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A digital marketing professional, or specialist, is often responsible for developing the strategy used in marketing a company’s product online, utilizing such techniques in the field as social media, Web analytics, e-mail marketing and search engine optimization, among others. They may put together various online promotions and e-mailing campaigns to get their company’s message out, …

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Websites such as Delicious, Digg, Slashdot, Diigo, Stumbleupon, and Reddit are popular social bookmarking sites used in social media promotion. Each of these sites is dedicated to the collection, curation, and organization of links to other websites that users deem to be of good quality. This process is “crowdsourced”, allowing amateur social media network members …

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Sharing videos, images and memes creates the opportunity for an instantaneous positive feedback loop that can perpetuate poor decision making. In an environment where teens spend around nine hours using some form of online media every day, it doesn’t take long for them to be influenced by an “all-about-the-likes” sense of values that can potentially …

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Some reviewers pointed out that the film plays loosely, however, with the facts behind Facebook’s founding. Joe Morgenstern in The Wall Street Journal praised the film as exhilarating but noted: “The biographical part takes liberties with its subject. Aaron Sorkin based his screenplay on a contentious book, Ben Mezrich’s The Accidental Billionaires, so everything that’s …

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In recent months, Congress and the leading internet companies have proposed various efforts to inject transparency into political advertising. But that can only do so much to limit the effects of the well-organized, nefarious disinformation operations of the future. Moving forward, social-media companies need to think about how to segregate the goals they implicitly share …

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The kind of content you create depends on your audience’s needs at different stages in the buyer’s journey. You should start by creating buyer personas (use these free templates, or try makemypersona.com) to identify what your audience’s goals and challenges are in relation to your business. On a basic level, your online content should aim …

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These ‘top-down’ profile networks do not completely solve the updating problem, because they do not push each new profile change to ResearchGate, Academia.edu and the rest. But advocates see them as an important step forward, both because the information they contain is reliably up to date — often fed directly from an institution’s human-resources department …

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On March 17, 2017, WikiLeaks tweeted that it had never communicated with Roger Stone, a longtime confidante and informal adviser to President Donald Trump. In his interview with the House Intelligence Committee last September, Stone, who testified under oath, told lawmakers that he had communicated with WikiLeaks via an “intermediary,” whom he identified only as …