word Doppelganger is a combination of two German words Doppel (double) and Ganger (walker), thus it means double walker or as in English it is said alter ego. Generally brand creates images for itself to emotionally appeal to their customers. However some would disagree with this image and make alterations to this image and present in funny or cynical way, hence distorting the brand image, hence creating a Doppelganger image, blog or content (Rindfleisch, 2016).

Using Dr Dave Chaffey's approach, the digital marketing planning (DMP) has three main stages: Opportunity, Strategy and Action. He suggests that any business looking to implement a successful digital marketing strategy must structure their plan by looking at opportunity, strategy and action. This generic strategic approach often has phases of situation review, goal setting, strategy formulation, resource allocation and monitoring.[59] 

Also, sooo much of social media is being used for political propagandizing & pushing political interests – especially on fb – that it’s turned me off, temporarily. Is there a vehicle on these platforms that allows one to only get notifications on specific topics, say if I was to use it for biz marketing, only seeing those posts but have the ability to pull up ALL other posts, if want to? Lastly, can the comment section come first before having to scroll down on all 90 odd comments -i. e. is there a way to ‘fast forward’ thru them when one wishes to just make a comment?
Facebook is the biggest social media site around, with more than two billion people using it every month. That’s almost a third of the world’s population! There are more than 65 million businesses using Facebook Pages and more than six million advertisers actively promoting their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.
In general, meso-level theories begin with a population size that falls between the micro- and macro-levels. However, meso-level may also refer to analyses that are specifically designed to reveal connections between micro- and macro-levels. Meso-level networks are low density and may exhibit causal processes distinct from interpersonal micro-level networks.[39]

Social Media Marketing - The term 'Digital Marketing' has a number of marketing facets as it supports different channels used in and among these, comes the Social Media. When we use social media channels ( Facebook, Twitter, Pinterest, Instagram, Google+, etc.) to market a product or service, the strategy is called Social Media Marketing. It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms.

Twitter is a social media site for news, entertainment, sports, politics, and more. What makes Twitter different from most other social media sites is that it has a strong emphasis on real-time information — things that are happening right now. For example, one of the defining moments in the Twitter history is when Janis Krums tweeted the image of a plane that landed in the Hudson River when he was on the ferry to pick the passengers up.


Following his success with the film, Sorkin became attached to another project about a technology company, writing the script for the 2015 biopic Steve Jobs, which used a similar format.[87] Another Facebook film may be produced, as the company's COO, Sheryl Sandberg, has signed a deal with Sony Pictures Entertainment to develop her new book Lean In: Women, Work and the Will to Lead, into a movie.[88]


Get up to speed with the exciting world of digital marketing and learn to make sense of social networking, mobile applications, search engine optimization and more. Through this fast-paced series of one- and two-day workshops, discover how you can take a leading role in moving your business ahead in this rapidly-expanding field. This program can be completed in less than one year.
In contrast to the real Zuckerberg, it’s hard to imagine Eisenberg’s version, care of Aaron Sorkin, squirm in front of Congress, be wishy-washy about Holocaust deniers or Alex Jones, or act flummoxed about trolls using the site to harass or interfere in elections. Michael Cera is the actor who comes to mind for that depiction, not the man who would become Lex Luthor.
Information can be shared through social media at an amazingly fast pace, and users are increasingly turning to social channels to share information in real-time. This information often takes the form of opinions, so if you're listening for the right cues from your audience, social media can become an invaluable source of insights and feedback. Incorporating social listening into product development work can act as an early warning system, save on customer service costs, provide valuable development feedback, and even help identify ideal beta testers without much expense.

Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability and communications.[36] Additionally, organizations are inviting their customers to help them better understand how to service them. This source of data is called User Generated Content. Much of this is acquired via company websites where the organization invites people to share ideas that are then evaluated by other users of the site. The most popular ideas are evaluated and implemented in some form. Using this method of acquiring data and developing new products can foster the organizations relationship with their customer as well as spawn ideas that would otherwise be overlooked. UGC is low-cost advertising as it is directly from the consumers and can save advertising costs for the organisation.


If you are like me, I had no time to create my own content social media. Do your research before you spend money online marketing or you can become a victim. I got scammed! I wanted to share my story and hopefully it will help someone like myself avoid the same mistakes and save money in the process. So i was recommended to a local online marketing company by a friend. Due to my lack of knowledge with the online realm, I trusted that the local marketing comapany knew what they were doing and promising. Then it started. Billing me $2k month for their so called marketing static package. What they failed to disclose was that their “static” packages were bascially just posting images on my social media accounts and growing a few followers a month. They said “It takes time” to get traffic. Which was total bs because they had no idea what they were doing. All they kept sending me was monthly reports with no sales. My contract was already 6 months into it but how could I get out? My friend told me about Odditly (google them). I reached out to odditly and asked them if they could help me! Odditly isn’t a marketing company. They are a auditing firm. They are like the sheriffs of online marketing. After I hired odditly to look over the contracts with the local marketing company, they discovered i wasn’t getting what I was paying for. There was a breach of contract hence I was able to cancel my contract and even got a few hundred refunded! Moral of the story, just do your research and due diligence prior to blowing all your money on a company who have nothing but fake promises.

Periscope is all about live web video broadcasting from your mobile device. It's a Twitter-owned app that's had its fair share of rivalry against another competing broadcasting app called Meerkat. Anyone who starts a new broadcast can send instant notifications to people so they can tune in to start interacting by leaving comments and hearts. Broadcasters have the option to allow replays for users who missed out, and they can also host private broadcasts for specific users. Anyone who just wants to watch something can open up the app and browse through all sorts of broadcasts that are currently being hosted live.


This social networking site enables you to post short text messages (called tweets), containing a limited number of characters (up to 140), to convey your message to the world. With the growing craze for online shopping, Twitter also makes it possible to promote your businesses and even shop directly through tweets. Learn how to create the perfect Twitter profile.
Hi Maina, I have checked the social sites recommended by you. May be itis important to update on your article that Delicious no longer accepts bookmarks as it is now bought by Pinboard. Most of these social sites are being bought off and may discontinue their programs. May be you can even dedicate a new post for that. Otherwise, great piece of work there.
Several noteworthy tech journalists and bloggers voiced their opinions of how the film portrays its real-life characters. Mashable founder and CEO Pete Cashmore, blogging for CNN, said: "If the Facebook founder [Zuckerberg] is concerned about being represented as anything but a genius with an industrious work ethic, he can breathe a sigh of relief."[76] Jessi Hempel, a technology writer for Fortune who says she's known Zuckerberg "for a long time", wrote of the film:
Testimonials. If case studies aren't a good fit for your business, having short testimonials around your website is a good alternative. For B2C brands, think of testimonials a little more loosely. If you're a clothing brand, these might take the form of photos of how other people styled a shirt or dress, pulled from a branded hashtag where people can contribute.
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Simply put, search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.

As was true in previous surveys of social media use, there is a substantial amount of overlap between users of the various sites measured in this survey. Most notably, a significant majority of users of each of these social platforms also indicate that they use Facebook and YouTube. But this “reciprocity” extends to other sites as well. For instance, roughly three-quarters of both Twitter (73%) and Snapchat (77%) users also indicate that they use Instagram.
Perhaps more so than with other nonfiction works, your choice comes down to the storytelling more than the story. The Social Network is rightfully seen as one of the defining films of the decade. Still, you might begin with Mezrich, just so you have a better understanding of the truth before you see how Fincher and Sorkin manipulate it for dramatic effect. The facts can’t be ignored in favor of a story, no matter how well told.
A positive social media marketing ROI is harder to earn today than it was a few years ago, in part because of an overall decline in the organic reach a brand can achieve on social media platforms. Social media apps have intentionally decreased the amount of visibility an organization or company page can get without paying, in part to ensure that mainstream users have a less commercial experience when browsing their newsfeed, and in part to drive more necessity for paid advertising. At some point in the not-so-distant future, ads may be necessary to be seen on social media. Social media ads can yield a positive ROI in their own right, but they’re inherently costlier than purely organic strategies.

Several noteworthy tech journalists and bloggers voiced their opinions of how the film portrays its real-life characters. Mashable founder and CEO Pete Cashmore, blogging for CNN, said: "If the Facebook founder [Zuckerberg] is concerned about being represented as anything but a genius with an industrious work ethic, he can breathe a sigh of relief."[76] Jessi Hempel, a technology writer for Fortune who says she's known Zuckerberg "for a long time", wrote of the film: 

Cyberbullying/Cyberstalking: Children and teenagers are especially susceptible to cyberbullying because they take more risks when it comes to posting on social media. And now that we all interact on social media via our mobile devices, most major platforms make it possible to share our locations, opening up the doors for cyberstalkers to target us. 

As mentioned earlier, technology and the internet allows for 24 hours a day, 7 days a week service for customers as well as enabling them to shop online at any hour of that day or night, not just when the shops are over and across the whole world. This is a huge advantage for retailers to use it and direct customers from the store to its online store. It has also opened up an opportunity for companies to only be online based rather than having an outlet or store due to the popularity and capabilities of digital marketing.
An excellent film displaying the spirit of the innovative 90s and 00s, or the whole era in which the internet was relatively new, for that matter. Outsmarting the smartest in unconventional ways - ways older people would have deemed ridiculous -, driving on the force of young people andAn excellent film displaying the spirit of the innovative 90s and 00s, or the whole era in which the internet was relatively new, for that matter. Outsmarting the smartest in unconventional ways - ways older people would have deemed ridiculous -, driving on the force of young people and their inventiveness - it's just a few of the things that make this thriller-like business film as brilliant as a film could be.
While the overall share of Americans who use Snapchat is smaller than that of Facebook, a similar share of Snapchat users (49%) say they use the platform multiple times per day. All told, a majority of Snapchat (63%) and Instagram (60%) users indicate that they visit these platforms on a daily basis. The share of Instagram users who visit the platform daily has increased slightly since 2016 when 51% of Instagram users were daily visitors. (Note: this is the first year the Center has specifically asked about the frequency of Snapchat use in a telephone poll.)
***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents.

Social media websites allow marketers to employ a broad range of tactics and strategies to promote content and have people engage with it. Many social networks allow users to provide detailed geographical, demographic and personal information, which allows marketers to tailor their messages to what is most likely to resonate with users. Because Internet audiences can be better segmented than more traditional marketing channels, companies can ensure that they are focusing their resources on the audience that they want to target.
Blogging website Tumblr first launched ad products on May 29, 2012.[75] Rather than relying on simple banner ads, Tumblr requires advertisers to create a Tumblr blog so the content of those blogs can be featured on the site.[76] In one year, four native ad formats were created on web and mobile, and had more than 100 brands advertising on Tumblr with 500 cumulative sponsored posts.
For the Winklevoss twins, the film’s biggest change is to downplay their campus-stud vibe; it even gives them girlfriends. This allows Fincher to present them as the honorable elite, who live lives of privilege but work hard academically and row on the school’s crew team. They conduct themselves with a code of honor—“We are gentlemen of Harvard! We don’t sue people!” one of them sputters—in contrast to their frat-boy vibe in the book. They patron the “Fuck Truck”—bussed-in co-eds who are guaranteed hookups—and generally come off as foes with less maturity and integrity. The book’s college-hijinks vibe makes it feel immature, especially compared to Fincher’s seductive filmmaking and Sorkin’s hyperliterate script. The film does a much better job of underlining the disconnect between the immaturity of the characters and the scale of their accomplishments.
News media and television journalism have been a key feature in the shaping of American collective memory for much of the twentieth century.[88][89] Indeed, since the United States' colonial era, news media has influenced collective memory and discourse about national development and trauma. In many ways, mainstream journalists have maintained an authoritative voice as the storytellers of the American past. Their documentary style narratives, detailed exposes, and their positions in the present make them prime sources for public memory. Specifically, news media journalists have shaped collective memory on nearly every major national event – from the deaths of social and political figures to the progression of political hopefuls. Journalists provide elaborate descriptions of commemorative events in U.S. history and contemporary popular cultural sensations. Many Americans learn the significance of historical events and political issues through news media, as they are presented on popular news stations.[90] However, journalistic influence is growing less important, whereas social networking sites such as Facebook, YouTube and Twitter, provide a constant supply of alternative news sources for users. 

The development of digital marketing is inseparable from technology development. One of the key points in the start of was in 1971, where Ray Tomlinson sent the very first email and his technology set the platform to allow people to send and receive files through different machines.[8] However, the more recognisable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites. In the 1980s, the storage capacity of computer was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list broker.[9] This kind of databases allowed companies to track customers' information more effectively, thus transforming the relationship between buyer and seller. However, the manual process was not so efficient.
There are lots of social apps now, and sweetalk is a new discovery. For a long time, I have searched and tried different apps and most of the time, left disappointed and frustrated, until one day by accident, the sweetalk comes into my world. And here I would like to share with you all my feelings and experiences about this mobile app. It is probably the best free transnational social tool with the function of instant translation, supporting online translation in 30 different languages and can make me learn the foreign language easily during the chat. My English is ok, so I would like to choose to send messages to the people whom I am interested in instead of my mother tongue for the purpose of improving my English better while talking. And there are a lot of lads and gals there from all walks of life around the globe(later the screenshot will be pasted). You don’t need to pay money for the VPN service, which is really fantastic for those who are eager to make friends from abroad and learn foreign language as well without the extra trouble. Of course, you can talk with the friends from your own country and if you cannot speak English well or those you want to send messages to fail to speak English, then here comes another feature of sweetalk, that is the instant translation of sweetalk. And it is foolproof to use. All right, all of these are written during the work, a little busy now and I would end this introduction of sweetalk with some screenshots, if you like it, maybe you can give it try.
This course brings together integrated digital marketing and the business world where graduates ply their skills. Success in this course and the graduate workplace depends upon the professional presentation of marketing plans, personal portfolios, and product team portfolios. Learners work in real-world business contexts and focus on strategy, promotion, and entrepreneurial endeavour.
Pinterest is a social curation website for sharing and categorizing images found online. Pinterest requires brief descriptions but the main focus of the site is visual. Clicking on an image will take you to the original source, so, for example, if you click on a picture of a pair of shoes, you might be taken to a site where you can purchase them. An image of blueberry pancakes might take you to the recipe; a picture of a whimsical birdhouse might take you to the instructions.

The film makes Zuckerberg the lead and dominant character. The film is about its depiction of Zuckerberg, his drive its central theme. Jesse Eisenberg plays him as ruthless and cunning, a brilliant man who seethes with anger or condescension at anyone he sees as inferior or standing in his way. It’s a far more complex portrait than the book gives, and also less accurate.
Flickr, pronounced “Flicker,” is an online image and video hosting platform that was created by the then Vancouver-based Ludicorp on February 10, 2004, and later acquired by Yahoo in 2005. The platform is popular with users who share and embed photographs.  As of October last year, Flickr had more than 112 million users and had its footprint in more than 63 countries. An average of a million photos are shared daily on Flickr.
Information can be shared through social media at an amazingly fast pace, and users are increasingly turning to social channels to share information in real-time. This information often takes the form of opinions, so if you're listening for the right cues from your audience, social media can become an invaluable source of insights and feedback. Incorporating social listening into product development work can act as an early warning system, save on customer service costs, provide valuable development feedback, and even help identify ideal beta testers without much expense.

Instagram has proven itself a powerful platform for marketers to reach their customers and prospects through sharing pictures and brief messages. According to a study by Simply Measured, 71% of the world's largest brands are now using Instagram as a marketing channel.[64] For companies, Instagram can be used as a tool to connect and communicate with current and potential customers. The company can present a more personal picture of their brand, and by doing so the company conveys a better and true picture of itself. The idea of Instagram pictures lies on on-the-go, a sense that the event is happening right now, and that adds another layer to the personal and accurate picture of the company. In fact, Thomas Rankin, co-founder and CEO of the program Dash Hudson, stated that when he approves a blogger's Instagram post before it is posted on the behalf of a brand his company represents, his only negative feedback is if it looks too posed. "It's not an editorial photo," he explained, "We're not trying to be a magazine. We're trying to create a moment."[63] Another option Instagram provides the opportunity for companies to reflect a true picture of the brandfrom the perspective of the customers, for instance, using the user-generated contents thought the hashtags encouragement.[65] Other than the filters and hashtags functions, the Instagram's 15-second videos and the recently added ability to send private messages between users have opened new opportunities for brands to connect with customers in a new extent, further promoting effective marketing on Instagram.


In the 2000s, with more and more Internet users and the birth of iPhone, customers started searching products and making decisions about their needs online first, instead of consulting a salesperson, which created a new problem for the marketing department of a company. In addition, a survey in 2000 in the United Kingdom found that most retailers had not registered their own domain address.[12] These problems made marketers find the digital ways for market development.
For Malcolm Gladwell, the role of social media, such as Twitter and Facebook, in revolutions and protests is overstated.[175] On one hand, social media make it easier for individuals, and in this case activists, to express themselves. On the other hand, it is harder for that expression to have an impact.[175] Gladwell distinguishes between social media activism and high risk activism, which brings real changes. Activism and especially high-risk activism involves strong-tie relationships, hierarchies, coordination, motivation, exposing oneself to high risks, making sacrifices.[175] Gladwell discusses that social media are built around weak ties and he argues that "social networks are effective at increasing participation — by lessening the level of motivation that participation requires".[175] According to him "Facebook activism succeeds not by motivating people to make a real sacrifice, but by motivating them to do the things that people do when they are not motivated enough to make a real sacrifice".[175]
At the 83rd Academy Awards, the film received eight nominations, including for Best Picture, Best Director, and Best Actor for Eisenberg, and won three: Best Adapted Screenplay, Best Original Score, and Best Film Editing. The film also received awards for Best Motion Picture – Drama, Best Director, Best Screenplay, and Best Original Score at the 68th Golden Globe Awards. In 2016 it was voted 27th among 100 films considered the best of the 21st century by 117 film critics from around the world.[4]
With social media, I think there’s a literal definition concerning the media that people create and share online. But there’s also the notion that social media is about the technology that facilitates individuals and groups of people to connect and interact, create and share. Unlike other software that works fine with a single user, social media applications and websites work better the more people there are using them.  Technology that facilitates collective wisdom, engagement, creation and sharing – that’s what I consider “social media”. Lee Odden – Online Marketing Blog 

Display advertising - As the term infers, Online Display Advertisement deals with showcasing promotional messages or ideas to the consumer on the internet. This includes a wide range of advertisements like advertising blogs, networks, interstitial ads, contextual data, ads on the search engines, classified or dynamic advertisement etc. The method can target specific audience tuning in from different types of locals to view a particular advertisement, the variations can be found as the most productive element of this method.
THE SOCIAL NETWORK, the new film about Mark Zuckenberg and his co-founders of Facebook, has amounted great reviews and been hailed by many as the film of 2010, and even I, as a skeptic from the start, have to say that it is a brilliant movie. This not only out of its mastery of film craftTHE SOCIAL NETWORK, the new film about Mark Zuckenberg and his co-founders of Facebook, has amounted great reviews and been hailed by many as the film of 2010, and even I, as a skeptic from the start, have to say that it is a brilliant movie. This not only out of its mastery of film craft such as use of music, editing, cinematography, acting, story and dialog - but also because of its timing. It's released at a time when everybody everywhere knows exactly what it's about; people watching the film are those in reality involved in the film's plot. The screenplay written by Aaron Sorkin is great, and this albeit it revolves around a story that would be fairly difficult if it hadn't been so entertainingly and intelligently written. As a viewer one watches a computer-programmer work out his mind to become the number one internet phenomena of this century, and as fore-mentioned writer Sorkin moves fast, and one has to stay focused throughout to get the entire momentum. The film feels cold, cynical and detached, much like Zuckenberg acts (greatly by Jesse Eisenberg), but it's singularly about something that gathers, interests and matters - Facebook. So there is naturally something very emotional and very human about the entire personification of numbers, codes and data as it has our name, picture and bio in it. The irony of the story is bleak and sad; it opens with Zuckerberg seated in a crowded university bar chatting intensely (to say the least) with a girl, and ends with him alone, almost blankly introspective, tapping nocturnally on the page he created - it's the man who owns the world, but sold his soul.… Expand
Social media is used to fulfill perceived social needs, but not all needs can be fulfilled by social media.[93] For example, lonely individuals are more likely to use the Internet for emotional support than those who are not lonely.[94] Sherry Turkle explores these issues in her book Alone Together as she discusses how people confuse social media usage with authentic communication. She posits that people tend to act differently online and are less afraid to hurt each other's feelings. Additionally, studies on who interacts on the internent have shown that extraversion and openness have a positive relationship with social media, while emotional stability has a negative sloping relationship with social media.[95]
LinkedIn, a professional business-related networking site, allows companies to create professional profiles for themselves as well as their business to network and meet others.[48] Through the use of widgets, members can promote their various social networking activities, such as Twitter stream or blog entries of their product pages, onto their LinkedIn profile page.[49] LinkedIn provides its members the opportunity to generate sales leads and business partners.[50] Members can use "Company Pages" similar to Facebook pages to create an area that will allow business owners to promote their products or services and be able to interact with their customers.[51] Due to spread of spam mail sent to job seeker, leading companies prefer to use LinkedIn for employee's recruitment instead using different a job portal. Additionally, companies have voiced a preference for the amount of information that can be gleaned from a LinkedIn profile, versus a limited email.[52]
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies. Additional MOOC 3 faculty include: * Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt) * Stanford Smith (CEO, Pushing Social) * Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios) * Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)
Social networks and the analysis of them is an inherently interdisciplinary academic field which emerged from social psychology, sociology, statistics, and graph theory. Georg Simmel authored early structural theories in sociology emphasizing the dynamics of triads and "web of group affiliations".[2] Jacob Moreno is credited with developing the first sociograms in the 1930s to study interpersonal relationships. These approaches were mathematically formalized in the 1950s and theories and methods of social networks became pervasive in the social and behavioral sciences by the 1980s.[1][3] Social network analysis is now one of the major paradigms in contemporary sociology, and is also employed in a number of other social and formal sciences. Together with other complex networks, it forms part of the nascent field of network science.[4][5]
Cyberbullying/Cyberstalking: Children and teenagers are especially susceptible to cyberbullying because they take more risks when it comes to posting on social media. And now that we all interact on social media via our mobile devices, most major platforms make it possible to share our locations, opening up the doors for cyberstalkers to target us.
Small businesses also use social networking sites as a promotional technique. Businesses can follow individuals social networking site uses in the local area and advertise specials and deals. These can be exclusive and in the form of "get a free drink with a copy of this tweet". This type of message encourages other locals to follow the business on the sites in order to obtain the promotional deal. In the process, the business is getting seen and promoting itself (brand visibility).

“ A lot of exciting things happened in 2004, but mostly we just worked a lot and stressed out about things; the version in the trailer seems a lot more exciting, so I'm just going to choose to remember that we drank ourselves silly and had a lot of sex with coeds. ... The plot of the book/script unabashedly attacked [Zuckerberg], but I actually felt like a lot of his positive qualities come out truthfully in the trailer (soundtrack aside). At the end of the day, they cannot help but portray him as the driven, forward-thinking genius that he is.[69] ”
Before social media,[64] admissions officials in the United States used SAT and other standardized test scores, extra-curricular activities, letters of recommendation, and high school report cards to determine whether to accept or deny an applicant. In the 2010s, while colleges and universities still use these traditional methods to evaluate applicants, these institutions are increasingly accessing applicants' social media profiles to learn about their character and activities. According to Kaplan, Inc, a corporation that provides higher education preparation, in 2012 27% of admissions officers used Google to learn more about an applicant, with 26% checking Facebook.[65] Students whose social media pages include offensive jokes or photos, racist or homophobic comments, photos depicting the applicant engaging in illegal drug use or drunkenness, and so on, may be screened out from admission processes.
Hi reader in Canada, it seems you use Wikipedia a lot; that's great! It's a little awkward to ask, but this Monday we need your help. There are only a few hours left in 2018 to help Wikipedia. We’re not salespeople, but we depend on donations averaging $15 and fewer than 1% of readers give. If you donate just $3, the price of your coffee this Monday, Wikipedia could keep thriving. Thank you.

