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Let’s face it: For better or for worse, no app has revolutionised dating like Tinder. Its simple swipe-right-to-like, swipe-left-to-dislike interface has enabled hookup culture, but has also led to marriages. (Note: You might not want to post the exact same updates across each of your social networks. Consider composing your updates in a unique way to …

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In this project, you’ll evaluate the results of a display advertising campaign and create a presentation of the results for management. Your summary will include the targeting strategy, creatives used, the results of the campaign, and recommendations on how to improve the campaign. The $1,000 wireless speaker that really IS worth the price: Naim Mu-so …

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WhatsApp added another 100 million monthly active users reaching 1.3 billion. Facebook Messenger promptly added another 100 million users and now they are tied again with 1.3 billion monthly active users. Both of these mobile platforms are owned by Facebook. For that reason, you’re probably less likely to focus on ‘leads’ in their traditional sense, …

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Privacy rights advocates warn users on social media about the collection of their personal data. Some information is captured without the user’s knowledge or consent through electronic tracking and third party applications. Data may also be collected for law enforcement and governmental purposes,[117] by social media intelligence using data mining techniques.[118] Data and information may …

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The concepts behind “social networking” aren’t anything new – ever since there have been humans, we have been looking for ways to connect, network, and promote with one another – but they’ve taken on an entirely new meaning (and momentum) in the digital age. Where we used to have handshakes, word-of-mouth referrals, and stamped letters, …

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Facebook and LinkedIn are leading social media platforms where users can hyper-target their ads. Hypertargeting not only uses public profile information but also information users submit but hide from others.[18] There are several examples of firms initiating some form of online dialog with the public to foster relations with customers. According to Constantinides, Lorenzo and …

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Companies can scan for marketing and sales opportunities by reviewing their own outreach as well as influencer outreach. This means they have competitive advantage because they are able to analyse their co-marketers influence and brand associations.[60] If you’ve never used Periscope before, here’s how it works: download the app to your phone, log in, and …