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Social media tracking also enables companies to respond quickly to online posts that criticize their product or service. By responding quickly to critical online posts, and helping the user to resolve the concerns, this helps the company to lessen the negative effects that online complaints can have about company product or service sales. In the …

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While the demographics data above gives you insight into each channel, what about your own customers? Further analysis has to be completed before you can truly know your customer demographics on social media. Last Friday, the Justice Department charged 13 Russians with attempting to subvert the 2016 U.S. presidential elections. The case presented by Special …

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About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The …

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It should also be evident which accounts need to be updated and which need to be deleted altogether. If your audit uncovers fraudulent accounts—a fake branded Twitter profile, for example—report them. Reporting fraudulent accounts will help ensure that people searching for you online only connect with the accounts you manage. Another reason WhatsApp spread quickly …