Whether you are running a small, local operation, or heading a global, enterprise-level effort, the statistics above make it clear: Your customers are online. They are interacting in social channels with their friends, colleagues, and other brands in search of information, recommendations, and entertainment. If your company is not around to answer, a competitor will be. In doing so, your competitor will quite likely take away the customer at hand, along with anyone else listening.
YouTube is another popular avenue; advertisements are done in a way to suit the target audience. The type of language used in the commercials and the ideas used to promote the product reflect the audience's style and taste. Also, the ads on this platform are usually in sync with the content of the video requested, this is another advantage YouTube brings for advertisers. Certain ads are presented with certain videos since the content is relevant. Promotional opportunities such as sponsoring a video is also possible on YouTube, "for example, a user who searches for a YouTube video on dog training may be presented with a sponsored video from a dog toy company in results along with other videos."[67] YouTube also enable publishers to earn money through its YouTube Partner Program. Companies can pay YouTube for a special "channel" which promotes the companies products or services.
Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Jan 11-13 and 18-20 with the following class times: Fridays - 1730 - 2030 Saturdays and Sundays - 0900-1630 This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.
Observers have noted a range of positive and negative impacts of social media use. Social media can help to improve an individual's sense of connectedness with real or online communities, and can be an effective communication (or marketing) tool for corporations, entrepreneurs, nonprofit organizations, advocacy groups, political parties, and governments. At the same time, concerns have been raised about possible links between heavy social media use and depression, and even the issues of cyberbullying, online harassment and "trolling". Currently, about half of young adults have been cyberbullied, and of those, 20% said that they have been cyberbullied regularly.[7] Another survey in the U.S. applied the Precaution Process Adoption Model to cyberbullying on Facebook among 7th grade students. According to this study, 69% of 7th grade students claim to have experienced cyberbullying, and they also said that it was worse than face-to-face bullying.[8] Both the bully and the victim are negatively affected, and the intensity, duration, and frequency of bullying are the three aspects that increase the negative effects on both of them.[9]
Maybe you know the top 3 or even the top 5 social networking sites, but do you know what’s happening behind them? We maintain the list of top 15 most popular social networking worldwide. New social media sites are coming and going, but these have stood the test of time. We update this list of social media sites with new data as it becomes available. The data in this list combines global and US social media visitors. The actual numbers of monthly visitors are gathered from different sites. We bring you the latest data out there.
Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.

THE SOCIAL NETWORK, the new film about Mark Zuckenberg and his co-founders of Facebook, has amounted great reviews and been hailed by many as the film of 2010, and even I, as a skeptic from the start, have to say that it is a brilliant movie. This not only out of its mastery of film craftTHE SOCIAL NETWORK, the new film about Mark Zuckenberg and his co-founders of Facebook, has amounted great reviews and been hailed by many as the film of 2010, and even I, as a skeptic from the start, have to say that it is a brilliant movie. This not only out of its mastery of film craft such as use of music, editing, cinematography, acting, story and dialog - but also because of its timing. It's released at a time when everybody everywhere knows exactly what it's about; people watching the film are those in reality involved in the film's plot. The screenplay written by Aaron Sorkin is great, and this albeit it revolves around a story that would be fairly difficult if it hadn't been so entertainingly and intelligently written. As a viewer one watches a computer-programmer work out his mind to become the number one internet phenomena of this century, and as fore-mentioned writer Sorkin moves fast, and one has to stay focused throughout to get the entire momentum. The film feels cold, cynical and detached, much like Zuckenberg acts (greatly by Jesse Eisenberg), but it's singularly about something that gathers, interests and matters - Facebook. So there is naturally something very emotional and very human about the entire personification of numbers, codes and data as it has our name, picture and bio in it. The irony of the story is bleak and sad; it opens with Zuckerberg seated in a crowded university bar chatting intensely (to say the least) with a girl, and ends with him alone, almost blankly introspective, tapping nocturnally on the page he created - it's the man who owns the world, but sold his soul.… Expand
There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services, but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them. As such, digital marketing has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand.[25] It has become increasingly popular for businesses to use and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.
For that reason, you're probably less likely to focus on ‘leads' in their traditional sense, and more likely to focus on building an accelerated buyer's journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).

Planned content begins with the creative/marketing team generating their ideas, once they have completed their ideas they send them off for approval. There is two general ways of doing so. The first is where each sector approves the plan one after another, editor, brand, followed by the legal team (Brito, 2013). Sectors may differ depending on the size and philosophy of the business. The second is where each sector is given 24 hours (or such designated time) to sign off or disapprove. If no action is given within the 24-hour period the original plan is implemented. Planned content is often noticeable to customers and is un-original or lacks excitement but is also a safer option to avoid unnecessary backlash from the public.[92] Both routes for planned content are time consuming as in the above; the first way to approval takes 72 hours to be approved. Although the second route can be significantly shorter it also holds more risk particularly in the legal department.

Eric Ehrmann contends that social media in the form of public diplomacy create a patina of inclusiveness that covers[118] traditional economic interests that are structured to ensure that wealth is pumped up to the top of the economic pyramid, perpetuating the digital divide and post Marxian class conflict. He also voices concern over the trend that finds social utilities operating in a quasi-libertarian global environment of oligopoly that requires users in economically challenged nations to spend high percentages of annual income to pay for devices and services to participate in the social media lifestyle. Neil Postman also contends that social media will increase an information disparity between "winners" – who are able to use the social media actively – and "losers" – who are not familiar with modern technologies or who do not have access to them. People with high social media skills may have better access to information about job opportunities, potential new friends, and social activities in their area, which may enable them to improve their standard of living and their quality of life.
As social media usage has become increasingly widespread, social media has to a large extent come to be subjected to commercialization by marketing companies and advertising agencies.[184] Christofer Laurell, a digital marketing researcher, suggested that the social media landscape currently consists of three types of places because of this development: consumer-dominated places, professionally dominated places and places undergoing commercialization.[185] As social media becomes commercialized, this process have been shown to create novel forms of value networks stretching between consumer and producer[186] in which a combination of personal, private and commercial contents are created.[187]
2. Improved brand loyalty. According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.” Another study published by Convince&Convert found that 53% of Americans who follow brands in social are more loyal to those brands.
There are several negative effects to social media which receive criticism, for example regarding privacy issues,[133] information overload[134] and Internet fraud. Social media can also have negative social effects on users. Angry or emotional conversations can lead to real-world interactions outside of the Internet, which can get users into dangerous situations. Some users have experienced threats of violence online and have feared these threats manifesting themselves offline. Studies also show that social media have negative effects on peoples' self-esteem and self-worth. The authors of "Who Compares and Despairs? The Effect of Social Comparison Orientation on Social Media Use and its Outcomes"[135] found that people with a higher social comparison orientation appear to use social media more heavily than people with low social comparison orientation. This finding was consistent with other studies that found people with high social comparison orientation make more social comparisons once on social media. People compare their own lives to the lives of their friends through their friends' posts. People are motivated to portray themselves in a way that is appropriate to the situation and serves their best interest. Often the things posted online are the positive aspects of people's lives, making other people question why their own lives are not as exciting or fulfilling. This can lead to depression and other self-esteem issues as well as decrease their satisfaction of life as they feel if their life is not exciting enough to put online it is not as good as their friends or family.[136]

Facebook is the biggest social media site around, with more than two billion people using it every month. That’s almost a third of the world’s population! There are more than 65 million businesses using Facebook Pages and more than six million advertisers actively promoting their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.
The digital divide is a measure of disparity in the level of access to technology between households, socioeconomic levels or other demographic categories.[110][111] People who are homeless, living in poverty, elderly people and those living in rural or remote communities may have little or no access to computers and the Internet; in contrast, middle class and upper-class people in urban areas have very high rates of computer and Internet access. Other models argue that within a modern information society, some individuals produce Internet content while others only consume it,[112][113] which could be a result of disparities in the education system where only some teachers integrate technology into the classroom and teach critical thinking.[114] While social media has differences among age groups, a 2010 study in the United States found no racial divide.[115] Some zero-rating programs offer subsidized data access to certain websites on low-cost plans. Critics say that this is an anti-competitive program that undermines net neutrality and creates a "walled garden"[116] for platforms like Facebook Zero. A 2015 study found that 65% of Nigerians, 61% of Indonesians, and 58% of Indians agree with the statement that "Facebook is the Internet" compared with only 5% in the US.[117]
More than three billion people in the world are active on the Internet. Over the years, the Internet has continually gained more and more users, jumping from 738 million in 2000 all the way to 3.2 billion in 2015.[9] Roughly 81% of the current population in the United States has some type of social media profile that they engage with frequently.[10] Mobile phone usage is beneficial for social media marketing because mobile phones have social networking capabilities, allowing individuals immediate web browsing and access to social networking sites. Mobile phones have grown at a rapid rate, fundamentally altering the path-to-purchase process by allowing consumers to easily obtain pricing and product information in real time[11] and allowing companies to constantly remind and update their followers. Many companies are now putting QR (Quick Response) codes along with products for individuals to access the company website or online services with their smart phones. Retailers use QR codes to facilitate consumer interaction with brands by linking the code to brand websites, promotions, product information, or any other mobile-enabled content. In addition, Real-time bidding use in the mobile advertising industry is high and rising because of its value for on-the-go web browsing. In 2012, Nexage, a provider of real time bidding in mobile advertising, reported a 37% increase in revenue each month. Adfonic, another mobile advertisement publishing platform, reported an increase of 22 billion ad requests that same year.[12]
Yes. Skype it is a type of social media application software, called instant messaging. All the application software and platforms that allow you to communicate with other people can be considered as social media. Although, social media application such as instant messaging software are not the same with social networking (Facebook, MySpace etc.). Both instant messaging software and social networks are types of social media.
This is a local search- and discovery-based social media platform that enables you to find the ideal places (based on your location) to go to with friends and loved ones. It also gives appropriate search results for the best food outlets, night entertainment places and more in your area. The social networking feature is now available in a separate app named Swarm.

Whether you are running a small, local operation, or heading a global, enterprise-level effort, the statistics above make it clear: Your customers are online. They are interacting in social channels with their friends, colleagues, and other brands in search of information, recommendations, and entertainment. If your company is not around to answer, a competitor will be. In doing so, your competitor will quite likely take away the customer at hand, along with anyone else listening.
Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.

You might be thinking that limiting your posts to 140 characters is no way to advertise your business, but you will be shocked to know that this social media platform has more than 320 million active monthly users who make use of the 140 character limit to pass on information. Businesses can use Twitter to interact with prospective clients, answer questions, release latest news and at the same time use the targeted ads with specific audiences. Twitter was founded on March 21, 2006, and has its headquarters in San Francisco, California.
Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services. Social media marketing provides companies with a way to reach new customers, engage with existing customers and promote its desired culture, mission or tone. Also known as "digital marketing" and "e-marketing," social media marketing has purpose-built data analytics tools that allow marketers to track how successful their efforts are.
On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. For example, you might try creating a “super-fan” circle, and share special discounts and exclusive offers only with that group.
8. Better Search Engine Rankings. SEO is the best way to capture relevant traffic from search engines, but the requirements for success are always changing. It’s no longer enough to regularly update your blog, ensure optimized title tags and meta descriptions, and distribute links pointing back to your site. Google and other search engines may be calculating their rankings using social media presence as a significant factor, because of the fact that strong brands almost always use social media. As such, being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy. That means, if you want to rank for a given set of keywords, having a strong social media presence could be almost mandatory.
Websites such as Delicious, Digg, Slashdot, Diigo, Stumbleupon, and Reddit are popular social bookmarking sites used in social media promotion. Each of these sites is dedicated to the collection, curation, and organization of links to other websites that users deem to be of good quality. This process is "crowdsourced", allowing amateur social media network members to sort and prioritize links by relevance and general category. Due to the large user bases of these websites, any link from one of them to another, the smaller website may in a flash crowd, a sudden surge of interest in the target website. In addition to user-generated promotion, these sites also offer advertisements within individual user communities and categories.[68] Because ads can be placed in designated communities with a very specific target audience and demographic, they have far greater potential for traffic generation than ads selected simply through cookie and browser history.[69] Additionally, some of these websites have also implemented measures to make ads more relevant to users by allowing users to vote on which ones will be shown on pages they frequent.[70] The ability to redirect large volumes of web traffic and target specific, relevant audiences makes social bookmarking sites a valuable asset for social media marketers.
Launched in March 2010, Pinterest is a relatively newcomer in the social media arena. This platform consists of digital bulletin boards where businesses can pin their content.  Pinterest announced September 2015 that it had acquired 100 million users. Small businesses whose target audience is mostly made up of women should definitely invest in Pinterest as more than half of its visitors are women.

Social media consists of various user-driven (inbound marketing) channels (e.g., Facebook, Twitter, blogs, YouTube).  These channels represent a stark difference from the advertiser-driven (outbound marketing) push model.  As the principal owner of the customer relationship in the firm,  typically, the marketing department is responsible for managing these social media channels.  Although some may argue that the customer relationship is “everyone’s” responsibility in the firm, the overarching responsibility rests with the marketing department as the champion for the customer. Cheryl Burgess – Blue Focus Marketing


Marketing automation is an integral platform that ties all of your digital marketing together. Without it, your campaigns will look like an unfinished puzzle with a crucial missing piece. Marketing automation software streamlines and automates marketing tasks and workflows. Most importantly, it measures the results and ROI of your digital campaigns, helping you to grow revenue faster.
Social media marketing helps to validate your brand.  A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers. 63% of consumers who search for businesses online are more likely to use ones with an informative social media presence. Need more help on how to validate your brand? Check out our branding blog.
This course brings together integrated digital marketing and the business world where graduates ply their skills. Success in this course and the graduate workplace depends upon the professional presentation of marketing plans, personal portfolios, and product team portfolios. Learners work in real-world business contexts and focus on strategy, promotion, and entrepreneurial endeavour.
2. Improved brand loyalty. According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.” Another study published by Convince&Convert found that 53% of Americans who follow brands in social are more loyal to those brands.
As has been the case since the Center began surveying about the use of different social media in 2012, Facebook remains the primary platform for most Americans. Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users, and roughly three-quarters of those users access Facebook on a daily basis. With the exception of those 65 and older, a majority of Americans across a wide range of demographic groups now use Facebook.
The basis of Heterophily Theory was the finding in one study that more numerous weak ties can be important in seeking information and innovation, as cliques have a tendency to have more homogeneous opinions as well as share many common traits. This homophilic tendency was the reason for the members of the cliques to be attracted together in the first place. However, being similar, each member of the clique would also know more or less what the other members knew. To find new information or insights, members of the clique will have to look beyond the clique to its other friends and acquaintances. This is what Granovetter called "the strength of weak ties".[47]
This instant messaging network is similar to WhatsApp and is available across platforms in more than eight languages. However, Telegram has always focused more on the privacy and security of the messages you send over the internet by using its platform. So, it empowers you to send messages that are encrypted and self-destructive. This encryption feature has only just been made available for WhatsApp, whereas Telegram has always provided it.
Social media is also often used for crowdsourcing. Customers can use social networking sites to offer ideas for future products or tweaks to current ones. In IT projects, crowdsourcing usually involves engaging and blending business and IT services from a mix of internal and external providers, sometimes with input from customers and/or the general public.

Its like, if you tell yourself a lie so many times, eventually it wont be a lie anymore, but just reality. I Tried to start a little site on my own, thinking some people would like it out of 7B of them. Yeah I get few visitors here and there, but nothing steady. I tried google Adsense and noticed that all the new clicks were coming from the same location but different IP.
In an onstage discussion with The Huffington Post co-founder Arianna Huffington, during Advertising Week 2010 in New York, Facebook's Chief Operating Officer Sheryl Sandberg said she had seen the film and it was "very Hollywood" and mainly "fiction". "In real life, he [Zuckerberg] was just sitting around with his friends in front of his computer, ordering pizza," she declared. "Who wants to go see that for two hours?"[79]
Social media has allowed for mass cultural exchange and intercultural communication. As different cultures have different value systems,[vague] cultural themes, grammar, and world views, they also communicate differently.[citation needed] The emergence of social media platforms fused together different cultures and their communication methods, blending together various cultural thinking patterns and expression styles.[citation needed]
Markets have become conversations. Social media are the online platforms and locations that provide a way for people to participate in these conversations. For individuals it is a way to connect and share content with friends and like-minded people.  For businesses it’s a way to tap into what people are saying about your brand, your product and/or your service, participate in the conversations, be open to new ideas and then use these insights to make better business decisions. Sally Falkow – APR, PRESSfeed
The third and final stage requires the firm to set a budget and management systems; these must be measurable touchpoints, such as audience reached across all digital platforms. Furthermore, marketers must ensure the budget and management systems are integrating the paid, owned and earned media of the company.[67] The Action and final stage of planning also requires the company to set in place measurable content creation e.g. oral, visual or written online media.[68]
Sexuality is one of the main themes (and one of the major motivations for Facebook) of the movie. No graphic is sex depicted, but in one scene two young women take Mark and Eduardo to bathroom stalls, where they kiss passionately before the women take off the guys' belts and perform oral sex (you see one woman squat down before the camera cuts to the guy's ecstatic face). In another scene, a couple wakes up together but neither can remember much about the other -- including their names. The girl walks around in panties and a cutoff top. There's a scene of strip poker, and lots of women come on to the guys, make out with them, and dance around them while scantily clad. In an online pre-Facebook stunt, Mark pits women against each other for others to rank according to "hotness."

Most literally, social media would be any object or tool, that connects people in dialogue or interaction — in person, in print, or online. In common usage, social media has come to mean a specific category practices, technology, tools, and online sites that involve social relationships, participation, and user-generated content. Liz Strauss – SOBCon


This instant messaging network is similar to WhatsApp and is available across platforms in more than eight languages. However, Telegram has always focused more on the privacy and security of the messages you send over the internet by using its platform. So, it empowers you to send messages that are encrypted and self-destructive. This encryption feature has only just been made available for WhatsApp, whereas Telegram has always provided it.


Though research has shown evidence that social media plays a role in increasing political polarization, it has also shown evidence that social media use leads to a persuasion of political beliefs.[122][123] An online survey consisting of 1,024 U.S. participants was conducted by Diehl, Weeks, and Gil de Zuñiga, which found that individuals who use social media were more likely to have their political beliefs persuaded than those who did not.[122] In particular, those using social media as a means to receive their news were the most likely to have their political beliefs changed.[122] Diehl et al. found that the persuasion reported by participants was influenced by the exposure to diverse viewpoints they experienced, both in the content they saw as well as the political discussions they participated in.[122] Similarly, a study by Hardy and colleagues conducted with 189 students from a Midwestern state university examined the persuasive effect of watching a political comedy video on Facebook.[123] Hardy et al. found that after watching a Facebook video of the comedian/political commentator John Oliver performing a segment on his show, participants were likely to be persuaded to change their viewpoint on the topic they watched (either payday lending or the Ferguson protests) to one that was closer to the opinion expressed by Oliver.[123] Furthermore, the persuasion experienced by the participants was found to be reduced if they viewed comments by Facebook users which contradicted the arguments made by Oliver.[123]
The Social Network garnered considerable acclaim, with critics praising its direction, screenplay, acting, editing and score. The film appeared on 78 critics' Top 10 lists for 2010; of those, 22 had the film in their number-one spot, the most of any film in its year. The film was also chosen by the National Board of Review as the best film of 2010.
Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."
Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing."
Sharing Curated Links — While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return.
When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty. Since developing a loyal customer base is one of the main goals of almost any business. Customer satisfaction and brand loyalty typically go hand in hand. It is essential to often engage with your customers and start developing a bond with them. Social media is not just limited to introducing your product, it is also a leading platform for promotional campaigns. A customer sees these platforms as service channels where they can directly communicate with the business. 
Bo Han, a social media researcher at Texas A&M University-Commerce, finds that users are likely to experience the "social media burnout" issue.[142] Ambivalence, emotional exhaustion, and depersonalization are usually the main symptoms if a user experiences social media burnout. Ambivalence refers to a user's confusion about the benefits she can get from using a social media site. Emotional exhaustion refers to the stress a user has when using a social media site. Depersonalization refers to the emotional detachment from a social media site a user experiences. The three burnout factors can all negatively influence the user's social media continuance. This study provides an instrument to measure the burnout a user can experience, when her social media "friends" are generating an overwhelming amount of useless information (e.g., "what I had for dinner", "where I am now").
9. Richer Customer Experiences. Social media, at its core, is a communication channel like email or phone calls. Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers. For example, if a customer complains about your product on Twitter, you can immediately address the comment, apologize publicly, and take action to make it right. Or, if a customer compliments you, you can thank them and recommend additional products. It’s a personal experience that lets customers know you care about them.
You might be thinking that limiting your posts to 140 characters is no way to advertise your business, but you will be shocked to know that this social media platform has more than 320 million active monthly users who make use of the 140 character limit to pass on information. Businesses can use Twitter to interact with prospective clients, answer questions, release latest news and at the same time use the targeted ads with specific audiences. Twitter was founded on March 21, 2006, and has its headquarters in San Francisco, California.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
LinkedIn, a professional business-related networking site, allows companies to create professional profiles for themselves as well as their business to network and meet others.[48] Through the use of widgets, members can promote their various social networking activities, such as Twitter stream or blog entries of their product pages, onto their LinkedIn profile page.[49] LinkedIn provides its members the opportunity to generate sales leads and business partners.[50] Members can use "Company Pages" similar to Facebook pages to create an area that will allow business owners to promote their products or services and be able to interact with their customers.[51] Due to spread of spam mail sent to job seeker, leading companies prefer to use LinkedIn for employee's recruitment instead using different a job portal. Additionally, companies have voiced a preference for the amount of information that can be gleaned from a LinkedIn profile, versus a limited email.[52]
Social media marketing involves the use of social networks, consumer's online brand-related activities (COBRA) and electronic word of mouth (eWOM)[81][82] to successfully advertise online. Social networks such as Facebook and Twitter provide advertisers with information about the likes and dislikes of their consumers.[67] This technique is crucial, as it provides the businesses with a "target audience".[67] With social networks, information relevant to the user's likes is available to businesses; who then advertise accordingly. Activities such as uploading a picture of your "new Converse sneakers to Facebook[81]" is an example of a COBRA.[81][82] Electronic recommendations and appraisals are a convenient manner to have a product promoted via "consumer-to-consumer interactions.[81][81] An example of eWOM would be an online hotel review;[83] the hotel company can have two possible outcomes based on their service. A good service would result in a positive review which gets the hotel free advertising via social media. However, a poor service will result in a negative consumer review which can potentially harm the company's reputation.

Users typically access social media services via web-based technologies on desktops and laptops, or download services that offer social media functionality to their mobile devices (e.g., smartphones and tablets). As users engage with these electronic services, they create highly interactive platforms through which individuals, communities, and organizations can share, co-create, discuss, and modify user-generated content or pre-made content posted online.
A survey conducted (in 2011), by Pew Internet Research, discussed in Lee Rainie and Barry Wellman's Networked – The New Social Operating System, illustrates that 'networked individuals' are engaged to a further extent regarding numbers of content creation activities and that the 'networked individuals' are increasing over a larger age span. These are some of the content creation activities that networked individuals take part in:
According to the Pew Research Center, a majority of Americans at least occasionally receive news from social media.[119] Because of algorithms on social media which filter and display news content which are likely to match their users’ political preferences, a potential impact of receiving news from social media includes an increase in political polarization due to selective exposure. [120] Political polarization refers to when an individual's stance on a topic is more likely to be strictly defined by their identification with a specific political party or ideology than on other factors. Selective exposure occurs when an individual favors information which supports their beliefs and avoids information which conflicts with their beliefs. A study by Hayat and Samuel-Azran conducted during the 2016 U.S. presidential election observed an “echo chamber” effect of selective exposure among 27,811 Twitter users following the content of cable news shows.[120] The Twitter users observed in the study were found to have little interaction with users and content whose beliefs were different from their own, possibly heightening polarization effects.[120]
One challenge is that militant groups have begun to see social media as a major organizing and recruiting tool.[57] The Islamic State of Iraq and the Levant, also known as ISIL, ISIS, and Daesh, has used social media to promote its cause. ISIS produces an online magazine named the Islamic State Report to recruit more fighters.[58] Social media platforms have been weaponized by state-sponsored cyber groups to attack governments in the United States, European Union, and Middle East. Although phishing attacks via email are the most commonly used tactic to breach government networks, phishing attacks on social media rose 500% in 2016.[59]
A positive social media marketing ROI is harder to earn today than it was a few years ago, in part because of an overall decline in the organic reach a brand can achieve on social media platforms. Social media apps have intentionally decreased the amount of visibility an organization or company page can get without paying, in part to ensure that mainstream users have a less commercial experience when browsing their newsfeed, and in part to drive more necessity for paid advertising. At some point in the not-so-distant future, ads may be necessary to be seen on social media. Social media ads can yield a positive ROI in their own right, but they’re inherently costlier than purely organic strategies.

Social media has allowed for mass cultural exchange and intercultural communication. As different cultures have different value systems,[vague] cultural themes, grammar, and world views, they also communicate differently.[citation needed] The emergence of social media platforms fused together different cultures and their communication methods, blending together various cultural thinking patterns and expression styles.[citation needed]


In the 2000s, with more and more Internet users and the birth of iPhone, customers started searching products and making decisions about their needs online first, instead of consulting a salesperson, which created a new problem for the marketing department of a company. In addition, a survey in 2000 in the United Kingdom found that most retailers had not registered their own domain address.[12] These problems made marketers find the digital ways for market development.
A major strategy used in social media marketing is to develop messages and content that individual users will share with their family, friends and coworkers. This strategy relies on word of mouth and provides several benefits. First, it increases the message’s reach to networks and users that a social media manager may not have been able to access otherwise. Second, shared content carries an implicit endorsement when sent by someone who the recipient knows and trusts.
1. Increased Brand Recognition. Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks.
2. Improved brand loyalty. According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.” Another study published by Convince&Convert found that 53% of Americans who follow brands in social are more loyal to those brands.
Social Media Marketing - The term 'Digital Marketing' has a number of marketing facets as it supports different channels used in and among these, comes the Social Media. When we use social media channels ( Facebook, Twitter, Pinterest, Instagram, Google+, etc.) to market a product or service, the strategy is called Social Media Marketing. It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms.

