Social media marketing provides organizations with a way to connect with their customers. However, organizations must protect their information as well as closely watch comments and concerns on the social media they use. A flash poll done on 1225 IT executives from 33 countries revealed that social media mishaps caused organizations a combined $4.3 million in damages in 2010.[98] The top three social media incidents an organization faced during the previous year included employees sharing too much information in public forums, loss or exposure of confidential information, and increased exposure to litigation.[98] Due to the viral nature of the Internet, a mistake by a single employee has in some cases shown to result in devastating consequences for organizations. An example of a social media mishap includes designer Kenneth Cole's Twitter mishap in 2011. When Kenneth Cole tweeted, "Millions are in uproar in #Cairo. Rumor has they heard our new spring collection is now available online at [Kenneth Cole's website]".[99] This reference to the 2011 Egyptian revolution drew an objection from the public; it was widely objected to on the Internet.[99] Kenneth Cole realized his mistake shortly after and responded with a statement apologizing for the tweet.[100]
Social Media is the next big marketing giant, be it Twitter for Business, a product review at Periscope (though not everyone knows about it) or a successful ad campaign on the Facebook with a tremendous reach to the potential clients. Of all, Facebook is my best bet as it has directly favored my test tube business with a mere $500 ad campaign with $5000 increase in profits. 

A short film released on March 5, 2012, by humanitarian group Invisible Children, Inc. This 29-minute video aimed at making Joseph Kony, an International Criminal Court fugitive, famous worldwide in order to have support for his arrest by December 2012—the time when the campaign ends.[28] The video went viral within the first six days after its launch, reaching 100 million views on both YouTube and Vimeo.[29] According to research done by Visible Measures, the Kony 2012 short film became the fastest growing video campaign, and most viral video, to reach 100 million views in 6 days followed by Susan Boyle performance on Britain's Got Talent that reached 70 million views in 6 days.[30][31]
Digital marketing became more sophisticated in the 2000s and the 2010s, when[13][14] the proliferation of devices' capable of accessing digital media led to sudden growth.[15] Statistics produced in 2012 and 2013 showed that digital marketing was still growing.[16][17] With the development of social media in the 2000s, such as LinkedIn, Facebook, YouTube and Twitter, consumers became highly dependent on digital electronics in daily lives. Therefore, they expected a seamless user experience across different channels for searching product's information. The change of customer behavior improved the diversification of marketing technology.[18]
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

The third and final stage requires the firm to set a budget and management systems; these must be measurable touchpoints, such as audience reached across all digital platforms. Furthermore, marketers must ensure the budget and management systems are integrating the paid, owned and earned media of the company.[67] The Action and final stage of planning also requires the company to set in place measurable content creation e.g. oral, visual or written online media.[68]
Bo Han, a social media researcher at Texas A&M University-Commerce, finds that users are likely to experience the "social media burnout" issue.[142] Ambivalence, emotional exhaustion, and depersonalization are usually the main symptoms if a user experiences social media burnout. Ambivalence refers to a user's confusion about the benefits she can get from using a social media site. Emotional exhaustion refers to the stress a user has when using a social media site. Depersonalization refers to the emotional detachment from a social media site a user experiences. The three burnout factors can all negatively influence the user's social media continuance. This study provides an instrument to measure the burnout a user can experience, when her social media "friends" are generating an overwhelming amount of useless information (e.g., "what I had for dinner", "where I am now").
Markets have become conversations. Social media are the online platforms and locations that provide a way for people to participate in these conversations. For individuals it is a way to connect and share content with friends and like-minded people.  For businesses it’s a way to tap into what people are saying about your brand, your product and/or your service, participate in the conversations, be open to new ideas and then use these insights to make better business decisions. Sally Falkow – APR, PRESSfeed
Word of mouth communications and peer-to-peer dialogue often have a greater effect on customers, since they are not sent directly from the company and are therefore not planned. Customers are more likely to trust other customers’ experiences.[22] Examples can be that social media users share food products and meal experiences highlighting certain brands and franchises. This was noted in a study on Instagram, where researchers observed that adolescent Instagram users' posted images of food-related experiences within their social networks, providing free advertising for the products.[26]
Risks - Given the community nature of social media, businesses must be aware of the risks. A negative posting by a customer, ex-employee, or competitor (whether true or false) can seriously damage the reputation of a business. If a hacker manages to take control of a social network account the results can be catastrophic. Even a harmless posting can turn into a public relations disaster. For example, in 2012 McDonalds tried to engage with the social media community by posting a tweet under the hashtag "#McDStories" - customers responded by posting horror stories such as finding fingernails in burgers or being hospitalized for food poisoning after eating at McDonald's.
In this course, learners apply the art and science of communicating in both online and offline environments as part of a marketing strategy. Learners design creative, targeted materials working with a variety of digital tools and platforms as well as evaluating the relationship between language, product, and audience. In keeping with professional practice, project materials are formally presented as they would be in the digital marketing workplace.

Social media often features in political struggles to control public perception and online activity. In some countries, Internet police or secret police monitor or control citizens' use of social media. For example, in 2013 some social media was banned in Turkey after the Taksim Gezi Park protests. Both Twitter and YouTube were temporarily suspended in the country by a court's decision. A new law, passed by Turkish Parliament, has granted immunity to Telecommunications Directorate (TİB) personnel. The TİB was also given the authority to block access to specific websites without the need for a court order.[193] Yet TİB's 2014 blocking of Twitter was ruled by the constitutional court to violate free speech.[194] More recently, in the 2014 Thai coup d'état, the public was explicitly instructed not to 'share' or 'like' dissenting views on social media or face prison. In July of that same year, in response to WikiLeaks' release of a secret suppression order made by the Victorian Supreme Court, media lawyers were quoted in the Australian media to the effect that "anyone who tweets a link to the Wikileaks report, posts it on Facebook, or shares it in any way online could also face charges".[195]


In the context of networks, social capital exists where people have an advantage because of their location in a network. Contacts in a network provide information, opportunities and perspectives that can be beneficial to the central player in the network. Most social structures tend to be characterized by dense clusters of strong connections.[48] Information within these clusters tends to be rather homogeneous and redundant. Non-redundant information is most often obtained through contacts in different clusters.[49] When two separate clusters possess non-redundant information, there is said to be a structural hole between them.[49] Thus, a network that bridges structural holes will provide network benefits that are in some degree additive, rather than overlapping. An ideal network structure has a vine and cluster structure, providing access to many different clusters and structural holes.[49]
Using Dr Dave Chaffey's approach, the digital marketing planning (DMP) has three main stages: Opportunity, Strategy and Action. He suggests that any business looking to implement a successful digital marketing strategy must structure their plan by looking at opportunity, strategy and action. This generic strategic approach often has phases of situation review, goal setting, strategy formulation, resource allocation and monitoring.[59]
There are some elements of fact here. After the break-up, Zuckerberg immediately goes to create FaceMash, a site where co-eds are ranked by attractiveness. He did this in real life, also after having been stung romantically, though the book reports he was turned down, not broken up with. Mezrich suggests this was hardly a unique occurrence for him: “Maybe somewhere inside of Mark’s thoughts, he knew that blaming it all on a girl who had rejected him wasn’t exactly fair. How were this one girl’s actions different from the way most girls had treated Mark throughout high school and college?” 

With social media, I think there’s a literal definition concerning the media that people create and share online. But there’s also the notion that social media is about the technology that facilitates individuals and groups of people to connect and interact, create and share. Unlike other software that works fine with a single user, social media applications and websites work better the more people there are using them.  Technology that facilitates collective wisdom, engagement, creation and sharing – that’s what I consider “social media”. Lee Odden – Online Marketing Blog

Facebook co-founder Dustin Moskovitz called the film a "dramatization of history ... it is interesting to see my past rewritten in a way that emphasizes things that didn't matter, (like the Winklevosses, who I've still never even met and had no part in the work we did to create the site over the past 6 years) and leaves out things that really did (like the many other people in our lives at the time, who supported us in innumerable ways)".[68] According to Moskovitz:

Observers have noted a range of positive and negative impacts of social media use. Social media can help to improve an individual's sense of connectedness with real or online communities, and can be an effective communication (or marketing) tool for corporations, entrepreneurs, nonprofit organizations, advocacy groups, political parties, and governments. At the same time, concerns have been raised about possible links between heavy social media use and depression, and even the issues of cyberbullying, online harassment and "trolling". Currently, about half of young adults have been cyberbullied, and of those, 20% said that they have been cyberbullied regularly.[7] Another survey in the U.S. applied the Precaution Process Adoption Model to cyberbullying on Facebook among 7th grade students. According to this study, 69% of 7th grade students claim to have experienced cyberbullying, and they also said that it was worse than face-to-face bullying.[8] Both the bully and the victim are negatively affected, and the intensity, duration, and frequency of bullying are the three aspects that increase the negative effects on both of them.[9]
A social network is defined as a chain of individuals and their personal connections. Expanding one’s connections with other people is a technique that can be used both for personal or business reasons. Social networking applications make use of the associations between individuals to further facilitate the creation of new connections with other people. This could be used to meet new friends and connect with old ones, as many people do on Facebook, or to expand one’s professional connections through a business network like LinkedIn.
Social media originated as a tool that people used to interact with friends and family but was later adopted by businesses that wanted to take advantage of a popular new communication method to reach out to customers. The power of social media is the ability to connect and share information with anyone on Earth (or multitudes of people) as long as they also use social media.
There are arguments that "privacy is dead" and that with social media growing more and more, some heavy social media users appear to have become quite unconcerned with privacy. Others argue, however, that people are still very concerned about their privacy, but are being ignored by the companies running these social networks, who can sometimes make a profit off of sharing someone's personal information. There is also a disconnect between social media user's words and their actions. Studies suggest that surveys show that people want to keep their lives private, but their actions on social media suggest otherwise. Another factor is ignorance of how accessible social media posts are. Some social media users who have been criticized for inappropriate comments stated that they did not realize that anyone outside their circle of friends would read their post; in fact, on some social media sites, unless a user selects higher privacy settings, their content is shared with a wide audience.
The editorial criteria for acceptance will be based on the degree to which a paper makes a broad theoretical or methodological, and empirically relevant, contribution to the study of social networks. Acceptable papers may range from abstract, formal mathematical derivations to concrete, descriptive case studies of particular social networks. The editors are therefore particularly interested in papers that attempt to uncover the processes by which social networks emerge, evolve and have consequences for other aspects of behaviour. However, for reports of empirical research results, manuscripts must contain the following: a discussion of sampling, representation, and generalizability; a substantive foundation based on the social network literature; a consideration of social network processes; and feature meaningful data.
Roger Ebert of the Chicago Sun-Times, giving it four stars and naming it the best film of the year, wrote: "David Fincher's film has the rare quality of being not only as smart as its brilliant hero, but in the same way. It is cocksure, impatient, cold, exciting and instinctively perceptive."[45] Peter Travers of Rolling Stone gave the film his first full four-star rating of the year and said: "The Social Network is the movie of the year. But Fincher and Sorkin triumph by taking it further. Lacing their scathing wit with an aching sadness, they define the dark irony of the past decade."[46] The Harvard Crimson review called it "flawless" and gave it five stars.[47] Quentin Tarantino listed The Social Network as one of his favorite 20 movies of the year, second to Toy Story 3.[48]
The code of ethics that is affiliated with traditional marketing can also be applied to social media. However, with social media being so personal and international, there is another list of complications and challenges that come along with being ethical online. With the invention of social media, the marketer no longer has to focus solely on the basic demographics and psychographics given from television and magazines, but now they can see what consumers like to hear from advertisers, how they engage online, and what their needs and wants are.[106] The general concept of being ethical while marking on social network sites is to be honest with the intentions of the campaign, avoid false advertising, be aware of user privacy conditions (which means not using consumers' private information for gain), respect the dignity of persons in the shared online community, and claim responsibility for any mistakes or mishaps that are results of your marketing campaign.[107] Most social network marketers use websites like Facebook and MySpace to try to drive traffic to another website.[108] While it is ethical to use social networking websites to spread a message to people who are genuinely interested, many people game the system with auto-friend adding programs and spam messages and bulletins. Social networking websites are becoming wise to these practices, however, and are effectively weeding out and banning offenders.
Where does your target audience spend time online? What kind of content and conversations do the audience members get most vocal about? What kind of information do they want from you? What do they dislike? Remember, you're not just pub¬lishing marketing messages on the social Web. You need to find out what your audience wants and needs, so you can provide the kind of content they find useful and interesting. However, you also need to be personable, so they actually want to interact with you.

The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer's recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services,[38] This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
The more time people spend on Facebook, the less satisfied they feel about their life.[104] Self-presentational theory explains that people will consciously manage their self-image or identity related information in social contexts. When people are not accepted or are criticized online they feel emotional pain.[105] This may lead to some form of online retaliation such as online bullying.[106] Trudy Hui Hui Chua and Leanne Chang's article, "Follow Me and Like My Beautiful Selfies: Singapore Teenage Girls' Engagement in Self-Presentation and Peer Comparison on Social Media"[107] states that teenage girls manipulate their self-presentation on social media to achieve a sense of beauty that is projected by their peers. These authors also discovered that teenage girls compare themselves to their peers on social media and present themselves in certain ways in effort to earn regard and acceptance, which can actually lead to problems with self-confidence and self-satisfaction.[107]
For individuals, social media is used to keep in touch with friends and extended family, network for career opportunities, find people from all over the globe who share a common interest, share content and more. Those who engage in these activities are part of a virtual social network. For businesses, social media is an indispensable tool for finding and engaging with customers, sales, advertising and promotion, gauging trends and offering customer service. Governments and politicians utilize social media to engage with constituents and voters.
Marketing automation is an integral platform that ties all of your digital marketing together. Without it, your campaigns will look like an unfinished puzzle with a crucial missing piece. Marketing automation software streamlines and automates marketing tasks and workflows. Most importantly, it measures the results and ROI of your digital campaigns, helping you to grow revenue faster. 

Social media becomes effective through a process called "building social authority". One of the foundation concepts in social media has become that you cannot completely control your message through social media but rather you can simply begin to participate in the "conversation" expecting that you can achieve a significant influence in that conversation.[48]
Cross-platform measurement: The number of marketing channels continues to expand, as measurement practices are growing in complexity. A cross-platform view must be used to unify audience measurement and media planning. Market researchers need to understand how the Omni-channel affects consumer's behaviour, although when advertisements are on a consumer's device this does not get measured. Significant aspects to cross-platform measurement involves de-duplication and understanding that you have reached an incremental level with another platform, rather than delivering more impressions against people that have previously been reached (Whiteside, 2016).[42] An example is ‘ESPN and comScore partnered on Project Blueprint discovering the sports broadcaster achieved a 21% increase in unduplicated daily reach thanks to digital advertising’ (Whiteside, 2016).[42] Television and radio industries are the electronic media, which competes with digital and other technological advertising. Yet television advertising is not directly competing with online digital advertising due to being able to cross platform with digital technology. Radio also gains power through cross platforms, in online streaming content. Television and radio continue to persuade and affect the audience, across multiple platforms (Fill, Hughes, & De Franceso, 2013).[45]

They certainly overlap, which is why it gets confusing. For example, you can share media with your social network to gather likes and comments — a form of social networking. But you can also just upvote a link on Reddit, which is a social media platform, to help out the community and give your say in the matter without any intention of building relationships with other users. 

Data-driven advertising: Users generate a lot of data in every step they take on the path of customer journey and Brands can now use that data to activate their known audience with data-driven programmatic media buying. Without exposing customers' privacy, users' Data can be collected from digital channels (e.g.: when customer visits a website, reads an e-mail, or launches and interact with brand's mobile app), brands can also collect data from real world customer interactions, such as brick and mortar stores visits and from CRM and Sales engines datasets. Also known as People-based marketing or addressable media, Data-driven advertising is empowering brands to find their loyal customers in their audience and deliver in real time a much more personal communication, highly relevant to each customers' moment and actions.[37]
In his sophomore year at Harvard, computer-science genius Mark Zuckerberg (Jesse Eisenberg) and his best friend, Eduardo Saverin (Andrew Garfield), create a site ranking their female classmates' hotness. It gets the attention of rich, entrepreneurial seniors Tyler and Cameron Winklevoss (both played by Armie Hammer) and their business partner, who hire Zuckerberg to create a social networking site for Harvard students. But instead of working on the Harvard-only site, Zuckerberg asks Saverin to front him the start-up costs to launch what they call "thefacebook," which starts at Harvard but eventually spreads to other elite universities across the country. After the site hits Stanford, Zuckerberg and Saverin meet Napster co-founder Sean Parker (Justin Timberlake), who ingratiates himself into the founders' circle, usurps Saverin, and helps Zuckerberg get the funds to transform "thefacebook" into Facebook. In the process, Zuckerberg faces lawsuits from his Harvard rivals and his former best friend.
Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.[4] Social networking sites also include much information about what products and services prospective clients might be interested in. Through the use of new semantic analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. An understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.
Saverin and Zuckerberg meet fellow student Christy Lee, who asks them to "Facebook me", a phrase which impresses both of them. As Thefacebook grows in popularity, Zuckerberg extends the network to Yale University, Columbia University and Stanford University. Lee arranges for Saverin and Zuckerberg to meet Napster co-founder Sean Parker, who presents a "billion-dollar" vision for the company that impresses Zuckerberg. He also suggests dropping "The" from Thefacebook, just calling it Facebook. At Parker's suggestion, the company moves to Palo Alto, with Saverin remaining in New York to work on business development. After Parker promises to expand Facebook to two continents, Zuckerberg invites him to live at the house he is using as company headquarters.
Websites such as Delicious, Digg, Slashdot, Diigo, Stumbleupon, and Reddit are popular social bookmarking sites used in social media promotion. Each of these sites is dedicated to the collection, curation, and organization of links to other websites that users deem to be of good quality. This process is "crowdsourced", allowing amateur social media network members to sort and prioritize links by relevance and general category. Due to the large user bases of these websites, any link from one of them to another, the smaller website may in a flash crowd, a sudden surge of interest in the target website. In addition to user-generated promotion, these sites also offer advertisements within individual user communities and categories.[68] Because ads can be placed in designated communities with a very specific target audience and demographic, they have far greater potential for traffic generation than ads selected simply through cookie and browser history.[69] Additionally, some of these websites have also implemented measures to make ads more relevant to users by allowing users to vote on which ones will be shown on pages they frequent.[70] The ability to redirect large volumes of web traffic and target specific, relevant audiences makes social bookmarking sites a valuable asset for social media marketers.

Most literally, social media would be any object or tool, that connects people in dialogue or interaction — in person, in print, or online. In common usage, social media has come to mean a specific category practices, technology, tools, and online sites that involve social relationships, participation, and user-generated content. Liz Strauss – SOBCon
Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website Fixwillpower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.
Information can be shared through social media at an amazingly fast pace, and users are increasingly turning to social channels to share information in real-time. This information often takes the form of opinions, so if you're listening for the right cues from your audience, social media can become an invaluable source of insights and feedback. Incorporating social listening into product development work can act as an early warning system, save on customer service costs, provide valuable development feedback, and even help identify ideal beta testers without much expense.
According to a study released in 2017 by researchers from the University of Pittsburgh, the link between sleep disturbance and the use of social media was clear. It concluded that blue light had a part to play—and how often they logged on, rather than time spent on social media sites, was a higher predictor of disturbed sleep, suggesting "an obsessive 'checking'".[147] The strong relationship of social media use and sleep disturbance has significant clinical ramifications for a young adults health and well-being. In a recent study, wehave learned that people in the highest quartile for social media use per week report the most amount of sleep disturbance. The median number of minutes of social media use per day is 61 minutes. Lastly, wehave learned that females are more inclined to experience high levels of sleep disturbance than males.[148]
Flickr, pronounced “Flicker,” is an online image and video hosting platform that was created by the then Vancouver-based Ludicorp on February 10, 2004, and later acquired by Yahoo in 2005. The platform is popular with users who share and embed photographs.  As of October last year, Flickr had more than 112 million users and had its footprint in more than 63 countries. An average of a million photos are shared daily on Flickr.
6. Increased Inbound Traffic. Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. Every social media profile you add is another path leading back to your site, and every piece of content you syndicate on those profiles is another opportunity for a new visitor. The more quality content you syndicate on social media, the more inbound traffic you’ll generate, and more traffic means more leads and more conversions.
Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing."
Concerns have been raised about online "stalking" or "creeping" of people on social media, which means looking at the person's "timeline, status updates, tweets, and online bios" to find information about them and their activities.[101] While social media creeping is common, it is considered to be poor form to admit to a new acquaintance or new date that you have looked through his or her social media posts, particularly older posts, as this will indicate that you were going through their old history.[101] A sub-category of creeping is creeping ex-partners' social media posts after a breakup to investigate if there is a new partner or new dating; this can lead to preoccupation with the ex, rumination and negative feelings, all of which postpone recovery and increase feelings of loss.[102]
A really comprehensive list and interesting read. It will be interesting to see how this digital landscape evolves, particularly for businesses operating online. I think the rise of messenging apps, such as FB messenger, and the use of bots to automate conversations with prospects and customers is adding a new dimension to digital marketing and will be an area to keenly watch, study and explore, over the next 12 months.
For more on social media use amongst teenagers, read our investigation into why kids love Snapchat, Instagram, and YouTube Why Your Teenagers Love Snapchat, Instagram, and YouTube Why Your Teenagers Love Snapchat, Instagram, and YouTube In this article, we look at the social media apps teenagers are using and what makes them so popular with today's youth. Read More .
Disney/Pixar's Monsters University: Created a Tumblr account, MUGrumblr, saying that the account is maintained by a 'Monstropolis transplant' and 'self-diagnosed coffee addict' who is currently a sophomore at Monsters University.[79] A "student" from Monsters University uploaded memes, animated GIFs, and Instagram-like photos that are related to the sequel movie. 

For that reason, you're probably less likely to focus on ‘leads' in their traditional sense, and more likely to focus on building an accelerated buyer's journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).

Websites such as Delicious, Digg, Slashdot, Diigo, Stumbleupon, and Reddit are popular social bookmarking sites used in social media promotion. Each of these sites is dedicated to the collection, curation, and organization of links to other websites that users deem to be of good quality. This process is "crowdsourced", allowing amateur social media network members to sort and prioritize links by relevance and general category. Due to the large user bases of these websites, any link from one of them to another, the smaller website may in a flash crowd, a sudden surge of interest in the target website. In addition to user-generated promotion, these sites also offer advertisements within individual user communities and categories.[68] Because ads can be placed in designated communities with a very specific target audience and demographic, they have far greater potential for traffic generation than ads selected simply through cookie and browser history.[69] Additionally, some of these websites have also implemented measures to make ads more relevant to users by allowing users to vote on which ones will be shown on pages they frequent.[70] The ability to redirect large volumes of web traffic and target specific, relevant audiences makes social bookmarking sites a valuable asset for social media marketers.


Yes. Skype it is a type of social media application software, called instant messaging. All the application software and platforms that allow you to communicate with other people can be considered as social media. Although, social media application such as instant messaging software are not the same with social networking (Facebook, MySpace etc.). Both instant messaging software and social networks are types of social media.
About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.
Who is going to create your content? Who is going to maintain your social media accounts? Who is going to respond to questions and be the face of your business online? Do you have the technical ability in-house to join the online conversation? If not, are you willing to learn? Can you or someone who works with you write well? You need to be sure you have the necessary people in place to execute a social media marketing plan before you start.

