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Companies can scan for marketing and sales opportunities by reviewing their own outreach as well as influencer outreach. This means they have competitive advantage because they are able to analyse their co-marketers influence and brand associations.[60] If you’ve never used Periscope before, here’s how it works: download the app to your phone, log in, and …

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Andrew Clark of The Guardian wrote that “there’s something insidious about this genre of [docudrama] scriptwriting,” wondering if “a 26-year-old businessman really deserves to have his name dragged through the mud in a murky mixture of fact and imagination for the general entertainment of the movie-viewing public?” Clark added, “I’m not sure whether Mark Zuckerberg …

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Connecting the dots between marketing and sales is hugely important — according to Aberdeen Group, companies with strong sales and marketing alignment achieve a 20% annual growth rate, compared to a 4% decline in revenue for companies with poor alignment. If you can improve your customer’s’ journey through the buying cycle by using digital technologies, …

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Websites such as Delicious, Digg, Slashdot, Diigo, Stumbleupon, and Reddit are popular social bookmarking sites used in social media promotion. Each of these sites is dedicated to the collection, curation, and organization of links to other websites that users deem to be of good quality. This process is “crowdsourced”, allowing amateur social media network members …

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In the near term, this means that companies like Facebook and Twitter could develop technology to weed out attempts at political disinformation—tools powered, perhaps, by the very same advanced algorithmic tools that enabled disinformation to spread on their platforms in the first place. But in the longer term, this is a problem of market power. …