One of the main purposes of employing social media in marketing is as a communications tool that makes the companies accessible to those interested in their product and makes them visible to those who have no knowledge of their products.[33] These companies use social media to create buzz, and learn from and target customers. It's the only form of marketing that can finger consumers at each and every stage of the consumer decision journey.[34] Marketing through social media has other benefits as well. Of the top 10 factors that correlate with a strong Google organic search, seven are social media dependent. This means that if brands are less or non-active on social media, they tend to show up less on Google searches.[35] While platforms such as Twitter, Facebook, and Google+ have a larger number of monthly users, the visual media sharing based mobile platforms, however, garner a higher interaction rate in comparison and have registered the fastest growth and have changed the ways in which consumers engage with brand content. Instagram has an interaction rate of 1.46% with an average of 130 million users monthly as opposed to Twitter which has a .03% interaction rate with an average of 210 million monthly users.[35] Unlike traditional media that are often cost-prohibitive to many companies, a social media strategy does not require astronomical budgeting.[36]
However, according to Sorkin, Mezrich did not send him material from his book as he wrote it: "Two or three times we'd get together. I'd go to Boston, or we'd meet in New York and kind of compare notes and share information, but I didn't see the book until he was done with it. By the time I saw the book, I was probably 80 percent done with the screenplay."[9] Sorkin elaborated:
I can recall not too long after I started using WordSwag I showed it to one of my friends who is a professional graphic designer. Her reaction was priceless. She said, "It's tools like these that will put me out of a job." Granted, she wasn't serious about her statement. But it does speak to the quality of images you're able to create with the app.
For Malcolm Gladwell, the role of social media, such as Twitter and Facebook, in revolutions and protests is overstated.[175] On one hand, social media make it easier for individuals, and in this case activists, to express themselves. On the other hand, it is harder for that expression to have an impact.[175] Gladwell distinguishes between social media activism and high risk activism, which brings real changes. Activism and especially high-risk activism involves strong-tie relationships, hierarchies, coordination, motivation, exposing oneself to high risks, making sacrifices.[175] Gladwell discusses that social media are built around weak ties and he argues that "social networks are effective at increasing participation — by lessening the level of motivation that participation requires".[175] According to him "Facebook activism succeeds not by motivating people to make a real sacrifice, but by motivating them to do the things that people do when they are not motivated enough to make a real sacrifice".[175]
This course introduces the principles of designing the user experience. These principles as well as design thinking are applied in the construction of effective solutions to business scenarios. Learners take a multi-disciplinary approach to integrating skills, concepts, and performance criteria within production teams. The course covers marketing content, layouts, usability testing, and visual theory, as well as introduces designing for emerging technologies. 

The film won Best Picture from the National Board of Review, National Society of Film Critics, New York Film Critics Circle, and Los Angeles Film Critics Association, making it only the third film in history—after Schindler's List (1993) and L.A. Confidential (1997)—to sweep the "Big Four" critics awards.[50] The film also won the "Hollywood Ensemble Award" from the Hollywood Film Awards.[51][52] The Social Network appeared on 78 critics' top 10 lists for 2010; of those critics 22 had the film in their number one spot.[53]
According to writer Christine Rosen in "Virtual Friendship, and the New Narcissism," many social media sites encourage status-seeking.[131] According to Rosen, the practice and definition of "friendship" changes in virtuality. Friendship "in these virtual spaces is thoroughly different from real-world friendship. In its traditional sense, friendship is a relationship which, broadly speaking, involves the sharing of mutual interests, reciprocity, trust, and the revelation of intimate details over time and within specific social (and cultural) contexts. Because friendship depends on mutual revelations that are concealed from the rest of the world, it can only flourish within the boundaries of privacy; the idea of public friendship is an oxymoron." Rosen also cites Brigham Young University researchers who "recently surveyed 184 users of social networking sites and found that heavy users 'feel less socially involved with the community around them.'" Critic Nicholas G. Carr in "Is Google Making Us Stupid?" questions how technology affects cognition and memory.[132] "The kind of deep reading that a sequence of printed pages promotes is valuable not just for the knowledge we acquire from the author's words but for the intellectual vibrations those words set off within our own minds. In the quiet spaces opened up by the sustained, undistracted reading of a book, or by any other act of contemplation, for that matter, we make our own associations, draw our own inferences and analogies, foster our own ideas... If we lose those quiet spaces, or fill them up with "content," we will sacrifice something important not only in ourselves but in our culture."
If you ever find yourself in a bind, your advocates will help remind the rest of the world who they're rooting for. Advocacy is not something that you can stumble upon or buy. Advocacy is earned over time through continuous and positive engagement with your customer base. It is earned through experiences that delight, and through the delivery of the highest class of customer service.
As you can probably already tell, there's more to social media than often meets the eye. While this guide is designed to be helpful no matter how much you read, we really recommend going cover to cover. Although every section might not apply to your social campaigns now, you'll gain a deep understanding of the moving parts you might want to implement later, and you will be well-poised to create the most effective strategy you can.
Social media's role in helping businesses is significant. It facilitates communication with customers, enabling the melding of social interactions on e-commerce sites. Its ability to collect information helps focus marketing efforts and market research. It helps in promoting products and services, as it enables the distribution of focused, timely and exclusive sales and coupons to would-be customers. And it can assist in relationship building, such as through loyalty programs linked to social media.
I chose the full-time Digital Marketing Professional Program because I didn’t have a marketing background to help me start a career as a digital marketer. I wanted to be taught by industry professionals to build the fundamental skills and knowledge to confidently call myself a digital marketer. The open-space and tech vibe of the school was exactly the environment I wanted to be in.

Computer networks combined with social networking software produces a new medium for social interaction[67]. A relationship over a computerized social networking service can be characterized by context, direction, and strength. The content of a relation refers to the resource that is exchanged. In a computer mediated communication context, social pairs exchange different kinds of information, including sending a data file or a computer program as well as providing emotional support or arranging a meeting. With the rise of electronic commerce, information exchanged may also correspond to exchanges of money, goods or services in the "real" world.[68] Social network analysis methods have become essential to examining these types of computer mediated communication.


Users typically access social media services via web-based technologies on desktops and laptops, or download services that offer social media functionality to their mobile devices (e.g., smartphones and tablets). As users engage with these electronic services, they create highly interactive platforms through which individuals, communities, and organizations can share, co-create, discuss, and modify user-generated content or pre-made content posted online.
Marketers target influential people on social media who are recognised as being opinion leaders and opinion-formers to send messages to their target audiences and amplify the impact of their message. A social media post by an opinion leader can have a much greater impact (via the forwarding of the post or "liking" of the post) than a social media post by a regular user. Marketers have come to the understanding that "consumers are more prone to believe in other individuals" who they trust (Sepp, Liljander, & Gummerus, 2011). OL's and OF's can also send their own messages about products and services they choose (Fill, Hughes, & De Francesco, 2013, p. 216). The reason the opinion leader or formers have such a strong following base is because their opinion is valued or trusted (Clement, Proppe, & Rott, 2007). They can review products and services for their followings, which can be positive or negative towards the brand. OL's and OF's are people who have a social status and because of their personality, beliefs, values etc. have the potential to influence other people (Kotler, Burton, Deans, Brown, & Armstrong, 2013, p. 189). They usually have a large number of followers otherwise known as their reference, membership or aspirational group (Kotler, Burton, Deans, Brown, & Armstrong, 2013, p. 189. By having an OL or OF support a brands product by posting a photo, video or written recommendation on a blog, the following may be influenced and because they trust the OL/OF a high chance of the brand selling more products or creating a following base. Having an OL/OF helps spread word of mouth talk amongst reference groups and/or memberships groups e.g. family, friends, work-friends etc. (Kotler, Burton, Deans, Brown, & Armstrong, 2013, p. 189).[86][87][88][89][89][89] The adjusted communication model shows the use of using opinion leaders and opinion formers. The sender/source gives the message to many, many OL's/OF's who pass the message on along with their personal opinion, the receiver (followers/groups) form their own opinion and send their personal message to their group (friends, family etc.) (Dahlen, Lange, & Smith, 2010, p. 39).[90]
One challenge is that militant groups have begun to see social media as a major organizing and recruiting tool.[57] The Islamic State of Iraq and the Levant, also known as ISIL, ISIS, and Daesh, has used social media to promote its cause. ISIS produces an online magazine named the Islamic State Report to recruit more fighters.[58] Social media platforms have been weaponized by state-sponsored cyber groups to attack governments in the United States, European Union, and Middle East. Although phishing attacks via email are the most commonly used tactic to breach government networks, phishing attacks on social media rose 500% in 2016.[59]
Social media plays a vital role in networking and communication platform. With the help of these platforms, creating a voice for your company is important in improving the overall brand image. Customers appreciate the fact that when they post comments on your page, they receive a modified reply rather than a computerized message. A brand that values its customers, takes the time to compose a personal message, which is perceived naturally in a positive light.
Identifying potential advocates is a good first step. You can use social tools (many of which are outlined in the rest of this guide), site data, customer data, and even your own observations to help you pick out which customers are likely to go to bat for your brand. You'll want to figure out what is most important to those potential advocates. What are they looking for? Are they fishing for recognition? Are they excited by exclusive access to news and/or content? Figure out what type of advocates your brand attracts and find ways to recognize them for their advocacy. It is important to note, though, that most of your greatest community relationships will be built organically. While your research and brand knowledge encourages people and helps you put the right foot forward, relationships take time.
Brand awareness has been proven to work with more effectiveness in countries that are high in uncertainty avoidance, also these countries that have uncertainty avoidance; social media marketing works effectively. Yet brands must be careful not to be excessive on the use of this type of marketing, as well as solely relying on it as it may have implications that could negatively harness their image. Brands that represent themselves in an anthropomorphizing manner are more likely to succeed in situations where a brand is marketing to this demographic. "Since social media use can enhance the knowledge of the brand and thus decrease the uncertainty, it is possible that people with high uncertainty avoidance, such as the French, will particularly appreciate the high social media interaction with an anthropomorphized brand." Moreover, digital platform provides an ease to the brand and its customers to interact directly and exchange their motives virtually.[33]

A major strategy used in social media marketing is to develop messages and content that individual users will share with their family, friends and coworkers. This strategy relies on word of mouth and provides several benefits. First, it increases the message’s reach to networks and users that a social media manager may not have been able to access otherwise. Second, shared content carries an implicit endorsement when sent by someone who the recipient knows and trusts.
They're big thinkers with great ideas, but many of the characters make questionable, borderline unethical decisions. Mark alienates and forces out his best friend, and he's accused of stealing the overall idea of Facebook from three other Harvard students. The character of Sean Parker is egomaniacal, parties a lot, and is the main catalyst for some of the uglier wheeling and dealing that goes on behind the scenes.
Development and design process usually run together in the life cycle of a social media mobile app. When the prototyping of the app is done, we build its back-end by setting up servers, databases, APIs and working out perfect storage solutions. We deliver the product that meets all technical requirements, user guidelines, and platform standards. Our iOS and Android engineers recommend our clients the native social media app development to get better performance of the application.
Digital marketing became more sophisticated in the 2000s and the 2010s, when[13][14] the proliferation of devices' capable of accessing digital media led to sudden growth.[15] Statistics produced in 2012 and 2013 showed that digital marketing was still growing.[16][17] With the development of social media in the 2000s, such as LinkedIn, Facebook, YouTube and Twitter, consumers became highly dependent on digital electronics in daily lives. Therefore, they expected a seamless user experience across different channels for searching product's information. The change of customer behavior improved the diversification of marketing technology.[18] 

The film version of Zuckerberg is obsessed with Harvard’s elite social clubs, which he sees as a springboard to success and social validation. Saverin getting nominated for membership when Zuckerberg isn’t is depicted as a primary wedge between them. This isn’t, however, a major issue in the book. Saverin did indeed get “punched” for a club, but Zuckerberg never seems particularly jealous or even interested, except to the extent that it takes Saverin away from Facebook. As a dramatist, Sorkin cannily seized upon the detail; as a “historian,” he inflated something less than a molehill into a mountain.

Who is going to create your content? Who is going to maintain your social media accounts? Who is going to respond to questions and be the face of your business online? Do you have the technical ability in-house to join the online conversation? If not, are you willing to learn? Can you or someone who works with you write well? You need to be sure you have the necessary people in place to execute a social media marketing plan before you start.
It has been estimated that some 81% of Americans used social media as of 2017, and increasingly so. Over one-fifth of an individual's online time is spent on social media, according to one estimate. In 2005, the percentage of adults using social media was around 5%. Globally, there are roughly 1.96 billion social media users. That number is expected to rise to 2.5 billion by the end of 2018. Other estimates are even higher. According to the Pew Research Center, social media users tend to be younger (some 90% of people ages 18 to 29 used at least one form of social media), better educated and relatively wealthy (earning over $75,000 per year). The United States and China lead the list of social media usage:
Pinterest is a social curation website for sharing and categorizing images found online. Pinterest requires brief descriptions but the main focus of the site is visual. Clicking on an image will take you to the original source, so, for example, if you click on a picture of a pair of shoes, you might be taken to a site where you can purchase them. An image of blueberry pancakes might take you to the recipe; a picture of a whimsical birdhouse might take you to the instructions.
This social networking site enables you to post short text messages (called tweets), containing a limited number of characters (up to 140), to convey your message to the world. With the growing craze for online shopping, Twitter also makes it possible to promote your businesses and even shop directly through tweets. Learn how to create the perfect Twitter profile.
While traditional media, like newspapers and television advertising, are largely overshadowed by the rise of social media marketing, there is still a place for traditional marketing. For example, with newspapers, readership over the years has shown a decline. However, readership with newspapers is still fiercely loyal to print-only media. 51% of newspaper readers only read the newspaper in its print form,[96] making well-placed ads valuable.
While the overall share of Americans who use Snapchat is smaller than that of Facebook, a similar share of Snapchat users (49%) say they use the platform multiple times per day. All told, a majority of Snapchat (63%) and Instagram (60%) users indicate that they visit these platforms on a daily basis. The share of Instagram users who visit the platform daily has increased slightly since 2016 when 51% of Instagram users were daily visitors. (Note: this is the first year the Center has specifically asked about the frequency of Snapchat use in a telephone poll.)
Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing."

My name is Jamie Spencer and I have spent the past 5 years building money making blogs. After growing tired of the 9-5, commuting and never seeing my family I decided that I wanted to make some changes and launched my first blog. Since then I have launched lots of successful niche blogs and after selling my survivalist blog I decided to teach other people how to do the same. 

Testimonials. If case studies aren't a good fit for your business, having short testimonials around your website is a good alternative. For B2C brands, think of testimonials a little more loosely. If you're a clothing brand, these might take the form of photos of how other people styled a shirt or dress, pulled from a branded hashtag where people can contribute.
Users typically access social media services via web-based technologies on desktops and laptops, or download services that offer social media functionality to their mobile devices (e.g., smartphones and tablets). As users engage with these electronic services, they create highly interactive platforms through which individuals, communities, and organizations can share, co-create, discuss, and modify user-generated content or pre-made content posted online.
There has been research that both substantiates and refutes the benefits of information brokerage. A study of high tech Chinese firms by Zhixing Xiao found that the control benefits of structural holes are "dissonant to the dominant firm-wide spirit of cooperation and the information benefits cannot materialize due to the communal sharing values" of such organizations.[66] However, this study only analyzed Chinese firms, which tend to have strong communal sharing values. Information and control benefits of structural holes are still valuable in firms that are not quite as inclusive and cooperative on the firm-wide level. In 2004, Ronald Burt studied 673 managers who ran the supply chain for one of America's largest electronics companies. He found that managers who often discussed issues with other groups were better paid, received more positive job evaluations and were more likely to be promoted.[48] Thus, bridging structural holes can be beneficial to an organization, and in turn, to an individual's career.
CutStory is a video editing app for Instagram stories. It makes it easy to chop a longer video up into the required length for Instagram Stories (15 seconds maximum per clip). This way, you can repurpose longer videos—from your brand’s YouTube library, for example—and create more robust content without having to continually stop and start the camera.
Unplanned content is an 'in the moment' idea, "a spontaneous, tactical reaction." (Cramer, 2014, p. 6). The content could be trending and not have the time to take the planned content route. The unplanned content is posted sporadically and is not calendar/date/time arranged (Deshpande, 2014).[93][94] Issues with unplanned content revolve around legal issues and whether the message being sent out represents the business/brand accordingly. If a company sends out a Tweet or Facebook message too hurriedly, the company may unintentionally use insensitive language or messaging that could alienate some consumers. For example, celebrity chef Paula Deen was criticized after she made a social media post commenting about HIV-AIDS and South Africa; her message was deemed to be offensive by many observers. The main difference between planned and unplanned is the time to approve the content. Unplanned content must still be approved by marketing managers, but in a much more rapid manner e.g. 1–2 hours or less. Sectors may miss errors because of being hurried. When using unplanned content Brito (2013) says, "be prepared to be reactive and respond to issues when they arise."[92] Brito (2013) writes about having a, "crisis escalation plan", because, "It will happen". The plan involves breaking down the issue into topics and classifying the issue into groups. Colour coding the potential risk "identify and flag potential risks" also helps to organise an issue. The problem can then be handled by the correct team and dissolved more effectively rather than any person at hand trying to solve the situation.[92]
Social media is used to fulfill perceived social needs, but not all needs can be fulfilled by social media.[93] For example, lonely individuals are more likely to use the Internet for emotional support than those who are not lonely.[94] Sherry Turkle explores these issues in her book Alone Together as she discusses how people confuse social media usage with authentic communication. She posits that people tend to act differently online and are less afraid to hurt each other's feelings. Additionally, studies on who interacts on the internent have shown that extraversion and openness have a positive relationship with social media, while emotional stability has a negative sloping relationship with social media.[95]
Courts do not always admit social media evidence, in part because screenshots can be faked or tampered with.[78] Judges are taking emojis into account to assess statements made on social media; in one Michigan case where a person alleged that another person had defamed them in an online comment, the judge disagreed, noting that there was an emoji after the comment which indicated that it was a joke.[78] In a 2014 case in Ontario against a police officer regarding alleged assault of a protester during the G20 summit, the court rejected the Crown's application to use a digital photo of the protest that was anonymously posted online, because there was no metadata proving when the photo was taken and it could have been digitally altered.[78]
Younger generations are becoming more involved in politics due to the increase of political news posted on social media. Due to the heavier use of social media among younger generations, they are exposed to politics more frequently, and in a way that is integrated into their online social lives. Social media was influential in the widespread attention given to the revolutionary outbreaks in the Middle East and North Africa during 2011.[53][54][55] During the Tunisian revolution in 2011, people used Facebook to organize meetings and protests.[50] However, there is debate about the extent to which social media facilitated this kind of change.[56]

Social media "mining" is a type of data mining, a technique of analyzing data to detect patterns. Social media mining is a process of representing, analyzing, and extracting actionable patterns from data collected from people's activities on social media. Google mines data in many ways including using an algorithm in Gmail to analyze information in emails. This use of information will then affect the type of advertisements shown to the user when they use Gmail. Facebook has partnered with many data mining companies such as Datalogix and BlueKai to use customer information for targeted advertising.[49] Ethical questions of the extent to which a company should be able to utilize a user's information have been called "big data".[49] Users tend to click through Terms of Use agreements when signing up on social media platforms, and they do not know how their information will be used by companies. This leads to questions of privacy and surveillance when user data is recorded. Some social media outlets have added capture time and Geotagging that helps provide information about the context of the data as well as making their data more accurate.
Slack is a popular communication platform for teams that need to collaborate closely with one another. It's basically a social network for the workplace. Team members can take advantage of real-time messaging, integration with other popular services like Dropbox and Trello, deep search for files and other information, configurable notifications and so much more. It's meant to keep everyone in the loop about what's going on at work or with a particular collaborative project and is super helpful for teams that include members working from different locations. 
Hi Maina, I have checked the social sites recommended by you. May be itis important to update on your article that Delicious no longer accepts bookmarks as it is now bought by Pinboard. Most of these social sites are being bought off and may discontinue their programs. May be you can even dedicate a new post for that. Otherwise, great piece of work there.
Video in the Facebook app has also taken off, and the largest social network in the world sees the News Feed consisting mostly of video content within two years. That would explain why Facebook is so interested in virtual reality — it snapped up the VR company Oculus for $2 billion. 360 degree video in the News Feed could be just the beginning of what's to come.
If you are like me, I had no time to create my own content social media. Do your research before you spend money online marketing or you can become a victim. I got scammed! I wanted to share my story and hopefully it will help someone like myself avoid the same mistakes and save money in the process. So i was recommended to a local online marketing company by a friend. Due to my lack of knowledge with the online realm, I trusted that the local marketing comapany knew what they were doing and promising. Then it started. Billing me $2k month for their so called marketing static package. What they failed to disclose was that their “static” packages were bascially just posting images on my social media accounts and growing a few followers a month. They said “It takes time” to get traffic. Which was total bs because they had no idea what they were doing. All they kept sending me was monthly reports with no sales. My contract was already 6 months into it but how could I get out? My friend told me about Odditly (google them). I reached out to odditly and asked them if they could help me! Odditly isn’t a marketing company. They are a auditing firm. They are like the sheriffs of online marketing. After I hired odditly to look over the contracts with the local marketing company, they discovered i wasn’t getting what I was paying for. There was a breach of contract hence I was able to cancel my contract and even got a few hundred refunded! Moral of the story, just do your research and due diligence prior to blowing all your money on a company who have nothing but fake promises.
Tumblr is one of the most difficult to use social networking platforms, but it’s also one of the most interesting sites. The platform allows several different post formats, including quote posts, chat posts, video and photo posts as well as audio posts, so you are never limited in the type of content that you can share. Like Twitter, reblogging, which is more like retweeting, is quick and easy. The social networking website was founded by David Karp in February 2007 and currently hosts more than 200 million blogs.

The third and final stage requires the firm to set a budget and management systems; these must be measurable touchpoints, such as audience reached across all digital platforms. Furthermore, marketers must ensure the budget and management systems are integrating the paid, owned and earned media of the company.[67] The Action and final stage of planning also requires the company to set in place measurable content creation e.g. oral, visual or written online media.[68]

Instagram has proven itself a powerful platform for marketers to reach their customers and prospects through sharing pictures and brief messages. According to a study by Simply Measured, 71% of the world's largest brands are now using Instagram as a marketing channel.[64] For companies, Instagram can be used as a tool to connect and communicate with current and potential customers. The company can present a more personal picture of their brand, and by doing so the company conveys a better and true picture of itself. The idea of Instagram pictures lies on on-the-go, a sense that the event is happening right now, and that adds another layer to the personal and accurate picture of the company. In fact, Thomas Rankin, co-founder and CEO of the program Dash Hudson, stated that when he approves a blogger's Instagram post before it is posted on the behalf of a brand his company represents, his only negative feedback is if it looks too posed. "It's not an editorial photo," he explained, "We're not trying to be a magazine. We're trying to create a moment."[63] Another option Instagram provides the opportunity for companies to reflect a true picture of the brandfrom the perspective of the customers, for instance, using the user-generated contents thought the hashtags encouragement.[65] Other than the filters and hashtags functions, the Instagram's 15-second videos and the recently added ability to send private messages between users have opened new opportunities for brands to connect with customers in a new extent, further promoting effective marketing on Instagram.


