Use of social media by young people has caused significant problems for some applicants who are active on social media when they try to enter the job market. A survey of 17,000 young people in six countries in 2013 found that 1 in 10 people aged 16 to 34 have been rejected for a job because of online comments they made on social media websites. A 2014 survey of recruiters found that 93% of them check candidates’ social media postings. Moreover, professor Stijn Baert of Ghent University conducted a field experiment in which fictitious job candidates applied for real job vacancies in Belgium. They were identical except in one respect: their Facebook profile photos. It was found that candidates with the most wholesome photos were a lot more likely to receive invitations for job interviews than those with the more controversial photos. In addition, Facebook profile photos had a greater impact on hiring decisions when candidates were highly educated. These cases have created some privacy implications as to whether or not companies should have the right to look at employee’s Facebook profiles. In March 2012, Facebook decided they might take legal action against employers for gaining access to employee’s profiles through their passwords. According to Facebook Chief Privacy Officer for policy, Erin Egan, the company has worked hard to give its users the tools to control who sees their information. He also said users shouldn’t be forced to share private information and communications just to get a job. According to the network’s Statement of Rights and Responsibilities, sharing or soliciting a password is a violation of Facebook policy. Employees may still give their password information out to get a job, but according to Erin Egan, Facebook will continue to do their part to protect the privacy and security of their users.
Once you’ve finished with your social media audit, it’s time to hone your online presence. Choose which networks best meet your social media goals. If you don’t already have social media profiles on each network you focus on, build them from the ground up with your broader goals and audience in mind. If you do have existing accounts, it’s time to update and refine them to get the best possible results.
Word of mouth communications and peer-to-peer dialogue often have a greater effect on customers, since they are not sent directly from the company and are therefore not planned. Customers are more likely to trust other customers’ experiences. Examples can be that social media users share food products and meal experiences highlighting certain brands and franchises. This was noted in a study on Instagram, where researchers observed that adolescent Instagram users’ posted images of food-related experiences within their social networks, providing free advertising for the products.
Let’s face it: For better or for worse, no app has revolutionized dating like Tinder. Its simple swipe-right-to-like, swipe-left-to-dislike interface has enabled hookup culture, but has also led to marriages.
Another factor is the rise of the selfie, often silly self-portraits taken at arm’s length with a mobile. Almost half of the photos on Instagram feeds among people aged 14 to 21 in the UK are selfies, according to mobileYouth. Sending those photos via a mobile messaging service is safer than broadcasting them on Facebook, since they’re less likely to be seen by a boss or dozens of Facebook friends you forgot you had. Selfies are even bigger on Snapchat, the evanescent photo sharing app that deletes a photo several seconds after it has been viewed. With about 5 million active monthly users, the service has inevitably become a favoured way for teens to send sexy or even naked photos of themselves, an ill-advised practice known as “sexting”. But teens also love Snapchat because it allows them to send inane photos of themselves without fear of leaving a permanent digital footprint.The California-based app is seen as so hot, with so much potential for growth, that it has already been pegged with a $2-$4bn valuation in the Silicon Valley tech community. Estimates are even higher for WhatsApp, which makes money through an annual subscription; some observers suggest it could be worth $5bn or more.
Dennis Yu is returning for another event in June! After the regular meeting on June 22, he will be hosting 2 SIG (Special Interest Group) sessions on June 23rd. LIVE IN-PERSON AGENCY GROWTH WORKSHOP IN DALLAS! Whether you are a solo consultant or an agency looking to…
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Marketers are also planning to spend more on video advertising in 2018. According to a survey by Animoto, more than 50 percent of marketers surveyed had planned to increase their spend on video ads on Facebook (63 percent), YouTube (60 percent), Twitter (52 percent), and Instagram (50 percent)27.
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Facebook’s next overhaul of its mobile app might be the one that clinches its transformation from a social network into, well, a news feed. Mashable reported recently, and the company confirmed to me, that it is testing a new mobile interface that would offer users the option to sort their feeds by topic. One test of the concept appears to divide the news feed into
Jump up ^ Hedström, Peter; Sandell, Rickard; Stern, Charlotta (2000). “Mesolevel Networks and the Diffusion of Social Movements: The Case of Swedish Social Democratic Party” (PDF). American Journal of Sociology. 106 (1): 145–72.
Sure, it’s full of self-righteous food reviewers, but Yelp is great at finding local events, food, landmarks, and anything else you might want to do. And if you ever wanted to know the qualiry of the bathroom at Starbucks across the street, you can bet someone on Yelp reviewed it.
Tweet Angels is brilliant for brand development and brand management.I handle communications for various local and regional brands, and Tweet Angels has done an excellent job of helping me handle engagement and broadening reach. They work quickly, and efficiently, and really take the guess work out of social media managment.I highly recommend Tweet Angels as a very competent organisation.
In one sense, that’s true. This looks a lot like the first step in the doomsday scenario people have been laying out for the company ever since a few teenagers let the media in on their secret: Facebook had become uncool.