Great Social Content — Consistent with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting. The content that you share on your social networks can include social media images, videos, infographics, how-to guides and more.
While traditional media, like newspapers and television advertising, are largely overshadowed by the rise of social media marketing, there is still a place for traditional marketing. For example, with newspapers, readership over the years has shown a decline. However, readership with newspapers is still fiercely loyal to print-only media. 51% of newspaper readers only read the newspaper in its print form,[96] making well-placed ads valuable.
To create an effective DMP, a business first needs to review the marketplace and set 'SMART' (Specific, Measurable, Actionable, Relevant and Time-Bound) objectives.[60] They can set SMART objectives by reviewing the current benchmarks and key performance indicators (KPIs) of the company and competitors. It is pertinent that the analytics used for the KPIs be customised to the type, objectives, mission and vision of the company.[61][62] 

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To get the most out of social media, make the relationships you build with it your end goal. That might sound a bit utopian for anyone who is grounded in more traditional and tangible business measurement and metrics, but take a step back from the bottom-line, ROI-seeking aspect to look at the big picture for a minute. The relationships built with customers are the foundations upon which other aspects of your business can and will flourish.
Social media strategy involves the creation of content that is “sticky,” meaning that it will get a user’s attention and increase the possibility that he or she will conduct a desired action, such as purchase a product or share the content with others. Marketers create viral content designed to spread between users quickly. Social media marketing should also encourage customers to create and share their own content, such as product reviews or comments (known as "earned media").
On June 1, 2010, it was announced that Trent Reznor and Atticus Ross would score the film.[29] The soundtrack was released September 28 in various formats under the Null Corporation label.[30] Leading up to the release of the soundtrack, a free five-track EP was made available for download.[31] The White Stripes' song "Ball and Biscuit" can be heard in the opening of the film and The Beatles' song "Baby, You're a Rich Man" concludes the film. Neither song appears on the soundtrack.
Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly.[3] That interaction can be more personal to users than traditional methods of outbound marketing and advertising.[4] Social networking sites act as word of mouth or more precisely, e-word of mouth. The Internet's ability to reach billions across the globe has given online word of mouth a powerful voice and far reach. The ability to rapidly change buying patterns and product or service acquisition and activity to a growing number of consumers is defined as an influence network.[5] Social networking sites and blogs allow followers to "retweet" or "repost" comments made by others about a product being promoted, which occurs quite frequently on some social media sites.[6] By repeating the message, the user's connections are able to see the message, therefore reaching more people. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.[4]
Tags Adam Kleinberg, Angie Schottmuller, Ann Handley, Augustine Fou, Bryan Eisenberg, Cheryl Burgess, Chris Garrett, Dave Kerpen, Deborah Weinstein, Gini Dietrich, Heidi Cohen, Howard Greenstein, Jim Sterne, Joe Cothrel, Joe Pulizzi, Lee Odden, Lisa Buyer, Liz Strauss, Marjorie Clayman, Mark W. Schaefer, MarketingProfs, Michelle Chmielewski, Peter Shankman, Rebecca Lieb, Rob Petersen, Sally Fallow, Sam Decker, Sarach Hofstetter, Trey Pennington. Bookmark the permalink.
Some of the most successful SEOs and public relations professionals earn their notoriety, at least in part, from the relationships they are able to build. They're also good at what they do, of course, but great relationships bolster their already solid effort. The relationships you build with your customers lead to advocacy and loyalty, traits that can support your brand during both the good and the bad times, representing an investment that will remain strong on nearly any platform and under nearly any circumstances.
The Social Network, adapted from Ben Mezrich’s The Accidental Billionaires, is not a true story. Much of what it depicts of Mark Zuckerberg’s early days with Facebook is grounded in fact, and director David Fincher has boasted about its authenticity, pointing to the accuracy of such details as Zuckerberg’s beer choice. But what do such trivialities matter when the core complexity at the heart of its subject is largely invented? 

Get up to speed with the exciting world of digital marketing and learn to make sense of social networking, mobile applications, search engine optimization and more. Through this fast-paced series of one- and two-day workshops, discover how you can take a leading role in moving your business ahead in this rapidly-expanding field. This program can be completed in less than one year.
Cost - compared to other forms of marketing social media is very inexpensive. It is free to create accounts on all of the above platforms and free to make postings to followers, who will hopefully share the message with other members of the social media community and spread the word. There are also various paid advertising options to reach larger audiences within the social media community. Facebook offers comprehensive options for ad targeting, for example, such as the ability to target members that reside within a specific geographic radius.
Social media's role in helping businesses is significant. It facilitates communication with customers, enabling the melding of social interactions on e-commerce sites. Its ability to collect information helps focus marketing efforts and market research. It helps in promoting products and services, as it enables the distribution of focused, timely and exclusive sales and coupons to would-be customers. And it can assist in relationship building, such as through loyalty programs linked to social media.
Let’s say one of your fellow business owners tells you they’re seeing a 500 percent ROI. That’s impressive, but where is it coming from? Are they measuring that based on the number of visitors they’re getting from social media? Based on an increase in sales that may or may not have come from the channel directly? To make things even more complicated, are they calculating costs accurately, including the time of the full-time employees working on the campaign? In most cases, ROI is self-reported, so it’s hard to ensure you’re getting an accurate account.
Yes. Skype it is a type of social media application software, called instant messaging. All the application software and platforms that allow you to communicate with other people can be considered as social media. Although, social media application such as instant messaging software are not the same with social networking (Facebook, MySpace etc.). Both instant messaging software and social networks are types of social media.
Facebook had an estimated 144.27 million views in 2016, approximately 12.9 million per month.[114] Despite this high volume of traffic, very little has been done to protect the millions of users who log on to Facebook and other social media platforms each month. President Barack Obama tried to work with the Federal Trade Commission (FTC) to attempt to regulate data mining. He proposed the Privacy Bill of Rights, which would protect the average user from having their private information downloaded and shared with third party companies. The proposed laws would give the consumer more control over what information companies can collect.[112] President Obama was unable to pass most of these laws through congress, and it is unsure what President Trump will do with regards to social media marketing ethics.
An excellent film displaying the spirit of the innovative 90s and 00s, or the whole era in which the internet was relatively new, for that matter. Outsmarting the smartest in unconventional ways - ways older people would have deemed ridiculous -, driving on the force of young people andAn excellent film displaying the spirit of the innovative 90s and 00s, or the whole era in which the internet was relatively new, for that matter. Outsmarting the smartest in unconventional ways - ways older people would have deemed ridiculous -, driving on the force of young people and their inventiveness - it's just a few of the things that make this thriller-like business film as brilliant as a film could be.
According to a 2016 article diving into the topic of sharing privately and the effect social media has on expectations of privacy, "1.18 billion people will log into their Facebook accounts, 500 million tweets will be sent, and there will be 95 million photos and videos posted on Instagram" in a day. Much of the privacy concerns individuals face stem from their own posts on a form of social network. Users have the choice to share voluntarily, and has been ingrained into society as routine and normative. Social media is a snapshot of our lives; a community we have created on the behaviors of sharing, posting, liking, and communicating. Sharing has become a phenomenon which social media and networks have uprooted and introduced to the world.[180] The idea of privacy is redundant; once something is posted, its accessibility remains constant even if we select who is potentially able to view it. People desire privacy in some shape or form, yet also contribute to social media, which makes it difficult to maintain privacy.[181] Mills offers options for reform which include copyright and the application of the law of confidence; more radically, a change to the concept of privacy itself.
Community Rowing Inc. held a casting call and a tryout for 20 rowing extras; some were graduates from Harvard, Northeastern University, Boston University, George Washington University, and Trinity College, as well as local club rowers from Union Boat Club and Riverside Boat Club.[26] None of the cast rowing extras for the Henley Royal Regatta racing scene appeared in the film; filming for the race was originally planned to take place in Los Angeles, but Fincher decided to film in New England during production.[27] 

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies. Additional MOOC 3 faculty include: * Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt) * Stanford Smith (CEO, Pushing Social) * Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios) * Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)


Social Media Marketing - The term 'Digital Marketing' has a number of marketing facets as it supports different channels used in and among these, comes the Social Media. When we use social media channels ( Facebook, Twitter, Pinterest, Instagram, Google+, etc.) to market a product or service, the strategy is called Social Media Marketing. It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms.

The 2008 US presidential campaign had a huge presence on social networking sites. Barack Obama, a virtually unknown Democratic candidate, utilized 15 different social media websites to form relationships with the millions of American citizens who utilize those networks. His social networking profile pages were constantly being updated and interacting with followers. By the end of his campaign, Obama had 5 million social media network supporters (2.5 million on Facebook and 115,000 on Twitter). The use of social networking sites in his marketing campaign gave Barack Obama's campaign access to e-mail addresses, as posted on social network profile pages. This allowed the Democratic Party to launch e-mail campaigns asking for votes and campaign donations.[25]
Social media websites allow marketers to employ a broad range of tactics and strategies to promote content and have people engage with it. Many social networks allow users to provide detailed geographical, demographic and personal information, which allows marketers to tailor their messages to what is most likely to resonate with users. Because Internet audiences can be better segmented than more traditional marketing channels, companies can ensure that they are focusing their resources on the audience that they want to target.
In 2012 during Hurricane Sandy, Gap sent out a tweet to its followers telling them to stay safe but encouraged them to shop online and offered free shipping. The tweet was deemed insensitive, and Gap eventually took it down and apologized.[101] Numerous additional online marketing mishap examples exist. Examples include a YouTube video of a Domino's Pizza employee violating health code standards, which went viral on the Internet and later resulted in felony charges against two employees.[98][102] A Twitter hashtag posted by McDonald's in 2012 attracting attention due to numerous complaints and negative events customers experienced at the chain store; and a 2011 tweet posted by a Chrysler Group employee that no one in Detroit knows how to drive.[103] When the Link REIT opened a Facebook page to recommend old-style restaurants, the page was flooded by furious comments criticizing the REIT for having forced a lot of restaurants and stores to shut down; it had to terminate its campaign early amid further deterioration of its corporate image.[104]
Because it appeared quickly, social media has developed a reputation by some for being a passing marketing interest, and therefore, an unprofitable one. The statistics, however, illustrate a different picture. According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.
Pinterest is a place where people go to discover new things and be inspired, quite unlike most social media sites where engagement is the primary focus. According to Pinterest, 78 percent of users say that content on Pinterest from brands are useful (much higher than that on other sites). This gives your brand an unique opportunity to shape their purchasing decisions. 

Kik is a free instant messaging app that's very popular with teens and young adults. Users can chat with each other one-on-one or in groups by using Kik usernames (instead of phone numbers). In addition to text-based messages, users can also send photos, animated GIFs and videos to their friends. Although it's most useful for chatting with people you already know, Kik also gives users the opportunity to meet and chat with new people based on similar interests. Similar to Snapchat snapcodes, Kik users can easily scan other users' Kik codes to add them easily.
Tumblr is one of the most difficult to use social networking platforms, but it’s also one of the most interesting sites. The platform allows several different post formats, including quote posts, chat posts, video and photo posts as well as audio posts, so you are never limited in the type of content that you can share. Like Twitter, reblogging, which is more like retweeting, is quick and easy. The social networking website was founded by David Karp in February 2007 and currently hosts more than 200 million blogs.
The platform of social media is another channel or site that business' and brands must seek to influence the content of. In contrast with pre-Internet marketing, such as TV ads and newspaper ads, in which the marketer controlled all aspects of the ad, with social media, users are free to post comments right below an online ad or an online post by a company about its product. Companies are increasing using their social media strategy as part of their traditional marketing effort using magazines, newspapers, radio advertisements, television advertisements. Since in the 2010s, media consumers are often using multiple platforms at the same time (e.g., surfing the Internet on a tablet while watching a streaming TV show), marketing content needs to be consistent across all platforms, whether traditional or new media. Heath (2006) wrote about the extent of attention businesses should give to their social media sites. It is about finding a balance between frequently posting but not over posting. There is a lot more attention to be paid towards social media sites because people need updates to gain brand recognition. Therefore, a lot more content is need and this can often be unplanned content.[91]
Start with: The curious thing about either version is that even if they were 100 percent accurate, they’d still be incredibly out of date. How strange to have a story about Facebook that doesn’t mention its impact on the news industry, or data and privacy concerns, or people using it to spread misinformation, or the way social media can make people feel isolated. (Neither touch on the impact Facebook has had on society, but to the extent they do, it feels like a net positive.)
Hootsuite is a very easy way to manage Twitter as well as your other social networks, such as Facebook and LinkedIn (although I primarily use it for Twitter). You can see who has mentioned you, send direct messages, attach files and photos and shrink links. Similar to Buffer, you can schedule updates and send them at the most optimum time – when your audience is most likely to be online and see your update.
In many organizations, members tend to focus their activities inside their own groups, which stifles creativity and restricts opportunities. A player whose network bridges structural holes has an advantage in detecting and developing rewarding opportunities.[48] Such a player can mobilize social capital by acting as a "broker" of information between two clusters that otherwise would not have been in contact, thus providing access to new ideas, opinions and opportunities. British philosopher and political economist John Stuart Mill, writes, "it is hardly possible to overrate the value ... of placing human beings in contact with persons dissimilar to themselves.... Such communication [is] one of the primary sources of progress."[64] Thus, a player with a network rich in structural holes can add value to an organization through new ideas and opportunities. This in turn, helps an individual's career development and advancement.
The idea that social media are defined simply by their ability to bring people together has been seen as too broad, as this would suggest that fundamentally different technologies like the telegraph and telephone are also social media.[18] The terminology is unclear, with some early researchers referring to social media as social networks or social networking services in the mid 2000s.[4] A more recent paper from 2015[2] reviewed the prominent literature in the area and identified four common features unique to then-current social media services: 

This course introduces the principles of designing the user experience. These principles as well as design thinking are applied in the construction of effective solutions to business scenarios. Learners take a multi-disciplinary approach to integrating skills, concepts, and performance criteria within production teams. The course covers marketing content, layouts, usability testing, and visual theory, as well as introduces designing for emerging technologies.
Medium is perhaps the best social network for readers and writers. It's sort of like a blogging platform similar to Tumblr, but features a very minimal look to keep the emphasis on content that's shared there. Users can publish their own stories and format them just the way they want with photos, videos, and GIFs to support their storytelling. All content is driven by the community of users who recommend stories they like, which show up in the feeds of users who follow them. Users can also follow individual tags as a way to subscribe to content focused on topics of interest. 
By the 1970s, a growing number of scholars worked to combine the different tracks and traditions. One group consisted of sociologist Harrison White and his students at the Harvard University Department of Social Relations. Also independently active in the Harvard Social Relations department at the time were Charles Tilly, who focused on networks in political and community sociology and social movements, and Stanley Milgram, who developed the "six degrees of separation" thesis.[25] Mark Granovetter[26] and Barry Wellman[27] are among the former students of White who elaborated and championed the analysis of social networks.[26][28][29][30]
An omni-channel approach not only benefits consumers but also benefits business bottom line: Research suggests that customers spend more than double when purchasing through an omni-channel retailer as opposed to a single-channel retailer, and are often more loyal. This could be due to the ease of purchase and the wider availability of products.[24]
Facebook co-founder Dustin Moskovitz called the film a "dramatization of history ... it is interesting to see my past rewritten in a way that emphasizes things that didn't matter, (like the Winklevosses, who I've still never even met and had no part in the work we did to create the site over the past 6 years) and leaves out things that really did (like the many other people in our lives at the time, who supported us in innumerable ways)".[68] According to Moskovitz:
“ The total and absolute absurdity of the world where the engines of a federal lawsuit get cranked up to adjudicate the hurt feelings (because "our idea was stolen!") of entitled Harvard undergraduates is completely missed by Sorkin. We can't know enough from the film to know whether there was actually any substantial legal claim here. Sorkin has been upfront about the fact that there are fabrications aplenty lacing the story. But from the story as told, we certainly know enough to know that any legal system that would allow these kids to extort $65 million from the most successful business this century should be ashamed of itself. Did Zuckerberg breach his contract? Maybe, for which the damages are more like $650, not $65 million. Did he steal a trade secret? Absolutely not. Did he steal any other "property"? Absolutely not—the code for Facebook was his, and the "idea" of a social network is not a patent. It wasn't justice that gave the twins $65 million; it was the fear of a random and inefficient system of law. That system is a tax on innovation and creativity. That tax is the real villain here, not the innovator it burdened.[78] ”
It's unclear whether this app is really going to catch on or not. It certainly made a ripple in the news when it launched, but with so many other social networks out there already, it wouldn't be surprising to see this one struggle to make its mark. Peach gives users a very simple way to share posts with friends using photos, looping videos, text-based messages, links, GIFs, the weather, your location and more. There are also other little fun features for users to enjoy, like playing a game of "Peachball" or drawing doodles. Time will only tell whether this will be one to gain any traction among the bigger social networks. 

If anything, social media is probably about to move more toward ephemeral sharing for quicker, more intimate sharing without the stress of having to blast something out to hundreds or thousands of followers that stays up there unless it's manually deleted. The pressure of garnering tons of likes and comments on regular social media posts also plays a huge factor, suggesting that more casual forms of social sharing, such as through stories, could be the social media way of the future.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.
In the context of networks, social capital exists where people have an advantage because of their location in a network. Contacts in a network provide information, opportunities and perspectives that can be beneficial to the central player in the network. Most social structures tend to be characterized by dense clusters of strong connections.[48] Information within these clusters tends to be rather homogeneous and redundant. Non-redundant information is most often obtained through contacts in different clusters.[49] When two separate clusters possess non-redundant information, there is said to be a structural hole between them.[49] Thus, a network that bridges structural holes will provide network benefits that are in some degree additive, rather than overlapping. An ideal network structure has a vine and cluster structure, providing access to many different clusters and structural holes.[49]

Social media is the most powerful tool in today’s digital world. Without social media, it is not possible for businesses to promote their brand and reach out globally. There are numbers of social media platforms on which you can promote your brand, but not all have the same value. Thank you for the awesome list of most popular social media websites. We have to focus only on such social media that are relevant to our niche.


Welcome to The Beginner's Guide to Social Media! Whether you're new to social media or just looking to close a few knowledge gaps, we're glad you stopped by. By now, we've all heard how valuable—even essential—social media can be. Whether your current sentiment leans more toward enthusiasm or trepidation, there's no way around the fact that social media is a far more complex field than it first seems. Diving in without a sense for what it's like can be overwhelming, and building a network that provides real value takes both savvy and hard work, but fear not—we're here to help! We hope you'll find this to be one of the most comprehensive social media resources available, and that no matter what your skill level is, there's plenty in here to help you improve your social presence. What are we waiting for? Let's dive in!


I reach out to people a lot, so this app is my go-to app to reach people. It is one of the simplest ways where I know 90% of people will see their message. When I message people on LinkedIn, they may or may not check. Twitter, I mostly ignore the messages I receive because it is typically a bunch of spam. Google+, you just don’t know if they will check. The list goes on. With the Facebook Messenger app, I know more than likely my message will be seen.
Founded on December 14, 2002, and launched 0n May 5, 2003, LinkedIn is hands-down the most popular social media site for professional networking. The website is available in 24 languages and has over 400 million registered users. LinkedIn is great for people looking to connect with people in similar industries, networking with local professionals and displaying business related information and statistics.
People engaged in social networking may be doing so as a personal or a business endeavor. Those who engage on social network sites as a personal endeavor interact by using various forms of media to discuss their lives and interests. The most popular social networks for this type of familiar interaction include Facebook, Google+ and Twitter. Although these and other social networks may be used for business purposes -- especially marketing -- social networks exist specifically for enterprise social networking. Popular enterprise social network platforms include Socialcast and Yammer. Ideally, employees who are tasked with participating on social networks are provided with a social media policy so there is no ambiguity about what management considers to be acceptable use.
Using Dr Dave Chaffey's approach, the digital marketing planning (DMP) has three main stages: Opportunity, Strategy and Action. He suggests that any business looking to implement a successful digital marketing strategy must structure their plan by looking at opportunity, strategy and action. This generic strategic approach often has phases of situation review, goal setting, strategy formulation, resource allocation and monitoring.[59]
Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around. This will allow you to maximize your brand reach on social media, engage with the right people, and achieve your social media goals.
^ Patton, George C.; Sawyer, Susan M.; Santelli, John S.; Ross, David A.; Afifi, Rima; Allen, Nicholas B.; Arora, Monika; Azzopardi, Peter; Baldwin, Wendy (June 2016). "Our future: a Lancet commission on adolescent health and wellbeing". The Lancet. 387 (10036): 2423–2478. doi:10.1016/s0140-6736(16)00579-1. ISSN 0140-6736. PMC 5832967. PMID 27174304.
In J.A. Barnes' day, a "community" referred to a specific geographic location and studies of community ties had to do with who talked, associated, traded, and attended church with whom. Today, however, there are extended "online" communities developed through telecommunications devices and social network services. Such devices and services require extensive and ongoing maintenance and analysis, often using network science methods. Community development studies, today, also make extensive use of such methods.
Another disadvantage is that even an individual or small group of people can harm image of an established brand. For instance Dopplegnager is a term that is used to disapprove an image about a certain brand that is spread by anti-brand activists, bloggers, and opinion leaders. The word Doppelganger is a combination of two German words Doppel (double) and Ganger (walker), thus it means double walker or as in English it is said alter ego. Generally brand creates images for itself to emotionally appeal to their customers. However some would disagree with this image and make alterations to this image and present in funny or cynical way, hence distorting the brand image, hence creating a Doppelganger image, blog or content (Rindfleisch, 2016).
As you can probably already tell, there's more to social media than often meets the eye. While this guide is designed to be helpful no matter how much you read, we really recommend going cover to cover. Although every section might not apply to your social campaigns now, you'll gain a deep understanding of the moving parts you might want to implement later, and you will be well-poised to create the most effective strategy you can.
This is a social bookmarking web service for discovering, storing and sharing web bookmarks. The site was founded by Peter Gadjokov and Joshua Schachter in 2003 and acquired in 2005 by Yahoo. By the end of 2008, Delicious claimed that it had bookmarked 180 million URLs and acquired more than 5.3 million users. The service was later sold to AVOS Systems in April 2011 who later sold it to Science Inc. In January this year, Delicious Media said that it had acquired the service.
If your company is business-to-business (B2B), your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels.

In a study examining the potential polarizing effects of social media on the political views of its users, Mihailidis and Viotty suggest that a new way of engaging with social media must occur to avoid polarization.[125] The authors note that media literacies (described as methods which give people skills to critique and create media) are important to using social media in a responsible and productive way, and state that these literacies must be changed further in order to have the most effectiveness.[125] In order to decrease polarization and encourage cooperation among social media users, Mihailidis and Viotty suggest that media literacies must focus on teaching individuals how to connect with other people in a caring way, embrace differences, and understand the ways in which social media has a realistic impact on the political, social, and cultural issues of the society they are a part of.[125]
A major strategy used in social media marketing is to develop messages and content that individual users will share with their family, friends and coworkers. This strategy relies on word of mouth and provides several benefits. First, it increases the message’s reach to networks and users that a social media manager may not have been able to access otherwise. Second, shared content carries an implicit endorsement when sent by someone who the recipient knows and trusts.
A social network is defined as a chain of individuals and their personal connections. Expanding one’s connections with other people is a technique that can be used both for personal or business reasons. Social networking applications make use of the associations between individuals to further facilitate the creation of new connections with other people. This could be used to meet new friends and connect with old ones, as many people do on Facebook, or to expand one’s professional connections through a business network like LinkedIn.
Social media is all about leveraging online tools that promote sharing and conversations, which ultimately lead to engagement with current and future customers and influencers in your target market.  The key to social media working, is having a content marketing strategy that involves the distribution of valuable, relevant and compelling content that promotes the behavior you are looking for that will ultimately drive your business.Most businesses start with the tools.  Effective social media starts with a content strategy that helps to position you and your brand as the expert in your niche through provocative, informative and helpful content.  Then, once that is accomplished, the social media tools are now available today that make the plan come together. Joe Pulizzi – Content Marketing Institute (Disclaimer – I write for Content Marketing Institute)
Networks rich in structural holes are a form of social capital in that they offer information benefits. The main player in a network that bridges structural holes is able to access information from diverse sources and clusters.[49] For example, in business networks, this is beneficial to an individual's career because he is more likely to hear of job openings and opportunities if his network spans a wide range of contacts in different industries/sectors. This concept is similar to Mark Granovetter's theory of weak ties, which rests on the basis that having a broad range of contacts is most effective for job attainment.

