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Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. Apple Watch Series 3: The smartwatch that …

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Real-time marketing is all the rage these days, and Monday’s much-anticipated announcement of the birth of Prince William’s and Kate Middleton’s first child gave marketers plenty of leadway to craft “real-time” responses on Facebook, Twitter and Inst… We use own and third party cookies to improve our services and your experience. If you continue browsing, …

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French Twitter users are saying “au revoir” to the word “hashtag” in an effort to protect the French language from anglicisms. Instead, hashtag will be replaced with “mot-dièse,” meaning “sharp word” in English. The change comes from the French gover… Snapchat is an image messaging application software product that was created by Reggie Brown, Evan …

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Unplanned content is an ‘in the moment’ idea, “a spontaneous, tactical reaction.” (Cramer, 2014, p. 6). The content could be trending and not have the time to take the planned content route. The unplanned content is posted sporadically and is not calendar/date/time arranged (Deshpande, 2014).[95][96] Issues with unplanned content revolve around legal issues and whether the …

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Location-based review services such as Yelp and Zomato continue to grow as personal social networks adopt geolocation and more users choose to consult the internet along with their friends for recommendations of best dining spots. Using digital marketing without a strategic approach is still commonplace. I’m sure many of the companies in this category are …