Pinterest is a social curation website for sharing and categorizing images found online. Pinterest requires brief descriptions but the main focus of the site is visual. Clicking on an image will take you to the original source, so, for example, if you click on a picture of a pair of shoes, you might be taken to a site where you can purchase them. An image of blueberry pancakes might take you to the recipe; a picture of a whimsical birdhouse might take you to the instructions.
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The spike in popularity began on Feb. 22 when an influx of users from the cosplay and tattoo communities began jumping to the app. So far, the app has been downloaded more then 500,000 times, according to the Google Play Store. Numbers for iOS downloads aren’t available.
A survey by Oracle found that 80 percent of senior marketing and sales executives around the world are already using chatbots for their business or plans to use them by 202016. It’s easy to understand why. Chatbots can be used for a wide variety of purposes such as marketing, payments, customer service, and more. They will allow businesses to automate and scale many manual processes and enjoy massive cost-savings. Juniper Research estimated that chatbots will help save up to $8 billion every year by 202217.
And I’m willing to bet that number doesn’t include hybrid digital channels that have quietly been springing up everywhere – like gas pump video display, in store video-display ads, digital billboards and so forth.
Marketers are also planning to spend more on video advertising in 2018. According to a survey by Animoto, more than 50 percent of marketers surveyed had planned to increase their spend on video ads on Facebook (63 percent), YouTube (60 percent), Twitter (52 percent), and Instagram (50 percent)27.
Sharing Curated Links — While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return.
“The Social Network” takes place in the recognizable here and now, though there are moments when it has the flavor of science fiction (it would make a nice double bill with “The Matrix”) even as it evokes 19th-century narratives of ambition. (“To be young, to have a thirst for society, to be hungry for a woman,” Balzac writes in “Le Père Goriot.”) The movie opens with a couple in a crowded college bar and ends with a man alone in a room repeatedly hitting refresh on his laptop. In between, Mr. Fincher and Mr. Sorkin offer up a creation story for the digital age and something of a morality tale, one driven by desire, marked by triumph, tainted by betrayal and inspired by the new gospel: the geek shall inherit the earth.
Twitter can be a bit isolating if you’ve never used it before, but even using it to just follow a handful of interesting people or things you’re into (Sports, cooking, comedy? All there) can give you an entertaining few minutes every day.
It’s not secret that the social web thrives on visual content nowadays, and that’s exactly what you can use Everypost for. This tool allows you to share multimedia content across Facebook, Twitter, Google+, LinkedIn, Pinterest and Tumblr.
For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Now, it’s one of the most popular content individuals are posting. More than 300 million people are sharing stories on Instagram and WhatsApp separately every day, and 70 million people were posting daily to Messenger Day just six months after its launch1.