In general, social networks are self-organizing, emergent, and complex, such that a globally coherent pattern appears from the local interaction of the elements that make up the system.[32][33] These patterns become more apparent as network size increases. However, a global network analysis[34] of, for example, all interpersonal relationships in the world is not feasible and is likely to contain so much information as to be uninformative. Practical limitations of computing power, ethics and participant recruitment and payment also limit the scope of a social network analysis.[35][36] The nuances of a local system may be lost in a large network analysis, hence the quality of information may be more important than its scale for understanding network properties. Thus, social networks are analyzed at the scale relevant to the researcher's theoretical question. Although levels of analysis are not necessarily mutually exclusive, there are three general levels into which networks may fall: micro-level, meso-level, and macro-level.
Social CRM (customer relationship marketing) can be a very powerful business tool. For example, establishing a Facebook page allows people who like your brand and the way you conduct business to Like your page, which creates a venue for communication, marketing and networking. Through social media sites, you can follow conversations about your brand for real-time market data and feedback. 

As social networking becomes more popular among older and younger generations, sites such as Facebook and YouTube, gradually undermine the traditionally authoritative voices of news media. For example, American citizens contest media coverage of various social and political events as they see fit, inserting their voices into the narratives about America's past and present and shaping their own collective memories.[91][92] An example of this is the public explosion of the Trayvon Martin shooting in Sanford, Florida. News media coverage of the incident was minimal until social media users made the story recognizable through their constant discussion of the case. Approximately one month after the fatal shooting of Trayvon Martin, its online coverage by everyday Americans garnered national attention from mainstream media journalists, in turn exemplifying media activism. In some ways, the spread of this tragic event through alternative news sources parallels that of Emmitt Till – whose murder by lynching in 1955 became a national story after it circulated African American and Communist newspapers.
For example, to implement PPC using Google AdWords, you'll bid against other companies in your industry to appear at the top of Google's search results for keywords associated with your business. Depending on the competitiveness of the keyword, this can be reasonably affordable, or extremely expensive, which is why it's a good idea to focus building your organic reach, too.
Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.

Social media plays a vital role in networking and communication platform. With the help of these platforms, creating a voice for your company is important in improving the overall brand image. Customers appreciate the fact that when they post comments on your page, they receive a modified reply rather than a computerized message. A brand that values its customers, takes the time to compose a personal message, which is perceived naturally in a positive light.

Hi reader in Canada, it seems you use Wikipedia a lot; that's great! It's a little awkward to ask, but this Monday we need your help. There are only a few hours left in 2018 to help Wikipedia. We’re not salespeople, but we depend on donations averaging $15 and fewer than 1% of readers give. If you donate just $3, the price of your coffee this Monday, Wikipedia could keep thriving. Thank you.

A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities as well as a variety of theories explaining the patterns observed in these structures.[1] The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine network dynamics.


Research studies of formal or informal organization relationships, organizational communication, economics, economic sociology, and other resource transfers. Social networks have also been used to examine how organizations interact with each other, characterizing the many informal connections that link executives together, as well as associations and connections between individual employees at different organizations.[58] Intra-organizational networks have been found to affect organizational commitment,[59] organizational identification,[37] interpersonal citizenship behaviour.[60]
Social media broadly defined consists of any online platform or channel for user generated content.  By this definition, for example, WordPress, Sharepoint, and Lithium qualify as social media, as do YouTube, Facebook and Twitter. Social media more narrowly defined includes only channels for user-generated content, as distinguished from platforms, which are referred to as social technologies.  By this definition, for example, YouTube, Facebook, and Twitter are social media, and WordPress, Sharepoint and Lithium are social technologies. Joe Cothrel – Lithium Technologies, Inc.
Owned by the tech giant Alphabet (Google), this interest-based social networking platform enables you to stay in touch with people by sharing messages, photos, videos, useful links to sites and so on. It also extends support for video conferencing through Hangouts and allows businesses to promote their brands and products through Google+ business pages.

Those engaging with your company online via mobile devices need to have the same positive experience as they would on desktop. This means implementing a mobile-friendly or responsive website design to make browsing user-friendly for those on mobile devices. It might also mean reducing the length of your lead generation forms to create a hassle-free experience for people downloading your content on-the-go. As for your social media images, it's important to always have a mobile user in mind when creating them as image dimensions are smaller on mobile devices, meaning text can be cut-off.
Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you've ever put an advert in a newspaper, you'll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There's no surefire way to know if that ad was responsible for any sales at all.
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Launched in March 2010, Pinterest is a relatively newcomer in the social media arena. This platform consists of digital bulletin boards where businesses can pin their content.  Pinterest announced September 2015 that it had acquired 100 million users. Small businesses whose target audience is mostly made up of women should definitely invest in Pinterest as more than half of its visitors are women.
A survey conducted (in 2011), by Pew Internet Research, discussed in Lee Rainie and Barry Wellman's Networked – The New Social Operating System, illustrates that 'networked individuals' are engaged to a further extent regarding numbers of content creation activities and that the 'networked individuals' are increasing over a larger age span. These are some of the content creation activities that networked individuals take part in:

Cross-platform measurement: The number of marketing channels continues to expand, as measurement practices are growing in complexity. A cross-platform view must be used to unify audience measurement and media planning. Market researchers need to understand how the Omni-channel affects consumer's behaviour, although when advertisements are on a consumer's device this does not get measured. Significant aspects to cross-platform measurement involves de-duplication and understanding that you have reached an incremental level with another platform, rather than delivering more impressions against people that have previously been reached (Whiteside, 2016).[42] An example is ‘ESPN and comScore partnered on Project Blueprint discovering the sports broadcaster achieved a 21% increase in unduplicated daily reach thanks to digital advertising’ (Whiteside, 2016).[42] Television and radio industries are the electronic media, which competes with digital and other technological advertising. Yet television advertising is not directly competing with online digital advertising due to being able to cross platform with digital technology. Radio also gains power through cross platforms, in online streaming content. Television and radio continue to persuade and affect the audience, across multiple platforms (Fill, Hughes, & De Franceso, 2013).[45]


Publishing content has become exponentially simpler over the last several years, which has helped skyrocket the use of social media. Non-technical web users are now able to easily create content on a rapidly growing number of platforms, including those that are owned (hosted communities, blogs, etc.), rented (social networks or third-party communities), and occupied (commenting, contributing, etc.). Today's web has shifted from a "one-to-many" to a "many-to-many" method of engagement, and we're loving it.
Mobile social media refer to the use of social media on mobile devices such as smartphones and tablet computers. Mobile social media are a useful application of mobile marketing because the creation, exchange, and circulation of user-generated content can assist companies with marketing research, communication, and relationship development.[24] Mobile social media differ from others because they incorporate the current location of the user (location-sensitivity) or the time delay between sending and receiving messages (time-sensitivity). According to Andreas Kaplan, mobile social media applications can be differentiated among four types:[24]

As digital marketing continues to grow and develop, brands take great advantage of using technology and the Internet as a successful way to communicate with its clients and allows them to increase the reach of who they can interact with and how they go about doing so,.[2] There are however disadvantages that are not commonly looked into due to how much a business relies on it. It is important for marketers to take into consideration both advantages and disadvantages of digital marketing when considering their marketing strategy and business goals.
One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons -- or promoting activity through social media by updating statuses or tweets, or blog posts. 

While the overall share of Americans who use Snapchat is smaller than that of Facebook, a similar share of Snapchat users (49%) say they use the platform multiple times per day. All told, a majority of Snapchat (63%) and Instagram (60%) users indicate that they visit these platforms on a daily basis. The share of Instagram users who visit the platform daily has increased slightly since 2016 when 51% of Instagram users were daily visitors. (Note: this is the first year the Center has specifically asked about the frequency of Snapchat use in a telephone poll.)


Thanks Paula for commenting. I sometimes feel the same about Facebook, although I still think that it’s a great tool to have, especially in my area of work ( affiliate marketing ). I get your point that there is no real alternative to Facebook, but what the other networks don’t want to do is become a Facebook. They want to offer something different which is how they can make in-roads on the Facebook monster.
Whether you are running a small, local operation, or heading a global, enterprise-level effort, the statistics above make it clear: Your customers are online. They are interacting in social channels with their friends, colleagues, and other brands in search of information, recommendations, and entertainment. If your company is not around to answer, a competitor will be. In doing so, your competitor will quite likely take away the customer at hand, along with anyone else listening.
Establishment of customer exclusivity: A list of customers and customer's details should be kept on a database for follow up and selected customers can be sent selected offers and promotions of deals related to the customer's previous buyer behaviour. This is effective in digital marketing as it allows organisations to build up loyalty over email.[22]
Organizations: Formal organizations are social groups that distribute tasks for a collective goal.[40] Network research on organizations may focus on either intra-organizational or inter-organizational ties in terms of formal or informal relationships. Intra-organizational networks themselves often contain multiple levels of analysis, especially in larger organizations with multiple branches, franchises or semi-autonomous departments. In these cases, research is often conducted at a workgroup level and organization level, focusing on the interplay between the two structures.[40] Experiments with networked groups online have documented ways to optimize group-level coordination through diverse interventions, including the addition of autonomous agents to the groups.[41]

6. Increased Inbound Traffic. Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. Every social media profile you add is another path leading back to your site, and every piece of content you syndicate on those profiles is another opportunity for a new visitor. The more quality content you syndicate on social media, the more inbound traffic you’ll generate, and more traffic means more leads and more conversions.


Let’s say one of your fellow business owners tells you they’re seeing a 500 percent ROI. That’s impressive, but where is it coming from? Are they measuring that based on the number of visitors they’re getting from social media? Based on an increase in sales that may or may not have come from the channel directly? To make things even more complicated, are they calculating costs accurately, including the time of the full-time employees working on the campaign? In most cases, ROI is self-reported, so it’s hard to ensure you’re getting an accurate account.
A major strategy used in social media marketing is to develop messages and content that individual users will share with their family, friends and coworkers. This strategy relies on word of mouth and provides several benefits. First, it increases the message’s reach to networks and users that a social media manager may not have been able to access otherwise. Second, shared content carries an implicit endorsement when sent by someone who the recipient knows and trusts.

More than three billion people in the world are active on the Internet. Over the years, the Internet has continually gained more and more users, jumping from 738 million in 2000 all the way to 3.2 billion in 2015.[9] Roughly 81% of the current population in the United States has some type of social media profile that they engage with frequently.[10] Mobile phone usage is beneficial for social media marketing because mobile phones have social networking capabilities, allowing individuals immediate web browsing and access to social networking sites. Mobile phones have grown at a rapid rate, fundamentally altering the path-to-purchase process by allowing consumers to easily obtain pricing and product information in real time[11] and allowing companies to constantly remind and update their followers. Many companies are now putting QR (Quick Response) codes along with products for individuals to access the company website or online services with their smart phones. Retailers use QR codes to facilitate consumer interaction with brands by linking the code to brand websites, promotions, product information, or any other mobile-enabled content. In addition, Real-time bidding use in the mobile advertising industry is high and rising because of its value for on-the-go web browsing. In 2012, Nexage, a provider of real time bidding in mobile advertising, reported a 37% increase in revenue each month. Adfonic, another mobile advertisement publishing platform, reported an increase of 22 billion ad requests that same year.[12]


Slack is a popular communication platform for teams that need to collaborate closely with one another. It's basically a social network for the workplace. Team members can take advantage of real-time messaging, integration with other popular services like Dropbox and Trello, deep search for files and other information, configurable notifications and so much more. It's meant to keep everyone in the loop about what's going on at work or with a particular collaborative project and is super helpful for teams that include members working from different locations. 
"Twitter only adds to the noise: it's simply impossible to pack much context into its 140 characters. All other biases are present as well: in a country like Iran it's mostly pro-Western, technology-friendly and iPod-carrying young people who are the natural and most frequent users of Twitter. They are a tiny and, most important, extremely untypical segment of the Iranian population (the number of Twitter users in Iran — a country of more than seventy million people.)"
Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.[4] Social networking sites also include much information about what products and services prospective clients might be interested in. Through the use of new semantic analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. An understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns. 

Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing,[6] e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.[7] In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.
Social networks are, in many cases, viewed as a great tool for avoiding costly market research. They are known for providing a short, fast, and direct way to reach an audience through a person who is widely known. For example, an athlete who gets endorsed by a sporting goods company also brings their support base of millions of people who are interested in what they do or how they play and now they want to be a part of this athlete through their endorsements with that particular company. At one point consumers would visit stores to view their products with famous athletes, but now you can view a famous athlete's, such as Cristiano Ronaldo, latest apparel online with the click of a button. He advertises them to you directly through his Twitter, Instagram, and FaceBook accounts.
Social media presence is a necessity for many customer-driven enterprises as it gives the impression of a more immediate connection between the customer and the seller. Moreover, campaigns spread through social media are believed to have more resonance because they are usually discovered through links shared by trusted sources. The rich data available through social media can allow advertisers to target their message to very specific audiences, providing the potential for better results. 

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Studies of language and linguistics, particularly evolutionary linguistics, focus on the development of linguistic forms and transfer of changes, sounds or words, from one language system to another through networks of social interaction. Social networks are also important in language shift, as groups of people add and/or abandon languages to their repertoire.
Complex networks: Most larger social networks display features of social complexity, which involves substantial non-trivial features of network topology, with patterns of complex connections between elements that are neither purely regular nor purely random (see, complexity science, dynamical system and chaos theory), as do biological, and technological networks. Such complex network features include a heavy tail in the degree distribution, a high clustering coefficient, assortativity or disassortativity among vertices, community structure (see stochastic block model), and hierarchical structure. In the case of agency-directed networks these features also include reciprocity, triad significance profile (TSP, see network motif), and other features. In contrast, many of the mathematical models of networks that have been studied in the past, such as lattices and random graphs, do not show these features.[45]

The editorial criteria for acceptance will be based on the degree to which a paper makes a broad theoretical or methodological, and empirically relevant, contribution to the study of social networks. Acceptable papers may range from abstract, formal mathematical derivations to concrete, descriptive case studies of particular social networks. The editors are therefore particularly interested in papers that attempt to uncover the processes by which social networks emerge, evolve and have consequences for other aspects of behaviour. However, for reports of empirical research results, manuscripts must contain the following: a discussion of sampling, representation, and generalizability; a substantive foundation based on the social network literature; a consideration of social network processes; and feature meaningful data.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.
The basis of Heterophily Theory was the finding in one study that more numerous weak ties can be important in seeking information and innovation, as cliques have a tendency to have more homogeneous opinions as well as share many common traits. This homophilic tendency was the reason for the members of the cliques to be attracted together in the first place. However, being similar, each member of the clique would also know more or less what the other members knew. To find new information or insights, members of the clique will have to look beyond the clique to its other friends and acquaintances. This is what Granovetter called "the strength of weak ties".[47]
An unlikely protagonist offers unlikely and interesting plot twists, but the story remains completely believable. It starts off slowly and slightly unappealing by all its nerdiness and talk of technology, but quickly advances into a intriguing game of chess with some players highly skilled, some absolutely worthless, some pointless, some believing themselves to be the best. Sharp cutouts to the lawsuits being discussed were what kept the film refreshing and puzzling - right from the start, the viewer ponders over what may have caused the betrayal that triggered one of the lawsuits, and even at the end of the film, viewers are left puzzled over the protagonists' true feelings about it, as he had been hiding them under the sheets of a Big Bang Theory-esque mentalness for most of the film. Summing it all up, The Social Network is the brightest and best fitting movie if it comes to the subject of the 21st century, ever since the world entered the year 2000.… Expand
In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.
Many pundits and commentators have designated this to be the "film that defines our generation", and truly a "product of its time" in the most literal sense of the word. However, I'm not sure I like this designation, especially since once you watch the film, you very quickly realize that this isn't a story about the founding of Facebook; it's really a story of friendship, ambition and betrayal, a character study of this fascinating individual whose actions in the film happen to depict the invention of an online social networking site that gets out of hand and puts all of his relationships, especially that with his best friend and business partner, in jeopardy. All of the themes mentioned above are universal and can be applied to a number of fantastic films and works of fiction over the centuries, and that, I think, is the greatest achievement of the film.
Social media is used to fulfill perceived social needs, but not all needs can be fulfilled by social media.[93] For example, lonely individuals are more likely to use the Internet for emotional support than those who are not lonely.[94] Sherry Turkle explores these issues in her book Alone Together as she discusses how people confuse social media usage with authentic communication. She posits that people tend to act differently online and are less afraid to hurt each other's feelings. Additionally, studies on who interacts on the internent have shown that extraversion and openness have a positive relationship with social media, while emotional stability has a negative sloping relationship with social media.[95]

WhatsApp has been building out its business platform to allow businesses to have a proper business profile, to provide customer support, and to share updates with customers about their purchases. For small businesses, it has built the WhatsApp Business app while for medium and large businesses, there’s the WhatsApp Business API. Here are some stories of how businesses have been using WhatsApp.
The developers of Discord created it as a simple solution for voice chat in video games, as apps like Skype are fairly resource-heavy. If you’re a gamer, Discord is a great way to connect with fellow players What Is Discord? The Best Free Voice Chat for Gamers Yet What Is Discord? The Best Free Voice Chat for Gamers Yet Are you a gamer struggling to find a reliable voice chat app to talk to your friends? Struggle no more! Here are all the reasons Discord is the best chat client out there for gamers. Read More . You’ll find official Discord servers available for many of the biggest games.

Unplanned content is an 'in the moment' idea, "a spontaneous, tactical reaction." (Cramer, 2014, p. 6). The content could be trending and not have the time to take the planned content route. The unplanned content is posted sporadically and is not calendar/date/time arranged (Deshpande, 2014).[93][94] Issues with unplanned content revolve around legal issues and whether the message being sent out represents the business/brand accordingly. If a company sends out a Tweet or Facebook message too hurriedly, the company may unintentionally use insensitive language or messaging that could alienate some consumers. For example, celebrity chef Paula Deen was criticized after she made a social media post commenting about HIV-AIDS and South Africa; her message was deemed to be offensive by many observers. The main difference between planned and unplanned is the time to approve the content. Unplanned content must still be approved by marketing managers, but in a much more rapid manner e.g. 1–2 hours or less. Sectors may miss errors because of being hurried. When using unplanned content Brito (2013) says, "be prepared to be reactive and respond to issues when they arise."[92] Brito (2013) writes about having a, "crisis escalation plan", because, "It will happen". The plan involves breaking down the issue into topics and classifying the issue into groups. Colour coding the potential risk "identify and flag potential risks" also helps to organise an issue. The problem can then be handled by the correct team and dissolved more effectively rather than any person at hand trying to solve the situation.[92]
A short film released on March 5, 2012, by humanitarian group Invisible Children, Inc. This 29-minute video aimed at making Joseph Kony, an International Criminal Court fugitive, famous worldwide in order to have support for his arrest by December 2012—the time when the campaign ends.[28] The video went viral within the first six days after its launch, reaching 100 million views on both YouTube and Vimeo.[29] According to research done by Visible Measures, the Kony 2012 short film became the fastest growing video campaign, and most viral video, to reach 100 million views in 6 days followed by Susan Boyle performance on Britain's Got Talent that reached 70 million views in 6 days.[30][31]
Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile, Scannable Surface.[57][58] Nevertheless, both are aligned with the vision, the mission of the company and the overarching business strategy.[59]

As one of the biggest preoccupations among adolescents is social media usage, researchers have begun using the term "F.A.D.," or "Facebook addiction disorder," a form of internet addiction disorder.[189] FAD is characterized by a compulsive use of the social networking site Facebook, which generally results in physical or psychological complications. The disorder, although not classified in the latest Diagnostic and Statistical Manual of Mental Disorders (DSM-5) or by the World Health Organization, has been the subject of several studies focusing on the negative effects on the psyche. One German study, published in 2017, investigated a correlation between extensive use of the social networking site and narcissism; the results were published in the journal PLoS One. According to the findings: "FAD was significantly positively related to the personality trait narcissism and to negative mental health variables (depression, anxiety, and stress symptoms)."[190]


Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
This journal has partnered with Heliyon, an open access journal from Elsevier publishing quality peer reviewed research across all disciplines. Heliyon’s team of experts provides editorial excellence, fast publication, and high visibility for your paper. Authors can quickly and easily transfer their research from a Partner Journal to Heliyon without the need to edit, reformat or resubmit.
Capitalizing upon human curiosity is an ingenious idea that would lead to the creation and launch of Quora in June, 2009. The website, co-founded by two former Facebook employees, Charlie Cheever and Adam D’Angelo now claims that it received more than 80 million monthly unique visitors, with half of them coming from the U.S. So far, the question-and-answer website has managed to raise $141 in venture capital funds and while it doesn’t look ready to go public yet, it’s definitely a company to watch.

Social media strategy involves the creation of content that is “sticky,” meaning that it will get a user’s attention and increase the possibility that he or she will conduct a desired action, such as purchase a product or share the content with others. Marketers create viral content designed to spread between users quickly. Social media marketing should also encourage customers to create and share their own content, such as product reviews or comments (known as "earned media").


Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile, Scannable Surface.[57][58] Nevertheless, both are aligned with the vision, the mission of the company and the overarching business strategy.[59]
Learners explore the purpose, practice, and ethics of consumer research within the design process as related to digital marketing. This course examines mainstream and emerging research processes and methodologies with an emphasis on data interpretation and analysis. Learners are challenged to integrate key findings into strategic components of a marketing plan addressing psychographics, information needs, and media preferences of target audiences.

Those engaging with your company online via mobile devices need to have the same positive experience as they would on desktop. This means implementing a mobile-friendly or responsive website design to make browsing user-friendly for those on mobile devices. It might also mean reducing the length of your lead generation forms to create a hassle-free experience for people downloading your content on-the-go. As for your social media images, it's important to always have a mobile user in mind when creating them as image dimensions are smaller on mobile devices, meaning text can be cut-off.


