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Pinterest is one of the fastest growing social media marketing trends. Pinterest’s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes or sales-driving ads. Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run Adwords campaigns and advertise on …

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Digital marketing is facilitated by multiple channels, As an advertiser one’s core objective is to find channels which result in maximum two-way communication and a better overall ROI for the brand. There are multiple online marketing channels available namely;[41] Most of the course content is taught asynchronously through videos, quizzes, slideshows and projects, but there …

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In recent years, social media personalities (also known as digital influencers) have been employed by marketers to promote products online. Research shows that digital influencer endorsements seem to be successfully targeting social media users,[247] especially younger consumers who have grown up in the digital age.[248] Celebrities with large social media followings, such as Kylie Jenner, …

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Social Media Marketing is unceasingly proving to be successful and it has given traditional advertising a run for its money — thanks to the advanced metrics in this domain that now help marketers understand their audience’s preferences and purchasing behavior a lot better. Julia is a digital marketer, front-end engineer, and former Teach for America …