By using Internet platforms, businesses can create competitive advantage through various means. To reach the maximum potential of digital marketing, firms use social media as its main tool to create a channel of information. Through this a business can create a system in which they are able to pinpoint behavioral patterns of clients and feedback on their needs.[30] This means of content has shown to have a larger impingement on those who have a long-standing relationship with the firm and with consumers who are relatively active social media users. Relative to this, creating a social media page will further increase relation quality between new consumers and existing consumers as well as consistent brand reinforcement therefore improving brand awareness resulting in a possible rise for consumers up the Brand Awareness Pyramid.[31] Although there may be inconstancy with product images;[32] maintaining a successful social media presence requires a business to be consistent in interactions through creating a two way feed of information; firms consider their content based on the feedback received through this channel, this is a result of the environment being dynamic due to the global nature of the internet.[29] Effective use of digital marketing can result in relatively lowered costs in relation to traditional means of marketing; Lowered external service costs, advertising costs, promotion costs, processing costs, interface design costs and control costs.[32]
For Malcolm Gladwell, the role of social media, such as Twitter and Facebook, in revolutions and protests is overstated.[175] On one hand, social media make it easier for individuals, and in this case activists, to express themselves. On the other hand, it is harder for that expression to have an impact.[175] Gladwell distinguishes between social media activism and high risk activism, which brings real changes. Activism and especially high-risk activism involves strong-tie relationships, hierarchies, coordination, motivation, exposing oneself to high risks, making sacrifices.[175] Gladwell discusses that social media are built around weak ties and he argues that "social networks are effective at increasing participation — by lessening the level of motivation that participation requires".[175] According to him "Facebook activism succeeds not by motivating people to make a real sacrifice, but by motivating them to do the things that people do when they are not motivated enough to make a real sacrifice".[175] 

Platforms like LinkedIn create an environment for companies and clients to connect online.[71] Companies that recognize the need for information, originality/ and accessibility employ blogs to make their products popular and unique/ and ultimately reach out to consumers who are privy to social media.[72] Studies from 2009 show that consumers view coverage in the media or from bloggers as being more neutral and credible than print advertisements, which are not thought of as free or independent.[73] Blogs allow a product or company to provide longer descriptions of products or services, can include testimonials and can link to and from other social network and blog pages. Blogs can be updated frequently and are promotional techniques for keeping customers, and also for acquiring followers and subscribers who can then be directed to social network pages. Online communities can enable a business to reach the clients of other businesses using the platform. To allow firms to measure their standing in the corporate world, sites enable employees to place evaluations of their companies.[71] Some businesses opt out of integrating social media platforms into their traditional marketing regimen. There are also specific corporate standards that apply when interacting online.[71] To maintain an advantage in a business-consumer relationship, businesses have to be aware of four key assets that consumers maintain: information, involvement, community, and control.[74]
Over the last several years, there has been an explosion of growth in popular social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and many others. It's safe to say that the era of social media is just getting started, and the need for social media in business will only become stronger over time. The whole world has seen the impact of the expansion and adoption of social media tactics, and the rising stats speak for themselves.
In the social sphere, things change fast. New networks emerge, while others go through significant demographic shifts. Your business will go through periods of change as well. All of this means that your social media strategy should be a living document that you look at regularly and adjust as needed. Refer to it often to keep you on track, but don’t be afraid to make changes so that it better reflects new goals, tools, or plans.
Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.[2] As digital platforms are increasingly incorporated into marketing plans and everyday life,[3] and as people use digital devices instead of visiting physical shops,[4][5] digital marketing campaigns are becoming more prevalent and efficient.
Snapchat is an image messaging application software product that was created by Reggie Brown, Evan Spiegel and Bobby Murphy when they were students at Stanford University. The app was officially released in September 2011, and within a short span of time they have grown immensely registering an average of 100 million daily active users as of May 2015. More than 18 percent of all social media users use Snapchat.
During its opening weekend in the United States, the film debuted at No. 1, grossing $22.4 million in 2,771 theaters.[2] The film retained the top spot in its second weekend, dropping only 31.2%,[2] breaking Inception's 32.0% record as the smallest second weekend drop for any number-one film of 2010, while being the third-smallest overall behind Secretariat's 25.1% drop and Tooth Fairy's 28.6% drop. At the end of its theatrical run, the film grossed $97 million in the United States and $128 million in other territories for a worldwide total of $224.9 million.[2]
The best part is that Google is a $30B company and there is no ways to contact them other then a single phone number. Here is when I get little upset, people know about google, but everyone still uses it like there isnt any other choices. Well, actually there isnt. Social sites are just for gather info about you and use it to make money. For us its just a way to communicate with others. 

In contrast to the real Zuckerberg, it’s hard to imagine Eisenberg’s version, care of Aaron Sorkin, squirm in front of Congress, be wishy-washy about Holocaust deniers or Alex Jones, or act flummoxed about trolls using the site to harass or interfere in elections. Michael Cera is the actor who comes to mind for that depiction, not the man who would become Lex Luthor.
Flickr, pronounced “Flicker,” is an online image and video hosting platform that was created by the then Vancouver-based Ludicorp on February 10, 2004, and later acquired by Yahoo in 2005. The platform is popular with users who share and embed photographs.  As of October last year, Flickr had more than 112 million users and had its footprint in more than 63 countries. An average of a million photos are shared daily on Flickr.
Social Media is the new Wild, Wild West of Marketing, with brands, businesses, and organizations jostling with individuals to make news, friends, connections and build communities in the virtual space. A plethora of platforms ranging from Facebook, Twitter, LinkedIn and YouTube to a vast variety of newly emerging and rapidly dwindling services, like, Foursquare and MySpace, social media is all about influencing people one-on-one; and achieving P2P (person-to-person) communication that influences awareness, acceptance and behavior. Powerful tactics and tools of communication, social networks can and should play an important role in every brand-building, maintenance and protection strategy. Deborah Weinstein – Strategic Objectives
6. Increased Inbound Traffic. Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. Every social media profile you add is another path leading back to your site, and every piece of content you syndicate on those profiles is another opportunity for a new visitor. The more quality content you syndicate on social media, the more inbound traffic you’ll generate, and more traffic means more leads and more conversions.

Following his success with the film, Sorkin became attached to another project about a technology company, writing the script for the 2015 biopic Steve Jobs, which used a similar format.[87] Another Facebook film may be produced, as the company's COO, Sheryl Sandberg, has signed a deal with Sony Pictures Entertainment to develop her new book Lean In: Women, Work and the Will to Lead, into a movie.[88]
Major developments in the field can be seen in the 1930s by several groups in psychology, anthropology, and mathematics working independently.[6][10][11] In psychology, in the 1930s, Jacob L. Moreno began systematic recording and analysis of social interaction in small groups, especially classrooms and work groups (see sociometry). In anthropology, the foundation for social network theory is the theoretical and ethnographic work of Bronislaw Malinowski,[12] Alfred Radcliffe-Brown,[13][14] and Claude Lévi-Strauss.[15] A group of social anthropologists associated with Max Gluckman and the Manchester School, including John A. Barnes,[16] J. Clyde Mitchell and Elizabeth Bott Spillius,[17][18] often are credited with performing some of the first fieldwork from which network analyses were performed, investigating community networks in southern Africa, India and the United Kingdom.[6] Concomitantly, British anthropologist S. F. Nadel codified a theory of social structure that was influential in later network analysis.[19] In sociology, the early (1930s) work of Talcott Parsons set the stage for taking a relational approach to understanding social structure.[20][21] Later, drawing upon Parsons' theory, the work of sociologist Peter Blau provides a strong impetus for analyzing the relational ties of social units with his work on social exchange theory.[22][23][24]
WhatsApp was founded by Jan Koum and Brian Acton.WhatsApp joined Facebook in 2014, but continues to operate as a separate app with a laser focus on building a messaging service that works fast and reliably anywhere in the world.WhatsApp started as an alternative to SMS. Whatsapp now supports sending and receiving a variety of media including text, photos, videos, documents, and location, as well as voice calls. Whatsapp messages and calls are secured with end-to-end encryption, meaning that no third party including WhatsApp can read or listen to them. Whatsapp has a customer base of 1 billion people in over 180 countries.[53][54] It is used to send personalised promotional messages to individual customers. It has plenty of advantages over SMS that includes ability to track how Message Broadcast Performs using blue tick option in Whatsapp. It allows sending messages to Do Not Disturb(DND) customers. Whatsapp is also used to send a series of bulk messages to their targeted customers using broadcast option. Companies started using this to a large extent because it is a cost effective promotional option and quick to spread a message. Still, Whatsapp doesn't allow businesses to place ads in their app.[55]

Social media websites allow marketers to employ a broad range of tactics and strategies to promote content and have people engage with it. Many social networks allow users to provide detailed geographical, demographic and personal information, which allows marketers to tailor their messages to what is most likely to resonate with users. Because Internet audiences can be better segmented than more traditional marketing channels, companies can ensure that they are focusing their resources on the audience that they want to target.


Data-driven advertising: Users generate a lot of data in every step they take on the path of customer journey and Brands can now use that data to activate their known audience with data-driven programmatic media buying. Without exposing customers' privacy, users' Data can be collected from digital channels (e.g.: when customer visits a website, reads an e-mail, or launches and interact with brand's mobile app), brands can also collect data from real world customer interactions, such as brick and mortar stores visits and from CRM and Sales engines datasets. Also known as People-based marketing or addressable media, Data-driven advertising is empowering brands to find their loyal customers in their audience and deliver in real time a much more personal communication, highly relevant to each customers' moment and actions.[37]
It has been estimated that some 81% of Americans used social media as of 2017, and increasingly so. Over one-fifth of an individual's online time is spent on social media, according to one estimate. In 2005, the percentage of adults using social media was around 5%. Globally, there are roughly 1.96 billion social media users. That number is expected to rise to 2.5 billion by the end of 2018. Other estimates are even higher. According to the Pew Research Center, social media users tend to be younger (some 90% of people ages 18 to 29 used at least one form of social media), better educated and relatively wealthy (earning over $75,000 per year). The United States and China lead the list of social media usage:
"Twitter only adds to the noise: it's simply impossible to pack much context into its 140 characters. All other biases are present as well: in a country like Iran it's mostly pro-Western, technology-friendly and iPod-carrying young people who are the natural and most frequent users of Twitter. They are a tiny and, most important, extremely untypical segment of the Iranian population (the number of Twitter users in Iran — a country of more than seventy million people.)"
Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile, Scannable Surface.[57][58] Nevertheless, both are aligned with the vision, the mission of the company and the overarching business strategy.[59]
Platforms like LinkedIn create an environment for companies and clients to connect online.[71] Companies that recognize the need for information, originality/ and accessibility employ blogs to make their products popular and unique/ and ultimately reach out to consumers who are privy to social media.[72] Studies from 2009 show that consumers view coverage in the media or from bloggers as being more neutral and credible than print advertisements, which are not thought of as free or independent.[73] Blogs allow a product or company to provide longer descriptions of products or services, can include testimonials and can link to and from other social network and blog pages. Blogs can be updated frequently and are promotional techniques for keeping customers, and also for acquiring followers and subscribers who can then be directed to social network pages. Online communities can enable a business to reach the clients of other businesses using the platform. To allow firms to measure their standing in the corporate world, sites enable employees to place evaluations of their companies.[71] Some businesses opt out of integrating social media platforms into their traditional marketing regimen. There are also specific corporate standards that apply when interacting online.[71] To maintain an advantage in a business-consumer relationship, businesses have to be aware of four key assets that consumers maintain: information, involvement, community, and control.[74]
Courts do not always admit social media evidence, in part because screenshots can be faked or tampered with.[78] Judges are taking emojis into account to assess statements made on social media; in one Michigan case where a person alleged that another person had defamed them in an online comment, the judge disagreed, noting that there was an emoji after the comment which indicated that it was a joke.[78] In a 2014 case in Ontario against a police officer regarding alleged assault of a protester during the G20 summit, the court rejected the Crown's application to use a digital photo of the protest that was anonymously posted online, because there was no metadata proving when the photo was taken and it could have been digitally altered.[78] 

Authors submitting their research article to this journal are encouraged to deposit research data in a relevant data repository and cite and link to this dataset in their article. If this is not possible, authors are encouraged to make a statement explaining why research data cannot be shared. There are several ways you can share your data when you publish with Elsevier, which help you get credit for your work and make your data accessible and discoverable for your peers. Find out more in the Guide for Authors. 
Digital marketing is also referred to as 'online marketing', 'internet marketing' or 'web marketing'. The term digital marketing has grown in popularity over time. In the USA online marketing is still a popular term. In Italy, digital marketing is referred to as web marketing. Worldwide digital marketing has become the most common term, especially after the year 2013.[19]
Usenet, which arrived in 1979, was beat by a precursor of the electronic bulletin board system (BBS) known as Community Memory in 1973. True electronic bulletin board systems arrived with the Computer Bulletin Board System in Chicago, which first came online on 16 February 1978. Before long, most major cities had more than one BBS running on TRS-80, Apple II, Atari, IBM PC, Commodore 64, Sinclair, and similar personal computers. The IBM PC was introduced in 1981, and subsequent models of both Mac computers and PCs were used throughout the 1980s. Multiple modems, followed by specialized telecommunication hardware, allowed many users to be online simultaneously. Compuserve, Prodigy and AOL were three of the largest BBS companies and were the first to migrate to the Internet in the 1990s. Between the mid-1980s and the mid-1990s, BBSes numbered in the tens of thousands in North America alone.[11] Message forums (a specific structure of social media) arose with the BBS phenomenon throughout the 1980s and early 1990s. When the Internet proliferated in the mid-1990s, message forums migrated online, becoming Internet forums, primarily due to cheaper per-person access as well as the ability to handle far more people simultaneously than telco modem banks.
Your presentation at the Rutgers Mini-MBA course on social media was very enlightening. What struck me was how social media is forcing producers of goods and services to integrity-based commerce. The customer-driven two-way feedback loops of social media sound the death-knell for asymmetric information that producers could traditionally hide behind. Now there’s nowhere to hide for the unethical and devious.
The Social Network was released on DVD and Blu-ray January 11, 2011. In its first week of release, DVD sales totaled $13,470,305 and it was the number-one-sold DVD of the week.[40] The DVD includes an audio commentary with director David Fincher, and a second commentary with writer Aaron Sorkin and the cast. The Blu-ray and two-disc DVD releases include the commentaries, along with a feature length documentary, How Did They Ever Make a Movie of Facebook?, featurettes, Angus Wall, Kirk Baxter and Ren Klyce on Post, Trent Reznor, Atticus Ross and David Fincher on the Score, In the Hall of the Mountain King: Reznor's First Draft, Swarmatron, Jeff Cronenweth and David Fincher on the Visuals, and a Ruby Skye VIP Room: Multi-Angle Scene Breakdown feature.[41]
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CutStory is a video editing app for Instagram stories. It makes it easy to chop a longer video up into the required length for Instagram Stories (15 seconds maximum per clip). This way, you can repurpose longer videos—from your brand’s YouTube library, for example—and create more robust content without having to continually stop and start the camera. 

Brand awareness has been proven to work with more effectiveness in countries that are high in uncertainty avoidance, also these countries that have uncertainty avoidance; social media marketing works effectively. Yet brands must be careful not to be excessive on the use of this type of marketing, as well as solely relying on it as it may have implications that could negatively harness their image. Brands that represent themselves in an anthropomorphizing manner are more likely to succeed in situations where a brand is marketing to this demographic. "Since social media use can enhance the knowledge of the brand and thus decrease the uncertainty, it is possible that people with high uncertainty avoidance, such as the French, will particularly appreciate the high social media interaction with an anthropomorphized brand." Moreover, digital platform provides an ease to the brand and its customers to interact directly and exchange their motives virtually.[33]

First of all, thanks for sharing this list. It’s really useful, but it would be great to supplement it with some kind of statistics regarding the audience who is using each of these social networks. This statistics could be valuable for different kind of marketers, bloggers or business owners because with such statistics it would be possible to plan a strategy for business in different niches, like e-commerce, paperhelp online, any kind of services, or use it for the purpose of self-promotions for bloggers/website owners.
About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.
Social media presence is a necessity for many customer-driven enterprises as it gives the impression of a more immediate connection between the customer and the seller. Moreover, campaigns spread through social media are believed to have more resonance because they are usually discovered through links shared by trusted sources. The rich data available through social media can allow advertisers to target their message to very specific audiences, providing the potential for better results.
According to writer Christine Rosen in "Virtual Friendship, and the New Narcissism," many social media sites encourage status-seeking.[131] According to Rosen, the practice and definition of "friendship" changes in virtuality. Friendship "in these virtual spaces is thoroughly different from real-world friendship. In its traditional sense, friendship is a relationship which, broadly speaking, involves the sharing of mutual interests, reciprocity, trust, and the revelation of intimate details over time and within specific social (and cultural) contexts. Because friendship depends on mutual revelations that are concealed from the rest of the world, it can only flourish within the boundaries of privacy; the idea of public friendship is an oxymoron." Rosen also cites Brigham Young University researchers who "recently surveyed 184 users of social networking sites and found that heavy users 'feel less socially involved with the community around them.'" Critic Nicholas G. Carr in "Is Google Making Us Stupid?" questions how technology affects cognition and memory.[132] "The kind of deep reading that a sequence of printed pages promotes is valuable not just for the knowledge we acquire from the author's words but for the intellectual vibrations those words set off within our own minds. In the quiet spaces opened up by the sustained, undistracted reading of a book, or by any other act of contemplation, for that matter, we make our own associations, draw our own inferences and analogies, foster our own ideas... If we lose those quiet spaces, or fill them up with "content," we will sacrifice something important not only in ourselves but in our culture."
Sexuality is one of the main themes (and one of the major motivations for Facebook) of the movie. No graphic is sex depicted, but in one scene two young women take Mark and Eduardo to bathroom stalls, where they kiss passionately before the women take off the guys' belts and perform oral sex (you see one woman squat down before the camera cuts to the guy's ecstatic face). In another scene, a couple wakes up together but neither can remember much about the other -- including their names. The girl walks around in panties and a cutoff top. There's a scene of strip poker, and lots of women come on to the guys, make out with them, and dance around them while scantily clad. In an online pre-Facebook stunt, Mark pits women against each other for others to rank according to "hotness."
Connections are made possible when a person starts to invite people as contacts. When the invited person accepts the request, the inviter can then invite the invitee's personal contacts, further expanding the network as the cycle continues. Through social networking, interrelated cyber communities can be created in order to help individuals find contacts that may be useful to them but otherwise may be very unlikely for them to meet. With the popularity of social networking sites, more and more people can become part of an online community. They will be able to make new friends as well as share their lives online from wherever they're located.
The script was leaked online in July 2009.[61][62] In November 2009, executive producer Kevin Spacey said, "The Social Network is probably going to be a lot funnier than people might expect it to be."[63] The Cardinal Courier stated that the film was about "greed, obsession, unpredictability and sex" and asked "although there are over 500 million Facebook users, does this mean Facebook can become a profitable blockbuster movie?"[64]
Social media are the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves. They are media for social interaction.You can tell social software because it is no fun to use by yourself – an account with no friends connected has no value. Howard Greenstein – Social Media Club-NYC
Social media has a range of uses in political processes and activities. Social media have been championed as allowing anyone with an Internet connection to become a content creator[50] and empowering their users.[51] The role of social media in democratizing media participation, which proponents herald as ushering in a new era of participatory democracy, with all users able to contribute news and comments, may fall short of the ideals. Online media audience members are largely passive consumers, while content creation is dominated by a small number of users who post comments and write new content.[52]:78
Social networking is now integrated into the day-to-day lives of most people who use the Internet. The psychology of social networking explores the identities, relationships, communication techniques, and behaviors that develop from these connections. Psychologists look at how different people develop, maintain, and use their online presence and how they are affected by the technology that allows them to do so.
In the late 1890s, both Émile Durkheim and Ferdinand Tönnies foreshadowed the idea of social networks in their theories and research of social groups. Tönnies argued that social groups can exist as personal and direct social ties that either link individuals who share values and belief (Gemeinschaft, German, commonly translated as "community") or impersonal, formal, and instrumental social links (Gesellschaft, German, commonly translated as "society").[7] Durkheim gave a non-individualistic explanation of social facts, arguing that social phenomena arise when interacting individuals constitute a reality that can no longer be accounted for in terms of the properties of individual actors.[8] Georg Simmel, writing at the turn of the twentieth century, pointed to the nature of networks and the effect of network size on interaction and examined the likelihood of interaction in loosely knit networks rather than groups.[9]
It is important for a firm to reach out to consumers and create a two-way communication model, as digital marketing allows consumers to give back feed back to the firm on a community based site or straight directly to the firm via email.[24] Firms should seek this long term communication relationship by using multiple forms of channels and using promotional strategies related to their target consumer as well as word-of mouth marketing.[24]
Reddit, or similar social media platforms such as Stumble Upon or Digg, are ideal for sharing compelling content. With over 2 billion page views a month, Reddit has incredible social media marketing potential, but marketers should be warned that only truly unique, interesting content will be welcomed. Posting on Reddit is playing with fire—submit spammy or overtly sales-focused content and your business could get berated by this extremely tech-savvy community.
Small businesses also use social networking sites as a promotional technique. Businesses can follow individuals social networking site uses in the local area and advertise specials and deals. These can be exclusive and in the form of "get a free drink with a copy of this tweet". This type of message encourages other locals to follow the business on the sites in order to obtain the promotional deal. In the process, the business is getting seen and promoting itself (brand visibility). 

2. Improved brand loyalty. According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.” Another study published by Convince&Convert found that 53% of Americans who follow brands in social are more loyal to those brands.
Reddit is a social news website and forum where stories are socially curated and promoted by site members. The site is composed of hundreds of sub-communities, known as "subreddits." Each subreddit has a specific topic such as technology, politics or music. Reddit site members, also known as, "redditors," submit content which is then voted upon by other members. The goal is to send well-regarded stories to the top of the site's main thread page.

Youtube is better than periscope, it’s much more user friendly, also it’s been around for much longer. I know other people are coming along trying to create a better YouTube, but in my opinion that just won’t happen. YouTube was created in 2005, and from then it’s exploded into our lives. It has over a billion users and almost a third of people who use the Internet each day. So I don’t understand what’s the point in using websites like YouTube, when you have YouTube. Everyone I know uses YouTube once a week at least, think about a billion other people using it once a week at least. The amount of people using it and the amount of views videos will get would be incredible. My point is stick to YouTube.


On a fall night in 2003, Harvard undergrad and computer programming genius Mark Zuckerberg sits down at his computer and heatedly begins working on a new idea. In a fury of blogging and programming, what begins in his dorm room soon becomes a global social network and a revolution in communication. A mere six years and 500 million friends later, Mark Zuckerberg is the youngest billionaire in history... but for this entrepreneur, success leads to both personal and legal complications. Written by Columbia Pictures
Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing."
^ Bányai, Fanni; Zsila, Ágnes; Király, Orsolya; Maraz, Aniko; Elekes, Zsuzsanna; Griffiths, Mark D.; Andreassen, Cecilie Schou; Demetrovics, Zsolt (2017-01-09). "Problematic Social Media Use: Results from a Large-Scale Nationally Representative Adolescent Sample". PLOS ONE. 12 (1): e0169839. Bibcode:2017PLoSO..1269839B. doi:10.1371/journal.pone.0169839. ISSN 1932-6203. PMC 5222338. PMID 28068404.
Facebook is the biggest social media site around, with more than two billion people using it every month. That’s almost a third of the world’s population! There are more than 65 million businesses using Facebook Pages and more than six million advertisers actively promoting their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.
Usenet, which arrived in 1979, was beat by a precursor of the electronic bulletin board system (BBS) known as Community Memory in 1973. True electronic bulletin board systems arrived with the Computer Bulletin Board System in Chicago, which first came online on 16 February 1978. Before long, most major cities had more than one BBS running on TRS-80, Apple II, Atari, IBM PC, Commodore 64, Sinclair, and similar personal computers. The IBM PC was introduced in 1981, and subsequent models of both Mac computers and PCs were used throughout the 1980s. Multiple modems, followed by specialized telecommunication hardware, allowed many users to be online simultaneously. Compuserve, Prodigy and AOL were three of the largest BBS companies and were the first to migrate to the Internet in the 1990s. Between the mid-1980s and the mid-1990s, BBSes numbered in the tens of thousands in North America alone.[11] Message forums (a specific structure of social media) arose with the BBS phenomenon throughout the 1980s and early 1990s. When the Internet proliferated in the mid-1990s, message forums migrated online, becoming Internet forums, primarily due to cheaper per-person access as well as the ability to handle far more people simultaneously than telco modem banks.