Social media can be used not only as public relations and direct marketing tools but also as communication channels targeting very specific audiences with social media influencers and social media personalities and as effective customer engagement tools.[15] Technologies predating social media, such as broadcast TV and newspapers can also provide advertisers with a fairly targeted audience, given that an ad placed during a sports game broadcast or in the sports section of a newspaper is likely to be read by sports fans. However, social media websites can target niche markets even more precisely. Using digital tools such as Google Adsense, advertisers can target their ads to very specific demographics, such as people who are interested in social entrepreneurship, political activism associated with a particular political party, or video gaming. Google Adsense does this by looking for keywords in social media user's online posts and comments. It would be hard for a TV station or paper-based newspaper to provide ads that are this targeted (though not impossible, as can be seen with "special issue" sections on niche issues, which newspapers can use to sell targeted ads).
Targeting, viewability, brand safety and invalid traffic: Targeting, viewability, brand safety and invalid traffic all are aspects used by marketers to help advocate digital advertising. Cookies are a form of digital advertising, which are tracking tools within desktop devices; causing difficulty, with shortcomings including deletion by web browsers, the inability to sort between multiple users of a device, inaccurate estimates for unique visitors, overstating reach, understanding frequency, problems with ad servers, which cannot distinguish between when cookies have been deleted and when consumers have not previously been exposed to an ad. Due to the inaccuracies influenced by cookies, demographics in the target market are low and vary (Whiteside, 2016).[42] Another element, which is affected within digital marketing, is ‘viewabilty’ or whether the ad was actually seen by the consumer. Many ads are not seen by a consumer and may never reach the right demographic segment. Brand safety is another issue of whether or not the ad was produced in the context of being unethical or having offensive content. Recognizing fraud when an ad is exposed is another challenge marketers face. This relates to invalid traffic as premium sites are more effective at detecting fraudulent traffic, although non-premium sites are more so the problem (Whiteside, 2016).[42] 

This course introduces the principles of designing the user experience. These principles as well as design thinking are applied in the construction of effective solutions to business scenarios. Learners take a multi-disciplinary approach to integrating skills, concepts, and performance criteria within production teams. The course covers marketing content, layouts, usability testing, and visual theory, as well as introduces designing for emerging technologies.
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies. Additional MOOC 3 faculty include: * Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt) * Stanford Smith (CEO, Pushing Social) * Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios) * Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)

2. Improved brand loyalty. According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.” Another study published by Convince&Convert found that 53% of Americans who follow brands in social are more loyal to those brands.


Social medias are the key window to get the information from every corner of the globe. Social media facilitate the development of social networks by connecting a users profile with the other individuals or the groups. It is the great platform of communications. Different social medias such as: google, facebook, instagram, whatsapp, twitter and so on which are providing a range of a positive and negative impacts on our daily life.
The variety of evolving stand-alone and built-in social media services makes it challenging to define them.[2] However, marketing and social media experts broadly agree that social media includes the following 13 types of social media: blogs, business networks, collaborative projects, enterprise social networks, forums, microblogs, photo sharing, products/services review, social bookmarking, social gaming, social networks, video sharing, and virtual worlds.[17]
The more time people spend on Facebook, the less satisfied they feel about their life.[104] Self-presentational theory explains that people will consciously manage their self-image or identity related information in social contexts. When people are not accepted or are criticized online they feel emotional pain.[105] This may lead to some form of online retaliation such as online bullying.[106] Trudy Hui Hui Chua and Leanne Chang's article, "Follow Me and Like My Beautiful Selfies: Singapore Teenage Girls' Engagement in Self-Presentation and Peer Comparison on Social Media"[107] states that teenage girls manipulate their self-presentation on social media to achieve a sense of beauty that is projected by their peers. These authors also discovered that teenage girls compare themselves to their peers on social media and present themselves in certain ways in effort to earn regard and acceptance, which can actually lead to problems with self-confidence and self-satisfaction.[107]
Hi reader in Canada, it seems you use Wikipedia a lot; that's great! It's a little awkward to ask, but this Monday we need your help. There are only a few hours left in 2018 to help Wikipedia. We’re not salespeople, but we depend on donations averaging $15 and fewer than 1% of readers give. If you donate just $3, the price of your coffee this Monday, Wikipedia could keep thriving. Thank you.
^ Jump up to: a b c Volfovsky, Alexander; Merhout, Friedolin; Mann, Marcus; Lee, Jaemin; Hunzaker, M. B. Fallin; Chen, Haohan; Bumpus, John P.; Brown, Taylor W.; Argyle, Lisa P. (2018-09-11). "Exposure to opposing views on social media can increase political polarization". Proceedings of the National Academy of Sciences. 115 (37): 9216–9221. doi:10.1073/pnas.1804840115. ISSN 1091-6490. PMC 6140520. PMID 30154168.
Publishing content has become exponentially simpler over the last several years, which has helped skyrocket the use of social media. Non-technical web users are now able to easily create content on a rapidly growing number of platforms, including those that are owned (hosted communities, blogs, etc.), rented (social networks or third-party communities), and occupied (commenting, contributing, etc.). Today's web has shifted from a "one-to-many" to a "many-to-many" method of engagement, and we're loving it.
Beginning in the late 1990s, social network analysis experienced work by sociologists, political scientists, and physicists such as Duncan J. Watts, Albert-László Barabási, Peter Bearman, Nicholas A. Christakis, James H. Fowler, and others, developing and applying new models and methods to emerging data available about online social networks, as well as "digital traces" regarding face-to-face networks.
More than three billion people in the world are active on the Internet. Over the years, the Internet has continually gained more and more users, jumping from 738 million in 2000 all the way to 3.2 billion in 2015.[9] Roughly 81% of the current population in the United States has some type of social media profile that they engage with frequently.[10] Mobile phone usage is beneficial for social media marketing because mobile phones have social networking capabilities, allowing individuals immediate web browsing and access to social networking sites. Mobile phones have grown at a rapid rate, fundamentally altering the path-to-purchase process by allowing consumers to easily obtain pricing and product information in real time[11] and allowing companies to constantly remind and update their followers. Many companies are now putting QR (Quick Response) codes along with products for individuals to access the company website or online services with their smart phones. Retailers use QR codes to facilitate consumer interaction with brands by linking the code to brand websites, promotions, product information, or any other mobile-enabled content. In addition, Real-time bidding use in the mobile advertising industry is high and rising because of its value for on-the-go web browsing. In 2012, Nexage, a provider of real time bidding in mobile advertising, reported a 37% increase in revenue each month. Adfonic, another mobile advertisement publishing platform, reported an increase of 22 billion ad requests that same year.[12]
Relationships flourish when you cultivate them, and no other area offers you the opportunity to do this as well as social media. Social channels have broken down the walls between individuals at an unprecedented rate. In 2011, Facebook released data showing that its users were, on average, 3.74 degrees of separation away from one another, making them nearly as connected to each other as Kevin Bacon is to the rest of Hollywood. In the years since that study, the network has only continued to grow. That's pretty amazing, and social media can take credit for making it happen.
Testimonials. If case studies aren't a good fit for your business, having short testimonials around your website is a good alternative. For B2C brands, think of testimonials a little more loosely. If you're a clothing brand, these might take the form of photos of how other people styled a shirt or dress, pulled from a branded hashtag where people can contribute.
Usenet, which arrived in 1979, was beat by a precursor of the electronic bulletin board system (BBS) known as Community Memory in 1973. True electronic bulletin board systems arrived with the Computer Bulletin Board System in Chicago, which first came online on 16 February 1978. Before long, most major cities had more than one BBS running on TRS-80, Apple II, Atari, IBM PC, Commodore 64, Sinclair, and similar personal computers. The IBM PC was introduced in 1981, and subsequent models of both Mac computers and PCs were used throughout the 1980s. Multiple modems, followed by specialized telecommunication hardware, allowed many users to be online simultaneously. Compuserve, Prodigy and AOL were three of the largest BBS companies and were the first to migrate to the Internet in the 1990s. Between the mid-1980s and the mid-1990s, BBSes numbered in the tens of thousands in North America alone.[11] Message forums (a specific structure of social media) arose with the BBS phenomenon throughout the 1980s and early 1990s. When the Internet proliferated in the mid-1990s, message forums migrated online, becoming Internet forums, primarily due to cheaper per-person access as well as the ability to handle far more people simultaneously than telco modem banks.
George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.
The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)

The film makes Zuckerberg the lead and dominant character. The film is about its depiction of Zuckerberg, his drive its central theme. Jesse Eisenberg plays him as ruthless and cunning, a brilliant man who seethes with anger or condescension at anyone he sees as inferior or standing in his way. It’s a far more complex portrait than the book gives, and also less accurate.
Display advertising - As the term infers, Online Display Advertisement deals with showcasing promotional messages or ideas to the consumer on the internet. This includes a wide range of advertisements like advertising blogs, networks, interstitial ads, contextual data, ads on the search engines, classified or dynamic advertisement etc. The method can target specific audience tuning in from different types of locals to view a particular advertisement, the variations can be found as the most productive element of this method.
Simply put, search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.
"The Social Network" explores the moment at which Facebook, the most revolutionary social phenomena of the new century, was invented -- through the warring perspectives of the super-smart young men who each claimed to be there at its inception. The result is a drama rife with both creation and destruction; one that audaciously avoids a singular POV, but instead, by tracking dueling narratives, mirrors the clashing truths and constantly morphing social relationships that define our time. Drawn from multiple sources, the film captures the visceral thrill of the heady early days of a culture-changing phenomenon in the making -- and the way it both pulled a group of young revolutionaries together and then split them apart.
A disadvantage of digital advertising is the large amount of competing goods and services that are also using the same digital marketing strategies. For example, when someone searches for a specific product from a specific company online, if a similar company uses targeted advertising online then they can appear on the customer's home page, allowing the customer to look at alternative options for a cheaper price or better quality of the same product or a quicker way of finding what they want online.
Eric Ehrmann contends that social media in the form of public diplomacy create a patina of inclusiveness that covers[118] traditional economic interests that are structured to ensure that wealth is pumped up to the top of the economic pyramid, perpetuating the digital divide and post Marxian class conflict. He also voices concern over the trend that finds social utilities operating in a quasi-libertarian global environment of oligopoly that requires users in economically challenged nations to spend high percentages of annual income to pay for devices and services to participate in the social media lifestyle. Neil Postman also contends that social media will increase an information disparity between "winners" – who are able to use the social media actively – and "losers" – who are not familiar with modern technologies or who do not have access to them. People with high social media skills may have better access to information about job opportunities, potential new friends, and social activities in their area, which may enable them to improve their standard of living and their quality of life.
The commercial development of social media has been criticized as the actions of consumers in these settings has become increasingly value-creating, for example when consumers contribute to the marketing and branding of specific products by posting positive reviews. As such, value-creating activities also increase the value of a specific product, which could, according to the marketing professors Bernad Cova and Daniele Dalli, lead to what they refer to as "double exploitation".[183] Companies are getting consumers to create content for the companies' websites for which the consumers are not paid.
Social media has a range of uses in political processes and activities. Social media have been championed as allowing anyone with an Internet connection to become a content creator[50] and empowering their users.[51] The role of social media in democratizing media participation, which proponents herald as ushering in a new era of participatory democracy, with all users able to contribute news and comments, may fall short of the ideals. Online media audience members are largely passive consumers, while content creation is dominated by a small number of users who post comments and write new content.[52]:78
The Center has asked about the use of five of these platforms (Facebook, Twitter, Instagram, LinkedIn and Pinterest) in several previous surveys of technology use. And for the most part, the share of Americans who use each of these services is similar to what the Center found in its previous survey of social media use conducted in April 2016. The most notable exception is Instagram: 35% of U.S. adults now say they use this platform, an increase of seven percentage points from the 28% who said they did in 2016.
There are lots of social apps now, and sweetalk is a new discovery. For a long time, I have searched and tried different apps and most of the time, left disappointed and frustrated, until one day by accident, the sweetalk comes into my world. And here I would like to share with you all my feelings and experiences about this mobile app. It is probably the best free transnational social tool with the function of instant translation, supporting online translation in 30 different languages and can make me learn the foreign language easily during the chat. My English is ok, so I would like to choose to send messages to the people whom I am interested in instead of my mother tongue for the purpose of improving my English better while talking. And there are a lot of lads and gals there from all walks of life around the globe(later the screenshot will be pasted). You don’t need to pay money for the VPN service, which is really fantastic for those who are eager to make friends from abroad and learn foreign language as well without the extra trouble. Of course, you can talk with the friends from your own country and if you cannot speak English well or those you want to send messages to fail to speak English, then here comes another feature of sweetalk, that is the instant translation of sweetalk. And it is foolproof to use. All right, all of these are written during the work, a little busy now and I would end this introduction of sweetalk with some screenshots, if you like it, maybe you can give it try.
Relationships flourish when you cultivate them, and no other area offers you the opportunity to do this as well as social media. Social channels have broken down the walls between individuals at an unprecedented rate. In 2011, Facebook released data showing that its users were, on average, 3.74 degrees of separation away from one another, making them nearly as connected to each other as Kevin Bacon is to the rest of Hollywood. In the years since that study, the network has only continued to grow. That's pretty amazing, and social media can take credit for making it happen.
As mobile devices become an increasingly integral part of our lives, it’s vital that marketers understand how to effectively communicate on this unique and extremely personal channel. Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important but also very nuanced.
Learners explore the purpose, practice, and ethics of consumer research within the design process as related to digital marketing. This course examines mainstream and emerging research processes and methodologies with an emphasis on data interpretation and analysis. Learners are challenged to integrate key findings into strategic components of a marketing plan addressing psychographics, information needs, and media preferences of target audiences.
One challenge is that militant groups have begun to see social media as a major organizing and recruiting tool.[57] The Islamic State of Iraq and the Levant, also known as ISIL, ISIS, and Daesh, has used social media to promote its cause. ISIS produces an online magazine named the Islamic State Report to recruit more fighters.[58] Social media platforms have been weaponized by state-sponsored cyber groups to attack governments in the United States, European Union, and Middle East. Although phishing attacks via email are the most commonly used tactic to breach government networks, phishing attacks on social media rose 500% in 2016.[59]
Pinterest is a place where people go to discover new things and be inspired, quite unlike most social media sites where engagement is the primary focus. According to Pinterest, 78 percent of users say that content on Pinterest from brands are useful (much higher than that on other sites). This gives your brand an unique opportunity to shape their purchasing decisions.
Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.
Social media marketing has increased due to the growing active user rates on social media sites. For example, Facebook currently has 2.2 billion users, Twitter has 330 million active users and Instagram has 800 million users.[79] One of the main uses is to interact with audiences to create awareness of their brand or service, with the main idea of creating a two-way communication system where the audience and/or customers can interact back; providing feedback as just one example.[80] Social media can be used to advertise; placing an advert on Facebook's Newsfeed, for example, can allow a vast number of people to see it or targeting specific audiences from their usage to encourage awareness of the product or brand. Users of social media are then able to like, share and comment on the advert, becoming message senders as they can keep passing the advert's message on to their friends and onwards.[81]

As you can probably already tell, there's more to social media than often meets the eye. While this guide is designed to be helpful no matter how much you read, we really recommend going cover to cover. Although every section might not apply to your social campaigns now, you'll gain a deep understanding of the moving parts you might want to implement later, and you will be well-poised to create the most effective strategy you can.

At the same time, there are pronounced differences in the use of various social media platforms within the young adult population as well. Americans ages 18 to 24 are substantially more likely to use platforms such as Snapchat, Instagram and Twitter even when compared with those in their mid- to late-20s. These differences are especially notable when it comes to Snapchat: 78% of 18- to 24-year-olds are Snapchat users, but that share falls to 54% among those ages 25 to 29.
People aren’t just watching cat videos and posting selfies on social media these days. Many rely on social networks to discover, research, and educate themselves about a brand before engaging with that organization. For marketers, it’s not enough to just post on your Facebook and Twitter accounts. You must also weave social elements into every aspect of your marketing and create more peer-to-peer sharing opportunities. The more your audience wants to engage with your content, the more likely it is that they will want to share it. This ultimately leads to them becoming a customer. And as an added bonus, they will hopefully influence their friends to become customers, too.
Information can be shared through social media at an amazingly fast pace, and users are increasingly turning to social channels to share information in real-time. This information often takes the form of opinions, so if you're listening for the right cues from your audience, social media can become an invaluable source of insights and feedback. Incorporating social listening into product development work can act as an early warning system, save on customer service costs, provide valuable development feedback, and even help identify ideal beta testers without much expense.
They're big thinkers with great ideas, but many of the characters make questionable, borderline unethical decisions. Mark alienates and forces out his best friend, and he's accused of stealing the overall idea of Facebook from three other Harvard students. The character of Sean Parker is egomaniacal, parties a lot, and is the main catalyst for some of the uglier wheeling and dealing that goes on behind the scenes.

According to Wikipedia: "In October 2018, Google announced that it was shutting down Google+ for consumers, citing low user engagement and a software error, first reported by The Wall Street Journal, that potentially exposed the data of hundreds of thousands of users. Google indicated that Google+ would operate until August 2019, allowing users to download and migrate their information." 

A major strategy used in social media marketing is to develop messages and content that individual users will share with their family, friends and coworkers. This strategy relies on word of mouth and provides several benefits. First, it increases the message’s reach to networks and users that a social media manager may not have been able to access otherwise. Second, shared content carries an implicit endorsement when sent by someone who the recipient knows and trusts.
For individuals, social media is used to keep in touch with friends and extended family, network for career opportunities, find people from all over the globe who share a common interest, share content and more. Those who engage in these activities are part of a virtual social network. For businesses, social media is an indispensable tool for finding and engaging with customers, sales, advertising and promotion, gauging trends and offering customer service. Governments and politicians utilize social media to engage with constituents and voters.
My name is Jamie Spencer and I have spent the past 5 years building money making blogs. After growing tired of the 9-5, commuting and never seeing my family I decided that I wanted to make some changes and launched my first blog. Since then I have launched lots of successful niche blogs and after selling my survivalist blog I decided to teach other people how to do the same.

In addition, social media platforms have become extremely aware of their users and collect information about their viewers to connect with them in various ways. Social-networking website Facebook Inc. is quietly working on a new advertising system that would let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves.[109] This may be an unethical or ethical feature to some individuals. Some people may react negatively because they believe it is an invasion of privacy. On the other hand, some individuals may enjoy this feature because their social network recognizes their interests and sends them particular advertisements pertaining to those interests. Consumers like to network with people who have interests and desires that are similar to their own.[110] Individuals who agree to have their social media profile public, should be aware that advertisers have the ability to take information that interests them to be able to send them information and advertisements to boost their sales. Managers invest in social media to foster relationships and interact with customers.[111] This is an ethical way for managers to send messages about their advertisements and products to their consumers.
Number 10 is wrong. Out there we have: social media and social networking (meaning platforms, as he said). Social media exists long B.C. The difference between social media in years B.C. and the social media in our times is the difference between the terms online and offline. Social networks (or social platforms) only make use of social media, but you can t say social media is equal to social networking.
Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website Fixwillpower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.
Now imagine you had that brochure on your website instead. You can measure exactly how many people viewed the page where it's hosted, and you can collect the contact details of those who download it by using forms. Not only can you measure how many people are engaging with your content, but you're also generating qualified leads when people download it.
A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress. 

Social media is a computer-based technology that facilitates the sharing of ideas and information and the building of virtual networks and communities. By design, social media is internet based and offers users easy electronic communication of personal information and other content, such as videos and photos. Users engage with social media via computer, tablet or smartphone via web-based software or web application, often utilizing it for messaging.


The development of digital marketing is inseparable from technology development. One of the key points in the start of was in 1971, where Ray Tomlinson sent the very first email and his technology set the platform to allow people to send and receive files through different machines.[8] However, the more recognisable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites. In the 1980s, the storage capacity of computer was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list broker.[9] This kind of databases allowed companies to track customers' information more effectively, thus transforming the relationship between buyer and seller. However, the manual process was not so efficient.
Studies of language and linguistics, particularly evolutionary linguistics, focus on the development of linguistic forms and transfer of changes, sounds or words, from one language system to another through networks of social interaction. Social networks are also important in language shift, as groups of people add and/or abandon languages to their repertoire.
There are several negative effects to social media which receive criticism, for example regarding privacy issues,[133] information overload[134] and Internet fraud. Social media can also have negative social effects on users. Angry or emotional conversations can lead to real-world interactions outside of the Internet, which can get users into dangerous situations. Some users have experienced threats of violence online and have feared these threats manifesting themselves offline. Studies also show that social media have negative effects on peoples' self-esteem and self-worth. The authors of "Who Compares and Despairs? The Effect of Social Comparison Orientation on Social Media Use and its Outcomes"[135] found that people with a higher social comparison orientation appear to use social media more heavily than people with low social comparison orientation. This finding was consistent with other studies that found people with high social comparison orientation make more social comparisons once on social media. People compare their own lives to the lives of their friends through their friends' posts. People are motivated to portray themselves in a way that is appropriate to the situation and serves their best interest. Often the things posted online are the positive aspects of people's lives, making other people question why their own lives are not as exciting or fulfilling. This can lead to depression and other self-esteem issues as well as decrease their satisfaction of life as they feel if their life is not exciting enough to put online it is not as good as their friends or family.[136]
This is the biggest social media network on the Internet, both in terms of total number of users and name recognition. Founded on February 4, 2004, Facebook has within 12 years managed to accumulate more than 1.59 billion monthly active users and this automatically makes it one of the best mediums for connecting people from all over the world with your business. It is estimated that more than 1 million small and medium-sized businesses use the platform to advertise their business.
We offer an array of tools, including one-on-one consults with schools, departments and offices looking to form or maintain an existing social media presence to discuss social media goals and strategy, as well as offer insights and ideas. Before creating any social media account, you must submit the Account Request Form. Be sure to check with your school’s communications office for any school specific regulations or branding guidelines. 

Connecting the dots between marketing and sales is hugely important -- according to Aberdeen Group, companies with strong sales and marketing alignment achieve a 20% annual growth rate, compared to a 4% decline in revenue for companies with poor alignment. If you can improve your customer's' journey through the buying cycle by using digital technologies, then it's likely to reflect positively on your business's bottom line.

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.
The commercial development of social media has been criticized as the actions of consumers in these settings has become increasingly value-creating, for example when consumers contribute to the marketing and branding of specific products by posting positive reviews. As such, value-creating activities also increase the value of a specific product, which could, according to the marketing professors Bernad Cova and Daniele Dalli, lead to what they refer to as "double exploitation".[183] Companies are getting consumers to create content for the companies' websites for which the consumers are not paid.

