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Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. Once you’ve finished with your social media audit, it’s time to hone your online presence. Choose which networks best …

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Jump up ^ Hudson, S., Huang, L., Roth, M. S., & Madden, T. J. (2016). The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. International Journal of Research in Marketing, 3327-41. doi:10.1016/j.ijresmar.2015.06.004 Mobile devices and The internet also influence the way consumers interact with media and …