Screenwriter Aaron Sorkin said, "What attracted me to [the film project] had nothing to do with Facebook. The invention itself is as modern as it gets, but the story is as old as storytelling; the themes of friendship, loyalty, jealousy, class and power. [...] I got a 14-page book proposal that Ben Mezrich had written for his publisher for a book he was going to call The Accidental Billionaires. The publisher was simultaneously shopping it around for a film sale. That's how it wound up in my hands. I was reading it and somewhere on page three I said yes. It was the fastest I said yes to anything. But Ben hadn't written the book yet, and I assumed that Sony was going to want me to wait for Ben to write the book, and I would start a year from now. They wanted me to start right away. Ben and I were kind of doing our research at the same time, sort of along parallel lines."[9] 

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.
The idea that social media are defined simply by their ability to bring people together has been seen as too broad, as this would suggest that fundamentally different technologies like the telegraph and telephone are also social media.[18] The terminology is unclear, with some early researchers referring to social media as social networks or social networking services in the mid 2000s.[4] A more recent paper from 2015[2] reviewed the prominent literature in the area and identified four common features unique to then-current social media services:
Social media's role in helping businesses is significant. It facilitates communication with customers, enabling the melding of social interactions on e-commerce sites. Its ability to collect information helps focus marketing efforts and market research. It helps in promoting products and services, as it enables the distribution of focused, timely and exclusive sales and coupons to would-be customers. And it can assist in relationship building, such as through loyalty programs linked to social media.
Some social media sites have potential for content posted there to spread virally over social networks. The term is an analogy to the concept of viral infections, which can spread rapidly from person to person. In a social media context, content or websites that are "viral" (or which "go viral") are those with a greater likelihood that users will reshare content posted (by another user) to their social network, leading to further sharing. In some cases, posts containing popular content or fast-breaking news have been rapidly shared and reshared by a huge number of users. Many social media sites provide a specific functionality to help users reshare content, such as Twitter's retweet button, Pinterest's pin function, Facebook's share option or Tumblr's reblog function. Businesses have a particular interest in viral marketing tactics because a viral campaign can achieve widespread advertising coverage (particularly if the viral reposting itself makes the news) for a fraction of the cost of a traditional marketing campaign, which typically uses printed materials, like newspapers, magazines, mailings, and billboards, and television and radio commercials. Nonprofit organizations and activists may have similar interests in posting content on social media sites with the aim of it going viral. A popular component and feature of Twitter is retweeting. Twitter allows other people to keep up with important events, stay connected with their peers, and can contribute in various ways throughout social media.[25] When certain posts become popular, they start to get retweeted over and over again, becoming viral. Hashtags can be used in tweets, and can also be used to take count of how many people have used that hashtag.
Over the last several years, there has been an explosion of growth in popular social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and many others. It's safe to say that the era of social media is just getting started, and the need for social media in business will only become stronger over time. The whole world has seen the impact of the expansion and adoption of social media tactics, and the rising stats speak for themselves.
“We wanted to build something that stood for something beyond a gimmicky, one-feature thing. We wanted it to be an extension of how you want to express yourself. [On other social apps] you’re performing for the crowd. Research shows that people are becoming more and more negatively affected by having to do that all the time. We wanted to create an online social network … that allows you to just be yourself.”
Snapchat is a social media app that focuses on sharing photos and short videos (as known as snaps) between friends. It made the Stories format popular, which eventually proliferated on other social media platforms like Instagram. But the rise of Instagram Stories seemed to have hindered Snapchat’s growth and marketers’ interest in using Snapchat for their brands in general.
This course explores the principles of advertising and promotion for products and services in business to consumer (B2C) and business to business (B2B) markets in addition, the course emphasis the end-user experience. Learners develop a clear, comprehensive branding strategy for a product or service based upon the fact that a brand is the totality of how consumers perceive, experience, and respond to a product or service. Learners focus on promotions, point of purchase, direct response, and media planning.
If your company is business-to-business (B2B), your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels.
It's unclear whether this app is really going to catch on or not. It certainly made a ripple in the news when it launched, but with so many other social networks out there already, it wouldn't be surprising to see this one struggle to make its mark. Peach gives users a very simple way to share posts with friends using photos, looping videos, text-based messages, links, GIFs, the weather, your location and more. There are also other little fun features for users to enjoy, like playing a game of "Peachball" or drawing doodles. Time will only tell whether this will be one to gain any traction among the bigger social networks.
The complexity of the film version of Zuckerberg adds immeasurably to the The Social Network’s impact and power, but a change of this magnitude can’t help but strike a dangerous note with the hindsight of the past eight years. When The A.V. Club reviewed Zero Dark Thirty, another film whose accuracy was fretted over, the critic wrote that it “stands to become the dominant narrative about this important historical event, no matter its distortions, composite, or other slippery feints of storytelling. In that, it wields a dangerous power.” There’s a similar issue at play with The Social Network. The film defines Zuckerberg for many people, and given his centrality to today’s world, who knows what impact that’s had? Like the company that is its subject, The Social Network is a huge platform for its message, and it’s a problem when that message is less about the truth and more about emotional manipulation.
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies. Additional MOOC 3 faculty include: * Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt) * Stanford Smith (CEO, Pushing Social) * Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios) * Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)
Courts do not always admit social media evidence, in part because screenshots can be faked or tampered with.[78] Judges are taking emojis into account to assess statements made on social media; in one Michigan case where a person alleged that another person had defamed them in an online comment, the judge disagreed, noting that there was an emoji after the comment which indicated that it was a joke.[78] In a 2014 case in Ontario against a police officer regarding alleged assault of a protester during the G20 summit, the court rejected the Crown's application to use a digital photo of the protest that was anonymously posted online, because there was no metadata proving when the photo was taken and it could have been digitally altered.[78]
An excellent film displaying the spirit of the innovative 90s and 00s, or the whole era in which the internet was relatively new, for that matter. Outsmarting the smartest in unconventional ways - ways older people would have deemed ridiculous -, driving on the force of young people andAn excellent film displaying the spirit of the innovative 90s and 00s, or the whole era in which the internet was relatively new, for that matter. Outsmarting the smartest in unconventional ways - ways older people would have deemed ridiculous -, driving on the force of young people and their inventiveness - it's just a few of the things that make this thriller-like business film as brilliant as a film could be.
An excellent film displaying the spirit of the innovative 90s and 00s, or the whole era in which the internet was relatively new, for that matter. Outsmarting the smartest in unconventional ways - ways older people would have deemed ridiculous -, driving on the force of young people andAn excellent film displaying the spirit of the innovative 90s and 00s, or the whole era in which the internet was relatively new, for that matter. Outsmarting the smartest in unconventional ways - ways older people would have deemed ridiculous -, driving on the force of young people and their inventiveness - it's just a few of the things that make this thriller-like business film as brilliant as a film could be.
3. More Opportunities to Convert. Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion. Even if your click-through rates are low, the sheer number of opportunities you have on social media is significant. And as I pointed out in my article, “The Four Elements of Any Action, And How To Use Them In Your Online Marketing Initiative,” “opportunity” is the first element of any action.
Youtube is better than periscope, it’s much more user friendly, also it’s been around for much longer. I know other people are coming along trying to create a better YouTube, but in my opinion that just won’t happen. YouTube was created in 2005, and from then it’s exploded into our lives. It has over a billion users and almost a third of people who use the Internet each day. So I don’t understand what’s the point in using websites like YouTube, when you have YouTube. Everyone I know uses YouTube once a week at least, think about a billion other people using it once a week at least. The amount of people using it and the amount of views videos will get would be incredible. My point is stick to YouTube.
Publishing content has become exponentially simpler over the last several years, which has helped skyrocket the use of social media. Non-technical web users are now able to easily create content on a rapidly growing number of platforms, including those that are owned (hosted communities, blogs, etc.), rented (social networks or third-party communities), and occupied (commenting, contributing, etc.). Today's web has shifted from a "one-to-many" to a "many-to-many" method of engagement, and we're loving it.
Enterprise social networking allows a company to connect individuals who share similar business interests or activities. Internally, social tools can help employees access information and resources they need to work together effectively and solve business problems. Externally, public social media platforms help an organization stay close to their customers and make it easier to conduct research that they can use to improve business processes and operations.
On a fall night in 2003, Harvard undergrad and computer programming genius Mark Zuckerberg sits down at his computer and heatedly begins working on a new idea. In a fury of blogging and programming, what begins in his dorm room soon becomes a global social network and a revolution in communication. A mere six years and 500 million friends later, Mark Zuckerberg is the youngest billionaire in history... but for this entrepreneur, success leads to both personal and legal complications. Written by Columbia Pictures
Casting began in the summer of 2009, with Jesse Eisenberg, Justin Timberlake and Andrew Garfield cast in the film.[10][11] Jonah Hill was also in contention for Timberlake's role, but, director David Fincher passed on him.[12] In October 2009, Brenda Song, Rooney Mara, Armie Hammer, Shelby Young, and Josh Pence were cast.[13] Max Minghella and Dakota Johnson were also confirmed to star in the film.[13] In a 2009 interview with The Baltimore Sun, Eisenberg said, "Even though I've gotten to be in some wonderful movies, this character seems so much more overtly insensitive in so many ways that seem more real to me in the best way. I don't often get cast as insensitive people, so it feels very comfortable: fresh and exciting, as if you never have to worry about the audience. Not that I worry about the audience anyway – it should be just the furthest thing from your mind. The Social Network is the biggest relief I've ever had in a movie".[14]

Periscope is a live video streaming mobile app that was developed by Joe Bernstein and Kayvon Beykpour. The two started the company in February 2014 and later sold it to Twitter for $100 million in March 2015. Four months after its March 2015 relaunch, Periscope said that it had surpassed 10 million accounts and in December the same year, Apple announced Periscope as the app of the year.
Instagram Stories have quickly outpaced the original Snapchat story. 11 out of 12 influencers now post more stories to Instagram than to Snapchat. It’s easy to see why: people watch 70% of Instagram stories with the volume on. Since the stories update average user time spent on Instagram has increased from 15 minutes to 28 minutes per day (Mediakix).
Social media marketing campaigns have the advantage of appealing to a broad audience at once. For example, a campaign could appeal to current and prospective customers, employees, bloggers, the media, the general public and other stakeholders (such as third-party reviewers or trade groups). Some of the metrics used to measure the success of a social media marketing campaign include website reports (such as Google analytics), return-on-investment (by connecting marketing to sales activity), customer response rates (how much customers post about a company), and reach/virality (how much customers share content).
Influencer marketing: Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting. It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters level, on engagement strategies for influencers.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing,[6] e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.[7] In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.
Credit: The list of top 22 social media sites is compiled by Statista. The respective monthly active users number was taken from the following websites: Facebook (as of June 30, 2018), YouTube (as of July 20, 2018), WhatsApp (as of January 31, 2018), Messenger (as of February 1, 2018), WeChat (as of August 15, 2018), Instagram (as of June 20, 2018), QQ (as of March 2017), Tumblr (estimated as of July 2018), Qzone (as of March 2017), Tik Tok (as of June 2018), Sina Weibo (as of December 2017), Twitter (as of July 27, 2018), Reddit (as of November 12, 2017), Baidu Tieba (estimated as of July 2018), LinkedIn (as of July 2018), Viber (estimated as of July 2018), Snapchat (estimated as of July 18, 2018), Pinterest (as of September 10, 2018), Line (as of October 26, 2017), Telegram (as of March 2018), and Medium (estimated as of December 14, 2016).
When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty. Since developing a loyal customer base is one of the main goals of almost any business. Customer satisfaction and brand loyalty typically go hand in hand. It is essential to often engage with your customers and start developing a bond with them. Social media is not just limited to introducing your product, it is also a leading platform for promotional campaigns. A customer sees these platforms as service channels where they can directly communicate with the business. 
Networks rich in structural holes are a form of social capital in that they offer information benefits. The main player in a network that bridges structural holes is able to access information from diverse sources and clusters.[49] For example, in business networks, this is beneficial to an individual's career because he is more likely to hear of job openings and opportunities if his network spans a wide range of contacts in different industries/sectors. This concept is similar to Mark Granovetter's theory of weak ties, which rests on the basis that having a broad range of contacts is most effective for job attainment.
Markets have become conversations. Social media are the online platforms and locations that provide a way for people to participate in these conversations. For individuals it is a way to connect and share content with friends and like-minded people.  For businesses it’s a way to tap into what people are saying about your brand, your product and/or your service, participate in the conversations, be open to new ideas and then use these insights to make better business decisions. Sally Falkow – APR, PRESSfeed
Social media is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility. To get started, create social media profiles for your business and start networking with others. By applying a social media strategy, it will help you significantly increase your brand recognition. By spending only a few hours per week, over 91% marketers claimed that their social marketing efforts greatly increased their brand visibility and heightened user experience. Undoubtedly, having a social media page for your brand will benefit your business and with a regular use, it can also produce a wide audience for your business in no time.

Pinterest is a place where people go to discover new things and be inspired, quite unlike most social media sites where engagement is the primary focus. According to Pinterest, 78 percent of users say that content on Pinterest from brands are useful (much higher than that on other sites). This gives your brand an unique opportunity to shape their purchasing decisions.
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The editorial criteria for acceptance will be based on the degree to which a paper makes a broad theoretical or methodological, and empirically relevant, contribution to the study of social networks. Acceptable papers may range from abstract, formal mathematical derivations to concrete, descriptive case studies of particular social networks. The editors are therefore particularly interested in papers that attempt to uncover the processes by which social networks emerge, evolve and have consequences for other aspects of behaviour. However, for reports of empirical research results, manuscripts must contain the following: a discussion of sampling, representation, and generalizability; a substantive foundation based on the social network literature; a consideration of social network processes; and feature meaningful data.
Credit: The list of top 22 social media sites is compiled by Statista. The respective monthly active users number was taken from the following websites: Facebook (as of June 30, 2018), YouTube (as of July 20, 2018), WhatsApp (as of January 31, 2018), Messenger (as of February 1, 2018), WeChat (as of August 15, 2018), Instagram (as of June 20, 2018), QQ (as of March 2017), Tumblr (estimated as of July 2018), Qzone (as of March 2017), Tik Tok (as of June 2018), Sina Weibo (as of December 2017), Twitter (as of July 27, 2018), Reddit (as of November 12, 2017), Baidu Tieba (estimated as of July 2018), LinkedIn (as of July 2018), Viber (estimated as of July 2018), Snapchat (estimated as of July 18, 2018), Pinterest (as of September 10, 2018), Line (as of October 26, 2017), Telegram (as of March 2018), and Medium (estimated as of December 14, 2016).
Mobile social media refer to the use of social media on mobile devices such as smartphones and tablet computers. Mobile social media are a useful application of mobile marketing because the creation, exchange, and circulation of user-generated content can assist companies with marketing research, communication, and relationship development.[24] Mobile social media differ from others because they incorporate the current location of the user (location-sensitivity) or the time delay between sending and receiving messages (time-sensitivity). According to Andreas Kaplan, mobile social media applications can be differentiated among four types:[24]

Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services. Social media marketing provides companies with a way to reach new customers, engage with existing customers and promote its desired culture, mission or tone. Also known as "digital marketing" and "e-marketing," social media marketing has purpose-built data analytics tools that allow marketers to track how successful their efforts are.


However, according to Sorkin, Mezrich did not send him material from his book as he wrote it: "Two or three times we'd get together. I'd go to Boston, or we'd meet in New York and kind of compare notes and share information, but I didn't see the book until he was done with it. By the time I saw the book, I was probably 80 percent done with the screenplay."[9] Sorkin elaborated:
For making your business more powerful, brand loyalty and customer satisfaction both play a major role, but it all comes down to communication. When customers see your company posting on social media, especially replying to their queries and posting original content, it helps them build a positive image in their minds. Regularly interacting with your customers proves that you and your business care about them. Once you get a few satisfied customers, who are vocal about their positive purchase experience, you can let the advertising be done for you by genuine customers who appreciated your product or service.
I can recall not too long after I started using WordSwag I showed it to one of my friends who is a professional graphic designer. Her reaction was priceless. She said, "It's tools like these that will put me out of a job." Granted, she wasn't serious about her statement. But it does speak to the quality of images you're able to create with the app.

SMM became more common with the increased popularity of websites such as Twitter, Facebook, Myspace, LinkedIn, and YouTube. In response, the Federal Trade Commission (FTC) has updated its rules to include SMM. If a company or its advertising agency provides a blogger or other online commenter with free products or other incentives to generate positive buzz for a product, the online comments will be treated legally as endorsements. Both the blogger and the company will be held responsible for ensuring that the incentives are clearly and conspicuously disclosed, and that the blogger's posts contain no misleading or unsubstantiated statements and otherwise complies with the FTC's rules concerning unfair or deceptive advertising.
Risks - Given the community nature of social media, businesses must be aware of the risks. A negative posting by a customer, ex-employee, or competitor (whether true or false) can seriously damage the reputation of a business. If a hacker manages to take control of a social network account the results can be catastrophic. Even a harmless posting can turn into a public relations disaster. For example, in 2012 McDonalds tried to engage with the social media community by posting a tweet under the hashtag "#McDStories" - customers responded by posting horror stories such as finding fingernails in burgers or being hospitalized for food poisoning after eating at McDonald's.
Periscope is a live video streaming mobile app that was developed by Joe Bernstein and Kayvon Beykpour. The two started the company in February 2014 and later sold it to Twitter for $100 million in March 2015. Four months after its March 2015 relaunch, Periscope said that it had surpassed 10 million accounts and in December the same year, Apple announced Periscope as the app of the year.
Because it appeared quickly, social media has developed a reputation by some for being a passing marketing interest, and therefore, an unprofitable one. The statistics, however, illustrate a different picture. According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.

Following his success with the film, Sorkin became attached to another project about a technology company, writing the script for the 2015 biopic Steve Jobs, which used a similar format.[87] Another Facebook film may be produced, as the company's COO, Sheryl Sandberg, has signed a deal with Sony Pictures Entertainment to develop her new book Lean In: Women, Work and the Will to Lead, into a movie.[88] 

Roger Ebert of the Chicago Sun-Times, giving it four stars and naming it the best film of the year, wrote: "David Fincher's film has the rare quality of being not only as smart as its brilliant hero, but in the same way. It is cocksure, impatient, cold, exciting and instinctively perceptive."[45] Peter Travers of Rolling Stone gave the film his first full four-star rating of the year and said: "The Social Network is the movie of the year. But Fincher and Sorkin triumph by taking it further. Lacing their scathing wit with an aching sadness, they define the dark irony of the past decade."[46] The Harvard Crimson review called it "flawless" and gave it five stars.[47] Quentin Tarantino listed The Social Network as one of his favorite 20 movies of the year, second to Toy Story 3.[48]
Kik is a free instant messaging app that's very popular with teens and young adults. Users can chat with each other one-on-one or in groups by using Kik usernames (instead of phone numbers). In addition to text-based messages, users can also send photos, animated GIFs and videos to their friends. Although it's most useful for chatting with people you already know, Kik also gives users the opportunity to meet and chat with new people based on similar interests. Similar to Snapchat snapcodes, Kik users can easily scan other users' Kik codes to add them easily.

Launched in March 2010, Pinterest is a relatively newcomer in the social media arena. This platform consists of digital bulletin boards where businesses can pin their content.  Pinterest announced September 2015 that it had acquired 100 million users. Small businesses whose target audience is mostly made up of women should definitely invest in Pinterest as more than half of its visitors are women.
For making your business more powerful, brand loyalty and customer satisfaction both play a major role, but it all comes down to communication. When customers see your company posting on social media, especially replying to their queries and posting original content, it helps them build a positive image in their minds. Regularly interacting with your customers proves that you and your business care about them. Once you get a few satisfied customers, who are vocal about their positive purchase experience, you can let the advertising be done for you by genuine customers who appreciated your product or service.
Reddit is a social news website and forum where stories are socially curated and promoted by site members. The site is composed of hundreds of sub-communities, known as "subreddits." Each subreddit has a specific topic such as technology, politics or music. Reddit site members, also known as, "redditors," submit content which is then voted upon by other members. The goal is to send well-regarded stories to the top of the site's main thread page.
The 2008 US presidential campaign had a huge presence on social networking sites. Barack Obama, a virtually unknown Democratic candidate, utilized 15 different social media websites to form relationships with the millions of American citizens who utilize those networks. His social networking profile pages were constantly being updated and interacting with followers. By the end of his campaign, Obama had 5 million social media network supporters (2.5 million on Facebook and 115,000 on Twitter). The use of social networking sites in his marketing campaign gave Barack Obama's campaign access to e-mail addresses, as posted on social network profile pages. This allowed the Democratic Party to launch e-mail campaigns asking for votes and campaign donations.[25]
They're big thinkers with great ideas, but many of the characters make questionable, borderline unethical decisions. Mark alienates and forces out his best friend, and he's accused of stealing the overall idea of Facebook from three other Harvard students. The character of Sean Parker is egomaniacal, parties a lot, and is the main catalyst for some of the uglier wheeling and dealing that goes on behind the scenes.
Remember Bebo? It's back, and it's actually completely different. Back in the early 2000s, Bebo was a social channel a lot like MySpace, and everyone was on it. It quickly lost traction, though, ue to the huge success of Facebook and Twitter. So, Bebo has been completely relaunched as a social app and it's really rather fun. You create your own avatar, and you can chat with friends using funny illustrations that are generated from your hashtags. It's free, so download it and give it a try (it's great fun).
Social media is a computer-based technology that facilitates the sharing of ideas and information and the building of virtual networks and communities. By design, social media is internet based and offers users easy electronic communication of personal information and other content, such as videos and photos. Users engage with social media via computer, tablet or smartphone via web-based software or web application, often utilizing it for messaging.
Brand awareness has been proven to work with more effectiveness in countries that are high in uncertainty avoidance, also these countries that have uncertainty avoidance; social media marketing works effectively. Yet brands must be careful not to be excessive on the use of this type of marketing, as well as solely relying on it as it may have implications that could negatively harness their image. Brands that represent themselves in an anthropomorphizing manner are more likely to succeed in situations where a brand is marketing to this demographic. "Since social media use can enhance the knowledge of the brand and thus decrease the uncertainty, it is possible that people with high uncertainty avoidance, such as the French, will particularly appreciate the high social media interaction with an anthropomorphized brand." Moreover, digital platform provides an ease to the brand and its customers to interact directly and exchange their motives virtually.[33]
According to research from UCLA, teenage brains' reward circuits were more active when teenager's photos were liked by more peers. This has both positive and negative features. Teenagers and young adults befriend people online whom they don't know well. This opens the possibility of a child being influenced by people who engage in risk-taking behavior. When children have several hundred online connections there is no way for parents to know who they are.[103]
Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around. This will allow you to maximize your brand reach on social media, engage with the right people, and achieve your social media goals.
On the other hand, the integration of social media in the business world can also pose challenges. Social media policies are designed to set expectations for appropriate behavior and ensure that an employee's posts will not expose the company to legal problems or public embarrassment. Such policies include directives for when an employee should identify himself as a representative of the company on a social networking website, as well as rules for what types of information can be shared.
Social networks and the analysis of them is an inherently interdisciplinary academic field which emerged from social psychology, sociology, statistics, and graph theory. Georg Simmel authored early structural theories in sociology emphasizing the dynamics of triads and "web of group affiliations".[2] Jacob Moreno is credited with developing the first sociograms in the 1930s to study interpersonal relationships. These approaches were mathematically formalized in the 1950s and theories and methods of social networks became pervasive in the social and behavioral sciences by the 1980s.[1][3] Social network analysis is now one of the major paradigms in contemporary sociology, and is also employed in a number of other social and formal sciences. Together with other complex networks, it forms part of the nascent field of network science.[4][5] 

The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer's recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services,[38] This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
Yelp consists of a comprehensive online index of business profiles. Businesses are searchable by location, similar to Yellow Pages. The website is operational in seven different countries, including the United States and Canada. Business account holders are allowed to create, share, and edit business profiles. They may post information such as the business location, contact information, pictures, and service information. The website further allows individuals to write, post reviews about businesses, and rate them on a five-point scale. Messaging and talk features are further made available for general members of the website, serving to guide thoughts and opinions.[56]
This is the behemoth of social networks, and pretty much everyone and their mother (literally) uses it. With the official Facebook app, you'll gain access to your News Feed, where you can view the updates of friends and family, as well as any Pages and Groups you follow. Links open up in the built-in browser, and you can make any edits to your profile and pages on-the-go from here. It's the quintessential app, though it may drain your battery throughout the day (you've been warned).
YouTube is the number one place for creating and sharing video content, and it can also be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don't under-estimate the power of video content!
Social networks are, in many cases, viewed as a great tool for avoiding costly market research. They are known for providing a short, fast, and direct way to reach an audience through a person who is widely known. For example, an athlete who gets endorsed by a sporting goods company also brings their support base of millions of people who are interested in what they do or how they play and now they want to be a part of this athlete through their endorsements with that particular company. At one point consumers would visit stores to view their products with famous athletes, but now you can view a famous athlete's, such as Cristiano Ronaldo, latest apparel online with the click of a button. He advertises them to you directly through his Twitter, Instagram, and FaceBook accounts.
It's unclear whether this app is really going to catch on or not. It certainly made a ripple in the news when it launched, but with so many other social networks out there already, it wouldn't be surprising to see this one struggle to make its mark. Peach gives users a very simple way to share posts with friends using photos, looping videos, text-based messages, links, GIFs, the weather, your location and more. There are also other little fun features for users to enjoy, like playing a game of "Peachball" or drawing doodles. Time will only tell whether this will be one to gain any traction among the bigger social networks.
Of course, the real Zuckerberg must have some of the attributes the film depicts—he did create the most influential company of modern times and squeeze allies out of it, both of which require a certain amount of cold-bloodedness—which makes comparing the film’s depiction to the real person tricky. However, there’s no denying that other parts of The Social Network, just as central to its thesis about who Zuckerberg is, were more or less invented. Sorkin said the film is “absolutely nonfiction,” albeit “nonfiction about facts that are in dispute.” He also said, “I don’t want my fidelity to be to the truth; I want it to be to storytelling.”
You might be interested to know that YouKu, Weibo, and RenRen are Chinese versions of YouTube, Twitter and Facebook. Brands who wish to reach the Asian market should be aware that YouTube, Twitter and Facebook are blocked in China. This is why MavSocial provides reach for that audience through YouKu, Weibo, and RenRen – but only in their Enterprise version.