Facebook jumped by 100 million monthly active users from 2.13 billion in December 2017 to 2.23 billion as of June 30, 2018. The rate of growth seems to continue at 15 million active users per month. So, by the end of the year we should see 2.35 billion Facebook monthly active users. Here’s the post where Zuckerberg announced the news about reaching the 2 billion milestone:
In addition to adopting Snapchat and Instagram at high rates, the youngest adults also stand out in the frequency with which they use these two platforms. Some 82% of Snapchat users ages 18 to 24 say they use the platform daily, with 71% indicating that they use it multiple times per day. Similarly, 81% of Instagram users in this age group visit the platform on daily basis, with 55% reporting that they do so several times per day.
George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.
This social networking site enables you to post short text messages (called tweets), containing a limited number of characters (up to 140), to convey your message to the world. With the growing craze for online shopping, Twitter also makes it possible to promote your businesses and even shop directly through tweets. Learn how to create the perfect Twitter profile.
Several customers are turning towards social media to express their appreciation or frustration with brands, product or services. Therefore, marketers can measure the frequency of which customers are discussing their brand and judge how effective their SMM strategies are. In recent studies, 72% of people surveyed expressed that they expected a response to their complaints on Twitter within an hour.[116]
WhatsApp Messenger is a cross-platform instant messaging client for smartphones, PCs and tablets. The app relies on the Internet to send images, texts, documents, audio and video messages to other users that have the app installed on their devices. Launched in January 2010, WhatsApp Inc. was acquired by Facebook on February 19, 2004, for about $19.3 billion. Today, more than 1 billion people use the service to communicate with their friends, loved ones and even customers.
Youtube is better than periscope, it’s much more user friendly, also it’s been around for much longer. I know other people are coming along trying to create a better YouTube, but in my opinion that just won’t happen. YouTube was created in 2005, and from then it’s exploded into our lives. It has over a billion users and almost a third of people who use the Internet each day. So I don’t understand what’s the point in using websites like YouTube, when you have YouTube. Everyone I know uses YouTube once a week at least, think about a billion other people using it once a week at least. The amount of people using it and the amount of views videos will get would be incredible. My point is stick to YouTube.
Hootsuite is a very easy way to manage Twitter as well as your other social networks, such as Facebook and LinkedIn (although I primarily use it for Twitter). You can see who has mentioned you, send direct messages, attach files and photos and shrink links. Similar to Buffer, you can schedule updates and send them at the most optimum time – when your audience is most likely to be online and see your update.
The variety of evolving stand-alone and built-in social media services makes it challenging to define them.[2] However, marketing and social media experts broadly agree that social media includes the following 13 types of social media: blogs, business networks, collaborative projects, enterprise social networks, forums, microblogs, photo sharing, products/services review, social bookmarking, social gaming, social networks, video sharing, and virtual worlds.[17]
In many organizations, members tend to focus their activities inside their own groups, which stifles creativity and restricts opportunities. A player whose network bridges structural holes has an advantage in detecting and developing rewarding opportunities.[48] Such a player can mobilize social capital by acting as a "broker" of information between two clusters that otherwise would not have been in contact, thus providing access to new ideas, opinions and opportunities. British philosopher and political economist John Stuart Mill, writes, "it is hardly possible to overrate the value ... of placing human beings in contact with persons dissimilar to themselves.... Such communication [is] one of the primary sources of progress."[64] Thus, a player with a network rich in structural holes can add value to an organization through new ideas and opportunities. This in turn, helps an individual's career development and advancement.
“ A lot of exciting things happened in 2004, but mostly we just worked a lot and stressed out about things; the version in the trailer seems a lot more exciting, so I'm just going to choose to remember that we drank ourselves silly and had a lot of sex with coeds. ... The plot of the book/script unabashedly attacked [Zuckerberg], but I actually felt like a lot of his positive qualities come out truthfully in the trailer (soundtrack aside). At the end of the day, they cannot help but portray him as the driven, forward-thinking genius that he is.[69] ”
Planned content begins with the creative/marketing team generating their ideas, once they have completed their ideas they send them off for approval. There is two general ways of doing so. The first is where each sector approves the plan one after another, editor, brand, followed by the legal team (Brito, 2013). Sectors may differ depending on the size and philosophy of the business. The second is where each sector is given 24 hours (or such designated time) to sign off or disapprove. If no action is given within the 24-hour period the original plan is implemented. Planned content is often noticeable to customers and is un-original or lacks excitement but is also a safer option to avoid unnecessary backlash from the public.[92] Both routes for planned content are time consuming as in the above; the first way to approval takes 72 hours to be approved. Although the second route can be significantly shorter it also holds more risk particularly in the legal department. 

“ The total and absolute absurdity of the world where the engines of a federal lawsuit get cranked up to adjudicate the hurt feelings (because "our idea was stolen!") of entitled Harvard undergraduates is completely missed by Sorkin. We can't know enough from the film to know whether there was actually any substantial legal claim here. Sorkin has been upfront about the fact that there are fabrications aplenty lacing the story. But from the story as told, we certainly know enough to know that any legal system that would allow these kids to extort $65 million from the most successful business this century should be ashamed of itself. Did Zuckerberg breach his contract? Maybe, for which the damages are more like $650, not $65 million. Did he steal a trade secret? Absolutely not. Did he steal any other "property"? Absolutely not—the code for Facebook was his, and the "idea" of a social network is not a patent. It wasn't justice that gave the twins $65 million; it was the fear of a random and inefficient system of law. That system is a tax on innovation and creativity. That tax is the real villain here, not the innovator it burdened.[78] ”
Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability and communications.[36] Additionally, organizations are inviting their customers to help them better understand how to service them. This source of data is called User Generated Content. Much of this is acquired via company websites where the organization invites people to share ideas that are then evaluated by other users of the site. The most popular ideas are evaluated and implemented in some form. Using this method of acquiring data and developing new products can foster the organizations relationship with their customer as well as spawn ideas that would otherwise be overlooked. UGC is low-cost advertising as it is directly from the consumers and can save advertising costs for the organisation.
This course introduces the principles of designing the user experience. These principles as well as design thinking are applied in the construction of effective solutions to business scenarios. Learners take a multi-disciplinary approach to integrating skills, concepts, and performance criteria within production teams. The course covers marketing content, layouts, usability testing, and visual theory, as well as introduces designing for emerging technologies.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
As social media usage has become increasingly widespread, social media has to a large extent come to be subjected to commercialization by marketing companies and advertising agencies.[184] Christofer Laurell, a digital marketing researcher, suggested that the social media landscape currently consists of three types of places because of this development: consumer-dominated places, professionally dominated places and places undergoing commercialization.[185] As social media becomes commercialized, this process have been shown to create novel forms of value networks stretching between consumer and producer[186] in which a combination of personal, private and commercial contents are created.[187]
Your social media content calendar lists the dates and times at which you will publish types of content on each channel. It’s the perfect place to plan all of your social media activities—from images and link sharing to blog posts and videos. It includes both your day-to-day posting and content for social media campaigns. Your calendar ensures your posts are spaced out appropriately and published at the optimal times.
More than three billion people in the world are active on the Internet. Over the years, the Internet has continually gained more and more users, jumping from 738 million in 2000 all the way to 3.2 billion in 2015.[9] Roughly 81% of the current population in the United States has some type of social media profile that they engage with frequently.[10] Mobile phone usage is beneficial for social media marketing because mobile phones have social networking capabilities, allowing individuals immediate web browsing and access to social networking sites. Mobile phones have grown at a rapid rate, fundamentally altering the path-to-purchase process by allowing consumers to easily obtain pricing and product information in real time[11] and allowing companies to constantly remind and update their followers. Many companies are now putting QR (Quick Response) codes along with products for individuals to access the company website or online services with their smart phones. Retailers use QR codes to facilitate consumer interaction with brands by linking the code to brand websites, promotions, product information, or any other mobile-enabled content. In addition, Real-time bidding use in the mobile advertising industry is high and rising because of its value for on-the-go web browsing. In 2012, Nexage, a provider of real time bidding in mobile advertising, reported a 37% increase in revenue each month. Adfonic, another mobile advertisement publishing platform, reported an increase of 22 billion ad requests that same year.[12]
In general, social networks are self-organizing, emergent, and complex, such that a globally coherent pattern appears from the local interaction of the elements that make up the system.[32][33] These patterns become more apparent as network size increases. However, a global network analysis[34] of, for example, all interpersonal relationships in the world is not feasible and is likely to contain so much information as to be uninformative. Practical limitations of computing power, ethics and participant recruitment and payment also limit the scope of a social network analysis.[35][36] The nuances of a local system may be lost in a large network analysis, hence the quality of information may be more important than its scale for understanding network properties. Thus, social networks are analyzed at the scale relevant to the researcher's theoretical question. Although levels of analysis are not necessarily mutually exclusive, there are three general levels into which networks may fall: micro-level, meso-level, and macro-level.
One of the best ways to find the needs and wants of your customers instead of directly communicating with them is Marketplace awareness. It is also considered as the most valuable advantage of social media. By observing the activities on your profile, you can see customers’ interest and opinions that you might not know otherwise if you didn’t have a social media presence. As a complementary research tool, social media can help you get information and a better understanding of your industry. Once you get a large following, you can then use additional tools to examine other demographics of your consumers. 

The digital divide is a measure of disparity in the level of access to technology between households, socioeconomic levels or other demographic categories.[110][111] People who are homeless, living in poverty, elderly people and those living in rural or remote communities may have little or no access to computers and the Internet; in contrast, middle class and upper-class people in urban areas have very high rates of computer and Internet access. Other models argue that within a modern information society, some individuals produce Internet content while others only consume it,[112][113] which could be a result of disparities in the education system where only some teachers integrate technology into the classroom and teach critical thinking.[114] While social media has differences among age groups, a 2010 study in the United States found no racial divide.[115] Some zero-rating programs offer subsidized data access to certain websites on low-cost plans. Critics say that this is an anti-competitive program that undermines net neutrality and creates a "walled garden"[116] for platforms like Facebook Zero. A 2015 study found that 65% of Nigerians, 61% of Indonesians, and 58% of Indians agree with the statement that "Facebook is the Internet" compared with only 5% in the US.[117] 

Digital marketing became more sophisticated in the 2000s and the 2010s, when[13][14] the proliferation of devices' capable of accessing digital media led to sudden growth.[15] Statistics produced in 2012 and 2013 showed that digital marketing was still growing.[16][17] With the development of social media in the 2000s, such as LinkedIn, Facebook, YouTube and Twitter, consumers became highly dependent on digital electronics in daily lives. Therefore, they expected a seamless user experience across different channels for searching product's information. The change of customer behavior improved the diversification of marketing technology.[18]
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
The Nielsen Global Connected Commerce Survey conducted interviews in 26 countries to observe how consumers are using the Internet to make shopping decisions in stores and online. Online shoppers are increasingly looking to purchase internationally, with over 50% in the study who purchased online in the last six months stating they bought from an overseas retailer.[23] 

Sexuality is one of the main themes (and one of the major motivations for Facebook) of the movie. No graphic is sex depicted, but in one scene two young women take Mark and Eduardo to bathroom stalls, where they kiss passionately before the women take off the guys' belts and perform oral sex (you see one woman squat down before the camera cuts to the guy's ecstatic face). In another scene, a couple wakes up together but neither can remember much about the other -- including their names. The girl walks around in panties and a cutoff top. There's a scene of strip poker, and lots of women come on to the guys, make out with them, and dance around them while scantily clad. In an online pre-Facebook stunt, Mark pits women against each other for others to rank according to "hotness."
It’s easy to get started on Facebook because almost all content format works great on Facebook — text, images, videos, live videos, and Stories. But note that the Facebook algorithm prioritizes content that sparks conversations and meaningful interactions between people, especially those from family and friends. If you want to learn more about succeeding with the updated Facebook algorithm, Brian Peters, our Strategic Partnership Marketer, shared the secrets of the new algorithm and what you can do to thrive on Facebook.
For that reason, you're probably less likely to focus on ‘leads' in their traditional sense, and more likely to focus on building an accelerated buyer's journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).
Another disadvantage is that even an individual or small group of people can harm image of an established brand. For instance Dopplegnager is a term that is used to disapprove an image about a certain brand that is spread by anti-brand activists, bloggers, and opinion leaders. The word Doppelganger is a combination of two German words Doppel (double) and Ganger (walker), thus it means double walker or as in English it is said alter ego. Generally brand creates images for itself to emotionally appeal to their customers. However some would disagree with this image and make alterations to this image and present in funny or cynical way, hence distorting the brand image, hence creating a Doppelganger image, blog or content (Rindfleisch, 2016).
For Malcolm Gladwell, the role of social media, such as Twitter and Facebook, in revolutions and protests is overstated.[175] On one hand, social media make it easier for individuals, and in this case activists, to express themselves. On the other hand, it is harder for that expression to have an impact.[175] Gladwell distinguishes between social media activism and high risk activism, which brings real changes. Activism and especially high-risk activism involves strong-tie relationships, hierarchies, coordination, motivation, exposing oneself to high risks, making sacrifices.[175] Gladwell discusses that social media are built around weak ties and he argues that "social networks are effective at increasing participation — by lessening the level of motivation that participation requires".[175] According to him "Facebook activism succeeds not by motivating people to make a real sacrifice, but by motivating them to do the things that people do when they are not motivated enough to make a real sacrifice".[175]
Capitalizing upon human curiosity is an ingenious idea that would lead to the creation and launch of Quora in June, 2009. The website, co-founded by two former Facebook employees, Charlie Cheever and Adam D’Angelo now claims that it received more than 80 million monthly unique visitors, with half of them coming from the U.S. So far, the question-and-answer website has managed to raise $141 in venture capital funds and while it doesn’t look ready to go public yet, it’s definitely a company to watch.
Cross-platform measurement: The number of marketing channels continues to expand, as measurement practices are growing in complexity. A cross-platform view must be used to unify audience measurement and media planning. Market researchers need to understand how the Omni-channel affects consumer's behaviour, although when advertisements are on a consumer's device this does not get measured. Significant aspects to cross-platform measurement involves de-duplication and understanding that you have reached an incremental level with another platform, rather than delivering more impressions against people that have previously been reached (Whiteside, 2016).[42] An example is ‘ESPN and comScore partnered on Project Blueprint discovering the sports broadcaster achieved a 21% increase in unduplicated daily reach thanks to digital advertising’ (Whiteside, 2016).[42] Television and radio industries are the electronic media, which competes with digital and other technological advertising. Yet television advertising is not directly competing with online digital advertising due to being able to cross platform with digital technology. Radio also gains power through cross platforms, in online streaming content. Television and radio continue to persuade and affect the audience, across multiple platforms (Fill, Hughes, & De Franceso, 2013).[45]
In 2012 during Hurricane Sandy, Gap sent out a tweet to its followers telling them to stay safe but encouraged them to shop online and offered free shipping. The tweet was deemed insensitive, and Gap eventually took it down and apologized.[101] Numerous additional online marketing mishap examples exist. Examples include a YouTube video of a Domino's Pizza employee violating health code standards, which went viral on the Internet and later resulted in felony charges against two employees.[98][102] A Twitter hashtag posted by McDonald's in 2012 attracting attention due to numerous complaints and negative events customers experienced at the chain store; and a 2011 tweet posted by a Chrysler Group employee that no one in Detroit knows how to drive.[103] When the Link REIT opened a Facebook page to recommend old-style restaurants, the page was flooded by furious comments criticizing the REIT for having forced a lot of restaurants and stores to shut down; it had to terminate its campaign early amid further deterioration of its corporate image.[104]
Randomly distributed networks: Exponential random graph models of social networks became state-of-the-art methods of social network analysis in the 1980s. This framework has the capacity to represent social-structural effects commonly observed in many human social networks, including general degree-based structural effects commonly observed in many human social networks as well as reciprocity and transitivity, and at the node-level, homophily and attribute-based activity and popularity effects, as derived from explicit hypotheses about dependencies among network ties. Parameters are given in terms of the prevalence of small subgraph configurations in the network and can be interpreted as describing the combinations of local social processes from which a given network emerges. These probability models for networks on a given set of actors allow generalization beyond the restrictive dyadic independence assumption of micro-networks, allowing models to be built from theoretical structural foundations of social behavior.[42]
Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services. Social media marketing provides companies with a way to reach new customers, engage with existing customers and promote its desired culture, mission or tone. Also known as "digital marketing" and "e-marketing," social media marketing has purpose-built data analytics tools that allow marketers to track how successful their efforts are.
One challenge is that militant groups have begun to see social media as a major organizing and recruiting tool.[57] The Islamic State of Iraq and the Levant, also known as ISIL, ISIS, and Daesh, has used social media to promote its cause. ISIS produces an online magazine named the Islamic State Report to recruit more fighters.[58] Social media platforms have been weaponized by state-sponsored cyber groups to attack governments in the United States, European Union, and Middle East. Although phishing attacks via email are the most commonly used tactic to breach government networks, phishing attacks on social media rose 500% in 2016.[59]
Who is going to create your content? Who is going to maintain your social media accounts? Who is going to respond to questions and be the face of your business online? Do you have the technical ability in-house to join the online conversation? If not, are you willing to learn? Can you or someone who works with you write well? You need to be sure you have the necessary people in place to execute a social media marketing plan before you start.
This course brings together integrated digital marketing and the business world where graduates ply their skills. Success in this course and the graduate workplace depends upon the professional presentation of marketing plans, personal portfolios, and product team portfolios. Learners work in real-world business contexts and focus on strategy, promotion, and entrepreneurial endeavour.
Social media marketing campaigns have the advantage of appealing to a broad audience at once. For example, a campaign could appeal to current and prospective customers, employees, bloggers, the media, the general public and other stakeholders (such as third-party reviewers or trade groups). Some of the metrics used to measure the success of a social media marketing campaign include website reports (such as Google analytics), return-on-investment (by connecting marketing to sales activity), customer response rates (how much customers post about a company), and reach/virality (how much customers share content).
Simply put, search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.
Over the last several years, there has been an explosion of growth in popular social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and many others. It's safe to say that the era of social media is just getting started, and the need for social media in business will only become stronger over time. The whole world has seen the impact of the expansion and adoption of social media tactics, and the rising stats speak for themselves.
For making your business more powerful, brand loyalty and customer satisfaction both play a major role, but it all comes down to communication. When customers see your company posting on social media, especially replying to their queries and posting original content, it helps them build a positive image in their minds. Regularly interacting with your customers proves that you and your business care about them. Once you get a few satisfied customers, who are vocal about their positive purchase experience, you can let the advertising be done for you by genuine customers who appreciated your product or service.
Credit: The list of top 22 social media sites is compiled by Statista. The respective monthly active users number was taken from the following websites: Facebook (as of June 30, 2018), YouTube (as of July 20, 2018), WhatsApp (as of January 31, 2018), Messenger (as of February 1, 2018), WeChat (as of August 15, 2018), Instagram (as of June 20, 2018), QQ (as of March 2017), Tumblr (estimated as of July 2018), Qzone (as of March 2017), Tik Tok (as of June 2018), Sina Weibo (as of December 2017), Twitter (as of July 27, 2018), Reddit (as of November 12, 2017), Baidu Tieba (estimated as of July 2018), LinkedIn (as of July 2018), Viber (estimated as of July 2018), Snapchat (estimated as of July 18, 2018), Pinterest (as of September 10, 2018), Line (as of October 26, 2017), Telegram (as of March 2018), and Medium (estimated as of December 14, 2016).
An excellent film displaying the spirit of the innovative 90s and 00s, or the whole era in which the internet was relatively new, for that matter. Outsmarting the smartest in unconventional ways - ways older people would have deemed ridiculous -, driving on the force of young people andAn excellent film displaying the spirit of the innovative 90s and 00s, or the whole era in which the internet was relatively new, for that matter. Outsmarting the smartest in unconventional ways - ways older people would have deemed ridiculous -, driving on the force of young people and their inventiveness - it's just a few of the things that make this thriller-like business film as brilliant as a film could be. 

In the 1990s, the term Digital Marketing was first coined,.[10] With the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant part of marketing technology.[citation needed] Fierce competition forced vendors to include more service into their software, for example, marketing, sales and service applications. Marketers were also able to own huge online customer data by eCRM software after the Internet was born. Companies could update the data of customer needs and obtain the priorities of their experience. This led to the first clickable banner ad being going live in 1994, which was the "You Will" campaign by AT&T and over the first four months of it going live, 44% of all people who saw it clicked on the ad.[11]
Sharing Curated Links — While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return.
On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for.
In many organizations, members tend to focus their activities inside their own groups, which stifles creativity and restricts opportunities. A player whose network bridges structural holes has an advantage in detecting and developing rewarding opportunities.[48] Such a player can mobilize social capital by acting as a "broker" of information between two clusters that otherwise would not have been in contact, thus providing access to new ideas, opinions and opportunities. British philosopher and political economist John Stuart Mill, writes, "it is hardly possible to overrate the value ... of placing human beings in contact with persons dissimilar to themselves.... Such communication [is] one of the primary sources of progress."[64] Thus, a player with a network rich in structural holes can add value to an organization through new ideas and opportunities. This in turn, helps an individual's career development and advancement.
There has been rapid growth in the number of US patent applications that cover new technologies related to social media, and the number of them that are published has been growing rapidly over the past five years. There are now over 2000 published patent applications.[39] As many as 7000 applications may be currently on file including those that haven't been published yet. Only slightly over 100 of these applications have issued as patents, however, largely due to the multi-year backlog in examination of business method patents, patents which outline and claim new methods of doing business.[40]
“ The total and absolute absurdity of the world where the engines of a federal lawsuit get cranked up to adjudicate the hurt feelings (because "our idea was stolen!") of entitled Harvard undergraduates is completely missed by Sorkin. We can't know enough from the film to know whether there was actually any substantial legal claim here. Sorkin has been upfront about the fact that there are fabrications aplenty lacing the story. But from the story as told, we certainly know enough to know that any legal system that would allow these kids to extort $65 million from the most successful business this century should be ashamed of itself. Did Zuckerberg breach his contract? Maybe, for which the damages are more like $650, not $65 million. Did he steal a trade secret? Absolutely not. Did he steal any other "property"? Absolutely not—the code for Facebook was his, and the "idea" of a social network is not a patent. It wasn't justice that gave the twins $65 million; it was the fear of a random and inefficient system of law. That system is a tax on innovation and creativity. That tax is the real villain here, not the innovator it burdened.[78] ”
People engaged in social networking may be doing so as a personal or a business endeavor. Those who engage on social network sites as a personal endeavor interact by using various forms of media to discuss their lives and interests. The most popular social networks for this type of familiar interaction include Facebook, Google+ and Twitter. Although these and other social networks may be used for business purposes -- especially marketing -- social networks exist specifically for enterprise social networking. Popular enterprise social network platforms include Socialcast and Yammer. Ideally, employees who are tasked with participating on social networks are provided with a social media policy so there is no ambiguity about what management considers to be acceptable use.
“ A lot of exciting things happened in 2004, but mostly we just worked a lot and stressed out about things; the version in the trailer seems a lot more exciting, so I'm just going to choose to remember that we drank ourselves silly and had a lot of sex with coeds. ... The plot of the book/script unabashedly attacked [Zuckerberg], but I actually felt like a lot of his positive qualities come out truthfully in the trailer (soundtrack aside). At the end of the day, they cannot help but portray him as the driven, forward-thinking genius that he is.[69] ”
News media and television journalism have been a key feature in the shaping of American collective memory for much of the twentieth century.[88][89] Indeed, since the United States' colonial era, news media has influenced collective memory and discourse about national development and trauma. In many ways, mainstream journalists have maintained an authoritative voice as the storytellers of the American past. Their documentary style narratives, detailed exposes, and their positions in the present make them prime sources for public memory. Specifically, news media journalists have shaped collective memory on nearly every major national event – from the deaths of social and political figures to the progression of political hopefuls. Journalists provide elaborate descriptions of commemorative events in U.S. history and contemporary popular cultural sensations. Many Americans learn the significance of historical events and political issues through news media, as they are presented on popular news stations.[90] However, journalistic influence is growing less important, whereas social networking sites such as Facebook, YouTube and Twitter, provide a constant supply of alternative news sources for users.
Marketers use social networking for increasing brand recognition and loyalty. Because it makes the company more accessible to new customers and more recognizable for existing customers, social networking helps promote a brand’s voice and content. For example, a frequent Twitter user may hear of a company for the first time through a news feed and decide to buy a product or service. The more exposed people are to a company’s brand, the greater the company's chances of finding and retaining new customers.
Word of mouth communications and peer-to-peer dialogue often have a greater effect on customers, since they are not sent directly from the company and are therefore not planned. Customers are more likely to trust other customers’ experiences.[22] Examples can be that social media users share food products and meal experiences highlighting certain brands and franchises. This was noted in a study on Instagram, where researchers observed that adolescent Instagram users' posted images of food-related experiences within their social networks, providing free advertising for the products.[26]

Social media platforms like Yelp and FourSquare are great for brick and mortar businesses looking to implement marketing on social media. Register on these sites to claim your location spot, and then consider extra incentives such as check-in rewards or special discounts. Remember, these visitors will have their phones in hand, so they will be able to write and post reviews. A lot of good reviews can significantly help sway prospective visitors to come in and build your business!

