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Además, la publicidad de la etapa web 1.0 se limitaba, en la mayoría de las ocasiones, a reproducir un escaparate de productos o servicios en forma de catálogo online. Aun así, este tipo de publicidad ya apuntaba interesantes virtudes, como el alcance potencialmente universal, la posibilidad de actualización de los contenidos y la combinación de textos, imágenes y, …

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Jump up ^ Schaffer, Neal. Maximize Your Social : A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success. Somerset, NJ, USA: John Wiley & Sons, 2013. ProQuest ebrary. Web. 3 December 2014. Copyright © 2013. John Wiley & Sons. All rights reserved. Classmates (http://www.classmates.com/ ) – One of the largest and …

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^ a b Van Niekerk, A (2007). “Strategic management of media assets for optimizing market communication strategies, obtaining a sustainable competitive advantage and maximizing return on investment: An empirical study”. Journal of Digital Asset Management. 3 (2): 89–98. doi:10.1057/palgrave.dam.3650070. Empezamos por una vieja conocida y casi de uso obligatorio para todo experto en social media. …

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The emergence of social media and the steady decline of mass media are the two biggest marketing stories of the decade. Both print circulation and TV viewership have been falling consistently since the turn of the century; TV viewership, for instance… Now imagine you had that brochure on your website instead. You can measure exactly …

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While not technically a mobile app, Botletter is a tool that lets users send newsletters to customers over Facebook Messenger. Customers can subscribe to company’s newsletters directly through Facebook Messenger, meaning brands can reach their audience where they are most active. PatientsLikeMe Online community for patients with life-changing illnesses to find other patients like them, …

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Where would you even start? How can video drive leads for your company? Ryan Peña, Social Media Strategist, Be the Match, will share some interesting insights at this February’s Social Media Strategies Summit.  Use code MARTECH15 at checkout and save 15% on your registration. However, people have always been looking for ways to connect and …