Summary: On a fall night in 2003, Harvard undergrad and computer programming genius Mark Zuckerberg (Jesse Eisenberg) sits down at his computer and heatedly begins working on a new idea. In a fury of blogging and programming, what begins in his dorm room soon becomes a global social network and a revolution in communication. A mere six years and 500On a fall night in 2003, Harvard undergrad and computer programming genius Mark Zuckerberg (Jesse Eisenberg) sits down at his computer and heatedly begins working on a new idea. In a fury of blogging and programming, what begins in his dorm room soon becomes a global social network and a revolution in communication. A mere six years and 500 million friends later, Mark Zuckerberg is the youngest billionaire in history... but for this entrepreneur, success leads to both personal and legal complications. [Columbia Pictures]… Expand


The 2008 US presidential campaign had a huge presence on social networking sites. Barack Obama, a virtually unknown Democratic candidate, utilized 15 different social media websites to form relationships with the millions of American citizens who utilize those networks. His social networking profile pages were constantly being updated and interacting with followers. By the end of his campaign, Obama had 5 million social media network supporters (2.5 million on Facebook and 115,000 on Twitter). The use of social networking sites in his marketing campaign gave Barack Obama's campaign access to e-mail addresses, as posted on social network profile pages. This allowed the Democratic Party to launch e-mail campaigns asking for votes and campaign donations.[25]
Disney/Pixar's Monsters University: Created a Tumblr account, MUGrumblr, saying that the account is maintained by a 'Monstropolis transplant' and 'self-diagnosed coffee addict' who is currently a sophomore at Monsters University.[79] A "student" from Monsters University uploaded memes, animated GIFs, and Instagram-like photos that are related to the sequel movie.
This is the biggest social media network on the Internet, both in terms of total number of users and name recognition. Founded on February 4, 2004, Facebook has within 12 years managed to accumulate more than 1.59 billion monthly active users and this automatically makes it one of the best mediums for connecting people from all over the world with your business. It is estimated that more than 1 million small and medium-sized businesses use the platform to advertise their business.
In a study examining the potential polarizing effects of social media on the political views of its users, Mihailidis and Viotty suggest that a new way of engaging with social media must occur to avoid polarization.[125] The authors note that media literacies (described as methods which give people skills to critique and create media) are important to using social media in a responsible and productive way, and state that these literacies must be changed further in order to have the most effectiveness.[125] In order to decrease polarization and encourage cooperation among social media users, Mihailidis and Viotty suggest that media literacies must focus on teaching individuals how to connect with other people in a caring way, embrace differences, and understand the ways in which social media has a realistic impact on the political, social, and cultural issues of the society they are a part of.[125]
YouTube is the number one place for creating and sharing video content, and it can also be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don't under-estimate the power of video content!
Facebook is the biggest social media site around, with more than two billion people using it every month. That’s almost a third of the world’s population! There are more than 65 million businesses using Facebook Pages and more than six million advertisers actively promoting their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.
It’s easy to get started on Facebook because almost all content format works great on Facebook — text, images, videos, live videos, and Stories. But note that the Facebook algorithm prioritizes content that sparks conversations and meaningful interactions between people, especially those from family and friends. If you want to learn more about succeeding with the updated Facebook algorithm, Brian Peters, our Strategic Partnership Marketer, shared the secrets of the new algorithm and what you can do to thrive on Facebook.

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)


Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.[4] Social networking sites also include much information about what products and services prospective clients might be interested in. Through the use of new semantic analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. An understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.
At the 83rd Academy Awards, the film received eight nominations, including for Best Picture, Best Director, and Best Actor for Eisenberg, and won three: Best Adapted Screenplay, Best Original Score, and Best Film Editing. The film also received awards for Best Motion Picture – Drama, Best Director, Best Screenplay, and Best Original Score at the 68th Golden Globe Awards. In 2016 it was voted 27th among 100 films considered the best of the 21st century by 117 film critics from around the world.[4]
There is no denying that Social media marketing has many advantages for startups and established brands. By regular updating the right social media marketing strategy, it will lead to increased traffic, better SEO, improved brand loyalty, healthier customer satisfaction and much more. Your competition is already increasing on social media day by day, so don’t let your competitors take your probable customers. The earlier you start, the faster you see the growth in your business.
Sharing Curated Links — While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return.
There is no denying that Social media marketing has many advantages for startups and established brands. By regular updating the right social media marketing strategy, it will lead to increased traffic, better SEO, improved brand loyalty, healthier customer satisfaction and much more. Your competition is already increasing on social media day by day, so don’t let your competitors take your probable customers. The earlier you start, the faster you see the growth in your business. 

A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities as well as a variety of theories explaining the patterns observed in these structures.[1] The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine network dynamics.
Remember Bebo? It's back, and it's actually completely different. Back in the early 2000s, Bebo was a social channel a lot like MySpace, and everyone was on it. It quickly lost traction, though, ue to the huge success of Facebook and Twitter. So, Bebo has been completely relaunched as a social app and it's really rather fun. You create your own avatar, and you can chat with friends using funny illustrations that are generated from your hashtags. It's free, so download it and give it a try (it's great fun).
^ Patton, George C.; Sawyer, Susan M.; Santelli, John S.; Ross, David A.; Afifi, Rima; Allen, Nicholas B.; Arora, Monika; Azzopardi, Peter; Baldwin, Wendy (June 2016). "Our future: a Lancet commission on adolescent health and wellbeing". The Lancet. 387 (10036): 2423–2478. doi:10.1016/s0140-6736(16)00579-1. ISSN 0140-6736. PMC 5832967. PMID 27174304.
Your Competition Is Already Involved. Your competitors are already involved on social media, which means your potential social media traffic and conversions are being poached. Don’t let your competitors reap all the benefits while you stand idly by. If, somehow, your competition is not involved on social media, there’s even more of a reason to get started—the field is open. 

In the social sphere, things change fast. New networks emerge, while others go through significant demographic shifts. Your business will go through periods of change as well. All of this means that your social media strategy should be a living document that you look at regularly and adjust as needed. Refer to it often to keep you on track, but don’t be afraid to make changes so that it better reflects new goals, tools, or plans.
Pinterest is a place where people go to discover new things and be inspired, quite unlike most social media sites where engagement is the primary focus. According to Pinterest, 78 percent of users say that content on Pinterest from brands are useful (much higher than that on other sites). This gives your brand an unique opportunity to shape their purchasing decisions.
Be sure to integrate social media into your marketing efforts as early as possible to help amplify and solidify your work rather than waiting until the end of a planning cycle to explore social options. If a social presence is clear from the start, your branding will benefit from additional customer touchpoints, PR will see a lift in impressions and reach, and customer service can proactively listen and activate where necessary.
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Before social media,[64] admissions officials in the United States used SAT and other standardized test scores, extra-curricular activities, letters of recommendation, and high school report cards to determine whether to accept or deny an applicant. In the 2010s, while colleges and universities still use these traditional methods to evaluate applicants, these institutions are increasingly accessing applicants' social media profiles to learn about their character and activities. According to Kaplan, Inc, a corporation that provides higher education preparation, in 2012 27% of admissions officers used Google to learn more about an applicant, with 26% checking Facebook.[65] Students whose social media pages include offensive jokes or photos, racist or homophobic comments, photos depicting the applicant engaging in illegal drug use or drunkenness, and so on, may be screened out from admission processes.
According to Wikipedia: "In October 2018, Google announced that it was shutting down Google+ for consumers, citing low user engagement and a software error, first reported by The Wall Street Journal, that potentially exposed the data of hundreds of thousands of users. Google indicated that Google+ would operate until August 2019, allowing users to download and migrate their information."
Social CRM (customer relationship marketing) can be a very powerful business tool. For example, establishing a Facebook page allows people who like your brand and the way you conduct business to Like your page, which creates a venue for communication, marketing and networking. Through social media sites, you can follow conversations about your brand for real-time market data and feedback. 

One challenge is that militant groups have begun to see social media as a major organizing and recruiting tool.[57] The Islamic State of Iraq and the Levant, also known as ISIL, ISIS, and Daesh, has used social media to promote its cause. ISIS produces an online magazine named the Islamic State Report to recruit more fighters.[58] Social media platforms have been weaponized by state-sponsored cyber groups to attack governments in the United States, European Union, and Middle East. Although phishing attacks via email are the most commonly used tactic to breach government networks, phishing attacks on social media rose 500% in 2016.[59]
Organizations: Formal organizations are social groups that distribute tasks for a collective goal.[40] Network research on organizations may focus on either intra-organizational or inter-organizational ties in terms of formal or informal relationships. Intra-organizational networks themselves often contain multiple levels of analysis, especially in larger organizations with multiple branches, franchises or semi-autonomous departments. In these cases, research is often conducted at a workgroup level and organization level, focusing on the interplay between the two structures.[40] Experiments with networked groups online have documented ways to optimize group-level coordination through diverse interventions, including the addition of autonomous agents to the groups.[41] 

This Digital Media Marketing graduate certificate program offers engaging digital marketing courses that teach students the foundational knowledge and applied skills employers value in digital marketing. This program is delivered as a combination of traditional in-class courses and hybrid courses (which combines online delivery with in-class instruction). Note that overall approximately 40% of the teaching is delivered online. We continually update the course and delivery methods based on employer and student feedback.
Reddit is a social news website and forum where stories are socially curated and promoted by site members. The site is composed of hundreds of sub-communities, known as "subreddits." Each subreddit has a specific topic such as technology, politics or music. Reddit site members, also known as, "redditors," submit content which is then voted upon by other members. The goal is to send well-regarded stories to the top of the site's main thread page.
7. Decreased Marketing Costs. According to Hubspot, 84% of marketers found as little as six hours of effort per week was enough to generate increased traffic. Six hours is not a significant investment for a channel as large as social media. If you can lend just one hour a day to developing your content and syndication strategy, you could start seeing the results of your efforts. Even paid advertising through Facebook and Twitter is relatively cheap (depending on your goals, of course). Start small and you’ll never have to worry about going over budget—once you get a better feel for what to expect, you can increase your budget and increase your conversions correspondingly. 

^ Bányai, Fanni; Zsila, Ágnes; Király, Orsolya; Maraz, Aniko; Elekes, Zsuzsanna; Griffiths, Mark D.; Andreassen, Cecilie Schou; Demetrovics, Zsolt (2017-01-09). "Problematic Social Media Use: Results from a Large-Scale Nationally Representative Adolescent Sample". PLOS ONE. 12 (1): e0169839. Bibcode:2017PLoSO..1269839B. doi:10.1371/journal.pone.0169839. ISSN 1932-6203. PMC 5222338. PMID 28068404.
Social Media is a new marketing tool that allows you to get to know your customers and prospects in ways that were previously not possible. This information and knowledge must be paid for with output of respect, trustworthiness, and honesty. Social Media is not a fad, but I also think it’s just the beginning of the marketing revolution – not the end. Marjorie Clayman – Clayman Advertising, Inc. 

Balancing search and display for digital display ads are important; marketers tend to look at the last search and attribute all of the effectiveness to this. This then disregards other marketing efforts, which establish brand value within the consumers mind. ComScore determined through drawing on data online, produced by over one hundred multichannel retailers that digital display marketing poses strengths when compared with or positioned alongside, paid search (Whiteside, 2016).[42] This is why it is advised that when someone clicks on a display ad the company opens a landing page, not its home page. A landing page typically has something to draw the customer in to search beyond this page. Things such as free offers that the consumer can obtain through giving the company contact information so that they can use retargeting communication strategies (Square2Marketing, 2012).[43] Commonly marketers see increased sales among people exposed to a search ad. But the fact of how many people you can reach with a display campaign compared to a search campaign should be considered. Multichannel retailers have an increased reach if the display is considered in synergy with search campaigns. Overall both search and display aspects are valued as display campaigns build awareness for the brand so that more people are likely to click on these digital ads when running a search campaign (Whiteside, 2016).[42]
What do you want to get out of your social Web participation? Why are you doing it? Are you trying to generate direct sales? Are you trying to offer a form of customer service? Do you want to build relationships with customers and boost loyalty? Your answers to these questions greatly affect the type of content you publish and the activities you participate in on the social Web.
Complex networks: Most larger social networks display features of social complexity, which involves substantial non-trivial features of network topology, with patterns of complex connections between elements that are neither purely regular nor purely random (see, complexity science, dynamical system and chaos theory), as do biological, and technological networks. Such complex network features include a heavy tail in the degree distribution, a high clustering coefficient, assortativity or disassortativity among vertices, community structure (see stochastic block model), and hierarchical structure. In the case of agency-directed networks these features also include reciprocity, triad significance profile (TSP, see network motif), and other features. In contrast, many of the mathematical models of networks that have been studied in the past, such as lattices and random graphs, do not show these features.[45]
The film is also a rare showcase of pure acting prowess, and features a very interesting and eclectic cast of young actors stepping out of their comfort zones and delivering some truly phenomenal work. The casting of the film is quite a departure for Fincher, who has enough clout to gather the biggest names working in the business. Instead, he opted to go for a cast of relative unknowns or up-and-comers, and really make stars out of them. First and foremost to be mentioned is Jesse Eisenberg, an actor I have personally been a fan of since The Squid and the Whale in 2005 and one whose work I have continued to enjoy since then. However, no matter how good he was in those previous films, none of his previous performances compare to his amazing achievement on this film. Stripping away his signature goofiness and neurosis, Eisenberg plays Zuckerberg as a cold, calculated and determined genius who knows what he wants, is very confident and forward-looking and will stop at nothing to get it. His counter in the film is Saverin, played brilliantly by Andrew Garfield, a name we will be hearing a lot more of of in the next few years: Saverin is a far more sympathetic character, more warm and inviting – these traits only increase the impact of the tragedy of Zuckerberg's betrayal of their friendship.

I love using the Hootsuite app at conferences and events because I keep the conference hashtag in my saved searches. Then I can easily see what's going on by navigating to the searches. Hootsuite also saves the hashtag so that when you tweet, you can easily add the hashtag to your tweet again if you choose to. Super easy to use and it's nice that it syncs with your desktop account too!

Marketers use social networking for increasing brand recognition and loyalty. Because it makes the company more accessible to new customers and more recognizable for existing customers, social networking helps promote a brand’s voice and content. For example, a frequent Twitter user may hear of a company for the first time through a news feed and decide to buy a product or service. The more exposed people are to a company’s brand, the greater the company's chances of finding and retaining new customers.


Social Media is a new marketing tool that allows you to get to know your customers and prospects in ways that were previously not possible. This information and knowledge must be paid for with output of respect, trustworthiness, and honesty. Social Media is not a fad, but I also think it’s just the beginning of the marketing revolution – not the end. Marjorie Clayman – Clayman Advertising, Inc.
Another trend that influences the way youth communicates is the though the use of hashtags. With the introduction of social media platforms such as Twitter, Facebook and Instagram, the hashtag was created to easily organize and search for information. Hashtags can be used when people want to advocate for a movement, store content or tweets from a movement for future use, and allow other social media users to contribute to a discussion about a certain movement by using existing hashtags. Using hashtags as a way to advocate for something online makes it easier and more accessible for more people to acknowledge it around the world.[152] As hashtags such as #tbt ("throwback Thursday") become a part of online communication, it influenced the way in which youth share and communicate in their daily lives. Because of these changes in linguistics and communication etiquette, researchers of media semiotics[who?] have found that this has altered youth's communications habits and more.[vague][citation needed]
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.
Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website Fixwillpower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.
The Internet and social networking leaks are one of the issues facing traditional advertising. Video and print ads are often leaked to the world via the Internet earlier than they are scheduled to premiere. Social networking sites allow those leaks to go viral, and be seen by many users more quickly. The time difference is also a problem facing traditional advertisers. When social events occur and are broadcast on television, there is often a time delay between airings on the east coast and west coast of the United States. Social networking sites have become a hub of comment and interaction concerning the event. This allows individuals watching the event on the west coast (time-delayed) to know the outcome before it airs. The 2011 Grammy Awards highlighted this problem. Viewers on the west coast learned who won different awards based on comments made on social networking sites by individuals watching live on the east coast.[97] Since viewers knew who won already, many tuned out and ratings were lower. All the advertisement and promotion put into the event was lost because viewers didn't have a reason to watch.[according to whom?]
The social autopilot allows your company to always be awake. When using the scrambler, the application automatically sends tweets at selected intervals throughout the day, using the content you have already written. This means that you do not need to always write and post tweets in your hand, but make sure that the content does not become repetitive and outdated.
This is a social bookmarking web service for discovering, storing and sharing web bookmarks. The site was founded by Peter Gadjokov and Joshua Schachter in 2003 and acquired in 2005 by Yahoo. By the end of 2008, Delicious claimed that it had bookmarked 180 million URLs and acquired more than 5.3 million users. The service was later sold to AVOS Systems in April 2011 who later sold it to Science Inc. In January this year, Delicious Media said that it had acquired the service.
In May 2014, Instagram had over 200 million users. The user engagement rate of Instagram was 15 times higher than of Facebook and 25 times higher than that of Twitter.[57] According to Scott Galloway, the founder of L2 and a professor of marketing at New York University's Stern School of Business, latest studies estimate that 93% of prestige brands have an active presence on Instagram and include it in their marketing mix.[58] When it comes to brands and businesses, Instagram's goal is to help companies to reach their respective audiences through captivating imagery in a rich, visual environment.[59] Moreover, Instagram provides a platform where user and company can communicate publicly and directly, making itself an ideal platform for companies to connect with their current and potential customers.[60]
^ Jump up to: a b c Volfovsky, Alexander; Merhout, Friedolin; Mann, Marcus; Lee, Jaemin; Hunzaker, M. B. Fallin; Chen, Haohan; Bumpus, John P.; Brown, Taylor W.; Argyle, Lisa P. (2018-09-11). "Exposure to opposing views on social media can increase political polarization". Proceedings of the National Academy of Sciences. 115 (37): 9216–9221. doi:10.1073/pnas.1804840115. ISSN 1091-6490. PMC 6140520. PMID 30154168.
Whether you use it or not, there's no denying that Twitter has changed the way news is spread and reported. When the riots in Ferguson, Missouri began, people on the ground shared firsthand accounts of what was happening there on Twitter. And when events like the recent presidential primary debates take place, Twitter lights up with commentary, jokes, GIFs, and quick analysis.
Recently Facebook has lost the trust of millions of its users by allowing 3rd parties to access over 87 million users’ personal data. This is a massive breech of trust and has created a feeling of unrest amongst the social media platform’s audience. So much so that there is now a #deletefacebook campaign where people are completely removing themselves from Facebook and using other networks instead. If you’re concerned about what Facebook is doing with your data, then why not check out my guide on alternatives to Facebook, and see if there’s a better place for you to interact with family and friends. 

Social media presence is a necessity for many customer-driven enterprises as it gives the impression of a more immediate connection between the customer and the seller. Moreover, campaigns spread through social media are believed to have more resonance because they are usually discovered through links shared by trusted sources. The rich data available through social media can allow advertisers to target their message to very specific audiences, providing the potential for better results.

Founded on December 14, 2002, and launched 0n May 5, 2003, LinkedIn is hands-down the most popular social media site for professional networking. The website is available in 24 languages and has over 400 million registered users. LinkedIn is great for people looking to connect with people in similar industries, networking with local professionals and displaying business related information and statistics.


Remember Bebo? It's back, and it's actually completely different. Back in the early 2000s, Bebo was a social channel a lot like MySpace, and everyone was on it. It quickly lost traction, though, ue to the huge success of Facebook and Twitter. So, Bebo has been completely relaunched as a social app and it's really rather fun. You create your own avatar, and you can chat with friends using funny illustrations that are generated from your hashtags. It's free, so download it and give it a try (it's great fun). 

Concerns have been raised about online "stalking" or "creeping" of people on social media, which means looking at the person's "timeline, status updates, tweets, and online bios" to find information about them and their activities.[101] While social media creeping is common, it is considered to be poor form to admit to a new acquaintance or new date that you have looked through his or her social media posts, particularly older posts, as this will indicate that you were going through their old history.[101] A sub-category of creeping is creeping ex-partners' social media posts after a breakup to investigate if there is a new partner or new dating; this can lead to preoccupation with the ex, rumination and negative feelings, all of which postpone recovery and increase feelings of loss.[102]
One challenge is that militant groups have begun to see social media as a major organizing and recruiting tool.[57] The Islamic State of Iraq and the Levant, also known as ISIL, ISIS, and Daesh, has used social media to promote its cause. ISIS produces an online magazine named the Islamic State Report to recruit more fighters.[58] Social media platforms have been weaponized by state-sponsored cyber groups to attack governments in the United States, European Union, and Middle East. Although phishing attacks via email are the most commonly used tactic to breach government networks, phishing attacks on social media rose 500% in 2016.[59]
Cost - compared to other forms of marketing social media is very inexpensive. It is free to create accounts on all of the above platforms and free to make postings to followers, who will hopefully share the message with other members of the social media community and spread the word. There are also various paid advertising options to reach larger audiences within the social media community. Facebook offers comprehensive options for ad targeting, for example, such as the ability to target members that reside within a specific geographic radius.
Instagram Stories have quickly outpaced the original Snapchat story. 11 out of 12 influencers now post more stories to Instagram than to Snapchat. It’s easy to see why: people watch 70% of Instagram stories with the volume on. Since the stories update average user time spent on Instagram has increased from 15 minutes to 28 minutes per day (Mediakix).

Thanks Mike for your comment. I don’t trust Facebook either. There’s been many times where I have seen ads come up on FB of subjects that I’ve been talking about offline. Its happened on more than one occasion which is a bit scary if you ask me. Although I do think FB has had its best days and will gradually fall in user numbers as new and innovative platforms come to market over the next 5 years.


Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability and communications.[36] Additionally, organizations are inviting their customers to help them better understand how to service them. This source of data is called User Generated Content. Much of this is acquired via company websites where the organization invites people to share ideas that are then evaluated by other users of the site. The most popular ideas are evaluated and implemented in some form. Using this method of acquiring data and developing new products can foster the organizations relationship with their customer as well as spawn ideas that would otherwise be overlooked. UGC is low-cost advertising as it is directly from the consumers and can save advertising costs for the organisation.
On social media, consumers are exposed to purchasing practices though peer sent, written messages. Learning through social media includes strategies such as "modeling, reinforcement, and social interaction mechanisms" all at the same time. A study, that focused on peer communication through social media, has revealed that communication between peers through social media is positively related to purchase intentions in a couple ways. First, is a direct impact through conformity. Second, is an indirect impact by stressing product engagement. Lastly, from this study, we learned that consumer-related communication between peers on social media has a positive relationship with product engagement.[85]
Once you know where your audience spends time and what kind of content audience members want, take the time to give them more of that kind of content. Don't give up. You need to continually offer your audience amazing content, which also comes in the form of conversations, in order to build a loyal fol¬lowing of people who trust you as a source that can meet their needs and expectations.

If the film changes Zuckerberg’s essential elements to make him look worse, it does the same with Saverin to make him look better (starting with the casting of Andrew Garfield). The book profiles Saverin at a time when he’s cringe-worthily immature. “Getting laid” is all he talks about or seems to think about, and not only does he not seem to see women as people, he barely treats them better than objects, considering them as math problems to be solved. “If I’m trying to optimize my chances of scoring with the hottest girl possible, I’ve got to stock my pond with the type of girls who are the most likely to be interested,” he says of hitting on Asian women. Zuckerberg’s focus on his work, and his apparently stable romantic relationship, can’t help but come off as respectable in comparison.
GeoCities was one of the Internet's earliest social networking websites, appearing in November 1994, followed by Classmates in December 1995, Six Degrees in May 1997, Open Diary in October 1998, LiveJournal in April 1999, Ryze in October 2001, Friendster in March 2002, LinkedIn in May 2003, hi5 in June 2003, MySpace in August 2003, Orkut in January 2004, Facebook in February 2004, Yahoo! 360° in March 2005, Bebo in July 2005, Twitter in July 2006, Tumblr in February 2007, and Google+ in July 2011.[12][13][14] As operating systems with a graphical user interface, such as Windows 95 and Mac OS begin to emerge and gain popularity, this created an environment that allows for early social media platforms to thrive and exist.[15][16]
We can't deny the phenomen of facebook but this film is about a bunch of obnoxious Young men fighting for money . It is David finchers least stylish and engaging film so far. No character study / depth or philesophical approach. All we can see a boring , overrated , dull " show me the moneyWe can't deny the phenomen of facebook but this film is about a bunch of obnoxious Young men fighting for money . It is David finchers least stylish and engaging film so far. No character study / depth or philesophical approach. All we can see a boring , overrated , dull " show me the money , baby" movie… Expand
A really comprehensive list and interesting read. It will be interesting to see how this digital landscape evolves, particularly for businesses operating online. I think the rise of messenging apps, such as FB messenger, and the use of bots to automate conversations with prospects and customers is adding a new dimension to digital marketing and will be an area to keenly watch, study and explore, over the next 12 months.
Twitter is increasingly a target of heavy activity of marketers. Their actions, focused on gaining massive numbers of followers, include use of advanced scripts and manipulation techniques that distort the prime idea of social media by abusing human trustfulness.[163] British-American entrepreneur and author Andrew Keen criticizes social media in his book The Cult of the Amateur, writing, "Out of this anarchy, it suddenly became clear that what was governing the infinite monkeys now inputting away on the Internet was the law of digital Darwinism, the survival of the loudest and most opinionated. Under these rules, the only way to intellectually prevail is by infinite filibustering."[164] This is also relative to the issue "justice" in the social network. For example, the phenomenon "Human flesh search engine" in Asia raised the discussion of "private-law" brought by social network platform. Comparative media professor José van Dijck contends in her book "The Culture of Connectivity" (2013) that to understand the full weight of social media, their technological dimensions should be connected to the social and the cultural. She critically describes six social media platforms. One of her findings is the way Facebook had been successful in framing the term 'sharing' in such a way that third party use of user data is neglected in favour of intra-user connectedness.
Several noteworthy tech journalists and bloggers voiced their opinions of how the film portrays its real-life characters. Mashable founder and CEO Pete Cashmore, blogging for CNN, said: "If the Facebook founder [Zuckerberg] is concerned about being represented as anything but a genius with an industrious work ethic, he can breathe a sigh of relief."[76] Jessi Hempel, a technology writer for Fortune who says she's known Zuckerberg "for a long time", wrote of the film:
We focus on educating our Clients about the importance of social media for their overall marketing strategy. Having a presence on Facebook, Twitter, Instagram is imperative for businesses as it assists with their social proofing. Before trying a new product or service, most people will check out a business’ website and social media to determine their credibility. 