Another disadvantage is that even an individual or small group of people can harm image of an established brand. For instance Dopplegnager is a term that is used to disapprove an image about a certain brand that is spread by anti-brand activists, bloggers, and opinion leaders. The word Doppelganger is a combination of two German words Doppel (double) and Ganger (walker), thus it means double walker or as in English it is said alter ego. Generally brand creates images for itself to emotionally appeal to their customers. However some would disagree with this image and make alterations to this image and present in funny or cynical way, hence distorting the brand image, hence creating a Doppelganger image, blog or content (Rindfleisch, 2016).
The marketing automation coordinator helps choose and manage the software that allows the whole marketing team to understand their customers' behavior and measure the growth of their business. Because many of the marketing operations described above might be executed separately from one another, it's important for there to be someone who can group these digital activities into individual campaigns and track each campaign's performance. 

Marketers target influential people on social media who are recognised as being opinion leaders and opinion-formers to send messages to their target audiences and amplify the impact of their message. A social media post by an opinion leader can have a much greater impact (via the forwarding of the post or "liking" of the post) than a social media post by a regular user. Marketers have come to the understanding that "consumers are more prone to believe in other individuals" who they trust (Sepp, Liljander, & Gummerus, 2011). OL's and OF's can also send their own messages about products and services they choose (Fill, Hughes, & De Francesco, 2013, p. 216). The reason the opinion leader or formers have such a strong following base is because their opinion is valued or trusted (Clement, Proppe, & Rott, 2007). They can review products and services for their followings, which can be positive or negative towards the brand. OL's and OF's are people who have a social status and because of their personality, beliefs, values etc. have the potential to influence other people (Kotler, Burton, Deans, Brown, & Armstrong, 2013, p. 189). They usually have a large number of followers otherwise known as their reference, membership or aspirational group (Kotler, Burton, Deans, Brown, & Armstrong, 2013, p. 189. By having an OL or OF support a brands product by posting a photo, video or written recommendation on a blog, the following may be influenced and because they trust the OL/OF a high chance of the brand selling more products or creating a following base. Having an OL/OF helps spread word of mouth talk amongst reference groups and/or memberships groups e.g. family, friends, work-friends etc. (Kotler, Burton, Deans, Brown, & Armstrong, 2013, p. 189).[86][87][88][89][89][89] The adjusted communication model shows the use of using opinion leaders and opinion formers. The sender/source gives the message to many, many OL's/OF's who pass the message on along with their personal opinion, the receiver (followers/groups) form their own opinion and send their personal message to their group (friends, family etc.) (Dahlen, Lange, & Smith, 2010, p. 39).[90]
Secondly, when working on such a large-scale project, our social media app developers offer to start with the MVP or minimum viable product. In fact, MVP is a product with a minimum core set of functionality that quickly lets to send the product to the market to test the idea. This approach helps to announce the product rapidly, while dramatically saving time and money. Once validation is finished, we start to finalize product: add features, and design, improve UI/UX. After this, the application is available in the market for another cycle of validation and testing.
Research studies of formal or informal organization relationships, organizational communication, economics, economic sociology, and other resource transfers. Social networks have also been used to examine how organizations interact with each other, characterizing the many informal connections that link executives together, as well as associations and connections between individual employees at different organizations.[58] Intra-organizational networks have been found to affect organizational commitment,[59] organizational identification,[37] interpersonal citizenship behaviour.[60]
Andrew Clark of The Guardian wrote that "there's something insidious about this genre of [docudrama] scriptwriting," wondering if "a 26-year-old businessman really deserves to have his name dragged through the mud in a murky mixture of fact and imagination for the general entertainment of the movie-viewing public?" Clark added, "I'm not sure whether Mark Zuckerberg is a punk, a genius or both. But I won't be seeing The Social Network to find out."[75]

The Social Network received nominations for eight Academy Awards: Best Picture, Best Actor, Best Cinematography, Best Director, Best Film Editing, Best Original Score, Best Sound Mixing, and Best Adapted Screenplay.[60] It won three for Best Adapted Screenplay, Best Original Score, and Best Film Editing at the 83rd Academy Awards on February 27, 2011. 

I use the Facebook app (iOS) for a lot of my reading. I’ve made and joined some lists of great people and pages. This is often a “first source” content discovery place for me because I know people are sharing their latest and best on Facebook! If I find a post I like, I then use the “Open in Safari” function. This, obviously, opens the post in Safari where I have installed the Buffer iOS bookmarklet in my favorites. Selecting this grabs the post URL and opens it in the Buffer app. From there I can customize the message and queue it up for the social media networks of my choice. I may do this twice (once for Twitter and once for those that allow more than 140 characters!).

Great Social Content — Consistent with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting. The content that you share on your social networks can include social media images, videos, infographics, how-to guides and more.
Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you've ever put an advert in a newspaper, you'll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There's no surefire way to know if that ad was responsible for any sales at all.
Part of this must have been a function of dramatic necessity; the book depicts him as so single-minded about Facebook that he “didn’t have the capacity, or the interest, to hate anyone,” which isn’t as compelling as his onscreen version taking vengeance. Rather than Eisenberg’s antihero charisma, someone in the book describes Zuckerberg as “socially autistic,” with a “self-defeating awkwardness” that “had been so palpable, it had acted like a force field... a sort of reverse magnetism, pushing anyone nearby away.” The real version “certainly” apologized to a Harvard disciplinary board after a hacking spree, knowing what he did was wrong. In the film his tone isn’t conciliatory but defiant.

Facebook is the biggest social media site around, with more than two billion people using it every month. That’s almost a third of the world’s population! There are more than 65 million businesses using Facebook Pages and more than six million advertisers actively promoting their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.

LinkedIn, a professional business-related networking site, allows companies to create professional profiles for themselves as well as their business to network and meet others.[48] Through the use of widgets, members can promote their various social networking activities, such as Twitter stream or blog entries of their product pages, onto their LinkedIn profile page.[49] LinkedIn provides its members the opportunity to generate sales leads and business partners.[50] Members can use "Company Pages" similar to Facebook pages to create an area that will allow business owners to promote their products or services and be able to interact with their customers.[51] Due to spread of spam mail sent to job seeker, leading companies prefer to use LinkedIn for employee's recruitment instead using different a job portal. Additionally, companies have voiced a preference for the amount of information that can be gleaned from a LinkedIn profile, versus a limited email.[52]
Sharing Curated Links — While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return.
Categories: 2010 filmsEnglish-language films2010s drama films2010s legal filmsAmerican biographical filmsAmerican business filmsAmerican filmsAmerican legal drama filmsBest Drama Picture Golden Globe winnersBest Foreign Film César Award winnersBiographical films about computer and internet entrepreneursColumbia Pictures filmsCourtroom filmsFilms scored by Atticus RossFilms scored by Trent ReznorFilms about fraternities and sororitiesFilms about technological impactFilms about the InternetFilms based on non-fiction booksFilms about social mediaFilms about companiesFilms directed by David FincherFilms set in 2003Films set in 2004Films set in 2005Films set in BostonFilms set in the San Francisco Bay AreaFilms set in universities and collegesFilms shot in BaltimoreFilms shot in CaliforniaFilms shot in MarylandFilms shot in MassachusettsFilms that won the Best Original Score Academy AwardFilms whose director won the Best Direction BAFTA AwardFilms whose editor won the Best Film Editing Academy AwardFilms whose writer won the Best Adapted Screenplay Academy AwardFilms whose writer won the Best Adapted Screenplay BAFTA AwardNonlinear narrative filmsRelativity Media filmsScreenplays by Aaron SorkinWorks about Facebook
3. More Opportunities to Convert. Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion. Even if your click-through rates are low, the sheer number of opportunities you have on social media is significant. And as I pointed out in my article, “The Four Elements of Any Action, And How To Use Them In Your Online Marketing Initiative,” “opportunity” is the first element of any action.
The kind of content you create depends on your audience's needs at different stages in the buyer's journey. You should start by creating buyer personas (use these free templates, or try makemypersona.com) to identify what your audience's goals and challenges are in relation to your business. On a basic level, your online content should aim to help them meet these goals, and overcome their challenges.
Mobile social media refer to the use of social media on mobile devices such as smartphones and tablet computers. Mobile social media are a useful application of mobile marketing because the creation, exchange, and circulation of user-generated content can assist companies with marketing research, communication, and relationship development.[24] Mobile social media differ from others because they incorporate the current location of the user (location-sensitivity) or the time delay between sending and receiving messages (time-sensitivity). According to Andreas Kaplan, mobile social media applications can be differentiated among four types:[24]

Checking updates on friends' activities on social media is associated with the "fear of missing out" (FOMO), the "pervasive apprehension that others might be having rewarding experiences from which one is absent".[98] FOMO is a social anxiety[99] characterized by "a desire to stay continually connected with what others are doing".[98] It has negative influences on people's psychological health and well-being because it could contribute to negative mood and depressed feelings.[100]
App.net Avatars United Bolt Capazoo eConozco Emojli FitFinder Formspring FriendFeed Friends Reunited Friendster Grono.net Google Buzz Heello Hyves iTunes Ping iWiW Jaiku LunarStorm Me2day Meerkat Mobli Mugshot Musical.ly Natter Social Network Netlog Orkut Pheed Piczo PlanetAll Posterous Pownce Qaiku SixDegrees.com So.cl Surfbook tbh Tribe.net Tsū tvtag Vine Windows Live Spaces Wretch Yahoo! 360° Yahoo! Kickstart Yahoo! Mash Yahoo! Meme Yik Yak

This is a social bookmarking web service for discovering, storing and sharing web bookmarks. The site was founded by Peter Gadjokov and Joshua Schachter in 2003 and acquired in 2005 by Yahoo. By the end of 2008, Delicious claimed that it had bookmarked 180 million URLs and acquired more than 5.3 million users. The service was later sold to AVOS Systems in April 2011 who later sold it to Science Inc. In January this year, Delicious Media said that it had acquired the service.
Social media content is generated through social media interactions done by the users through the site. There has always been a huge debate on the ownership of the content on social media platforms because it is generated by the users and hosted by the company. Added to this is the danger to security of information, which can be leaked to third parties with economic interests in the platform, or parasites who comb the data for their own databases.[177] The author of Social Media Is Bullshit, Brandon Mendelson, claims that the "true" owners of content created on social media sites only benefits the large corporations who own those sites and rarely the users that created them.[178]
These findings vary by age. Roughly half of social media users ages 18 to 24 (51%) say it would be hard to give up social media, but just one-third of users ages 50 and older feel similarly. The data also fit broadly with other findings the Center has collected about Americans’ attitudes toward social media. Despite using them for a wide range of reasons, just 3% of social media users indicate that they have a lot of trust in the information they find on these sites. And relatively few have confidence in these platforms to keep their personal information safe from bad actors.
Small businesses also use social networking sites as a promotional technique. Businesses can follow individuals social networking site uses in the local area and advertise specials and deals. These can be exclusive and in the form of "get a free drink with a copy of this tweet". This type of message encourages other locals to follow the business on the sites in order to obtain the promotional deal. In the process, the business is getting seen and promoting itself (brand visibility). 

The development of social media started off with simple platforms such as sixdegrees.com.[20] Unlike instant messaging clients, such as ICQ and AOL's AIM, or chat clients like IRC, iChat or Chat Television, sixdegrees.com was the first online business that was created for real people, using their real names. The first social networks were short-lived, however, because their users lost interest. The Social Network Revolution has led to the rise of the networking sites. Research[21] shows that the audience spends 22% of their time on social networks, thus proving how popular social media platforms have become. This increase is because of the widespread daily use of smartphones.[22] Social media are used to document memories, learn about and explore things, advertise oneself and form friendships as well as the growth of ideas from the creation of blogs, podcasts, videos and gaming sites.[23] Networked individuals create, edit, and manage content in collaboration with other networked individuals. This way they contribute in expanding knowledge. Wikis are examples of collaborative content creation.
Maybe you know the top 3 or even the top 5 social networking sites, but do you know what’s happening behind them? We maintain the list of top 15 most popular social networking worldwide. New social media sites are coming and going, but these have stood the test of time. We update this list of social media sites with new data as it becomes available. The data in this list combines global and US social media visitors. The actual numbers of monthly visitors are gathered from different sites. We bring you the latest data out there.
In May 2014, Instagram had over 200 million users. The user engagement rate of Instagram was 15 times higher than of Facebook and 25 times higher than that of Twitter.[57] According to Scott Galloway, the founder of L2 and a professor of marketing at New York University's Stern School of Business, latest studies estimate that 93% of prestige brands have an active presence on Instagram and include it in their marketing mix.[58] When it comes to brands and businesses, Instagram's goal is to help companies to reach their respective audiences through captivating imagery in a rich, visual environment.[59] Moreover, Instagram provides a platform where user and company can communicate publicly and directly, making itself an ideal platform for companies to connect with their current and potential customers.[60]

While competing in the Henley Royal Regatta for Harvard against the Hollandia Roeiclub, the Winklevoss twins discover that Facebook has expanded to Oxford, Cambridge and LSE, and decide to sue the company for theft of intellectual property. Meanwhile, Saverin objects to Parker making business decisions for Facebook and freezes the company's bank account in the resulting dispute. He later relents when Zuckerberg reveals that they have secured $500,000 from angel investor Peter Thiel. However, Saverin becomes enraged when he discovers that the new investment deal allows his share of Facebook to be diluted from 34% to 0.03%, while maintaining the ownership percentage of all other parties. He confronts Zuckerberg and Parker, and Saverin vows to sue Zuckerberg for all the company's shares before being ejected from the building. Subsequently, Saverin's name is removed from the masthead as co-founder. Later, a cocaine possession incident involving Parker and his attempt to place the blame on Saverin finally convinces Zuckerberg to cut ties with him.
This is a social bookmarking web service for discovering, storing and sharing web bookmarks. The site was founded by Peter Gadjokov and Joshua Schachter in 2003 and acquired in 2005 by Yahoo. By the end of 2008, Delicious claimed that it had bookmarked 180 million URLs and acquired more than 5.3 million users. The service was later sold to AVOS Systems in April 2011 who later sold it to Science Inc. In January this year, Delicious Media said that it had acquired the service.
Usenet, which arrived in 1979, was beat by a precursor of the electronic bulletin board system (BBS) known as Community Memory in 1973. True electronic bulletin board systems arrived with the Computer Bulletin Board System in Chicago, which first came online on 16 February 1978. Before long, most major cities had more than one BBS running on TRS-80, Apple II, Atari, IBM PC, Commodore 64, Sinclair, and similar personal computers. The IBM PC was introduced in 1981, and subsequent models of both Mac computers and PCs were used throughout the 1980s. Multiple modems, followed by specialized telecommunication hardware, allowed many users to be online simultaneously. Compuserve, Prodigy and AOL were three of the largest BBS companies and were the first to migrate to the Internet in the 1990s. Between the mid-1980s and the mid-1990s, BBSes numbered in the tens of thousands in North America alone.[11] Message forums (a specific structure of social media) arose with the BBS phenomenon throughout the 1980s and early 1990s. When the Internet proliferated in the mid-1990s, message forums migrated online, becoming Internet forums, primarily due to cheaper per-person access as well as the ability to handle far more people simultaneously than telco modem banks.
The film makes Zuckerberg the lead and dominant character. The film is about its depiction of Zuckerberg, his drive its central theme. Jesse Eisenberg plays him as ruthless and cunning, a brilliant man who seethes with anger or condescension at anyone he sees as inferior or standing in his way. It’s a far more complex portrait than the book gives, and also less accurate.
Copyblogger published an interesting article several years ago, making the argument that blogs are indeed social media, despite the fact that people tend to put them in a category all on their own these days. In fact, blogs are one of the oldest forms of social media that dominated the web long before we were friending and following everyone on social networks.
This course introduces learners to current industry web design and development methodologies within a digital marketing context. Responsive design and the creative process are themes throughout the course. Learners employ development techniques using current industry programming languages and tools to address a marketing target. Learners employ project management principles in the completion of projects based on real business scenarios and aligned with integrated marketing plans.
A survey conducted (in 2011), by Pew Internet Research, discussed in Lee Rainie and Barry Wellman's Networked – The New Social Operating System, illustrates that 'networked individuals' are engaged to a further extent regarding numbers of content creation activities and that the 'networked individuals' are increasing over a larger age span. These are some of the content creation activities that networked individuals take part in:
LinkedIn is now more than just a resume and job search site. It has evolved into a professional social media site where industry experts share content, network with one another, and build their personal brand. It has also become a place for businesses to establish their thought leadership and authority in their industry and attract talent to their company.
The field of sociology focuses almost entirely on networks of outcomes of social interactions. More narrowly, economic sociology considers behavioral interactions of individuals and groups through social capital and social "markets". Sociologists, such as Mark Granovetter, have developed core principles about the interactions of social structure, information, ability to punish or reward, and trust that frequently recur in their analyses of political, economic and other institutions. Granovetter examines how social structures and social networks can affect economic outcomes like hiring, price, productivity and innovation and describes sociologists' contributions to analyzing the impact of social structure and networks on the economy.[51]
Capitalizing upon human curiosity is an ingenious idea that would lead to the creation and launch of Quora in June, 2009. The website, co-founded by two former Facebook employees, Charlie Cheever and Adam D’Angelo now claims that it received more than 80 million monthly unique visitors, with half of them coming from the U.S. So far, the question-and-answer website has managed to raise $141 in venture capital funds and while it doesn’t look ready to go public yet, it’s definitely a company to watch.

Risks - Given the community nature of social media, businesses must be aware of the risks. A negative posting by a customer, ex-employee, or competitor (whether true or false) can seriously damage the reputation of a business. If a hacker manages to take control of a social network account the results can be catastrophic. Even a harmless posting can turn into a public relations disaster. For example, in 2012 McDonalds tried to engage with the social media community by posting a tweet under the hashtag "#McDStories" - customers responded by posting horror stories such as finding fingernails in burgers or being hospitalized for food poisoning after eating at McDonald's.

Some employers examine job applicants' social media profiles as part of the hiring assessment. This issue raises many ethical questions that some consider an employer's right and others consider discrimination. Many Western European countries have already implemented laws that restrict the regulation of social media in the workplace. States including Arkansas, California, Colorado, Illinois, Maryland, Michigan, Nevada, New Jersey, New Mexico, Utah, Washington, and Wisconsin have passed legislation that protects potential employees and current employees from employers that demand that they provide their usernames and/or passwords for any social media accounts.[60] Use of social media by young people has caused significant problems for some applicants who are active on social media when they try to enter the job market. A survey of 17,000 young people in six countries in 2013 found that 1 in 10 people aged 16 to 34 have been rejected for a job because of online comments they made on social media websites.[61]
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If you're focusing on inbound techniques like SEO, social media, and content creation for a preexisting website, the good news is you don't need very much budget at all. With inbound marketing, the main focus is on creating high quality content that your audience will want to consume, which unless you're planning to outsource the work, the only investment you'll need is your time.
Currently the most popular instant messaging provider worldwide, WhatsApp is a cross-platform app that uses your internet connection or data plan to send and receive messages. Users can send messages to individuals or groups using text, photos, videos and even voice messages. Unlike Kik and other popular messaging apps, WhatsApp uses your phone number rather than usernames or pins (despite being an alternative to SMS). Users can allow WhatsApp to connect to their phone's address book so that their contacts can be seamlessly transferred to the app. The app also offers a few customizable features like profiles, wallpapers and notification sounds.
In this course, learners apply the art and science of communicating in both online and offline environments as part of a marketing strategy. Learners design creative, targeted materials working with a variety of digital tools and platforms as well as evaluating the relationship between language, product, and audience. In keeping with professional practice, project materials are formally presented as they would be in the digital marketing workplace.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine. 

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
At the 83rd Academy Awards, the film received eight nominations, including for Best Picture, Best Director, and Best Actor for Eisenberg, and won three: Best Adapted Screenplay, Best Original Score, and Best Film Editing. The film also received awards for Best Motion Picture – Drama, Best Director, Best Screenplay, and Best Original Score at the 68th Golden Globe Awards. In 2016 it was voted 27th among 100 films considered the best of the 21st century by 117 film critics from around the world.[4]
In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
It's unclear whether this app is really going to catch on or not. It certainly made a ripple in the news when it launched, but with so many other social networks out there already, it wouldn't be surprising to see this one struggle to make its mark. Peach gives users a very simple way to share posts with friends using photos, looping videos, text-based messages, links, GIFs, the weather, your location and more. There are also other little fun features for users to enjoy, like playing a game of "Peachball" or drawing doodles. Time will only tell whether this will be one to gain any traction among the bigger social networks.
Yelp consists of a comprehensive online index of business profiles. Businesses are searchable by location, similar to Yellow Pages. The website is operational in seven different countries, including the United States and Canada. Business account holders are allowed to create, share, and edit business profiles. They may post information such as the business location, contact information, pictures, and service information. The website further allows individuals to write, post reviews about businesses, and rate them on a five-point scale. Messaging and talk features are further made available for general members of the website, serving to guide thoughts and opinions.[56]
According to the Pew Research Center, a majority of Americans at least occasionally receive news from social media.[119] Because of algorithms on social media which filter and display news content which are likely to match their users’ political preferences, a potential impact of receiving news from social media includes an increase in political polarization due to selective exposure. [120] Political polarization refers to when an individual's stance on a topic is more likely to be strictly defined by their identification with a specific political party or ideology than on other factors. Selective exposure occurs when an individual favors information which supports their beliefs and avoids information which conflicts with their beliefs. A study by Hayat and Samuel-Azran conducted during the 2016 U.S. presidential election observed an “echo chamber” effect of selective exposure among 27,811 Twitter users following the content of cable news shows.[120] The Twitter users observed in the study were found to have little interaction with users and content whose beliefs were different from their own, possibly heightening polarization effects.[120]
Game advertising - In-Game advertising is defined as "inclusion of products or brands within a digital game."[49] The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in their advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements, game involvement, product involvement, flow or entertainment. The attitude towards the advertising also takes into account not only the message shown but also the attitude towards the game. Dependent of how enjoyable the game is will determine how the brand is perceived, meaning if the game isn't very enjoyable the consumer may subconsciously have a negative attitude towards the brand/product being advertised. In terms of Integrated Marketing Communication "integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm"[49] is an important as it results in a more clarity about the brand/product and creates a larger overall effect.
Understanding social media is crucial for product managers who will be operating in a digital environment. Product managers will learn how to use social media conversations to inform their decision-making and how to leverage social media to promote their products, services and the brand. Additionally, learners will gain an understanding of how social media can be used to achieve specific organizational objectives and to measure the effectiveness of those efforts.
Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.[2] As digital platforms are increasingly incorporated into marketing plans and everyday life,[3] and as people use digital devices instead of visiting physical shops,[4][5] digital marketing campaigns are becoming more prevalent and efficient.
There has been rapid growth in the number of US patent applications that cover new technologies related to social media, and the number of them that are published has been growing rapidly over the past five years. There are now over 2000 published patent applications.[39] As many as 7000 applications may be currently on file including those that haven't been published yet. Only slightly over 100 of these applications have issued as patents, however, largely due to the multi-year backlog in examination of business method patents, patents which outline and claim new methods of doing business.[40]
Why Facebook decided to remove access to your messages from the official app is a mystery that we're all still trying to solve. But still, if you chat with your Facebook friend often, then Messenger is a must-have. The app lets you send messages to your friends or create group chats, and it's also a way to reach out to businesses directly. Messenger also includes access to stickers, GIFs, voice and video calls, and you can even pay people directly through Messenger.

