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Large-scale networks: Large-scale network is a term somewhat synonymous with “macro-level” as used, primarily, in social and behavioral sciences, in economics. Originally, the term was used extensively in the computer sciences (see large-scale network mapping). Jump up ^ Pihl, Christofer; Sandström, Christian (2013). “Value creation and appropriation in social media –the case of fashion bloggers …

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While selective exposure has been seen in many aspects of human life, social media has arguably created a greater avenue for people to actively participate in selective exposure. Selective exposure generally refers to people’s tendencies to favor information that reinforces their ideas and reject information that opposes their ideas. As technology has become increasingly more …

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Jump up ^ Pihl, Christofer (2013). “When customers create the ad and sell it –a value network approach”. Journal of Global Scholars of Marketing Science. 23 (2): 127–143. doi:10.1080/21639159.2013.763487. But it seems that those earlier efforts were ahead of their time —or maybe they were simply doing it wrong. Today, ResearchGate is just one of …