You will receive support throughout your job search process. The Career Support Team advises on job opportunities, introduces students to the RED hiring network and provides coaching during the interview and negotiation process. You are also given continual support from your instructors. This includes connecting industry professionals and providing references to potential employers.
It would be great to also supplement this list with some kind of statistics regarding the audience, who is using each of these social networks. This statistics could be valuable for different kind of marketers, bloggers or business owners because with such statistics it would be possible to plan a strategy for business in different niches, like e-commerce, paper help online, any kind of services, or use it for the purpose of self-promotions for bloggers/website owners.
This Digital Media Marketing graduate certificate program offers engaging digital marketing courses that teach students the foundational knowledge and applied skills employers value in digital marketing. This program is delivered as a combination of traditional in-class courses and hybrid courses (which combines online delivery with in-class instruction). Note that overall approximately 40% of the teaching is delivered online. We continually update the course and delivery methods based on employer and student feedback.

As mobile devices become an increasingly integral part of our lives, it’s vital that marketers understand how to effectively communicate on this unique and extremely personal channel. Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important but also very nuanced.
Reddit, or similar social media platforms such as Stumble Upon or Digg, are ideal for sharing compelling content. With over 2 billion page views a month, Reddit has incredible social media marketing potential, but marketers should be warned that only truly unique, interesting content will be welcomed. Posting on Reddit is playing with fire—submit spammy or overtly sales-focused content and your business could get berated by this extremely tech-savvy community.
Social Media Marketing - The term 'Digital Marketing' has a number of marketing facets as it supports different channels used in and among these, comes the Social Media. When we use social media channels ( Facebook, Twitter, Pinterest, Instagram, Google+, etc.) to market a product or service, the strategy is called Social Media Marketing. It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms.
Facebook is the biggest social media site around, with more than two billion people using it every month. That’s almost a third of the world’s population! There are more than 65 million businesses using Facebook Pages and more than six million advertisers actively promoting their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.

You might be interested to know that YouKu, Weibo, and RenRen are Chinese versions of YouTube, Twitter and Facebook. Brands who wish to reach the Asian market should be aware that YouTube, Twitter and Facebook are blocked in China. This is why MavSocial provides reach for that audience through YouKu, Weibo, and RenRen – but only in their Enterprise version.
On the other hand, the integration of social media in the business world can also pose challenges. Social media policies are designed to set expectations for appropriate behavior and ensure that an employee's posts will not expose the company to legal problems or public embarrassment. Such policies include directives for when an employee should identify himself as a representative of the company on a social networking website, as well as rules for what types of information can be shared.
Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.[4] Social networking sites also include much information about what products and services prospective clients might be interested in. Through the use of new semantic analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. An understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.
You’ve likely heard that social media has the potential to help you multiply your revenue, far in excess of what you spent over the course of the campaign. A few years ago, there were reports of businesses seeing returns of 100, 200, or even 1,000 percent, and even today, most marketers will tell you it’s one of the highest-ROI online marketing strategies available, in part because of the low costs and nonexistent barriers to entry.
We love paid social advertising because it's a highly cost-effective way to expand your reach. If you play your cards right, you can get your content and offers in front of a huge audience at a very low cost. Most social media platforms offer incredibly granular targeting capabilities, allowing you to focus your budget on exactly the types of people that are most likely to be interested in your business. Below are some tips and resources for getting started with paid social media marketing:
There was a lot of pre-release hype for THE SOCIAL NETWORK -- and for once, the buzz is well-deserved. This is truly an enthralling film; all of the pieces -- writing, plot, direction, acting, soundtrack -- create a memorable, timely movie that couldn't be more relevant to the current zeitgeist. If a story about a business' Ivy League founders or Harvard social intrigue or young billionaires in the making doesn't sound compelling, this movie will surprise you. And the credit must go to director David Fincher and writer Aaron Sorkin, who've taken what sounds like a very boring premise -- boy genius possibly steals an idea to create one of the dominating media forces of the decade -- and turned it into an award-worthy film that even Facebook objectors will enjoy.
Still, if the film isn’t accurate to Zuckerberg’s history, it is prescient about the personality type that would become dominant online in the subsequent years. The character’s coiled anger and nonstop sarcasm are very trollish, just as his FaceMash revenge campaign, waged from the safe distance of cyberspace, is reminiscent of the Gamergate harassment that would occur four years after the film’s release. Both elevate male victimhood, specifically the pain and humiliation that come from female rejection, into the kind of all-consuming fury for which every possible response counts as a proportional. Ultimately, this is why the film made such an impact, and why it continues to be discussed. It isn’t accurate, but it is true, ecstatically so.

Social networking sites such as Facebook, Instagram, Twitter, MySpace etc. have all influenced the buzz of word of mouth marketing. In 1999, Misner said that word-of mouth marketing is, "the world's most effective, yet least understood marketing strategy" (Trusov, Bucklin, & Pauwels, 2009, p. 3).[84] Through the influence of opinion leaders, the increased online "buzz" of "word-of-mouth" marketing that a product, service or companies are experiencing is due to the rise in use of social media and smartphones. Businesses and marketers have noticed that, "a persons behaviour is influenced by many small groups" (Kotler, Burton, Deans, Brown, & Armstrong, 2013, p. 189). These small groups rotate around social networking accounts that are run by influential people (opinion leaders or "thought leaders") who have followers of groups. The types of groups (followers) are called:[85] reference groups (people who know each other either face-to-face or have an indirect influence on a persons attitude or behaviour); membership groups (a person has a direct influence on a person's attitude or behaviour); and aspirational groups (groups which an individual wishes to belong to). 

Triadic level: Add one individual to a dyad, and you have a triad. Research at this level may concentrate on factors such as balance and transitivity, as well as social equality and tendencies toward reciprocity/mutuality.[35] In the balance theory of Fritz Heider the triad is the key to social dynamics. The discord in a rivalrous love triangle is an example of an unbalanced triad, likely to change to a balanced triad by a change in one of the relations. The dynamics of social friendships in society has been modeled by balancing triads. The study is carried forward with the theory of signed graphs.

Where does your target audience spend time online? What kind of content and conversations do the audience members get most vocal about? What kind of information do they want from you? What do they dislike? Remember, you're not just pub¬lishing marketing messages on the social Web. You need to find out what your audience wants and needs, so you can provide the kind of content they find useful and interesting. However, you also need to be personable, so they actually want to interact with you.
BizSugar is a social networking platform and niche resource for small business owners, entrepreneurs and managers. The site was created in 2007 by DBH Communications, Inc., a provider of award-winning business publications, and later acquired by Small Business Trends LLC, in 2009. The platform allows users to share videos, articles, blog posts, podcast among other content. It also allows users to view and vote on submissions by other members.
Privacy rights advocates warn users on social media about the collection of their personal data. Some information is captured without the user's knowledge or consent through electronic tracking and third party applications. Data may also be collected for law enforcement and governmental purposes,[173] by social media intelligence using data mining techniques.[177] Data and information may also be collected for third party use. When information is shared on social media, that information is no longer private. There have been many cases in which young persons especially, share personal information, which can attract predators. It is very important to monitor what you share, and to be aware of who you could potentially be sharing that information with. Teens especially share significantly more information on the internet now than they have in the past. Teens are much more likely to share their personal information, such as email address, phone number, and school names.[179] Studies suggest that teens are not aware of what they are posting and how much of that information can be accessed by third parties.
A short film released on March 5, 2012, by humanitarian group Invisible Children, Inc. This 29-minute video aimed at making Joseph Kony, an International Criminal Court fugitive, famous worldwide in order to have support for his arrest by December 2012—the time when the campaign ends.[28] The video went viral within the first six days after its launch, reaching 100 million views on both YouTube and Vimeo.[29] According to research done by Visible Measures, the Kony 2012 short film became the fastest growing video campaign, and most viral video, to reach 100 million views in 6 days followed by Susan Boyle performance on Britain's Got Talent that reached 70 million views in 6 days.[30][31]
In J.A. Barnes' day, a "community" referred to a specific geographic location and studies of community ties had to do with who talked, associated, traded, and attended church with whom. Today, however, there are extended "online" communities developed through telecommunications devices and social network services. Such devices and services require extensive and ongoing maintenance and analysis, often using network science methods. Community development studies, today, also make extensive use of such methods. 

With so many social networks out there I wonder if adding profiles to all of them would increase site traffic. We have a website that helps network marketers to increase downline growth at mlmrc.com and we’re constantly trying to figure out new ways to build traffic. My guess though is that these large social networks already get most of the social noise. So would the smaller one’s even be worth taking the time to create profiles on or not? If anyones knows let me know. Thanks.

Social medias are the key window to get the information from every corner of the globe. Social media facilitate the development of social networks by connecting a users profile with the other individuals or the groups. It is the great platform of communications. Different social medias such as: google, facebook, instagram, whatsapp, twitter and so on which are providing a range of a positive and negative impacts on our daily life.

Cost - compared to other forms of marketing social media is very inexpensive. It is free to create accounts on all of the above platforms and free to make postings to followers, who will hopefully share the message with other members of the social media community and spread the word. There are also various paid advertising options to reach larger audiences within the social media community. Facebook offers comprehensive options for ad targeting, for example, such as the ability to target members that reside within a specific geographic radius.
These findings also highlight the public’s sometimes conflicting attitudes toward social media. For example, the share of social media users who say these platforms would be hard to give up has increased by 12 percentage points compared with a survey conducted in early 2014. But by the same token, a majority of users (59%) say it would not be hard to stop using these sites, including 29% who say it would not be hard at all to give up social media. 

Yelp consists of a comprehensive online index of business profiles. Businesses are searchable by location, similar to Yellow Pages. The website is operational in seven different countries, including the United States and Canada. Business account holders are allowed to create, share, and edit business profiles. They may post information such as the business location, contact information, pictures, and service information. The website further allows individuals to write, post reviews about businesses, and rate them on a five-point scale. Messaging and talk features are further made available for general members of the website, serving to guide thoughts and opinions.[56]
For further social interaction, Tumblr also lets you submit questions to others (anonymously if you like) that they can answer on their blog publicly. Check out our tips for using Tumblr How to Use Tumblr: 10 Useful Tumblr Tips for Beginners How to Use Tumblr: 10 Useful Tumblr Tips for Beginners When you sign up for Tumblr, it can be a bit overwhelming. Where do you start? What tricks are the pros using? We’ll answer all those questions in this article. Read More for more help getting started.
Social media broadly defined consists of any online platform or channel for user generated content.  By this definition, for example, WordPress, Sharepoint, and Lithium qualify as social media, as do YouTube, Facebook and Twitter. Social media more narrowly defined includes only channels for user-generated content, as distinguished from platforms, which are referred to as social technologies.  By this definition, for example, YouTube, Facebook, and Twitter are social media, and WordPress, Sharepoint and Lithium are social technologies. Joe Cothrel – Lithium Technologies, Inc.
On April 10, 2018, in a hearing held in response to revelations of data harvesting by Cambridge Analytica, Mark Zuckerberg, the Facebook chief executive, faced questions from senators on a variety of issues, from privacy to the company's business model and the company's mishandling of data. This was Mr. Zuckerberg's first appearance before Congress, prompted by the revelation that Cambridge Analytica, a political consulting firm linked to the Trump campaign, harvested the data of an estimated 87 million Facebook users to psychologically profile voters during the 2016 election. Zuckerburg was pressed to account for how third-party partners could take data without users’ knowledge. Lawmakers grilled the 33-year-old executive on the proliferation of so-called fake news on Facebook, Russian interference during the 2016 presidential election and censorship of conservative media.[174]
For individuals, social media is used to keep in touch with friends and extended family, network for career opportunities, find people from all over the globe who share a common interest, share content and more. Those who engage in these activities are part of a virtual social network. For businesses, social media is an indispensable tool for finding and engaging with customers, sales, advertising and promotion, gauging trends and offering customer service. Governments and politicians utilize social media to engage with constituents and voters.
As was true in previous surveys of social media use, there is a substantial amount of overlap between users of the various sites measured in this survey. Most notably, a significant majority of users of each of these social platforms also indicate that they use Facebook and YouTube. But this “reciprocity” extends to other sites as well. For instance, roughly three-quarters of both Twitter (73%) and Snapchat (77%) users also indicate that they use Instagram.

Roger Ebert of the Chicago Sun-Times, giving it four stars and naming it the best film of the year, wrote: "David Fincher's film has the rare quality of being not only as smart as its brilliant hero, but in the same way. It is cocksure, impatient, cold, exciting and instinctively perceptive."[45] Peter Travers of Rolling Stone gave the film his first full four-star rating of the year and said: "The Social Network is the movie of the year. But Fincher and Sorkin triumph by taking it further. Lacing their scathing wit with an aching sadness, they define the dark irony of the past decade."[46] The Harvard Crimson review called it "flawless" and gave it five stars.[47] Quentin Tarantino listed The Social Network as one of his favorite 20 movies of the year, second to Toy Story 3.[48]
According to a study released in 2017 by researchers from the University of Pittsburgh, the link between sleep disturbance and the use of social media was clear. It concluded that blue light had a part to play—and how often they logged on, rather than time spent on social media sites, was a higher predictor of disturbed sleep, suggesting "an obsessive 'checking'".[147] The strong relationship of social media use and sleep disturbance has significant clinical ramifications for a young adults health and well-being. In a recent study, wehave learned that people in the highest quartile for social media use per week report the most amount of sleep disturbance. The median number of minutes of social media use per day is 61 minutes. Lastly, wehave learned that females are more inclined to experience high levels of sleep disturbance than males.[148]
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
As far as functionality is concerned, Minds combines familiar features from Reddit, Medium, and Facebook itself. You’ll set up a profile, post on timelines, share photos, and send private messages. But, it also comes with a handful of content creation and curation features—users can blog directly on the platform and monetize that content using the site’s cryptocurrency system.
One of the best ways to find the needs and wants of your customers instead of directly communicating with them is Marketplace awareness. It is also considered as the most valuable advantage of social media. By observing the activities on your profile, you can see customers’ interest and opinions that you might not know otherwise if you didn’t have a social media presence. As a complementary research tool, social media can help you get information and a better understanding of your industry. Once you get a large following, you can then use additional tools to examine other demographics of your consumers.
If you ever find yourself in a bind, your advocates will help remind the rest of the world who they're rooting for. Advocacy is not something that you can stumble upon or buy. Advocacy is earned over time through continuous and positive engagement with your customer base. It is earned through experiences that delight, and through the delivery of the highest class of customer service. 

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)
In J.A. Barnes' day, a "community" referred to a specific geographic location and studies of community ties had to do with who talked, associated, traded, and attended church with whom. Today, however, there are extended "online" communities developed through telecommunications devices and social network services. Such devices and services require extensive and ongoing maintenance and analysis, often using network science methods. Community development studies, today, also make extensive use of such methods.
Summary: On a fall night in 2003, Harvard undergrad and computer programming genius Mark Zuckerberg (Jesse Eisenberg) sits down at his computer and heatedly begins working on a new idea. In a fury of blogging and programming, what begins in his dorm room soon becomes a global social network and a revolution in communication. A mere six years and 500On a fall night in 2003, Harvard undergrad and computer programming genius Mark Zuckerberg (Jesse Eisenberg) sits down at his computer and heatedly begins working on a new idea. In a fury of blogging and programming, what begins in his dorm room soon becomes a global social network and a revolution in communication. A mere six years and 500 million friends later, Mark Zuckerberg is the youngest billionaire in history... but for this entrepreneur, success leads to both personal and legal complications. [Columbia Pictures]… Expand
People engaged in social networking may be doing so as a personal or a business endeavor. Those who engage on social network sites as a personal endeavor interact by using various forms of media to discuss their lives and interests. The most popular social networks for this type of familiar interaction include Facebook, Google+ and Twitter. Although these and other social networks may be used for business purposes -- especially marketing -- social networks exist specifically for enterprise social networking. Popular enterprise social network platforms include Socialcast and Yammer. Ideally, employees who are tasked with participating on social networks are provided with a social media policy so there is no ambiguity about what management considers to be acceptable use.
Social media platforms like Yelp and FourSquare are great for brick and mortar businesses looking to implement marketing on social media. Register on these sites to claim your location spot, and then consider extra incentives such as check-in rewards or special discounts. Remember, these visitors will have their phones in hand, so they will be able to write and post reviews. A lot of good reviews can significantly help sway prospective visitors to come in and build your business!
Actor level: The smallest unit of analysis in a social network is an individual in their social setting, i.e., an "actor" or "ego". Egonetwork analysis focuses on network characteristics such as size, relationship strength, density, centrality, prestige and roles such as isolates, liaisons, and bridges.[37] Such analyses, are most commonly used in the fields of psychology or social psychology, ethnographic kinship analysis or other genealogical studies of relationships between individuals.

Facebook had an estimated 144.27 million views in 2016, approximately 12.9 million per month.[114] Despite this high volume of traffic, very little has been done to protect the millions of users who log on to Facebook and other social media platforms each month. President Barack Obama tried to work with the Federal Trade Commission (FTC) to attempt to regulate data mining. He proposed the Privacy Bill of Rights, which would protect the average user from having their private information downloaded and shared with third party companies. The proposed laws would give the consumer more control over what information companies can collect.[112] President Obama was unable to pass most of these laws through congress, and it is unsure what President Trump will do with regards to social media marketing ethics.


People aren’t just watching cat videos and posting selfies on social media these days. Many rely on social networks to discover, research, and educate themselves about a brand before engaging with that organization. For marketers, it’s not enough to just post on your Facebook and Twitter accounts. You must also weave social elements into every aspect of your marketing and create more peer-to-peer sharing opportunities. The more your audience wants to engage with your content, the more likely it is that they will want to share it. This ultimately leads to them becoming a customer. And as an added bonus, they will hopefully influence their friends to become customers, too.


SMM became more common with the increased popularity of websites such as Twitter, Facebook, Myspace, LinkedIn, and YouTube. In response, the Federal Trade Commission (FTC) has updated its rules to include SMM. If a company or its advertising agency provides a blogger or other online commenter with free products or other incentives to generate positive buzz for a product, the online comments will be treated legally as endorsements. Both the blogger and the company will be held responsible for ensuring that the incentives are clearly and conspicuously disclosed, and that the blogger's posts contain no misleading or unsubstantiated statements and otherwise complies with the FTC's rules concerning unfair or deceptive advertising.
Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you've ever put an advert in a newspaper, you'll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There's no surefire way to know if that ad was responsible for any sales at all. 

We can't deny the phenomen of facebook but this film is about a bunch of obnoxious Young men fighting for money . It is David finchers least stylish and engaging film so far. No character study / depth or philesophical approach. All we can see a boring , overrated , dull " show me the moneyWe can't deny the phenomen of facebook but this film is about a bunch of obnoxious Young men fighting for money . It is David finchers least stylish and engaging film so far. No character study / depth or philesophical approach. All we can see a boring , overrated , dull " show me the money , baby" movie… Expand
Greg Butler, Vice President, Miller Brands, MillerCoors Matt DelRe, Director of Performance Solutions, Google Marie Gulin-Merle, Chief Marketing Officer, Calvin Klein Ben Harrell, Senior Vice President, Brand and Digital Marketing, Priceline Gail Horwood, Senior Vice President, Integrated Marketing, Kellogg Company Joy Howard, former Chief Marketing Officer, Sonos Micky Onvural, Co-President, Bonobos Seth Rogin, President & CEO, Nucleus Marketing Solutions Gretchen Saegh-Fleming, Chief Marketing Officer, L'Oréal USA Geoffrey Sanders, Vice President, Growth & Customer Marketing, Betterment Andrew Stephen, Associate Dean of Research and L’Oréal Professor of Marketing, Saïd Business School, University of Oxford Joseph Thompson, Principal, Hardy Capital Partners
The film makes Zuckerberg the lead and dominant character. The film is about its depiction of Zuckerberg, his drive its central theme. Jesse Eisenberg plays him as ruthless and cunning, a brilliant man who seethes with anger or condescension at anyone he sees as inferior or standing in his way. It’s a far more complex portrait than the book gives, and also less accurate.
Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile, Scannable Surface.[57][58] Nevertheless, both are aligned with the vision, the mission of the company and the overarching business strategy.[59]
Sponsored radar – Radar picks up exceptional posts from the whole Tumblr community based on their originality and creativity. It is placed on the right side next to the Dashboard, and it typically earns 120 million daily impressions. Sponsored radar allows advertisers to place their posts there to have an opportunity to earn new followers, reblogs, and likes.

Also, sooo much of social media is being used for political propagandizing & pushing political interests – especially on fb – that it’s turned me off, temporarily. Is there a vehicle on these platforms that allows one to only get notifications on specific topics, say if I was to use it for biz marketing, only seeing those posts but have the ability to pull up ALL other posts, if want to? Lastly, can the comment section come first before having to scroll down on all 90 odd comments -i. e. is there a way to ‘fast forward’ thru them when one wishes to just make a comment?


Although social networking itself is free, building and maintaining a company profile takes hours each week. Costs for those hours add up quickly. In addition, businesses need many followers before a social media marketing campaign starts generating a positive return on investment (ROI). For example, submitting a post to 15 followers does not have the same effect as submitting the post to 15,000 followers.

"Cyborgs", a combination of a human and a bot,[33][34] are used to spread fake news or create a marketing "buzz".[35] Cyborgs can be bot-assisted humans or human-assisted bots.[36] An example is a human who registers an account for which he sets automated programs to post, for instance, tweets, during his absence.[36] From time to time, the human participates to tweet and interact with friends. Cyborgs make it easier to spread fake news, as it blends automated activity with human input.[36] When the automated accounts are publicly identified, the human part of the cyborg is able to take over and could protest that the account has been used manually all along. Such accounts try to pose as real people; in particular, the number of their friends or followers should be resembling that of a real person. Often, such accounts use "friend farms" to collect a large number of friends in a short period of time.[37]
Cross-platform measurement: The number of marketing channels continues to expand, as measurement practices are growing in complexity. A cross-platform view must be used to unify audience measurement and media planning. Market researchers need to understand how the Omni-channel affects consumer's behaviour, although when advertisements are on a consumer's device this does not get measured. Significant aspects to cross-platform measurement involves de-duplication and understanding that you have reached an incremental level with another platform, rather than delivering more impressions against people that have previously been reached (Whiteside, 2016).[42] An example is ‘ESPN and comScore partnered on Project Blueprint discovering the sports broadcaster achieved a 21% increase in unduplicated daily reach thanks to digital advertising’ (Whiteside, 2016).[42] Television and radio industries are the electronic media, which competes with digital and other technological advertising. Yet television advertising is not directly competing with online digital advertising due to being able to cross platform with digital technology. Radio also gains power through cross platforms, in online streaming content. Television and radio continue to persuade and affect the audience, across multiple platforms (Fill, Hughes, & De Franceso, 2013).[45]
Once you know where your audience spends time and what kind of content audience members want, take the time to give them more of that kind of content. Don't give up. You need to continually offer your audience amazing content, which also comes in the form of conversations, in order to build a loyal fol¬lowing of people who trust you as a source that can meet their needs and expectations.
In the late 1890s, both Émile Durkheim and Ferdinand Tönnies foreshadowed the idea of social networks in their theories and research of social groups. Tönnies argued that social groups can exist as personal and direct social ties that either link individuals who share values and belief (Gemeinschaft, German, commonly translated as "community") or impersonal, formal, and instrumental social links (Gesellschaft, German, commonly translated as "society").[7] Durkheim gave a non-individualistic explanation of social facts, arguing that social phenomena arise when interacting individuals constitute a reality that can no longer be accounted for in terms of the properties of individual actors.[8] Georg Simmel, writing at the turn of the twentieth century, pointed to the nature of networks and the effect of network size on interaction and examined the likelihood of interaction in loosely knit networks rather than groups.[9]
Triadic level: Add one individual to a dyad, and you have a triad. Research at this level may concentrate on factors such as balance and transitivity, as well as social equality and tendencies toward reciprocity/mutuality.[35] In the balance theory of Fritz Heider the triad is the key to social dynamics. The discord in a rivalrous love triangle is an example of an unbalanced triad, likely to change to a balanced triad by a change in one of the relations. The dynamics of social friendships in society has been modeled by balancing triads. The study is carried forward with the theory of signed graphs. 

Social media strategy involves the creation of content that is “sticky,” meaning that it will get a user’s attention and increase the possibility that he or she will conduct a desired action, such as purchase a product or share the content with others. Marketers create viral content designed to spread between users quickly. Social media marketing should also encourage customers to create and share their own content, such as product reviews or comments (known as "earned media").