We developed these guidelines to provide everyone at the university—from communications professionals to department administrators—with basic guidance on how to best use social media toward communications goals, both as the owner of an account and as a user/contributor. The suggestions and best practices outlined here can help you use these channels effectively, protect your personal and professional reputation, and follow university guidelines. We also hope that these guidelines spark conversations among social media practitioners on campus to learn from each other as we explore these emerging platforms.


Yes. Skype it is a type of social media application software, called instant messaging. All the application software and platforms that allow you to communicate with other people can be considered as social media. Although, social media application such as instant messaging software are not the same with social networking (Facebook, MySpace etc.). Both instant messaging software and social networks are types of social media.

The transition from a passive web to an interactive web has brought with it many changes affecting how individuals connect with one another and also how businesses operate. At this stage in the game, it's fair to say that a web presence is critical to the success of a business. You can't get ahead if you're ignoring your customer's online conversations or opting to look the other way. Use this opportunity to get closer to your audience than ever before—reach more people in a genuine and authentic manner, drive more qualified site traffic, increase the authority of your brand, engage the people who influence your customers' behavior, and gain the data necessary for insights-based business decisions.
Even in the United States, the birth-country of Twitter, currently in 2015 the social network has 306 million accounts.[171] Because there are likely to be many multi-account users, and the United States in 2012 had a population of 314.7 million,[172] the adoption of Twitter is somewhat limited. Professor Matthew Auer of Bates College casts doubt on the conventional wisdom that social media are open and participatory. He also speculates on the emergence of "anti-social media" used as "instruments of pure control."[173]
The epilogue states that Cameron and Tyler Winklevoss received a settlement of $65 million, signed a non-disclosure agreement, and rowed in the 2008 Beijing Olympics, placing sixth; Eduardo Saverin received a settlement of an unknown amount and his name was restored to the Facebook masthead as a co-founder; the website has over 500 million members in 207 countries and is valued at $25 billion; and Mark Zuckerberg is the world's youngest self-made billionaire.
Recent research has demonstrated that social media, and media in general, have the power to increase the scope of stereotypes not only in children but people all ages.[126] Three researchers at Blanquerna University, Spain, examined how adolescents interact with social media and specifically Facebook. They suggest that interactions on the website encourage representing oneself in the traditional gender constructs, which helps maintain gender stereotypes.[127] The authors noted that girls generally show more emotion in their posts and more frequently change their profile pictures, which according to some psychologists can lead to self-objectification.[128] On the other hand, the researchers found that boys prefer to portray themselves as strong, independent, and powerful.[129] For example, men often post pictures of objects and not themselves, and rarely change their profile pictures; using the pages more for entertainment and pragmatic reasons. In contrast girls generally post more images that include themselves, friends and things they have emotional ties to, which the researchers attributed that to the higher emotional intelligence of girls at a younger age. The authors sampled over 632 girls and boys from the ages of 12–16 from Spain in an effort to confirm their beliefs. The researchers concluded that masculinity is more commonly associated with a positive psychological well-being, while femininity displays less psychological well-being.[130] Furthermore, the researchers discovered that people tend not to completely conform to either stereotype, and encompass desirable parts of both. Users of Facebook generally use their profile to reflect that they are a "normal" person. Social media was found to uphold gender stereotypes both feminine and masculine. The researchers also noted that the traditional stereotypes are often upheld by boys more so than girls. The authors described how neither stereotype was entirely positive, but most people viewed masculine values as more positive.

YouTube is another popular avenue; advertisements are done in a way to suit the target audience. The type of language used in the commercials and the ideas used to promote the product reflect the audience's style and taste. Also, the ads on this platform are usually in sync with the content of the video requested, this is another advantage YouTube brings for advertisers. Certain ads are presented with certain videos since the content is relevant. Promotional opportunities such as sponsoring a video is also possible on YouTube, "for example, a user who searches for a YouTube video on dog training may be presented with a sponsored video from a dog toy company in results along with other videos."[67] YouTube also enable publishers to earn money through its YouTube Partner Program. Companies can pay YouTube for a special "channel" which promotes the companies products or services.
Allow us to illustrate the true importance of social media marketing and the online marketing services we offer to ensure you stay on top of your game. We value the importance of social media so much, we’ve even written a free downloadable white paper on the topic that includes the contents of this blog, benefits of social media, content tips and a social media strategy guide. 
Credit: The list of top 22 social media sites is compiled by Statista. The respective monthly active users number was taken from the following websites: Facebook (as of June 30, 2018), YouTube (as of July 20, 2018), WhatsApp (as of January 31, 2018), Messenger (as of February 1, 2018), WeChat (as of August 15, 2018), Instagram (as of June 20, 2018), QQ (as of March 2017), Tumblr (estimated as of July 2018), Qzone (as of March 2017), Tik Tok (as of June 2018), Sina Weibo (as of December 2017), Twitter (as of July 27, 2018), Reddit (as of November 12, 2017), Baidu Tieba (estimated as of July 2018), LinkedIn (as of July 2018), Viber (estimated as of July 2018), Snapchat (estimated as of July 18, 2018), Pinterest (as of September 10, 2018), Line (as of October 26, 2017), Telegram (as of March 2018), and Medium (estimated as of December 14, 2016).
The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms.
For that reason, you're probably less likely to focus on ‘leads' in their traditional sense, and more likely to focus on building an accelerated buyer's journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.
8. Better Search Engine Rankings. SEO is the best way to capture relevant traffic from search engines, but the requirements for success are always changing. It’s no longer enough to regularly update your blog, ensure optimized title tags and meta descriptions, and distribute links pointing back to your site. Google and other search engines may be calculating their rankings using social media presence as a significant factor, because of the fact that strong brands almost always use social media. As such, being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy. That means, if you want to rank for a given set of keywords, having a strong social media presence could be almost mandatory.
Platforms like LinkedIn create an environment for companies and clients to connect online.[71] Companies that recognize the need for information, originality/ and accessibility employ blogs to make their products popular and unique/ and ultimately reach out to consumers who are privy to social media.[72] Studies from 2009 show that consumers view coverage in the media or from bloggers as being more neutral and credible than print advertisements, which are not thought of as free or independent.[73] Blogs allow a product or company to provide longer descriptions of products or services, can include testimonials and can link to and from other social network and blog pages. Blogs can be updated frequently and are promotional techniques for keeping customers, and also for acquiring followers and subscribers who can then be directed to social network pages. Online communities can enable a business to reach the clients of other businesses using the platform. To allow firms to measure their standing in the corporate world, sites enable employees to place evaluations of their companies.[71] Some businesses opt out of integrating social media platforms into their traditional marketing regimen. There are also specific corporate standards that apply when interacting online.[71] To maintain an advantage in a business-consumer relationship, businesses have to be aware of four key assets that consumers maintain: information, involvement, community, and control.[74]
I think it’s foolish to say that some industries can’t be successful on social media; almost any company has the potential to see a positive ROI using social media marketing. Yet, some industries are going to have an easier time than others. Those with strong visuals and interesting content topics, or those that are mass-marketed to a demographic that uses social media heavily will almost always outperform a business with sparse demographics, or one in a typically “boring” industry.
Facebook had an estimated 144.27 million views in 2016, approximately 12.9 million per month.[114] Despite this high volume of traffic, very little has been done to protect the millions of users who log on to Facebook and other social media platforms each month. President Barack Obama tried to work with the Federal Trade Commission (FTC) to attempt to regulate data mining. He proposed the Privacy Bill of Rights, which would protect the average user from having their private information downloaded and shared with third party companies. The proposed laws would give the consumer more control over what information companies can collect.[112] President Obama was unable to pass most of these laws through congress, and it is unsure what President Trump will do with regards to social media marketing ethics.
Social media presence is a necessity for many customer-driven enterprises as it gives the impression of a more immediate connection between the customer and the seller. Moreover, campaigns spread through social media are believed to have more resonance because they are usually discovered through links shared by trusted sources. The rich data available through social media can allow advertisers to target their message to very specific audiences, providing the potential for better results.
Social media is a shift in how we get our information. It used to be that we would wait for the paper boy to throw our news on the doorstep (or into the flowers) and we’d read the paper, front to back, with our morning coffee before going to work. Now we get information, 24/7 and on the fly, from anywhere. In the more traditional senses, online, on our phones, and through the social platforms. Social media allows us to network, to find people with like interests, and to meet people who can become friends or customers. It flattens out the world and gives us access to people we never would have been able to meet otherwise. Gini Dietrich – Arment Dietrich, Inc.
A social capital broker also reaps control benefits of being the facilitator of information flow between contacts. In the case of consulting firm Eden McCallum, the founders were able to advance their careers by bridging their connections with former big three consulting firm consultants and mid-size industry firms.[65] By bridging structural holes and mobilizing social capital, players can advance their careers by executing new opportunities between contacts.
For Malcolm Gladwell, the role of social media, such as Twitter and Facebook, in revolutions and protests is overstated.[175] On one hand, social media make it easier for individuals, and in this case activists, to express themselves. On the other hand, it is harder for that expression to have an impact.[175] Gladwell distinguishes between social media activism and high risk activism, which brings real changes. Activism and especially high-risk activism involves strong-tie relationships, hierarchies, coordination, motivation, exposing oneself to high risks, making sacrifices.[175] Gladwell discusses that social media are built around weak ties and he argues that "social networks are effective at increasing participation — by lessening the level of motivation that participation requires".[175] According to him "Facebook activism succeeds not by motivating people to make a real sacrifice, but by motivating them to do the things that people do when they are not motivated enough to make a real sacrifice".[175] 

I think it’s foolish to say that some industries can’t be successful on social media; almost any company has the potential to see a positive ROI using social media marketing. Yet, some industries are going to have an easier time than others. Those with strong visuals and interesting content topics, or those that are mass-marketed to a demographic that uses social media heavily will almost always outperform a business with sparse demographics, or one in a typically “boring” industry.
We are still trying to come to terms with the definition of social media. To start I think we should look at what it is not. The biggest problem I have with the term “social media” is that it isn’t media in the traditional sense. Twitter, Facebook, LinkedIn, and all the others I don’t have the word count to mention aren’t media; they are platforms for interaction and networking. All the traditional media — print, broadcast, search, and so on — provide platforms for delivery of ads near and around relevant content. Social media are platforms for interaction and relationships, not content and ads. This is quite similar to what Ted McConnell, General Manager-Interactive Marketing and Innovation at Procter & Gamble Co. likes to say about social media. Bryan Eisenberg – Author of Waiting for Your Cat to Bark
An unlikely protagonist offers unlikely and interesting plot twists, but the story remains completely believable. It starts off slowly and slightly unappealing by all its nerdiness and talk of technology, but quickly advances into a intriguing game of chess with some players highly skilled, some absolutely worthless, some pointless, some believing themselves to be the best. Sharp cutouts to the lawsuits being discussed were what kept the film refreshing and puzzling - right from the start, the viewer ponders over what may have caused the betrayal that triggered one of the lawsuits, and even at the end of the film, viewers are left puzzled over the protagonists' true feelings about it, as he had been hiding them under the sheets of a Big Bang Theory-esque mentalness for most of the film. Summing it all up, The Social Network is the brightest and best fitting movie if it comes to the subject of the 21st century, ever since the world entered the year 2000.… Expand

Social networking is now integrated into the day-to-day lives of most people who use the Internet. The psychology of social networking explores the identities, relationships, communication techniques, and behaviors that develop from these connections. Psychologists look at how different people develop, maintain, and use their online presence and how they are affected by the technology that allows them to do so.
In the late 1890s, both Émile Durkheim and Ferdinand Tönnies foreshadowed the idea of social networks in their theories and research of social groups. Tönnies argued that social groups can exist as personal and direct social ties that either link individuals who share values and belief (Gemeinschaft, German, commonly translated as "community") or impersonal, formal, and instrumental social links (Gesellschaft, German, commonly translated as "society").[7] Durkheim gave a non-individualistic explanation of social facts, arguing that social phenomena arise when interacting individuals constitute a reality that can no longer be accounted for in terms of the properties of individual actors.[8] Georg Simmel, writing at the turn of the twentieth century, pointed to the nature of networks and the effect of network size on interaction and examined the likelihood of interaction in loosely knit networks rather than groups.[9]
There is no identity attached to messages on Yik Yak, which opens the floodgates for all kinds of flavorful talk (hookup requests are a dime a dozen). Users can up-vote messages and comments they like and even post photos, as long as no one's personally identifiable information is shared. Regardless of the ban on sharing personal information, the service has still forced schools to deal with cyber bullying like never before.
Kik is a free instant messaging app that's very popular with teens and young adults. Users can chat with each other one-on-one or in groups by using Kik usernames (instead of phone numbers). In addition to text-based messages, users can also send photos, animated GIFs and videos to their friends. Although it's most useful for chatting with people you already know, Kik also gives users the opportunity to meet and chat with new people based on similar interests. Similar to Snapchat snapcodes, Kik users can easily scan other users' Kik codes to add them easily.
Instagram Stories have quickly outpaced the original Snapchat story. 11 out of 12 influencers now post more stories to Instagram than to Snapchat. It’s easy to see why: people watch 70% of Instagram stories with the volume on. Since the stories update average user time spent on Instagram has increased from 15 minutes to 28 minutes per day (Mediakix).
Several noteworthy tech journalists and bloggers voiced their opinions of how the film portrays its real-life characters. Mashable founder and CEO Pete Cashmore, blogging for CNN, said: "If the Facebook founder [Zuckerberg] is concerned about being represented as anything but a genius with an industrious work ethic, he can breathe a sigh of relief."[76] Jessi Hempel, a technology writer for Fortune who says she's known Zuckerberg "for a long time", wrote of the film:
Pinterest is a social curation website for sharing and categorizing images found online. Pinterest requires brief descriptions but the main focus of the site is visual. Clicking on an image will take you to the original source, so, for example, if you click on a picture of a pair of shoes, you might be taken to a site where you can purchase them. An image of blueberry pancakes might take you to the recipe; a picture of a whimsical birdhouse might take you to the instructions. 

Personal user accounts: If a site allows visitors to create their own accounts that they can log into, then that's a good first sign it might be used for some kind of user-based interaction — perhaps social interaction. Although it's possible to share information or interact with others online anonymously, having to create some kind of user account first is more of a common, standard thing.
It is important for a firm to reach out to consumers and create a two-way communication model, as digital marketing allows consumers to give back feed back to the firm on a community based site or straight directly to the firm via email.[24] Firms should seek this long term communication relationship by using multiple forms of channels and using promotional strategies related to their target consumer as well as word-of mouth marketing.[24]

Recent research has demonstrated that social media, and media in general, have the power to increase the scope of stereotypes not only in children but people all ages.[126] Three researchers at Blanquerna University, Spain, examined how adolescents interact with social media and specifically Facebook. They suggest that interactions on the website encourage representing oneself in the traditional gender constructs, which helps maintain gender stereotypes.[127] The authors noted that girls generally show more emotion in their posts and more frequently change their profile pictures, which according to some psychologists can lead to self-objectification.[128] On the other hand, the researchers found that boys prefer to portray themselves as strong, independent, and powerful.[129] For example, men often post pictures of objects and not themselves, and rarely change their profile pictures; using the pages more for entertainment and pragmatic reasons. In contrast girls generally post more images that include themselves, friends and things they have emotional ties to, which the researchers attributed that to the higher emotional intelligence of girls at a younger age. The authors sampled over 632 girls and boys from the ages of 12–16 from Spain in an effort to confirm their beliefs. The researchers concluded that masculinity is more commonly associated with a positive psychological well-being, while femininity displays less psychological well-being.[130] Furthermore, the researchers discovered that people tend not to completely conform to either stereotype, and encompass desirable parts of both. Users of Facebook generally use their profile to reflect that they are a "normal" person. Social media was found to uphold gender stereotypes both feminine and masculine. The researchers also noted that the traditional stereotypes are often upheld by boys more so than girls. The authors described how neither stereotype was entirely positive, but most people viewed masculine values as more positive.
A positive social media marketing ROI is harder to earn today than it was a few years ago, in part because of an overall decline in the organic reach a brand can achieve on social media platforms. Social media apps have intentionally decreased the amount of visibility an organization or company page can get without paying, in part to ensure that mainstream users have a less commercial experience when browsing their newsfeed, and in part to drive more necessity for paid advertising. At some point in the not-so-distant future, ads may be necessary to be seen on social media. Social media ads can yield a positive ROI in their own right, but they’re inherently costlier than purely organic strategies.
Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website Fixwillpower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.
A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.
Since its release, The Social Network has been cited as inspiring involvement in start-ups and social media.[81] Bob Lefsetz has stated that: "watching this movie makes you want to run from the theatre, grab your laptop and build your own empire,"[82] noting that The Social Network has helped fuel an emerging perception that "techies have become the new rock stars."[83] This has led Dave Knox to comment that: "fifteen years from now we might just look back and realize this movie inspired our next great generation of entrepreneurs."[82] After seeing the movie, Zuckerberg was quoted as saying he is "interested to see what effect The Social Network has on entrepreneurship", noting that he gets "lots of messages from people who claim that they have been very much inspired... to start their own company."[84] Saverin echoed these sentiments, stating that the film may inspire "countless others to create and take that leap to start a new business."[85] In one such instance, the co-founders of Wall Street Magnate confirmed that they were inspired to create the fantasy trading community after watching The Social Network.[86]
Thanks Mike for your comment. I don’t trust Facebook either. There’s been many times where I have seen ads come up on FB of subjects that I’ve been talking about offline. Its happened on more than one occasion which is a bit scary if you ask me. Although I do think FB has had its best days and will gradually fall in user numbers as new and innovative platforms come to market over the next 5 years.
Notice that each of these accounts has a consistent voice, tone, and style. Consistency is key to helping your followers understand what to expect from your brand, so they know why they should continue to follow you and what value they can get from your social accounts. It also helps keep your branding consistent even when you have multiple people working on your social team.
The film version of Zuckerberg is obsessed with Harvard’s elite social clubs, which he sees as a springboard to success and social validation. Saverin getting nominated for membership when Zuckerberg isn’t is depicted as a primary wedge between them. This isn’t, however, a major issue in the book. Saverin did indeed get “punched” for a club, but Zuckerberg never seems particularly jealous or even interested, except to the extent that it takes Saverin away from Facebook. As a dramatist, Sorkin cannily seized upon the detail; as a “historian,” he inflated something less than a molehill into a mountain.

Observers have noted a range of positive and negative impacts of social media use. Social media can help to improve an individual's sense of connectedness with real or online communities, and can be an effective communication (or marketing) tool for corporations, entrepreneurs, nonprofit organizations, advocacy groups, political parties, and governments. At the same time, concerns have been raised about possible links between heavy social media use and depression, and even the issues of cyberbullying, online harassment and "trolling". Currently, about half of young adults have been cyberbullied, and of those, 20% said that they have been cyberbullied regularly.[7] Another survey in the U.S. applied the Precaution Process Adoption Model to cyberbullying on Facebook among 7th grade students. According to this study, 69% of 7th grade students claim to have experienced cyberbullying, and they also said that it was worse than face-to-face bullying.[8] Both the bully and the victim are negatively affected, and the intensity, duration, and frequency of bullying are the three aspects that increase the negative effects on both of them.[9]


Engagement in social media for the purpose of a social media strategy is divided into two parts. The first is proactive, regular posting of new online content (digital photos, digital videos, text) and conversations, as well as the sharing of content and information from others via weblinks. The second part is reactive conversations with social media users responding to those who reach out to your social media profiles through commenting or messaging[22] Traditional media such as TV news shows are limited to one-way interaction with customers or 'push and tell' where only specific information is given to the customer with few or limited mechanisms to obtain customer feedback. Traditional media such as paper newspapers, of course, do give readers the option of sending a letter to the editor, but this is a relatively slow process, as the editorial board has to review the letter and decide if it is appropriate for publication. On the other hand, social media is participative and open, as participants are able to instantly share their views on brands, products, and services. Traditional media gave control of message to the marketer, whereas social media shifts the balance to the consumer (or citizen).