Even in the United States, the birth-country of Twitter, currently in 2015 the social network has 306 million accounts.[171] Because there are likely to be many multi-account users, and the United States in 2012 had a population of 314.7 million,[172] the adoption of Twitter is somewhat limited. Professor Matthew Auer of Bates College casts doubt on the conventional wisdom that social media are open and participatory. He also speculates on the emergence of "anti-social media" used as "instruments of pure control."[173]
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.
Snapchat is a social networking app that thrives on instant messaging and is totally mobile-based. It's one of the fastest growing apps out there, building its popularity on the idea of self-destructing "snaps." You can send a photo or short video as a message (a snap) to a friend, which automatically disappears a few seconds after they've viewed it.
Organizations: Formal organizations are social groups that distribute tasks for a collective goal.[40] Network research on organizations may focus on either intra-organizational or inter-organizational ties in terms of formal or informal relationships. Intra-organizational networks themselves often contain multiple levels of analysis, especially in larger organizations with multiple branches, franchises or semi-autonomous departments. In these cases, research is often conducted at a workgroup level and organization level, focusing on the interplay between the two structures.[40] Experiments with networked groups online have documented ways to optimize group-level coordination through diverse interventions, including the addition of autonomous agents to the groups.[41]
Conflict Criminology Culture Demography Development Deviance Economic Education Environmental Family Feminist Gender Health Immigration Industrial Inequality Knowledge Law Literature Medical Military Organizational Political Race and ethnicity Religion Rural Science Social change Social constructionism Social movements Social psychology in sociology Stratification Technology Terrorism Urban
Maybe you know the top 3 or even the top 5 social networking sites, but do you know what’s happening behind them? We maintain the list of top 15 most popular social networking worldwide. New social media sites are coming and going, but these have stood the test of time. We update this list of social media sites with new data as it becomes available. The data in this list combines global and US social media visitors. The actual numbers of monthly visitors are gathered from different sites. We bring you the latest data out there.
2. Improved brand loyalty. According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.” Another study published by Convince&Convert found that 53% of Americans who follow brands in social are more loyal to those brands.
Another disadvantage is that even an individual or small group of people can harm image of an established brand. For instance Dopplegnager is a term that is used to disapprove an image about a certain brand that is spread by anti-brand activists, bloggers, and opinion leaders. The word Doppelganger is a combination of two German words Doppel (double) and Ganger (walker), thus it means double walker or as in English it is said alter ego. Generally brand creates images for itself to emotionally appeal to their customers. However some would disagree with this image and make alterations to this image and present in funny or cynical way, hence distorting the brand image, hence creating a Doppelganger image, blog or content (Rindfleisch, 2016).
Checking updates on friends' activities on social media is associated with the "fear of missing out" (FOMO), the "pervasive apprehension that others might be having rewarding experiences from which one is absent".[98] FOMO is a social anxiety[99] characterized by "a desire to stay continually connected with what others are doing".[98] It has negative influences on people's psychological health and well-being because it could contribute to negative mood and depressed feelings.[100]
8. Better Search Engine Rankings. SEO is the best way to capture relevant traffic from search engines, but the requirements for success are always changing. It’s no longer enough to regularly update your blog, ensure optimized title tags and meta descriptions, and distribute links pointing back to your site. Google and other search engines may be calculating their rankings using social media presence as a significant factor, because of the fact that strong brands almost always use social media. As such, being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy. That means, if you want to rank for a given set of keywords, having a strong social media presence could be almost mandatory. 

SoundCloud is the world's most popular social network for sharing sounds. Most users share music they've made or podcasts they've recorded. In fact, if you're looking for a new free music app, SoundCloud should be one to try out. While you won't exactly get to listen to all the popular songs you hear on the radio or can listen to on Spotify, you'll get to discover lots of covers and remixes that are often better than their original versions. Even so, many well-known popular artists use the platform, so you can follow your favorites to listen to what they've decided to promote on SoundCloud. You can also discover what's trending, browse by genre, and create your own playlists with tracks that you love.
This is a local search- and discovery-based social media platform that enables you to find the ideal places (based on your location) to go to with friends and loved ones. It also gives appropriate search results for the best food outlets, night entertainment places and more in your area. The social networking feature is now available in a separate app named Swarm.

Overuse of social media has been likened to addiction and contributes to inattentiveness, stress and jealousy. Heavy social media use has been linked to depression. Social media as a conduit for misleading information and falsehoods has been well documented, such as in the 2016 U.S. presidential election. Such a phenomenon leverages the power of social media, allowing anyone to reach an audience of millions with content that lacks oversight or fact checking.


We offer an array of tools, including one-on-one consults with schools, departments and offices looking to form or maintain an existing social media presence to discuss social media goals and strategy, as well as offer insights and ideas. Before creating any social media account, you must submit the Account Request Form. Be sure to check with your school’s communications office for any school specific regulations or branding guidelines.
Personal user accounts: If a site allows visitors to create their own accounts that they can log into, then that's a good first sign it might be used for some kind of user-based interaction — perhaps social interaction. Although it's possible to share information or interact with others online anonymously, having to create some kind of user account first is more of a common, standard thing.
Facebook jumped by 100 million monthly active users from 2.13 billion in December 2017 to 2.23 billion as of June 30, 2018. The rate of growth seems to continue at 15 million active users per month. So, by the end of the year we should see 2.35 billion Facebook monthly active users. Here’s the post where Zuckerberg announced the news about reaching the 2 billion milestone:
Social networking is now integrated into the day-to-day lives of most people who use the Internet. The psychology of social networking explores the identities, relationships, communication techniques, and behaviors that develop from these connections. Psychologists look at how different people develop, maintain, and use their online presence and how they are affected by the technology that allows them to do so.
Great list and please don’t get me wrong here, I am sick to death of Facebook. Is there another alternative TO Facebook? Put simply, NO!!! The other social media sites are devoid of the basic common denominator, Collaboration!! While they MIGHT get you a closed network or a specific audience, it doesn’t cater for interaction with all of the platform. What we really need is somewhere that has a home page with your posts that is broadcast to ALL other users or chosen crowds. We need a news feed to cast all of the posts for people to interact with. Twitter, Snapchat, Google+ and Instagram etc etc, just don’t cut the mustard as far as this goes. Some of the others mentioned are specific to specific audiences and are nothing like Facebook. That is why all other alternatives fail dismally!! I wish I had the money and development time to produce it, but alas I don’t.
BizSugar is a social networking platform and niche resource for small business owners, entrepreneurs and managers. The site was created in 2007 by DBH Communications, Inc., a provider of award-winning business publications, and later acquired by Small Business Trends LLC, in 2009. The platform allows users to share videos, articles, blog posts, podcast among other content. It also allows users to view and vote on submissions by other members.
In the context of networks, social capital exists where people have an advantage because of their location in a network. Contacts in a network provide information, opportunities and perspectives that can be beneficial to the central player in the network. Most social structures tend to be characterized by dense clusters of strong connections.[48] Information within these clusters tends to be rather homogeneous and redundant. Non-redundant information is most often obtained through contacts in different clusters.[49] When two separate clusters possess non-redundant information, there is said to be a structural hole between them.[49] Thus, a network that bridges structural holes will provide network benefits that are in some degree additive, rather than overlapping. An ideal network structure has a vine and cluster structure, providing access to many different clusters and structural holes.[49]
Just one piece of viral content can quickly scale your social media presence from “amateur” to “professional,” but the science on viral content is fairly limited. Even if you have all the “right” ingredients in place, there’s still an element of luck to your success. A competing piece of content might see 10 times as many shares as yours just because it was timed differently, or because the right person happened to see it first.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
In the 1990s, the term Digital Marketing was first coined,.[10] With the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant part of marketing technology.[citation needed] Fierce competition forced vendors to include more service into their software, for example, marketing, sales and service applications. Marketers were also able to own huge online customer data by eCRM software after the Internet was born. Companies could update the data of customer needs and obtain the priorities of their experience. This led to the first clickable banner ad being going live in 1994, which was the "You Will" campaign by AT&T and over the first four months of it going live, 44% of all people who saw it clicked on the ad.[11]
Social Media Marketing - The term 'Digital Marketing' has a number of marketing facets as it supports different channels used in and among these, comes the Social Media. When we use social media channels ( Facebook, Twitter, Pinterest, Instagram, Google+, etc.) to market a product or service, the strategy is called Social Media Marketing. It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms. 

Shifting the focus to the time span, we may need to measure some "Interim Metrics", which give us some insight during the journey itself, as well as we need to measure some "Final Metrics" at the end of the journey to inform use if the overall initiative was successful or not. As an example, most of social media metrics and indicators such as likes, shares and engagement comments may be classified as interim metrics while the final increase/decrease in sales volume is clearly from the final category.
Hello! I’m writing a blog post for the digital marketing agency I work for about social media, and I would like to use information from this post along with the Top 15 Most Popular Social Networking Sites graphic in the blog post. We would of course give credit and link back to this post. Feel free to check out our blog here: https://www.bluemagnetinteractive.com/blog/ and let me know!

Where does everyone go to watch or share video content online? It's obviously YouTube. After Google, YouTube is the second largest search engine. Despite being owned by Google, YouTube can still be recognized as a separate social network all on its own as the premiere place online to go to watch videos on every topic under the sun and upload your own as well.


Networking still happens offline, at social, professional, and work-related social events. Offline social networks differ in ways beyond a dependence on Internet connectivity. People behave and work together differently, communicate differently, and spend different amounts of time together when they meet offline than when they connect online. An individual’s online social network does not generally represent their “real life” social network. While a large network of friends and acquaintances is possible on social media platforms, many of these connections are weak ties; the amount of social support one has offline is likely to be more important to one’s ultimate feelings of life satisfaction and psychological well-being.
Social media is all about leveraging online tools that promote sharing and conversations, which ultimately lead to engagement with current and future customers and influencers in your target market.  The key to social media working, is having a content marketing strategy that involves the distribution of valuable, relevant and compelling content that promotes the behavior you are looking for that will ultimately drive your business.Most businesses start with the tools.  Effective social media starts with a content strategy that helps to position you and your brand as the expert in your niche through provocative, informative and helpful content.  Then, once that is accomplished, the social media tools are now available today that make the plan come together. Joe Pulizzi – Content Marketing Institute (Disclaimer – I write for Content Marketing Institute)
Establishment of customer exclusivity: A list of customers and customer's details should be kept on a database for follow up and selected customers can be sent selected offers and promotions of deals related to the customer's previous buyer behaviour. This is effective in digital marketing as it allows organisations to build up loyalty over email.[22]
Many brands are now heavily using this mobile app to boost their marketing strategy. Instagram can be used to gain the necessary momentum needed to capture the attention of the market segment that has an interest in the product offering or services.[61] As Instagram is supported by Apple and android system, it can be easily accessed by smartphone users. Moreover, it can be accessed by the Internet as well. Thus, the marketers see it as a potential platform to expand their brands exposure to the public, especially the younger target group. On top of this, marketers do not only use social media for traditional Internet advertising, but they also encourage users to create attention for a certain brand. This generally creates an opportunity for greater brand exposure.[62] Furthermore, marketers are also using the platform to drive social shopping and inspire people to collect and share pictures of their favorite products. Many big names have already jumped on board: Starbucks, MTV, Nike, Marc Jacobs, and Red Bull are a few examples of multinationals that adopted the mobile photo app early. Fashion blogger Danielle Bernstein, who goes by @weworewhat on Instagram, collaborated with Harper's Bazaar to do a piece on how brands are using Instagram to market their products, and how bloggers make money from it. Bernstein, who currently has one and a half million followers on Instagram, and whose "outfit of the day" photos on Snapchat get tens of thousands of screenshots, explained that for a lot of her sponsored posts, she must feature the brand in a certain number of posts, and often cannot wear a competitor's product in the same picture. According to Harper's Bazaar, industry estimates say that brands are spending more than $1 billion per year on consumer-generated advertising. Founder of Instagram Kevin Systrom even went to Paris Fashion week, going to couture shows and meeting with designers to learn more about how style bloggers, editors, and designers are currently dominating much of the content on his application.[63]
Andrew Clark of The Guardian wrote that "there's something insidious about this genre of [docudrama] scriptwriting," wondering if "a 26-year-old businessman really deserves to have his name dragged through the mud in a murky mixture of fact and imagination for the general entertainment of the movie-viewing public?" Clark added, "I'm not sure whether Mark Zuckerberg is a punk, a genius or both. But I won't be seeing The Social Network to find out."[75]
I use the Facebook app (iOS) for a lot of my reading. I’ve made and joined some lists of great people and pages. This is often a “first source” content discovery place for me because I know people are sharing their latest and best on Facebook! If I find a post I like, I then use the “Open in Safari” function. This, obviously, opens the post in Safari where I have installed the Buffer iOS bookmarklet in my favorites. Selecting this grabs the post URL and opens it in the Buffer app. From there I can customize the message and queue it up for the social media networks of my choice. I may do this twice (once for Twitter and once for those that allow more than 140 characters!).
Maybe you know the top 3 or even the top 5 social networking sites, but do you know what’s happening behind them? We maintain the list of top 15 most popular social networking worldwide. New social media sites are coming and going, but these have stood the test of time. We update this list of social media sites with new data as it becomes available. The data in this list combines global and US social media visitors. The actual numbers of monthly visitors are gathered from different sites. We bring you the latest data out there.
Brand awareness has been proven to work with more effectiveness in countries that are high in uncertainty avoidance, also these countries that have uncertainty avoidance; social media marketing works effectively. Yet brands must be careful not to be excessive on the use of this type of marketing, as well as solely relying on it as it may have implications that could negatively harness their image. Brands that represent themselves in an anthropomorphizing manner are more likely to succeed in situations where a brand is marketing to this demographic. "Since social media use can enhance the knowledge of the brand and thus decrease the uncertainty, it is possible that people with high uncertainty avoidance, such as the French, will particularly appreciate the high social media interaction with an anthropomorphized brand." Moreover, digital platform provides an ease to the brand and its customers to interact directly and exchange their motives virtually.[33]
Instead of using the traditional iframe method, the TagTray galleries are easily integrated into your store, giving you a complete personalization of how the widget looks and interacts with the surrounding content. Nor is it limited to images already existing at the social level, because the application supports manual loading of images, which means that you can capture the interaction directly from your store.
In demography, the study of social networks has led to new sampling methods for estimating and reaching populations that are hard to enumerate (for example, homeless people or intravenous drug users.) For example, respondent driven sampling is a network-based sampling technique that relies on respondents to a survey recommending further respondents.
Like Pinterest, Instagram is a visual social media platform. The site, launched on October 6, 2010, has more than 400 million active users and is owned by Facebook. Many of its users use it to post information about travel, fashion, food, art and similar subjects. The platform is also distinguished by its unique filters together with video and photo editing features. Almost 95 percent of Instagram users also use Facebook.
On a fall night in 2003, Harvard undergrad and computer programming genius Mark Zuckerberg sits down at his computer and heatedly begins working on a new idea. In a fury of blogging and programming, what begins in his dorm room soon becomes a global social network and a revolution in communication. A mere six years and 500 million friends later, Mark Zuckerberg is the youngest billionaire in history... but for this entrepreneur, success leads to both personal and legal complications. Written by Columbia Pictures
Another survey conducted (in 2015) by Pew Internet Research shows that the Internet users among American adults who uses at least one social networking site has increased from 10% to 76% since 2005. Pew Internet Research illustrates furthermore that it nowadays is no real gender difference among Americans when it comes to social media usage. Women were even more active on social media a couple of years ago, however today's numbers point at women: 68%, and men: 62%.[43] In the United States, a 2018 survey reported that 88 percent of people 18–29 years old have at least one social media account.[44] Over 60% of 13 to 17-year-olds have at least one profile on social media, with many spending more than two hours per day on social networking sites.[45] According to Nielsen, Internet users continue to spend more time on social media sites than on any other type of site. At the same time, the total time spent on social media sites in the U.S. across PCs as well as on mobile devices increased by 99 percent to 121 billion minutes in July 2012, compared to 66 billion minutes in July 2011.[46] For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building a reputation and bringing in career opportunities and monetary income.[47]
Because large-scale collaborative co-creation is one of the main ways of forming information in the social network, the user generated content is sometimes viewed with skepticism; readers do not trust it as a reliable source of information. Aniket Kittur, Bongowon Suh, and Ed H. Chi took wikis under examination and indicated that, "One possibility is that distrust of wiki content is not due to the inherently mutable nature of the system but instead to the lack of available information for judging trustworthiness."[168] To be more specific, the authors mention that reasons for distrusting collaborative systems with user-generated content, such as Wikipedia, include a lack of information regarding accuracy of contents, motives and expertise of editors, stability of content, coverage of topics and the absence of sources.[169] 

It's difficult to mention Yik Yak without bringing in Kik, the hugely popular app that, unlike other messaging apps, doesn't require a phone number. Because you only need a username and an internet connection to use Kik, the app has become the main way for people to chat over internet without exchanging personal information. (It rarely takes more than a few minutes on Yik Yak before you see a question like, "What's your kik?").
There are three hallmarks of social  media: Evolution, Revolution and Contribution. First, it is an evolution of how we communicate, replacing email in many cases.  It’s a revolution:  For the first time in history we have access to free, instantaneous, global communication. We’re living in an exciting time! Third, social media is distinguished by the ability of everybody to share and contribute as a publisher. Mark W. Schaefer –  Schaefer Marketing Solutions.  Author of The Tao of Twitter
Social networking sites can have a large impact on the outcome of events. In 2010, a Facebook campaign surfaced in the form of a petition. Users virtually signed a petition asking NBC Universal to have actress Betty White host Saturday Night Live.[23][24] Once signed, users forwarded the petition to all of their followers. The petition went viral and on May 8, 2010, Betty White hosted SNL.
Expanding your social network beyond your familiar circle of friends can have surprising benefits as social networking activities become socioeconomic opportunities, bringing fresh ideas through shared information and unexpected opportunities in the form of a job, an apartment, even a partner. Social networks provide limitless opportunities to connect with others who have cultural, political, religious and other interests similar to your own. The Internet provides tools for cultivating, managing, and capitalizing on those networks, allowing you to form an initial relationship with someone you've never met in person who not only enhances but could, in fact, change the direction of your life.
According to a 2016 article diving into the topic of sharing privately and the effect social media has on expectations of privacy, "1.18 billion people will log into their Facebook accounts, 500 million tweets will be sent, and there will be 95 million photos and videos posted on Instagram" in a day. Much of the privacy concerns individuals face stem from their own posts on a form of social network. Users have the choice to share voluntarily, and has been ingrained into society as routine and normative. Social media is a snapshot of our lives; a community we have created on the behaviors of sharing, posting, liking, and communicating. Sharing has become a phenomenon which social media and networks have uprooted and introduced to the world.[180] The idea of privacy is redundant; once something is posted, its accessibility remains constant even if we select who is potentially able to view it. People desire privacy in some shape or form, yet also contribute to social media, which makes it difficult to maintain privacy.[181] Mills offers options for reform which include copyright and the application of the law of confidence; more radically, a change to the concept of privacy itself.
Some social media sites have potential for content posted there to spread virally over social networks. The term is an analogy to the concept of viral infections, which can spread rapidly from person to person. In a social media context, content or websites that are "viral" (or which "go viral") are those with a greater likelihood that users will reshare content posted (by another user) to their social network, leading to further sharing. In some cases, posts containing popular content or fast-breaking news have been rapidly shared and reshared by a huge number of users. Many social media sites provide a specific functionality to help users reshare content, such as Twitter's retweet button, Pinterest's pin function, Facebook's share option or Tumblr's reblog function. Businesses have a particular interest in viral marketing tactics because a viral campaign can achieve widespread advertising coverage (particularly if the viral reposting itself makes the news) for a fraction of the cost of a traditional marketing campaign, which typically uses printed materials, like newspapers, magazines, mailings, and billboards, and television and radio commercials. Nonprofit organizations and activists may have similar interests in posting content on social media sites with the aim of it going viral. A popular component and feature of Twitter is retweeting. Twitter allows other people to keep up with important events, stay connected with their peers, and can contribute in various ways throughout social media.[25] When certain posts become popular, they start to get retweeted over and over again, becoming viral. Hashtags can be used in tweets, and can also be used to take count of how many people have used that hashtag.
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 150,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
For businesses, the shift in web consumerism and accompanying rise in social media brings both opportunity and responsibility. The sheer amount of data that customers make available through social media alone has web marketers jumping for joy. The real magic, however, lies in the opportunity to grow lasting and scalable relationships with your organization's customer base through social media. This is also where your online responsibility to your customers begins to take shape. Just as your customers' behavior has shifted, so have their expectations for yours. Whether your business is listening and engaging or not, customers are having conversations relevant to your operations. It's better to be part of the conversation, right? We sure think so!
Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you've ever put an advert in a newspaper, you'll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There's no surefire way to know if that ad was responsible for any sales at all.
The Social Network was released on DVD and Blu-ray January 11, 2011. In its first week of release, DVD sales totaled $13,470,305 and it was the number-one-sold DVD of the week.[40] The DVD includes an audio commentary with director David Fincher, and a second commentary with writer Aaron Sorkin and the cast. The Blu-ray and two-disc DVD releases include the commentaries, along with a feature length documentary, How Did They Ever Make a Movie of Facebook?, featurettes, Angus Wall, Kirk Baxter and Ren Klyce on Post, Trent Reznor, Atticus Ross and David Fincher on the Score, In the Hall of the Mountain King: Reznor's First Draft, Swarmatron, Jeff Cronenweth and David Fincher on the Visuals, and a Ruby Skye VIP Room: Multi-Angle Scene Breakdown feature.[41]
While competing in the Henley Royal Regatta for Harvard against the Hollandia Roeiclub, the Winklevoss twins discover that Facebook has expanded to Oxford, Cambridge and LSE, and decide to sue the company for theft of intellectual property. Meanwhile, Saverin objects to Parker making business decisions for Facebook and freezes the company's bank account in the resulting dispute. He later relents when Zuckerberg reveals that they have secured $500,000 from angel investor Peter Thiel. However, Saverin becomes enraged when he discovers that the new investment deal allows his share of Facebook to be diluted from 34% to 0.03%, while maintaining the ownership percentage of all other parties. He confronts Zuckerberg and Parker, and Saverin vows to sue Zuckerberg for all the company's shares before being ejected from the building. Subsequently, Saverin's name is removed from the masthead as co-founder. Later, a cocaine possession incident involving Parker and his attempt to place the blame on Saverin finally convinces Zuckerberg to cut ties with him.

Along the top of your homepage, you see five icons (L-R): search, your user profile, collections (everything shared with you is organized into categories for easy search and retrieval), notifications (you’ll receive one whenever someone wants to connect with you so you can accept and categorize them…but don’t worry, as only you can see what category you’ve assigned them), and chat.
Social media presence is becoming a vital factor in calculating rankings. These days, to secure a successful ranking, SEO requirements are continuously varying. Therefore, it is no longer enough to simply optimize your website and regularly update your blog. Businesses sharing their content on social media are sending out a brand signal to search engine that speaks to your brand validity, integrity, and constancy.
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Content marketing specialists are the digital content creators. They frequently keep track of the company's blogging calendar, and come up with a content strategy that includes video as well. These professionals often work with people in other departments to ensure the products and campaigns the business launches are supported with promotional content on each digital channel.
My name is Jamie Spencer and I have spent the past 5 years building money making blogs. After growing tired of the 9-5, commuting and never seeing my family I decided that I wanted to make some changes and launched my first blog. Since then I have launched lots of successful niche blogs and after selling my survivalist blog I decided to teach other people how to do the same.
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The marketing automation coordinator helps choose and manage the software that allows the whole marketing team to understand their customers' behavior and measure the growth of their business. Because many of the marketing operations described above might be executed separately from one another, it's important for there to be someone who can group these digital activities into individual campaigns and track each campaign's performance.
3. More Opportunities to Convert. Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion. Even if your click-through rates are low, the sheer number of opportunities you have on social media is significant. And as I pointed out in my article, “The Four Elements of Any Action, And How To Use Them In Your Online Marketing Initiative,” “opportunity” is the first element of any action.

Social media content is generated through social media interactions done by the users through the site. There has always been a huge debate on the ownership of the content on social media platforms because it is generated by the users and hosted by the company. Added to this is the danger to security of information, which can be leaked to third parties with economic interests in the platform, or parasites who comb the data for their own databases.[177] The author of Social Media Is Bullshit, Brandon Mendelson, claims that the "true" owners of content created on social media sites only benefits the large corporations who own those sites and rarely the users that created them.[178]

Social media broadly defined consists of any online platform or channel for user generated content.  By this definition, for example, WordPress, Sharepoint, and Lithium qualify as social media, as do YouTube, Facebook and Twitter. Social media more narrowly defined includes only channels for user-generated content, as distinguished from platforms, which are referred to as social technologies.  By this definition, for example, YouTube, Facebook, and Twitter are social media, and WordPress, Sharepoint and Lithium are social technologies. Joe Cothrel – Lithium Technologies, Inc.
Instead of using the traditional iframe method, the TagTray galleries are easily integrated into your store, giving you a complete personalization of how the widget looks and interacts with the surrounding content. Nor is it limited to images already existing at the social level, because the application supports manual loading of images, which means that you can capture the interaction directly from your store.
Reddit is a social news website and forum where stories are socially curated and promoted by site members. The site is composed of hundreds of sub-communities, known as "subreddits." Each subreddit has a specific topic such as technology, politics or music. Reddit site members, also known as, "redditors," submit content which is then voted upon by other members. The goal is to send well-regarded stories to the top of the site's main thread page.
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