Social media websites allow marketers to employ a broad range of tactics and strategies to promote content and have people engage with it. Many social networks allow users to provide detailed geographical, demographic and personal information, which allows marketers to tailor their messages to what is most likely to resonate with users. Because Internet audiences can be better segmented than more traditional marketing channels, companies can ensure that they are focusing their resources on the audience that they want to target.
Social media have been used to assist in searches for missing persons. When a University of Cincinnati student disappeared in 2014, his friends and family used social media to organize and fund a search effort.[66][67][68] when their efforts went viral[66][69] on Facebook, Twitter, GoFundMe, and The Huffington Post during the week-long search. Dulle's body was eventually found in a building next door to his apartment.[70][71][72][73][undue weight? – discuss] Social media was brought up as a strategy to try and help bring together the community and police force. It is a way for the police force to show their progress to the community on issues they are dealing with.[74]
"Twitter only adds to the noise: it's simply impossible to pack much context into its 140 characters. All other biases are present as well: in a country like Iran it's mostly pro-Western, technology-friendly and iPod-carrying young people who are the natural and most frequent users of Twitter. They are a tiny and, most important, extremely untypical segment of the Iranian population (the number of Twitter users in Iran — a country of more than seventy million people.)"
Facebook pages are far more detailed than Twitter accounts. They allow a product to provide videos, photos, and longer descriptions, and testimonials as other followers can comment on the product pages for others to see. Facebook can link back to the product's Twitter page as well as send out event reminders. As of May 2015, 93% of businesses marketers use Facebook to promote their brand.[43] A study from 2011 attributed 84% of "engagement" or clicks to Likes that link back to Facebook advertising.[44] By 2014, Facebook had restricted the content published from businesses' and brands' pages. Adjustments in Facebook algorithms have reduced the audience for non-paying business pages (that have at least 500,000 "Likes") from 16% in 2012 down to 2% in February 2014.[45] [46][47]
To get the most out of social media, make the relationships you build with it your end goal. That might sound a bit utopian for anyone who is grounded in more traditional and tangible business measurement and metrics, but take a step back from the bottom-line, ROI-seeking aspect to look at the big picture for a minute. The relationships built with customers are the foundations upon which other aspects of your business can and will flourish.
Affiliate marketing - Affiliate marketing is perceived to not be considered a safe, reliable and easy means of marketing through online platform. This is due to a lack of reliability in terms of affiliates that can produce the demanded number of new customers. As a result of this risk and bad affiliates it leaves the brand prone to exploitation in terms of claiming commission that isn't honestly acquired. Legal means may offer some protection against this, yet there are limitations in recovering any losses or investment. Despite this, affiliate marketing allows the brand to market towards smaller publishers, and websites with smaller traffic. Brands that choose to use this marketing often should beware of such risks involved and look to associate with affiliates in which rules are laid down between the parties involved to assure and minimize the risk involved.[47]
Beginning in the late 1990s, social network analysis experienced work by sociologists, political scientists, and physicists such as Duncan J. Watts, Albert-László Barabási, Peter Bearman, Nicholas A. Christakis, James H. Fowler, and others, developing and applying new models and methods to emerging data available about online social networks, as well as "digital traces" regarding face-to-face networks.
Screenwriter Aaron Sorkin said, "What attracted me to [the film project] had nothing to do with Facebook. The invention itself is as modern as it gets, but the story is as old as storytelling; the themes of friendship, loyalty, jealousy, class and power. [...] I got a 14-page book proposal that Ben Mezrich had written for his publisher for a book he was going to call The Accidental Billionaires. The publisher was simultaneously shopping it around for a film sale. That's how it wound up in my hands. I was reading it and somewhere on page three I said yes. It was the fastest I said yes to anything. But Ben hadn't written the book yet, and I assumed that Sony was going to want me to wait for Ben to write the book, and I would start a year from now. They wanted me to start right away. Ben and I were kind of doing our research at the same time, sort of along parallel lines."[9]
The complexity of the film version of Zuckerberg adds immeasurably to the The Social Network’s impact and power, but a change of this magnitude can’t help but strike a dangerous note with the hindsight of the past eight years. When The A.V. Club reviewed Zero Dark Thirty, another film whose accuracy was fretted over, the critic wrote that it “stands to become the dominant narrative about this important historical event, no matter its distortions, composite, or other slippery feints of storytelling. In that, it wields a dangerous power.” There’s a similar issue at play with The Social Network. The film defines Zuckerberg for many people, and given his centrality to today’s world, who knows what impact that’s had? Like the company that is its subject, The Social Network is a huge platform for its message, and it’s a problem when that message is less about the truth and more about emotional manipulation.
As mentioned earlier, technology and the internet allows for 24 hours a day, 7 days a week service for customers as well as enabling them to shop online at any hour of that day or night, not just when the shops are over and across the whole world. This is a huge advantage for retailers to use it and direct customers from the store to its online store. It has also opened up an opportunity for companies to only be online based rather than having an outlet or store due to the popularity and capabilities of digital marketing.
There has been rapid growth in the number of US patent applications that cover new technologies related to social media, and the number of them that are published has been growing rapidly over the past five years. There are now over 2000 published patent applications.[39] As many as 7000 applications may be currently on file including those that haven't been published yet. Only slightly over 100 of these applications have issued as patents, however, largely due to the multi-year backlog in examination of business method patents, patents which outline and claim new methods of doing business.[40] 

These findings vary by age. Roughly half of social media users ages 18 to 24 (51%) say it would be hard to give up social media, but just one-third of users ages 50 and older feel similarly. The data also fit broadly with other findings the Center has collected about Americans’ attitudes toward social media. Despite using them for a wide range of reasons, just 3% of social media users indicate that they have a lot of trust in the information they find on these sites. And relatively few have confidence in these platforms to keep their personal information safe from bad actors.
This is a local search- and discovery-based social media platform that enables you to find the ideal places (based on your location) to go to with friends and loved ones. It also gives appropriate search results for the best food outlets, night entertainment places and more in your area. The social networking feature is now available in a separate app named Swarm.
Publishing content has become exponentially simpler over the last several years, which has helped skyrocket the use of social media. Non-technical web users are now able to easily create content on a rapidly growing number of platforms, including those that are owned (hosted communities, blogs, etc.), rented (social networks or third-party communities), and occupied (commenting, contributing, etc.). Today's web has shifted from a "one-to-many" to a "many-to-many" method of engagement, and we're loving it.
This overlap is broadly indicative of the fact that many Americans use multiple social platforms. Roughly three-quarters of the public (73%) uses more than one of the eight platforms measured in this survey, and the typical (median) American uses three of these sites. As might be expected, younger adults tend to use a greater variety of social media platforms. The median 18- to 29-year-old uses four of these platforms, but that figure drops to three among 30- to 49-year-olds, to two among 50- to 64-year-olds and to one among those 65 and older.
Social media plays a vital role in networking and communication platform. With the help of these platforms, creating a voice for your company is important in improving the overall brand image. Customers appreciate the fact that when they post comments on your page, they receive a modified reply rather than a computerized message. A brand that values its customers, takes the time to compose a personal message, which is perceived naturally in a positive light.
Medium is perhaps the best social network for readers and writers. It's sort of like a blogging platform similar to Tumblr, but features a very minimal look to keep the emphasis on content that's shared there. Users can publish their own stories and format them just the way they want with photos, videos, and GIFs to support their storytelling. All content is driven by the community of users who recommend stories they like, which show up in the feeds of users who follow them. Users can also follow individual tags as a way to subscribe to content focused on topics of interest. 
It would be great to also supplement this list with some kind of statistics regarding the audience, who is using each of these social networks. This statistics could be valuable for different kind of marketers, bloggers or business owners because with such statistics it would be possible to plan a strategy for business in different niches, like e-commerce, paper help online, any kind of services, or use it for the purpose of self-promotions for bloggers/website owners.
Twitter is also often used as a customer service channel. According to advertisers on Twitter, more than 80 percent of social customer service requests happen on Twitter. And Salesforce calls Twitter “the New 1-800 Number for Customer Service“. There are many social media customer service tools, such as Buffer Reply, available now to help you manage social customer service conversations. 

Platforms like LinkedIn create an environment for companies and clients to connect online.[71] Companies that recognize the need for information, originality/ and accessibility employ blogs to make their products popular and unique/ and ultimately reach out to consumers who are privy to social media.[72] Studies from 2009 show that consumers view coverage in the media or from bloggers as being more neutral and credible than print advertisements, which are not thought of as free or independent.[73] Blogs allow a product or company to provide longer descriptions of products or services, can include testimonials and can link to and from other social network and blog pages. Blogs can be updated frequently and are promotional techniques for keeping customers, and also for acquiring followers and subscribers who can then be directed to social network pages. Online communities can enable a business to reach the clients of other businesses using the platform. To allow firms to measure their standing in the corporate world, sites enable employees to place evaluations of their companies.[71] Some businesses opt out of integrating social media platforms into their traditional marketing regimen. There are also specific corporate standards that apply when interacting online.[71] To maintain an advantage in a business-consumer relationship, businesses have to be aware of four key assets that consumers maintain: information, involvement, community, and control.[74]
The Internet and social networking leaks are one of the issues facing traditional advertising. Video and print ads are often leaked to the world via the Internet earlier than they are scheduled to premiere. Social networking sites allow those leaks to go viral, and be seen by many users more quickly. The time difference is also a problem facing traditional advertisers. When social events occur and are broadcast on television, there is often a time delay between airings on the east coast and west coast of the United States. Social networking sites have become a hub of comment and interaction concerning the event. This allows individuals watching the event on the west coast (time-delayed) to know the outcome before it airs. The 2011 Grammy Awards highlighted this problem. Viewers on the west coast learned who won different awards based on comments made on social networking sites by individuals watching live on the east coast.[97] Since viewers knew who won already, many tuned out and ratings were lower. All the advertisement and promotion put into the event was lost because viewers didn't have a reason to watch.[according to whom?]
Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)

Mobile social media refer to the use of social media on mobile devices such as smartphones and tablet computers. Mobile social media are a useful application of mobile marketing because the creation, exchange, and circulation of user-generated content can assist companies with marketing research, communication, and relationship development.[24] Mobile social media differ from others because they incorporate the current location of the user (location-sensitivity) or the time delay between sending and receiving messages (time-sensitivity). According to Andreas Kaplan, mobile social media applications can be differentiated among four types:[24]
Social media's role in helping businesses is significant. It facilitates communication with customers, enabling the melding of social interactions on e-commerce sites. Its ability to collect information helps focus marketing efforts and market research. It helps in promoting products and services, as it enables the distribution of focused, timely and exclusive sales and coupons to would-be customers. And it can assist in relationship building, such as through loyalty programs linked to social media.
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Video advertising - This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time.[50] Online Video Advertising usually consists of three types: Pre-Roll advertisements which play before the video is watched, Mid-Roll advertisements which play during the video, or Post-Roll advertisements which play after the video is watched.[51] Post-roll advertisements were shown to have better brand recognition in relation to the other types, where-as "ad-context congruity/incongruity plays an important role in reinforcing ad memorability".[50] Due to selective attention from viewers, there is the likelihood that the message may not be received.[52] The main advantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them. How a consumer interacts with online video advertising can come down to three stages: Pre attention, attention, and behavioural decision.[53] These online advertisements give the brand/business options and choices. These consist of length, position, adjacent video content which all directly affect the effectiveness of the produced advertisement time,[50] therefore manipulating these variables will yield different results. Length of the advertisement has shown to affect memorability where-as longer duration resulted in increased brand recognition.[50] This type of advertising, due to its nature of interruption of the viewer, it is likely that the consumer may feel as if their experience is being interrupted or invaded, creating negative perception of the brand.[50] These advertisements are also available to be shared by the viewers, adding to the attractiveness of this platform. Sharing these videos can be equated to the online version of word by mouth marketing, extending number of people reached.[54] Sharing videos creates six different outcomes: these being "pleasure, affection, inclusion, escape, relaxation, and control".[50] As well, videos that have entertainment value are more likely to be shared, yet pleasure is the strongest motivator to pass videos on. Creating a ‘viral’ trend from mass amount of a brands advertisement can maximize the outcome of an online video advert whether it be positive or a negative outcome.
The complexity of the film version of Zuckerberg adds immeasurably to the The Social Network’s impact and power, but a change of this magnitude can’t help but strike a dangerous note with the hindsight of the past eight years. When The A.V. Club reviewed Zero Dark Thirty, another film whose accuracy was fretted over, the critic wrote that it “stands to become the dominant narrative about this important historical event, no matter its distortions, composite, or other slippery feints of storytelling. In that, it wields a dangerous power.” There’s a similar issue at play with The Social Network. The film defines Zuckerberg for many people, and given his centrality to today’s world, who knows what impact that’s had? Like the company that is its subject, The Social Network is a huge platform for its message, and it’s a problem when that message is less about the truth and more about emotional manipulation.

“	The total and absolute absurdity of the world where the engines of a federal lawsuit get cranked up to adjudicate the hurt feelings (because "our idea was stolen!") of entitled Harvard undergraduates is completely missed by Sorkin. We can't know enough from the film to know whether there was actually any substantial legal claim here. Sorkin has been upfront about the fact that there are fabrications aplenty lacing the story. But from the story as told, we certainly know enough to know that any legal system that would allow these kids to extort $65 million from the most successful business this century should be ashamed of itself. Did Zuckerberg breach his contract? Maybe, for which the damages are more like $650, not $65 million. Did he steal a trade secret? Absolutely not. Did he steal any other "property"? Absolutely not—the code for Facebook was his, and the "idea" of a social network is not a patent. It wasn't justice that gave the twins $65 million; it was the fear of a random and inefficient system of law. That system is a tax on innovation and creativity. That tax is the real villain here, not the innovator it burdened.[78]	” 

Start with: The curious thing about either version is that even if they were 100 percent accurate, they’d still be incredibly out of date. How strange to have a story about Facebook that doesn’t mention its impact on the news industry, or data and privacy concerns, or people using it to spread misinformation, or the way social media can make people feel isolated. (Neither touch on the impact Facebook has had on society, but to the extent they do, it feels like a net positive.)
Social media's role in helping businesses is significant. It facilitates communication with customers, enabling the melding of social interactions on e-commerce sites. Its ability to collect information helps focus marketing efforts and market research. It helps in promoting products and services, as it enables the distribution of focused, timely and exclusive sales and coupons to would-be customers. And it can assist in relationship building, such as through loyalty programs linked to social media.
I love using the Hootsuite app at conferences and events because I keep the conference hashtag in my saved searches. Then I can easily see what's going on by navigating to the searches. Hootsuite also saves the hashtag so that when you tweet, you can easily add the hashtag to your tweet again if you choose to. Super easy to use and it's nice that it syncs with your desktop account too!
Game advertising - In-Game advertising is defined as "inclusion of products or brands within a digital game."[49] The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in their advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements, game involvement, product involvement, flow or entertainment. The attitude towards the advertising also takes into account not only the message shown but also the attitude towards the game. Dependent of how enjoyable the game is will determine how the brand is perceived, meaning if the game isn't very enjoyable the consumer may subconsciously have a negative attitude towards the brand/product being advertised. In terms of Integrated Marketing Communication "integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm"[49] is an important as it results in a more clarity about the brand/product and creates a larger overall effect.
Reddit is a social news website and forum where stories are socially curated and promoted by site members. The site is composed of hundreds of sub-communities, known as "subreddits." Each subreddit has a specific topic such as technology, politics or music. Reddit site members, also known as, "redditors," submit content which is then voted upon by other members. The goal is to send well-regarded stories to the top of the site's main thread page.

Computer networks combined with social networking software produces a new medium for social interaction[67]. A relationship over a computerized social networking service can be characterized by context, direction, and strength. The content of a relation refers to the resource that is exchanged. In a computer mediated communication context, social pairs exchange different kinds of information, including sending a data file or a computer program as well as providing emotional support or arranging a meeting. With the rise of electronic commerce, information exchanged may also correspond to exchanges of money, goods or services in the "real" world.[68] Social network analysis methods have become essential to examining these types of computer mediated communication.
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 150,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Social media marketing campaigns have the advantage of appealing to a broad audience at once. For example, a campaign could appeal to current and prospective customers, employees, bloggers, the media, the general public and other stakeholders (such as third-party reviewers or trade groups). Some of the metrics used to measure the success of a social media marketing campaign include website reports (such as Google analytics), return-on-investment (by connecting marketing to sales activity), customer response rates (how much customers post about a company), and reach/virality (how much customers share content).
We can't deny the phenomen of facebook but this film is about a bunch of obnoxious Young men fighting for money . It is David finchers least stylish and engaging film so far. No character study / depth or philesophical approach. All we can see a boring , overrated , dull " show me the moneyWe can't deny the phenomen of facebook but this film is about a bunch of obnoxious Young men fighting for money . It is David finchers least stylish and engaging film so far. No character study / depth or philesophical approach. All we can see a boring , overrated , dull " show me the money , baby" movie… Expand
Keep in mind that neither your customers' experience nor your brand starts with Twitter, Facebook, or your blog. Social media should take your existing brand and solidify it, galvanize it, and bolster it. Your efforts in social media should be an extension of everything else you do in all departments of your company. Capturing your company's voice and sharing it with the world through social media will open up unique opportunities in all other channels of inbound marketing, including SEO, branding, public relations, sales, and more.
Connecting the dots between marketing and sales is hugely important -- according to Aberdeen Group, companies with strong sales and marketing alignment achieve a 20% annual growth rate, compared to a 4% decline in revenue for companies with poor alignment. If you can improve your customer's' journey through the buying cycle by using digital technologies, then it's likely to reflect positively on your business's bottom line.
Screenwriter Aaron Sorkin said, "What attracted me to [the film project] had nothing to do with Facebook. The invention itself is as modern as it gets, but the story is as old as storytelling; the themes of friendship, loyalty, jealousy, class and power. [...] I got a 14-page book proposal that Ben Mezrich had written for his publisher for a book he was going to call The Accidental Billionaires. The publisher was simultaneously shopping it around for a film sale. That's how it wound up in my hands. I was reading it and somewhere on page three I said yes. It was the fastest I said yes to anything. But Ben hadn't written the book yet, and I assumed that Sony was going to want me to wait for Ben to write the book, and I would start a year from now. They wanted me to start right away. Ben and I were kind of doing our research at the same time, sort of along parallel lines."[9]
Offered by Baidu of China, a search engine company, Baidu Tieba (known as Postbar internationally) is a social forum network based on the keyword searches in the Baidu search engine. This discussion forum works on the unique concept of allowing you to create a social network group for a specific topic, using the search, or even to join an existing online social group.
According to writer Christine Rosen in "Virtual Friendship, and the New Narcissism," many social media sites encourage status-seeking.[131] According to Rosen, the practice and definition of "friendship" changes in virtuality. Friendship "in these virtual spaces is thoroughly different from real-world friendship. In its traditional sense, friendship is a relationship which, broadly speaking, involves the sharing of mutual interests, reciprocity, trust, and the revelation of intimate details over time and within specific social (and cultural) contexts. Because friendship depends on mutual revelations that are concealed from the rest of the world, it can only flourish within the boundaries of privacy; the idea of public friendship is an oxymoron." Rosen also cites Brigham Young University researchers who "recently surveyed 184 users of social networking sites and found that heavy users 'feel less socially involved with the community around them.'" Critic Nicholas G. Carr in "Is Google Making Us Stupid?" questions how technology affects cognition and memory.[132] "The kind of deep reading that a sequence of printed pages promotes is valuable not just for the knowledge we acquire from the author's words but for the intellectual vibrations those words set off within our own minds. In the quiet spaces opened up by the sustained, undistracted reading of a book, or by any other act of contemplation, for that matter, we make our own associations, draw our own inferences and analogies, foster our own ideas... If we lose those quiet spaces, or fill them up with "content," we will sacrifice something important not only in ourselves but in our culture."
Great list and please don’t get me wrong here, I am sick to death of Facebook. Is there another alternative TO Facebook? Put simply, NO!!! The other social media sites are devoid of the basic common denominator, Collaboration!! While they MIGHT get you a closed network or a specific audience, it doesn’t cater for interaction with all of the platform. What we really need is somewhere that has a home page with your posts that is broadcast to ALL other users or chosen crowds. We need a news feed to cast all of the posts for people to interact with. Twitter, Snapchat, Google+ and Instagram etc etc, just don’t cut the mustard as far as this goes. Some of the others mentioned are specific to specific audiences and are nothing like Facebook. That is why all other alternatives fail dismally!! I wish I had the money and development time to produce it, but alas I don’t.
Some employers examine job applicants' social media profiles as part of the hiring assessment. This issue raises many ethical questions that some consider an employer's right and others consider discrimination. Many Western European countries have already implemented laws that restrict the regulation of social media in the workplace. States including Arkansas, California, Colorado, Illinois, Maryland, Michigan, Nevada, New Jersey, New Mexico, Utah, Washington, and Wisconsin have passed legislation that protects potential employees and current employees from employers that demand that they provide their usernames and/or passwords for any social media accounts.[60] Use of social media by young people has caused significant problems for some applicants who are active on social media when they try to enter the job market. A survey of 17,000 young people in six countries in 2013 found that 1 in 10 people aged 16 to 34 have been rejected for a job because of online comments they made on social media websites.[61]
Content marketing specialists are the digital content creators. They frequently keep track of the company's blogging calendar, and come up with a content strategy that includes video as well. These professionals often work with people in other departments to ensure the products and campaigns the business launches are supported with promotional content on each digital channel.
For individuals, social media is used to keep in touch with friends and extended family, network for career opportunities, find people from all over the globe who share a common interest, share content and more. Those who engage in these activities are part of a virtual social network. For businesses, social media is an indispensable tool for finding and engaging with customers, sales, advertising and promotion, gauging trends and offering customer service. Governments and politicians utilize social media to engage with constituents and voters.
With brands using the Internet space to reach their target customers; digital marketing has become a beneficial career option as well. At present, companies are more into hiring individuals familiar in implementing digital marketing strategies and this has led the stream to become a preferred choice amongst individuals inspiring institutes to come up and offer professional courses in Digital Marketing.
10. Improved Customer Insights. Social media also gives you an opportunity to gain valuable information about what your customers are interested in and how they behave, via social listening. For example, you can monitor user comments to see what people think of your business directly. You can segment your content syndication lists based on topic and see which types of content generate the most interest—and then produce more of that type of content. You can measure conversions based on different promotions posted on various social media channels and eventually find a perfect combination to generate revenue.
If your company is business-to-business (B2B), your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels. 

In addition to adopting Snapchat and Instagram at high rates, the youngest adults also stand out in the frequency with which they use these two platforms. Some 82% of Snapchat users ages 18 to 24 say they use the platform daily, with 71% indicating that they use it multiple times per day. Similarly, 81% of Instagram users in this age group visit the platform on daily basis, with 55% reporting that they do so several times per day.
With offline marketing, it's very difficult to tell how people are interacting with your brand before they have an interaction with a salesperson or make a purchase. With digital marketing, you can identify trends and patterns in people's behavior before they've reached the final stage in their buyer's journey, meaning you can make more informed decisions about how to attract them to your website right at the top of the marketing funnel.
Overuse of social media has been likened to addiction and contributes to inattentiveness, stress and jealousy. Heavy social media use has been linked to depression. Social media as a conduit for misleading information and falsehoods has been well documented, such as in the 2016 U.S. presidential election. Such a phenomenon leverages the power of social media, allowing anyone to reach an audience of millions with content that lacks oversight or fact checking.
As you can probably already tell, there's more to social media than often meets the eye. While this guide is designed to be helpful no matter how much you read, we really recommend going cover to cover. Although every section might not apply to your social campaigns now, you'll gain a deep understanding of the moving parts you might want to implement later, and you will be well-poised to create the most effective strategy you can.
The best part is that Google is a $30B company and there is no ways to contact them other then a single phone number. Here is when I get little upset, people know about google, but everyone still uses it like there isnt any other choices. Well, actually there isnt. Social sites are just for gather info about you and use it to make money. For us its just a way to communicate with others.
Whether you use it or not, there's no denying that Twitter has changed the way news is spread and reported. When the riots in Ferguson, Missouri began, people on the ground shared firsthand accounts of what was happening there on Twitter. And when events like the recent presidential primary debates take place, Twitter lights up with commentary, jokes, GIFs, and quick analysis.
Social media is a computer-based technology that facilitates the sharing of ideas and information and the building of virtual networks and communities. By design, social media is internet based and offers users easy electronic communication of personal information and other content, such as videos and photos. Users engage with social media via computer, tablet or smartphone via web-based software or web application, often utilizing it for messaging.
The film is also a rare showcase of pure acting prowess, and features a very interesting and eclectic cast of young actors stepping out of their comfort zones and delivering some truly phenomenal work. The casting of the film is quite a departure for Fincher, who has enough clout to gather the biggest names working in the business. Instead, he opted to go for a cast of relative unknowns or up-and-comers, and really make stars out of them. First and foremost to be mentioned is Jesse Eisenberg, an actor I have personally been a fan of since The Squid and the Whale in 2005 and one whose work I have continued to enjoy since then. However, no matter how good he was in those previous films, none of his previous performances compare to his amazing achievement on this film. Stripping away his signature goofiness and neurosis, Eisenberg plays Zuckerberg as a cold, calculated and determined genius who knows what he wants, is very confident and forward-looking and will stop at nothing to get it. His counter in the film is Saverin, played brilliantly by Andrew Garfield, a name we will be hearing a lot more of of in the next few years: Saverin is a far more sympathetic character, more warm and inviting – these traits only increase the impact of the tragedy of Zuckerberg's betrayal of their friendship.
Disney/Pixar's Monsters University: Created a Tumblr account, MUGrumblr, saying that the account is maintained by a 'Monstropolis transplant' and 'self-diagnosed coffee addict' who is currently a sophomore at Monsters University.[79] A "student" from Monsters University uploaded memes, animated GIFs, and Instagram-like photos that are related to the sequel movie.
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.

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Twitter allows companies to promote their products in short messages known as tweets limited to 140 characters which appear on followers' Home timelines.[40] Tweets can contain text, Hashtag, photo, video, Animated GIF, Emoji, or links to the product's website and other social media profiles, etc.[41] Twitter is also used by companies to provide customer service.[42] Some companies make support available 24/7 and answer promptly, thus improving brand loyalty and appreciation.
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